Hortolândia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Hortolândia in 2025? Explore comprehensive Airbnb analytics for Hortolândia, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Hortolândia, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Hortolândia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hortolândia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hortolândia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hortolândia (2025)
Understanding the monthly revenue variations for Airbnb listings in Hortolândia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hortolândia is typically September, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hortolândia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,037+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $770 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $525 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $288, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hortolândia
Hortolândia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hortolândia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hortolândia:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hortolândia
Average Daily Rate (ADR) Airbnb Trends in Hortolândia (2025)
Effective short term rental pricing strategy in Hortolândia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hortolândia typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $91+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $46 or more.
- Typical properties (Median) charge around $29 per night.
- Entry-level properties (Bottom 25%) earn around $19 per night.
Average Daily Rate (ADR) Trend by Month in Hortolândia
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Airbnb Seasonality Analysis & Trends in Hortolândia (2025)
Peak Season (September, May, December)
- Revenue averages $655 per month
- Occupancy rates average 56.5%
- Daily rates average $45
Shoulder Season
- Revenue averages $602 per month
- Occupancy maintains around 51.1%
- Daily rates hold near $43
Low Season (March, July, August)
- Revenue drops to average $473 per month
- Occupancy decreases to average 46.8%
- Daily rates adjust to average $44
Seasonality Insights for Hortolândia
- The Airbnb seasonality in Hortolândia shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hortolândia's highest earning potential, with monthly revenues capable of climbing to $668, occupancy reaching a high of 69.5%, and ADRs peaking at $50.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $425, occupancy could drop to 36.7%, and ADRs may adjust down to $34.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hortolândia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hortolândia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hortolândia (2025)
Exploring the top neighborhoods for short-term rentals in Hortolândia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jardim das Paineiras | A growing neighborhood known for its tranquility and family-friendly environment. Ideal for guests looking for a peaceful stay within reach of urban amenities. | Parque Municipal de Hortolândia, Shopping Hortolândia, Escola Técnica Estadual, Condomínio Residencial Parque das Flores |
| Chácaras Pouso Alegre | A beautiful rural area that attracts visitors looking for a retreat from city life, perfect for nature lovers and those seeking relaxation. | Parque da Cidade, Hortolândia Lake, Campo de Golf, Caminho Agrícola |
| Jardim Nova América | A vibrant neighborhood with a mix of cultural attractions and local shops, appealing to travelers who wish to experience authentic local life. | Centro Cultural, Feira do bairro Nova América, Escolas de samba locais |
| Recanto das Águas | Known for its natural beauty and parks, this area is perfect for those who want to enjoy outdoor activities and a serene environment. | Parque Ecológico de Hortolândia, Trilha do Ribeirão, área de lazer e eventos |
| Parque São Sebastião | A rapidly developing area with modern facilities, attracting business travelers and weekend tourists. | Shopping de Hortolândia, Restaurantes de comida internacional, Centros de convenções |
| Jardim São Pedro | A well-established neighborhood close to commercial centers, making it convenient for short-term stays. | Centro comercial de Hortolândia, Cinemas locais, Parque Linear |
| Jardim Santa Clara | A quiet residential area that's popular with families and offers easy access to nearby attractions and amenities. | Hortolândia Municipal Market, Parque de Exposições, Pequenos Negócios |
| Vila São Francisco | A quaint neighborhood with a rich history, favored by locals and tourists interested in cultural experiences and traditional cuisine. | Igreja Matriz, Museu Histórico, Feira de Artesanato |
Understanding Airbnb License Requirements & STR Laws in Hortolândia (2025)
While Hortolândia, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hortolândia to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hortolândia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hortolândiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Heated pool house barbecue for up to 15 people
Entire Place • 3 bedrooms
Charming Chácara
Entire Place • 3 bedrooms
Hortolandia Apartment Complete Wifi 200Mega
Entire Place • 2 bedrooms
Full apto with gourmet balcony and well located
Entire Place • 2 bedrooms
Apartment in Downtown Hortolândia, Wi-Fi and Vacancy
Entire Place • 2 bedrooms
Ap Comfort Black
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hortolândia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hortolândia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jose Carlos | 2 | $21,362 | 50 | 4.78/5.0 |
| Thiago | 1 | $13,526 | 27 | 4.67/5.0 |
| Ricardo | 1 | $9,389 | 74 | 4.69/5.0 |
| Juliana | 2 | $9,344 | 28 | 4.95/5.0 |
| Débora | 1 | $7,972 | 28 | 4.96/5.0 |
| Fabio | 1 | $7,933 | 30 | 4.77/5.0 |
| Charlison | 1 | $7,323 | 52 | 4.77/5.0 |
| Géssica | 1 | $6,067 | 43 | 4.95/5.0 |
| Quezia | 2 | $4,899 | 3 | 2.50/5.0 |
| Alex | 1 | $4,228 | 27 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hortolândia.
