Marília Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Marília in 2025? Explore comprehensive Airbnb analytics for Marília, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Marília, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 90 active listings.
Whether you're considering an Airbnb investment in Marília, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marília Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marília Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marília (2025)
Understanding the monthly revenue variations for Airbnb listings in Marília is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marília is typically December, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marília across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,156+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $677 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $359 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $160, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marília
Marília Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marília STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marília:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marília
Average Daily Rate (ADR) Airbnb Trends in Marília (2025)
Effective short term rental pricing strategy in Marília involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marília typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $77+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $37 or more.
- Typical properties (Median) charge around $25 per night.
- Entry-level properties (Bottom 25%) earn around $19 per night.
Average Daily Rate (ADR) Trend by Month in Marília
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Airbnb Seasonality Analysis & Trends in Marília (2025)
Peak Season (December, June, May)
- Revenue averages $647 per month
- Occupancy rates average 41.1%
- Daily rates average $40
Shoulder Season
- Revenue averages $539 per month
- Occupancy maintains around 40.6%
- Daily rates hold near $39
Low Season (February, March, October)
- Revenue drops to average $457 per month
- Occupancy decreases to average 39.2%
- Daily rates adjust to average $37
Seasonality Insights for Marília
- The Airbnb seasonality in Marília shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marília's highest earning potential, with monthly revenues capable of climbing to $728, occupancy reaching a high of 48.2%, and ADRs peaking at $40.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $433, occupancy could drop to 34.9%, and ADRs may adjust down to $37.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marília.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marília seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marília (2025)
Exploring the top neighborhoods for short-term rentals in Marília? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Marília, known for its vibrant local culture, shops, and restaurants. It attracts both business travelers and tourists looking to explore the area. | Marília Shopping Mall, Teatro Municipal de Marília, Catedral de Marília, Praça Debs, Museu de História Natural |
| Parque das Hortências | A residential area with parks and a family-friendly atmosphere. Ideal for guests looking for a peaceful stay while being close to the city. | Parque das Hortências, Parque Aquático, Caminho dos Campos, Centro de Eventos de Marília |
| Jardim Mariana | A quiet neighborhood that offers a mix of residential comfort and proximity to commercial areas, appealing to long-term guests and families. | Supermercado Pão de Açúcar, Vila Nova - Com. e Distribuidora de Bebidas |
| Parque Industrial | Home to several businesses and industrial facilities, this area is suitable for business travelers seeking convenient accommodations near work. | Indústrias locais, Comércio variado na região |
| Zona Sul | A lively area that includes a mix of residential and commercial properties, close to nightlife, dining, and entertainment options. | Restaurantes locais, Cafés e bares, Praça da Juventude |
| Jardim Esplêndido | A sought-after area known for its parks and recreational spaces; ideal for family visits and longer stays. | Parque do Pão de Açúcar, Praça do Jardim Esplêndido |
| Cascata | Known for its nature and tranquil environment, this area appeals to guests seeking a relaxing getaway with nature access. | Cascata do Salto, Trilhas para caminhada, Áreas verdes |
| Vila São Francisco | A traditional neighborhood with a charm of its own, popular among locals and visitors who want to experience the authentic local lifestyle. | Mercados tradicionais, Feiras de artesanato, Praça central |
Understanding Airbnb License Requirements & STR Laws in Marília (2025)
While Marília, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marília to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marília (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maríliabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Black House - Refinement and sophistication in the valley.
Entire Place • 4 bedrooms
3 Bedrooms/ Swimming Pool /Close to Universities
Entire Place • 4 bedrooms
Great location near Esmeralda mall
Entire Place • 3 bedrooms
Apt in the best location/gym/lavandeira e +
Entire Place • 1 bedroom
Casa completa, tranquila e arejada com piscina
Entire Place • 3 bedrooms
Studio C9 of high standard
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marília (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marília based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ApartmentforstayTaise Cristina | 20 | $77,944 | 645 | 4.88/5.0 |
| Juliano | 1 | $59,437 | 42 | 4.98/5.0 |
| Claudia | 2 | $28,815 | 177 | 4.87/5.0 |
| Rosana | 2 | $21,075 | 8 | 2.50/5.0 |
| Daniele Cristina | 2 | $15,899 | 46 | 4.99/5.0 |
| Valdemir | 2 | $15,113 | 40 | 4.87/5.0 |
| Gabriela | 1 | $13,969 | 31 | 5.00/5.0 |
| Victória | 1 | $13,914 | 71 | 4.96/5.0 |
| Kelly Regina Grigoletto | 1 | $13,796 | 50 | 4.96/5.0 |
| João | 1 | $13,286 | 30 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marília.
Dive Deeper: Advanced Marília STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marília. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarília Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marília
- The Marília Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 90 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marília, Apartment/Condo properties are the most common (64.4%), reflecting the local real estate landscape.
- Houses represent a significant 32.2% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique (combined 3.3%) offer potential for unique stay experiences.
Marília Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marília
- The dominant room capacity in Marília is 1 bedroom listings, making up 45.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.3% of the active Airbnb listings in Marília, indicating a high concentration in these sizes.
Marília Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marília
- The most common guest capacity trend in Marília vacation rentals is listings accommodating 2 guests (28.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Marília STR market, accounting for 47.8% of listings.
- 24.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marília.
- On average, properties in Marília are equipped to host 3.7 guests.
Marília Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marília
- The most common availability pattern in Marília falls within the 271-366 days range, representing 36.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marília (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marília Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
36% of total
2 Nights
43 listings
50% of total
3 Nights
1 listings
1.2% of total
4-6 Nights
3 listings
3.5% of total
30+ Nights
8 listings
9.3% of total
Key Insights
- The most prevalent minimum stay requirement in Marília is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.0%) of the Marília Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Marília hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marília.
Marília Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
26.9% of total
Moderate
18 listings
23.1% of total
Firm
11 listings
14.1% of total
Strict
28 listings
35.9% of total
Cancellation Policy Insights for Marília
- The prevailing Airbnb cancellation policy trend in Marília is Strict, used by 35.9% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.9% market standard in Marília.
- With 35.9% using Strict terms, this is a viable option in Marília, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marília.
Marília STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marília
- The overall average booking lead time for vacation rentals in Marília is 31 days.
- Guests book furthest in advance for stays during January (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (45 days avg.) sees the longest lead times, while Summer (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Marília.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Marília averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marília (2025)
Amenity Prevalence
Amenity Insights for Marília
- Essential amenities in Marília that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marília: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marília to stay competitive.
Marília Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marília
- The typical guest profile for Airbnb in Marília consists of primarily domestic travelers (96%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 95.9% of guests.
- Key international markets include Brazil (95.9%) and United States (1.6%).
- Top languages spoken are Portuguese (50.5%) followed by English (28.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Marília.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marília Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arandu | 29 | $1,452 | $232.28 | 29% |
| Itaí | 87 | $1,356 | $229.69 | 23% |
| Paranapanema | 158 | $1,237 | $175.94 | 29% |
| Quadra | 47 | $1,093 | $144.00 | 32% |
| Bofete | 24 | $1,092 | $116.43 | 31% |
| Pardinho | 106 | $868 | $127.28 | 29% |
| Avaré | 63 | $844 | $186.08 | 24% |
| Porangaba | 50 | $835 | $137.08 | 29% |
| Dois Córregos | 11 | $830 | $157.88 | 23% |
| Águas de Santa Bárbara | 102 | $777 | $120.26 | 28% |