Guaratinguetá Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Guaratinguetá in 2025? Explore comprehensive Airbnb analytics for Guaratinguetá, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Guaratinguetá, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 92 active listings.
Whether you're considering an Airbnb investment in Guaratinguetá, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Guaratinguetá Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Guaratinguetá Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Guaratinguetá (2025)
Understanding the monthly revenue variations for Airbnb listings in Guaratinguetá is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Guaratinguetá is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Guaratinguetá across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,638+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $909 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $400 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $175, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Guaratinguetá
Guaratinguetá Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Guaratinguetá STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Guaratinguetá:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Guaratinguetá
Average Daily Rate (ADR) Airbnb Trends in Guaratinguetá (2025)
Effective short term rental pricing strategy in Guaratinguetá involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Guaratinguetá typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $155+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $92 or more.
- Typical properties (Median) charge around $49 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in Guaratinguetá
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Airbnb Seasonality Analysis & Trends in Guaratinguetá (2025)
Peak Season (December, May, January)
- Revenue averages $879 per month
- Occupancy rates average 35.3%
- Daily rates average $73
Shoulder Season
- Revenue averages $730 per month
- Occupancy maintains around 33.3%
- Daily rates hold near $74
Low Season (February, August, November)
- Revenue drops to average $614 per month
- Occupancy decreases to average 33.9%
- Daily rates adjust to average $71
Seasonality Insights for Guaratinguetá
- The Airbnb seasonality in Guaratinguetá shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Guaratinguetá's highest earning potential, with monthly revenues capable of climbing to $925, occupancy reaching a high of 37.8%, and ADRs peaking at $76.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $558, occupancy could drop to 26.1%, and ADRs may adjust down to $69.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Guaratinguetá.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Guaratinguetá seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Guaratinguetá (2025)
Exploring the top neighborhoods for short-term rentals in Guaratinguetá? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The historic center of Guaratinguetá, close to churches, restaurants, and local shops. It's a vibrant area full of history and culture, attracting tourists interested in the historical aspects of the city. | Santuario de Nossa Senhora Aparecida, Museu de Arte Sacra, Historic Churches, Local Restaurants, Shopping Centers |
| São Benedito | This neighborhood offers a more residential feel with nearby parks and schools. It's appealing to families and those looking for longer stays in a calmer environment. | Parque da Cidade, Local Markets, Family Friendly Restaurants, Shopping Options |
| Bairro do Morro do Cruzeiro | Offers stunning views and is close to the natural attractions around Guaratinguetá, perfect for nature lovers and those seeking outdoor activities. | Morro do Cruzeiro, Hiking Trails, Scenic Views, Natural Parks |
| Bairro da Vila Aparecida | A lively neighborhood close to the Aparecida Sanctuary, attracting pilgrims and tourists visiting the religious site all year round. | Santuario Nacional de Nossa Senhora Aparecida, Local Festivals, Restaurants Serving Local Cuisine |
| Praça do Cívico | This area is known for its cultural events and public gatherings, perfect for those wanting to experience local life and culture. | Centro Cultural, Public Events, Restaurants and Cafés, Artisan Fairs |
| Bairro da Estação | Close to the train station, it's convenient for travelers looking for easy transportation options and access to other cities. | Train Station, Cafés nearby, Easy Access to Transport |
| Jardim das Cerejeiras | Known for its tranquility and beautiful cherry blossom trees, it's a picturesque spot for visitors looking for peace and nature. | Cherry Blossom Trees, Parks, Quiet Neighborhood |
| Bairro do Serrote | A quiet residential area with parks and schools, ideal for families and those looking for a relaxed atmosphere away from the hustle of the city. | Local Parks, Family-Friendly Environment, Community Events |
Understanding Airbnb License Requirements & STR Laws in Guaratinguetá (2025)
While Guaratinguetá, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Guaratinguetá to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Guaratinguetá (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Guaratinguetábased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Morada das Pedras, Serra da Mantiqueira
Entire Place • 7 bedrooms
Bela Vista casa
Entire Place • 4 bedrooms
Wonderful cottage, best view of the area
Entire Place • 2 bedrooms
Charming House in Guaratinguetá
Entire Place • 5 bedrooms
Residential house in the center of Guaratinguetá
Entire Place • 6 bedrooms
Chácara near the Sanctuary of Aparecida
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Guaratinguetá (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Guaratinguetá based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fernanda | 1 | $80,500 | 35 | 4.97/5.0 |
| Host #426233443 | 2 | $31,863 | 1 | 0.00/5.0 |
| Alex | 2 | $28,471 | 126 | 4.96/5.0 |
| Guilherme | 1 | $22,501 | 66 | 4.97/5.0 |
| Rafael | 1 | $22,122 | 29 | 4.93/5.0 |
| Daniela | 2 | $18,506 | 119 | 4.97/5.0 |
| Sergio | 1 | $16,793 | 14 | 5.00/5.0 |
| Matteo | 5 | $16,350 | 240 | 4.90/5.0 |
| Antonio Gregorio Da Silva | 6 | $16,090 | 56 | 4.68/5.0 |
| Tania | 1 | $14,956 | 13 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Guaratinguetá.