Dive Deeper: Advanced Hortolândia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hortolândia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHortolândia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hortolândia
- The Hortolândia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hortolândia, Apartment/Condo properties are the most common (54.2%), reflecting the local real estate landscape.
- Houses represent a significant 45.8% portion, catering likely to families or larger groups.
Hortolândia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hortolândia
- The dominant room capacity in Hortolândia is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 75.0% of the active Airbnb listings in Hortolândia, indicating a high concentration in these sizes.
- A significant 20.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hortolândia.
Hortolândia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hortolândia
- The most common guest capacity trend in Hortolândia vacation rentals is listings accommodating 4 guests (29.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Hortolândia STR market, accounting for 50.0% of listings.
- 20.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hortolândia.
- On average, properties in Hortolândia are equipped to host 4.3 guests.
Hortolândia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hortolândia
- The most common availability pattern in Hortolândia falls within the 271-366 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Hortolândia (29.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hortolândia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
34.8% of total
2 Nights
4 listings
17.4% of total
3 Nights
1 listings
4.3% of total
4-6 Nights
5 listings
21.7% of total
7-29 Nights
1 listings
4.3% of total
30+ Nights
4 listings
17.4% of total
Key Insights
- The most prevalent minimum stay requirement in Hortolândia is 1 Night, adopted by 34.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.4%) caters to monthly stays (30+ nights) in Hortolândia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.8% of Hortolândia hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hortolândia.
Hortolândia Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
42.9% of total
Moderate
2 listings
9.5% of total
Firm
5 listings
23.8% of total
Strict
5 listings
23.8% of total
Cancellation Policy Insights for Hortolândia
- The prevailing Airbnb cancellation policy trend in Hortolândia is Flexible, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (52.4%) and stricter (47.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.9% market standard in Hortolândia.
- Regularly review your cancellation policy against competitors and market demand shifts in Hortolândia.
Hortolândia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hortolândia
- The overall average booking lead time for vacation rentals in Hortolândia is 20 days.
- Guests book furthest in advance for stays during July (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (33 days avg.) sees the longest lead times, while Spring (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Hortolândia.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Hortolândia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hortolândia (2025)
Amenity Prevalence
Amenity Insights for Hortolândia
- Essential amenities in Hortolândia that guests expect include: Wifi, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Free parking on premises, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hortolândia: Wifi, Kitchen, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Dishes and silverware or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hortolândia to stay competitive.
Hortolândia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hortolândia
- The typical guest profile for Airbnb in Hortolândia consists of primarily domestic travelers (99%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 99.3% of guests.
- Key international markets include Brazil (99.3%) and United States (0.7%).
- Top languages spoken are Portuguese (58.1%) followed by English (24.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hortolândia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itupeva | 137 | $1,734 | $204.10 | 32% |
| Vargem | 39 | $1,700 | $162.45 | 33% |
| Morungaba | 30 | $1,595 | $298.23 | 31% |
| Valinhos | 49 | $1,569 | $172.71 | 37% |
| Tuiuti | 18 | $1,470 | $147.47 | 33% |
| Nova Odessa | 13 | $1,459 | $123.61 | 47% |
| Igaratá | 131 | $1,439 | $191.89 | 29% |
| Tietê | 15 | $1,394 | $310.64 | 28% |
| Ribeirão Pires | 17 | $1,376 | $145.19 | 31% |
| Itatiba | 171 | $1,352 | $183.57 | 34% |