Airbnb Market Analytics, Statistics and Data in Mairiporã, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mairiporã? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mairiporã:
How much do Airbnb hosts make on average per month in Mairiporã?
The short-term rental market in Mairiporã shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,261 per month
- Strong performing properties (top 25%) make $2,391 or more
- Best-in-class properties (top 10%) achieve $3,696+ monthly
- Entry-level properties (bottom 25%) typically earn around $607
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mairiporã
The market in Mairiporã shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mairiporã
Daily rates in Mairiporã vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $141 per night
- Strong performing properties (top 25%) secure $207 or more
- Best-in-class properties (top 10%) pull in $292+ per night
- Entry-level properties (bottom 25%) earn around $92
Daily Rate Variations by Month
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Seasonality patterns in Mairiporã
Peak Season (December, February, April)
- Revenue peaks at $2284.23 per month
- Occupancy rates reach 40.67%
- Daily rates average $171.95
Shoulder Season
- Revenue averages $1719.18 per month
- Occupancy maintains 34.42%
- Daily rates hold at $163.85
Low Season (July, August, September)
- Revenue drops to $1230.73 per month
- Occupancy decreases to 30.61%
- Daily rates adjust to $148.19
Is it still profitable to do Airbnb in Mairiporã in 2025?
Yes! Mairiporã demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and solid monthly revenue averaging $1719 and With 415 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mairiporã
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mairiporã Center | The central area of Mairiporã, close to shops, restaurants and public transport. Ideal for tourists looking to experience a local and community vibe while being close to amenities. | Mairiporã Municipal Market, Igreja Nossa Senhora da Conceição, Parque Natural Municipal da Cantareira, Cachoeira dos Pretos, Cachoeira do Rabo de Cavalo |
| Parque Natural Municipal da Cantareira | A well-known natural park that offers hiking trails and stunning views. It attracts nature lovers and those looking for outdoor activities. | Hiking Trails, Panoramic Views, Wildlife Observation, Picnicking Areas, Scenic Photography Spots |
| Pico do Olho d'Água | A popular mountain spot offering beautiful views of the region, ideal for adventure seekers and hiking enthusiasts. | Hiking Trails, Scenic Viewpoints, Nature Photography, Outdoor Sports, Camping Sites |
| Cachoeira do Rabo de Cavalo | A picturesque waterfall that attracts visitors looking for nature and tranquility, perfect for relaxation. | Waterfall Swimming, Nature Walks, Picnic Areas, Photography, Relaxation Spots |
| Matriz Church | A historic church in the center of Mairiporã that attracts visitors interested in culture and history, close to local cafes and shops. | Architectural Beauty, Cultural Events, Local Cafes, Historical Significance, Community Gatherings |
| Recanto das Águas | A serene retreat by the river, appealing to those looking for peace and nature near the city. | River Activities, Fishing Spots, Nature Trails, Relaxing Atmosphere, Bird Watching |
| Horto Florestal de Mairiporã | A lush botanical garden that offers educational and recreational opportunities, great for families and nature lovers. | Educational Trails, Botanical Exhibits, Picnic Areas, Family Activities, Nature Workshops |
| Caminho dos Lagos | A scenic route with beautiful lakes that attracts visitors for leisure activities like fishing, boating, and picnicking. | Lakeside Activities, Fishing, Nature Trails, Family Picnics, Boating Opportunities |
Do you need a license for Airbnb in Mairiporã?
We recommend checking directly with Mairiporã's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mairiporã
Mountain Mansion for Families
Entire Place • 11 bedrooms
Farm w/ 8 suites, pool, grill | Brazilian Corner
Entire Place • 8 bedrooms
Casa na Cantareira: a taste of Campos near SP
Entire Place • 6 bedrooms
Sítio Mairiporã, 19 bedrooms, 89 people in beds
Entire Place • 19 bedrooms
Casa de Vidro na Serra da Cantareira
Entire Place • 4 bedrooms
Casa de Campo tennis court, beach and pickleball
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Mairiporã
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marcelo | 3 | $124,811 | 250 | 4.98/5.0 |
| Stephanie | 1 | $99,682 | 15 | 4.93/5.0 |
| Ivo | 4 | $76,379 | 266 | 3.32/5.0 |
| Priscylla | 2 | $75,269 | 338 | 4.88/5.0 |
| Brazilian Corner | 1 | $71,598 | 19 | 4.89/5.0 |
| Vanessa | 1 | $66,531 | 90 | 4.99/5.0 |
| Lucas | 2 | $64,711 | 173 | 4.94/5.0 |
| Marcela | 3 | $64,602 | 30 | 4.85/5.0 |
| Angelo | 1 | $62,984 | 28 | 4.89/5.0 |
| Aline | 7 | $61,602 | 150 | 2.81/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mairiporã
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.1%), with house and boutique & hotels properties comprising 88.9% of inventory
- Untapped potential in apartment & condo, others, unique stays segments (5.5% combined)
Room Capacity Distribution
Analysis of 415 properties in Mairiporã shows that 3 bedrooms properties are most prevalent, making up 27% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 47.5% of all listings.
Key Insights
- Most common: 3 bedrooms (27%)
- Least common: 2 bedrooms (15.4%)
- Market concentration: 47.5% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 415 properties in Mairiporã reveals that 8+ guests properties dominate the market, representing 69.4% of all listings. The average property accommodates 6.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 76.6% of the market.
Key Insights
- Most common capacity: 8+ guests (69.4% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 6.7 guests per property
- Market concentration: 76.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 415 properties in Mairiporã, the most common availability pattern is 271-366 days (61% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33% of properties).
Key Insights
- Most common availability window: 271-366 days (61%)
- Most common booking duration: 31-90 days (33%)
- Properties with high availability (180+ days): 83.9%
- Properties with long-term bookings (180+ days): 16.6%
Minimum Stay Distributions
1 Night
144 listings
38.8% of total
2 Nights
151 listings
40.7% of total
3 Nights
28 listings
7.5% of total
4-6 Nights
5 listings
1.3% of total
7-29 Nights
1 listings
0.3% of total
30+ Nights
42 listings
11.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.5%
- Mid-length stays (4-6 nights) represent 1.3% of listings
- Monthly+ stays (11.3%) suggest a stable extended-stay market
- High market flexibility with 87.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
63 listings
22.1% of total
Moderate
63 listings
22.1% of total
Firm
52 listings
18.2% of total
Strict
107 listings
37.5% of total
Key Insights
- Strict is the preferred policy at 37.5% of listings
- The market shows a balanced distribution between guest-friendly (44.2%) and strict (55.7%) policies
- Firm policies are least common at 18.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Apr, Jan, averaging 59 days
- Shortest booking windows are in Aug, Oct, Sep, averaging 33 days
- Winter shows the longest average booking window at 51 days, while Summer has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 51 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Mairiporã
Below is the distribution of amenities across listings in Mairiporã:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.4%) and Germany (0.3%)
- Portuguese is the top language at 51%, followed by English (29.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%
Recommendations
- Target marketing campaigns for São Paulo and Guarulhos markets
- Develop localized content for United States and Germany
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mairiporã. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Itupeva | 138 | $1,779 | $201.01 | 33% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Tietê | 15 | $1,394 | $310.83 | 29% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
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