Airbnb Market Analytics, Statistics and Data in Mairinque, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mairinque? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mairinque:
How much do Airbnb hosts make on average per month in Mairinque?
The short-term rental market in Mairinque shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,363 per month
- Strong performing properties (top 25%) make $2,736 or more
- Best-in-class properties (top 10%) achieve $4,527+ monthly
- Entry-level properties (bottom 25%) typically earn around $631
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mairinque
The market in Mairinque shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 44% or higher
- Best-in-class properties (top 10%) reach 64%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mairinque
Daily rates in Mairinque vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $155 per night
- Strong performing properties (top 25%) secure $220 or more
- Best-in-class properties (top 10%) pull in $303+ per night
- Entry-level properties (bottom 25%) earn around $104
Daily Rate Variations by Month
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Seasonality patterns in Mairinque
Peak Season (December, February, March)
- Revenue peaks at $2551.91 per month
- Occupancy rates reach 39.44%
- Daily rates average $199.51
Shoulder Season
- Revenue averages $2011.28 per month
- Occupancy maintains 31.38%
- Daily rates hold at $184.24
Low Season (October, September, August)
- Revenue drops to $1332.34 per month
- Occupancy decreases to 24.34%
- Daily rates adjust to $162.71
Is it still profitable to do Airbnb in Mairinque in 2025?
Yes! Mairinque demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and solid monthly revenue averaging $2011 and With 323 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mairinque
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro de Mairinque | The central area of Mairinque is vibrant and close to essential services, making it attractive for short-term rentals. | Mairinque City Hall, Church of São Roque, local markets, Cultural Center |
| Zona Rural | The rural area around Mairinque offers nature and tranquility, appealing to those looking for a getaway from urban life. | Caminhos de Mairinque, nature trails, farms and local produce, traditional festivals |
| Parque Estadual Carlos Botelho | A natural reserve nearby that draws tourists interested in hiking and wildlife, perfect for nature enthusiasts. | hiking trails, variety of birds, scenic views, picnic spots |
| Ibiúna | A nearby town that's popular for weekend getaways, offering lakes, and recreational activities, thus drawing tourists. | Ibiúna Lake, ecotourism activities, local restaurants, festivals |
| Piedade | Close to Mairinque, Piedade is known for its natural beauty and outdoor activities like hiking, appealing to adventure seekers. | Bairro dos Glicinias, waterfalls, hiking trails, cultural events |
| Cabo Sul | A popular destination known for its outdoor recreational areas, great for families and groups looking for leisure activities. | outdoor parks, picnic areas, sports facilities, family entertainment |
| Sorocaba | A larger city nearby with many amenities and attractions, drawing visitors for both business and leisure stays. | Sorocaba Shopping, Catedral Metropolitana de Sorocaba, Parque Zoológico Municipal, cultural events |
| Santo Antonio do Pinhal | Known for its picturesque landscapes and as a mountain retreat, attracts those looking for relaxation in nature. | natural parks, viewpoints, cultural festivals, local artisan shops |
Do you need a license for Airbnb in Mairinque?
We recommend checking directly with Mairinque's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mairinque
Chácara in Mairinque with swimming pool, hydro and sauna.
Entire Place • 6 bedrooms
Chácara next to SÃO PAULO,A private paradise!
Entire Place • 5 bedrooms
Chácara Canto do Sabiá
Entire Place • 8 bedrooms
Casa Retro: Beautiful farmhouse in front of the dam!
Entire Place • 9 bedrooms
Sítio Por do Sol
Entire Place • 5 bedrooms
Chácara Conquista! Leisure&Confort for the entire family
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Mairinque
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yasmin | 5 | $262,414 | 367 | 4.92/5.0 |
| Zira | 1 | $114,114 | 25 | 5.00/5.0 |
| Bruna | 1 | $101,720 | 41 | 5.00/5.0 |
| Juliano | 1 | $89,626 | 11 | 5.00/5.0 |
| Luciana | 2 | $85,242 | 21 | 2.50/5.0 |
| Leão | 3 | $83,808 | 123 | 4.80/5.0 |
| Fabiano | 1 | $80,283 | 141 | 4.88/5.0 |
| Cloris | 1 | $80,124 | 6 | 5.00/5.0 |
| Alison Augusto | 3 | $75,954 | 10 | 1.67/5.0 |
| Thais | 1 | $75,589 | 8 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mairinque
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.5%), with house and outdoor & mobile properties comprising 96.6% of inventory
- Untapped potential in boutique & hotels, others, apartment & condo segments (3.4% combined)
Room Capacity Distribution
Analysis of 323 properties in Mairinque shows that 3 bedrooms properties are most prevalent, making up 30.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 54.5% of all listings.
Key Insights
- Most common: 3 bedrooms (30.3%)
- Least common: 1 bedroom (4%)
- Market concentration: 54.5% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 323 properties in Mairinque reveals that 8+ guests properties dominate the market, representing 87.6% of all listings. The average property accommodates 7.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 94.7% of the market.
Key Insights
- Most common capacity: 8+ guests (87.6% of market)
- Least common capacity: 3 guests (0.6% of market)
- Average guest capacity: 7.7 guests per property
- Market concentration: 94.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 323 properties in Mairinque, the most common availability pattern is 271-366 days (62.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.3% of properties).
Key Insights
- Most common availability window: 271-366 days (62.2%)
- Most common booking duration: 31-90 days (31.3%)
- Properties with high availability (180+ days): 83.3%
- Properties with long-term bookings (180+ days): 17.6%
Minimum Stay Distributions
1 Night
70 listings
23.3% of total
2 Nights
144 listings
48% of total
3 Nights
36 listings
12% of total
4-6 Nights
7 listings
2.3% of total
30+ Nights
43 listings
14.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.3%
- Mid-length stays (4-6 nights) represent 2.3% of listings
- Monthly+ stays (14.3%) suggest a stable extended-stay market
- High market flexibility with 83.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
47 listings
19.3% of total
Moderate
52 listings
21.3% of total
Firm
61 listings
25% of total
Strict
84 listings
34.4% of total
Key Insights
- Strict is the preferred policy at 34.4% of listings
- The market shows a balanced distribution between guest-friendly (40.6%) and strict (59.4%) policies
- Flexible policies are least common at 19.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Oct, averaging 58 days
- Shortest booking windows are in Jul, Aug, May, averaging 24 days
- Winter shows the longest average booking window at 56 days, while Summer has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 56 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-May when lead times are shortest
Popular Airbnb Amenities in Mairinque
Below is the distribution of amenities across listings in Mairinque:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.5% of total guests, indicating a dominant local market share.
- Primary international markets: Chile (0.3%) and United States (0.3%)
- Portuguese is the top language at 55%, followed by English (29.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.7%
Recommendations
- Target marketing campaigns for São Paulo and Osasco markets
- Develop localized content for Chile and United States
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mairinque. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Itupeva | 138 | $1,779 | $201.01 | 33% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Tietê | 15 | $1,394 | $310.83 | 29% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
| Vargem Grande Paulista | 45 | $1,305 | $143.16 | 37% |
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