Airbnb Market Analytics, Statistics and Data in Itu, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Itu? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Itu:
How much do Airbnb hosts make on average per month in Itu?
The short-term rental market in Itu shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $935 per month
- Strong performing properties (top 25%) make $2,429 or more
- Best-in-class properties (top 10%) achieve $4,699+ monthly
- Entry-level properties (bottom 25%) typically earn around $373
Revenue Variations by Month
Occupancy Rates Throughout the Year in Itu
The market in Itu shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 24% occupancy rates
- Strong performing properties (top 25%) achieve 44% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Itu
Daily rates in Itu vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $146 per night
- Strong performing properties (top 25%) secure $280 or more
- Best-in-class properties (top 10%) pull in $487+ per night
- Entry-level properties (bottom 25%) earn around $69
Daily Rate Variations by Month
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Seasonality patterns in Itu
Peak Season (February, March, December)
- Revenue peaks at $2688.06 per month
- Occupancy rates reach 36.39%
- Daily rates average $239.27
Shoulder Season
- Revenue averages $1874.81 per month
- Occupancy maintains 31.46%
- Daily rates hold at $216.73
Low Season (July, September, August)
- Revenue drops to $1438.20 per month
- Occupancy decreases to 24.98%
- Daily rates adjust to $188.99
Is it still profitable to do Airbnb in Itu in 2025?
Yes! Itu demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and solid monthly revenue averaging $1875 and With 260 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Itu
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The vibrant heart of Itu, known for its rich history and colonial architecture. Ideal for guests wanting to explore local culture and events, as well as easy access to shops and dining. | Igreja Matriz de Nossa Senhora da Candelária, Museu da Energia de Itu, Caminho do Patrimonio, Teatro Municipal, Praça da Matriz |
| Cidade Nova | A contemporary neighborhood that combines residential living with shopping and services. Attractive to travelers looking for convenience and modern amenities. | Shopping Pedras de Itu, Parque do Varvito, Igreja do Senhor Bom Jesus, Igreja de São Francisco de Assis, Centro Cultural Galeria de Arte |
| Jardim Paulista | A peaceful residential area known for its parks and community vibe, perfect for families and those seeking tranquility in their stay. | Parque do Varvito, Praça dos Exageros, Alameda das Águas, Centro de Lazer do Trabalhador, Igreja São Pedro |
| Parque Residencial Itaim | An upscale neighborhood with spacious properties and a family-friendly atmosphere. Great for longer stays and those needing more space. | Parque do Lago, Centro Wildlife Zoo, Mercadão de Itu, Igreja do Parque Residencial Itaim, Shopping to Eat |
| Itaipava | A picturesque area on the outskirts of Itu known for its natural beauty and outdoor activities, appealing to nature lovers and adventure seekers. | Represa do Jaguari, Trilhas de Ecoturismo, Cachoeiras, Vista do Morro do Pão de Açúcar, Lagoa de Itaipava |
| Jardim Morada do Sol | A quiet neighborhood often chosen by those looking for a peaceful retreat while still being close to urban attractions, suitable for relaxation. | Praça Morada do Sol, Parque Jardim Morada do Sol, Mini Shopping Morada do Sol, Igreja Nossa Senhora do Rosário, Caminhos da Morada |
| Alfredo de Almeida | A developing area that offers great investment potential with new residential projects and proximity to major roads. | Igreja de São José, Centro de Convivência, Parque das Flores, Passeio Livre de Itu, Mini Shopping do Bairro |
| Chácara do Recreio | A serene suburban area with a strong community feel, attracting guests looking for a less commercialized experience and more local flavor. | Chácara do Recreio Park, Feira Livre, Restaurantes locais, Clube de Mães, Igreja local |
Do you need a license for Airbnb in Itu?
