Mairinque Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Mairinque in 2025? Explore comprehensive Airbnb analytics for Mairinque, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Mairinque, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 318 active listings.
Whether you're considering an Airbnb investment in Mairinque, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mairinque Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mairinque Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mairinque (2025)
Understanding the monthly revenue variations for Airbnb listings in Mairinque is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mairinque is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mairinque across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,371+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,591 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,324 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $578, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mairinque
Mairinque Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mairinque STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mairinque:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mairinque
Average Daily Rate (ADR) Airbnb Trends in Mairinque (2025)
Effective short term rental pricing strategy in Mairinque involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mairinque typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $304+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $220 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Mairinque
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Airbnb Seasonality Analysis & Trends in Mairinque (2025)
Peak Season (December, April, May)
- Revenue averages $2,535 per month
- Occupancy rates average 31.7%
- Daily rates average $193
Shoulder Season
- Revenue averages $1,872 per month
- Occupancy maintains around 32.7%
- Daily rates hold near $182
Low Season (February, August, September)
- Revenue drops to average $1,371 per month
- Occupancy decreases to average 28.3%
- Daily rates adjust to average $178
Seasonality Insights for Mairinque
- The Airbnb seasonality in Mairinque shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mairinque's highest earning potential, with monthly revenues capable of climbing to $2,777, occupancy reaching a high of 41.3%, and ADRs peaking at $193.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,314, occupancy could drop to 24.3%, and ADRs may adjust down to $162.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mairinque.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mairinque seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mairinque (2025)
Exploring the top neighborhoods for short-term rentals in Mairinque? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Mairinque | The historic center of Mairinque is rich in culture and local charm, making it an attractive spot for tourists and visitors looking to experience the local lifestyle. It offers traditional architecture and a local market vibe. | Praça da Matriz, Igreja Matriz de São Miguel Arcanjo, Museu Municipal de Mairinque, Feira Livre, Parque dos Lagos |
| Vila Nova | A serene neighborhood ideal for families and longer stays, offering a peaceful environment near local conveniences and parks, perfect for guests looking for tranquillity away from the hustle. | Parque do Lago, Shopping Mairinque, local bakery shops, farmers' market, cultural festivals |
| Jardim Planalto | This area is known for its spacious houses and gardens, attracting families and groups. It’s conveniently located near schools and recreational areas, providing an inviting stay for visitors with children. | Parque Municipal de Mairinque, playgrounds, community events, sports facilities |
| Quinta do Olivio | A residential area with a strong community feel that offers a mix of locals and visitors. It's ideal for those looking to experience life in a typical Brazilian neighborhood. | local eateries, community gardens, artisan shops, cultural performances |
| Morada dos Príncipes | An upscale area that appeals to guests looking for comfort and luxury. It has beautiful homes and is close to nature, attracting those seeking relaxation and leisure activities. | Mairinque Country Club, nature trails, scenic views, high-end restaurants, local vineyards |
| Recanto dos Eucaliptos | A tranquil area amidst nature that draws visitors looking for outdoor activities and peaceful getaways. It's close to hiking trails and natural parks. | Caminho de Pedras, trails, wildlife observation, recreational fishing, picnic areas |
| Jardim Real | Known for its modern infrastructure and amenities, this area appeals to a younger demographic and offers a vibrant lifestyle with access to cafes and shops. | shopping malls, coffee shops, entertainment venues, gym facilities, nightlife options |
| Chácara das Flores | A rural area appealing to those looking for a countryside experience with beautiful landscapes, ideal for nature lovers and those seeking a retreat from the city. | flower farms, rural activities, eco-tourism experiences, farm-to-table dining |
Understanding Airbnb License Requirements & STR Laws in Mairinque (2025)
While Mairinque, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mairinque to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Mairinque (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mairinquebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chácara in Mairinque with swimming pool, hydro and sauna.
Entire Place • 6 bedrooms
Chácara next to SÃO PAULO,A private paradise!
Entire Place • 5 bedrooms
Casa Retro: Beautiful farmhouse in front of the dam!