Dive Deeper: Advanced Guaratinguetá STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Guaratinguetá. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGuaratinguetá Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Guaratinguetá
- The Guaratinguetá Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.6% of the 92 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Guaratinguetá, House properties are the most common (67.4%), reflecting the local real estate landscape.
- Houses represent a significant 67.4% portion, catering likely to families or larger groups.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.4%) offer potential for unique stay experiences.
Guaratinguetá Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Guaratinguetá
- The dominant room capacity in Guaratinguetá is 2 bedrooms listings, making up 33.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.1% of the active Airbnb listings in Guaratinguetá, indicating a high concentration in these sizes.
- A significant 31.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Guaratinguetá.
Guaratinguetá Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Guaratinguetá
- The most common guest capacity trend in Guaratinguetá vacation rentals is listings accommodating 8+ guests (33.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Guaratinguetá STR market, accounting for 50.0% of listings.
- 52.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Guaratinguetá.
- On average, properties in Guaratinguetá are equipped to host 5.1 guests.
Guaratinguetá Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Guaratinguetá
- The most common availability pattern in Guaratinguetá falls within the 271-366 days range, representing 56.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Guaratinguetá (31.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Guaratinguetá Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
46 listings
52.9% of total
2 Nights
37 listings
42.5% of total
3 Nights
1 listings
1.1% of total
4-6 Nights
1 listings
1.1% of total
30+ Nights
2 listings
2.3% of total
Key Insights
- The most prevalent minimum stay requirement in Guaratinguetá is 1 Night, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.4%) of the Guaratinguetá Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.3%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.9% of Guaratinguetá hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Guaratinguetá.
Guaratinguetá Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
35 listings
44.3% of total
Moderate
18 listings
22.8% of total
Firm
6 listings
7.6% of total
Strict
20 listings
25.3% of total
Cancellation Policy Insights for Guaratinguetá
- The prevailing Airbnb cancellation policy trend in Guaratinguetá is Flexible, used by 44.3% of listings.
- There's a relatively balanced mix between guest-friendly (67.1%) and stricter (32.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.3% market standard in Guaratinguetá.
- Regularly review your cancellation policy against competitors and market demand shifts in Guaratinguetá.
Guaratinguetá STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Guaratinguetá
- The overall average booking lead time for vacation rentals in Guaratinguetá is 33 days.
- Guests book furthest in advance for stays during November (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (35 days avg.) sees the longest lead times, while Spring (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Guaratinguetá.
- Target marketing efforts for the Winter season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Guaratinguetá averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Guaratinguetá (2025)
Amenity Prevalence
Amenity Insights for Guaratinguetá
- Popular amenities like TV, Wifi, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Guaratinguetá to stay competitive.
Guaratinguetá Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Guaratinguetá
- The typical guest profile for Airbnb in Guaratinguetá consists of primarily domestic travelers (97%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.2% of guests.
- Key international markets include Brazil (97.2%) and United Kingdom (0.6%).
- Top languages spoken are Portuguese (55.9%) followed by English (25.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Guaratinguetá Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,700 | $162.45 | 33% |
| Morungaba | 30 | $1,595 | $298.23 | 31% |
| Valinhos | 49 | $1,569 | $172.71 | 37% |
| Ilha Grande | 10 | $1,509 | $158.50 | 37% |
| Tuiuti | 18 | $1,470 | $147.47 | 33% |
| Igaratá | 131 | $1,439 | $191.89 | 29% |
| Ribeirão Pires | 17 | $1,376 | $145.19 | 31% |
| Brazópolis | 16 | $1,366 | $150.74 | 33% |
| Itatiba | 171 | $1,352 | $183.57 | 34% |
| Jambeiro | 14 | $1,324 | $140.79 | 33% |