We recommend checking directly with Itu's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Itu
Chácara Dos Mares
Entire Place • 6 bedrooms
Chácara Ilha da Lua
Entire Place • 6 bedrooms
Swimming Pool-Field Completely 16 people
Entire Place • 6 bedrooms
Chácara localizada em Itú.
Entire Place • 10 bedrooms
Casa de Campo
Entire Place • 4 bedrooms
Casarão Village
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Itu
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fernanda E Leonardo | 2 | $265,892 | 201 | 4.95/5.0 |
| Ornella | 1 | $89,039 | 29 | 5.00/5.0 |
| Victor | 4 | $86,540 | 45 | 4.95/5.0 |
| 488581436 | 1 | $85,073 | 2 | 0.00/5.0 |
| Maria Francisca Teresa | 2 | $80,283 | 44 | 4.97/5.0 |
| Moises | 1 | $65,829 | 11 | 5.00/5.0 |
| Ricardo | 3 | $65,584 | 112 | 4.69/5.0 |
| Felipe | 1 | $60,591 | 41 | 5.00/5.0 |
| Talita | 1 | $59,495 | 8 | 5.00/5.0 |
| Graziela | 1 | $58,874 | 26 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Itu
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.5%), with house and apartment & condo properties comprising 89.2% of inventory
- Untapped potential in boutique & hotels, others segments (4.6% combined)
Room Capacity Distribution
Analysis of 260 properties in Itu shows that 5+ bedrooms properties are most prevalent, making up 25.4% of the market. The market tends to favor larger properties, with 5+ bedrooms and 3 bedrooms together representing 45.4% of all listings.
Key Insights
- Most common: 5+ bedrooms (25.4%)
- Least common: 1 bedroom (15%)
- Market concentration: 45.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 260 properties in Itu reveals that 8+ guests properties dominate the market, representing 65.4% of all listings. The average property accommodates 6.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 79.6% of the market.
Key Insights
- Most common capacity: 8+ guests (65.4% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 6.3 guests per property
- Market concentration: 79.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 260 properties in Itu, the most common availability pattern is 271-366 days (67.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35.4% of properties).
Key Insights
- Most common availability window: 271-366 days (67.3%)
- Most common booking duration: 31-90 days (35.4%)
- Properties with high availability (180+ days): 88.8%
- Properties with long-term bookings (180+ days): 11.9%
Minimum Stay Distributions
1 Night
87 listings
36.7% of total
2 Nights
93 listings
39.2% of total
3 Nights
21 listings
8.9% of total
4-6 Nights
13 listings
5.5% of total
7-29 Nights
5 listings
2.1% of total
30+ Nights
18 listings
7.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.9%
- Mid-length stays (4-6 nights) represent 5.5% of listings
- Monthly+ stays (7.6%) suggest a stable extended-stay market
- High market flexibility with 84.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
43 listings
23.9% of total
Moderate
46 listings
25.6% of total
Firm
35 listings
19.4% of total
Strict
56 listings
31.1% of total
Key Insights
- Strict is the preferred policy at 31.1% of listings
- The market shows a balanced distribution between guest-friendly (49.5%) and strict (50.5%) policies
- Firm policies are least common at 19.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Dec, Jan, averaging 64 days
- Shortest booking windows are in Sep, Jun, Jul, averaging 30 days
- Winter shows the longest average booking window at 52 days, while Summer has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 52 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jul when lead times are shortest
Popular Airbnb Amenities in Itu
Below is the distribution of amenities across listings in Itu:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.5%) and United Kingdom (0.3%)
- Portuguese is the top language at 49.8%, followed by English (31%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.5%
Recommendations
- Target marketing campaigns for São Paulo and Rio de Janeiro markets
- Develop localized content for United States and United Kingdom
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Itu. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Itupeva | 138 | $1,779 | $201.01 | 33% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Tietê | 15 | $1,394 | $310.83 | 29% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
| Vargem Grande Paulista | 45 | $1,305 | $143.16 | 37% |
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