Entire Place • 9 bedrooms
Chácara Conquista! Leisure&Confort for the entire family
Entire Place • 4 bedrooms
Chácara Canto do Sabiá
Entire Place • 8 bedrooms
Sítio Por do Sol
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mairinque (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mairinque based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yasmin | 5 | $267,622 | 367 | 4.92/5.0 |
| Zira | 1 | $97,935 | 25 | 5.00/5.0 |
| Bruna | 1 | $92,964 | 41 | 5.00/5.0 |
| Luciana | 2 | $85,763 | 21 | 2.50/5.0 |
| Fabiano | 1 | $83,424 | 141 | 4.88/5.0 |
| Thais | 1 | $82,097 | 8 | 5.00/5.0 |
| Juliano | 1 | $76,561 | 11 | 5.00/5.0 |
| Cloris | 1 | $75,497 | 6 | 5.00/5.0 |
| Leão | 3 | $74,631 | 123 | 4.80/5.0 |
| Alison Augusto | 3 | $72,315 | 10 | 1.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mairinque.
Dive Deeper: Advanced Mairinque STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mairinque. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMairinque Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mairinque
- The Mairinque Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.5% of the 318 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mairinque, House properties are the most common (91.5%), reflecting the local real estate landscape.
- Houses represent a significant 91.5% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others, apartment/condo (combined 8.4%) offer potential for unique stay experiences.
Mairinque Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mairinque
- The dominant room capacity in Mairinque is 3 bedrooms listings, making up 30.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 54.4% of the active Airbnb listings in Mairinque, indicating a high concentration in these sizes.
- A significant 77.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mairinque.
Mairinque Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mairinque
- The most common guest capacity trend in Mairinque vacation rentals is listings accommodating 8+ guests (87.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Mairinque STR market, accounting for 94.6% of listings.
- 96.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mairinque.
- On average, properties in Mairinque are equipped to host 7.7 guests.
Mairinque Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mairinque
- The most common availability pattern in Mairinque falls within the 271-366 days range, representing 61.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mairinque (31.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mairinque Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
69 listings
22.8% of total
2 Nights
138 listings
45.5% of total
3 Nights
7 listings
2.3% of total
4-6 Nights
3 listings
1% of total
30+ Nights
86 listings
28.4% of total
Key Insights
- The most prevalent minimum stay requirement in Mairinque is 2 Nights, adopted by 45.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.3%) of the Mairinque Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.4%) caters to monthly stays (30+ nights) in Mairinque, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45.5% of Mairinque hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mairinque.
Mairinque Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
44 listings
18.5% of total
Moderate
50 listings
21% of total
Firm
62 listings
26.1% of total
Strict
82 listings
34.5% of total
Cancellation Policy Insights for Mairinque
- The prevailing Airbnb cancellation policy trend in Mairinque is Strict, used by 34.5% of listings.
- A majority (60.6%) of hosts in Mairinque utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.5% market standard in Mairinque.
- With 34.5% using Strict terms, this is a viable option in Mairinque, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mairinque.
Mairinque STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mairinque
- The overall average booking lead time for vacation rentals in Mairinque is 45 days.
- Guests book furthest in advance for stays during December (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (53 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Mairinque.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Mairinque averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mairinque (2025)
Amenity Prevalence
Amenity Insights for Mairinque
- Essential amenities in Mairinque that guests expect include: Kitchen, TV, Pool, Wifi, BBQ grill. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Dishes and silverware, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mairinque: Kitchen, TV, Pool, Wifi, BBQ grill.
- Prioritize adding missing essentials: Kitchen, TV, Pool, Wifi, BBQ grill.
- Consider adding popular differentiators like Free parking on premises or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mairinque to stay competitive.
Mairinque Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mairinque
- The typical guest profile for Airbnb in Mairinque consists of primarily domestic travelers (98%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 98.4% of guests.
- Key international markets include Brazil (98.4%) and United States (0.4%).
- Top languages spoken are Portuguese (53.3%) followed by English (28.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Osasco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mairinque Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itupeva | 137 | $1,734 | $204.10 | 32% |
| Vargem | 39 | $1,700 | $162.45 | 33% |
| Morungaba | 30 | $1,595 | $298.23 | 31% |
| Valinhos | 49 | $1,569 | $172.71 | 37% |
| Tuiuti | 18 | $1,470 | $147.47 | 33% |
| Nova Odessa | 13 | $1,459 | $123.61 | 47% |
| Igaratá | 131 | $1,439 | $191.89 | 29% |
| Tietê | 15 | $1,394 | $310.64 | 28% |
| Ribeirão Pires | 17 | $1,376 | $145.19 | 31% |
| Itatiba | 171 | $1,352 | $183.57 | 34% |