Airbnb Market Analytics, Statistics and Data in Franca, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Franca? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Franca:
How much do Airbnb hosts make on average per month in Franca?
The short-term rental market in Franca shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $477 per month
- Strong performing properties (top 25%) make $746 or more
- Best-in-class properties (top 10%) achieve $1,115+ monthly
- Entry-level properties (bottom 25%) typically earn around $202
Revenue Variations by Month
Occupancy Rates Throughout the Year in Franca
The market in Franca shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Franca
Daily rates in Franca vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $28 per night
- Strong performing properties (top 25%) secure $41 or more
- Best-in-class properties (top 10%) pull in $100+ per night
- Entry-level properties (bottom 25%) earn around $22
Daily Rate Variations by Month
Get Live Franca Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Franca
Peak Season (June, February, May)
- Revenue peaks at $744.35 per month
- Occupancy rates reach 51.19%
- Daily rates average $52.38
Shoulder Season
- Revenue averages $601.44 per month
- Occupancy maintains 39.12%
- Daily rates hold at $48.29
Low Season (August, January, September)
- Revenue drops to $403.32 per month
- Occupancy decreases to 34.50%
- Daily rates adjust to $44.68
Is it still profitable to do Airbnb in Franca in 2025?
Yes! Franca demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 39% and monthly revenue averaging $601 and The market's 141 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Franca
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | Franca's central area is ideal for tourists looking to explore the city's history and urban life. Close to shops, cultural attractions, and public transport, it offers convenience and accessibility. | Franca Cathedral, Museu Histórico e Pedagógico, Shopping do Calçado, Parque Fernando Costa, Praça Dr. Yonamine |
| Jardim Paulista | A residential neighborhood known for its tranquility and green spaces. Perfect for families and travelers seeking a peaceful environment with easy access to local amenities. | Parque do Horto Florestal, Local cafes and restaurants, Close to shopping centers, Tree-lined streets, Community parks |
| São Jorge | A vibrant neighborhood that offers a mix of local culture and entertainment. Popular with younger crowds and those looking for nightlife and dining options. | Bar do Zé, Cultural centers, Live music venues, Street fairs, Local markets |
| Jardim Aeroporto | This area is close to the airport, making it convenient for travelers. It features a mix of residential and commercial properties, appealing to various types of guests. | Nearby cafés, Air travel convenience, Quick access to main roads, Local shops, Green spaces |
| Vila Santa Clara | Known for its family-friendly ambiance and local markets, this area attracts visitors looking for an authentic Franca experience with community vibes. | Local artisans, Family-run markets, Cultural events, Parks, Community art exhibitions |
| Conjunto Habitacional Dr. Raffaele | A developing neighborhood with affordable accommodations, appealing to budget travelers and those seeking long-term stays for work or study. | Affordable housing options, Close to universities, Quiet residential streets, Community centers, Parks |
| Vila Vista alegre | A growing area that offers a mix of modern amenities and local charm. Suitable for those looking for a blend of comfort and authenticity in their visit. | Modern shopping centers, Local eateries, Parks, Access to public transport, Friendly neighborhood atmosphere |
| Chácara do Solar | A peaceful and upscale area with large homes and green spaces, ideally suited for families or those looking for a relaxing retreat away from the urban hustle. | Beautiful parks, Family-friendly attractions, Outdoor activities, Botanical gardens, Quiet neighborhoods |
Do you need a license for Airbnb in Franca?
We recommend checking directly with Franca's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Franca
Chácara for Lazer
Entire Place • 3 bedrooms
An oasis within the city
Entire Place • 4 bedrooms
House Leisure Pool Heated Kids Area Nature
Entire Place • 3 bedrooms
Area 3 bedrooms, heated pool
Entire Place • 3 bedrooms
Lovely Chacara Canada
Entire Place • 3 bedrooms
Apartment top 3 suites in the center of Franca-SP.
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Franca
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Guilherme | 1 | $37,392 | 9 | 4.89/5.0 |
| Thais | 1 | $36,765 | 12 | 5.00/5.0 |
| Taise | 4 | $31,658 | 148 | 4.82/5.0 |
| Junin | 4 | $30,373 | 125 | 4.98/5.0 |
| Eduardo | 14 | $29,788 | 142 | 3.52/5.0 |
| Fabricio | 1 | $24,074 | 21 | 5.00/5.0 |
| Caio | 5 | $18,951 | 168 | 4.73/5.0 |
| Renato | 1 | $18,699 | 3 | 5.00/5.0 |
| Adriana Tajtelbaum E Daniel | 3 | $17,426 | 44 | 4.62/5.0 |
| Andressa | 3 | $17,074 | 173 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Franca
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.8%), with apartment & condo and house properties comprising 85.8% of inventory
- Untapped potential in others segments (1.4% combined)
Room Capacity Distribution
Analysis of 141 properties in Franca shows that 2 bedrooms properties are most prevalent, making up 53.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 83.0% of all listings.
Key Insights
- Most common: 2 bedrooms (53.9%)
- Least common: 5+ bedrooms (0.7%)
- Market concentration: 83.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 141 properties in Franca reveals that 4 guests properties dominate the market, representing 27.7% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 44.0% of the market.
Key Insights
- Most common capacity: 4 guests (27.7% of market)
- Least common capacity: 1 guest (2.8% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 44.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 141 properties in Franca, the most common availability pattern is 271-366 days (45.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.5% of properties).
Key Insights
- Most common availability window: 271-366 days (45.4%)
- Most common booking duration: 91-180 days (30.5%)
- Properties with high availability (180+ days): 75.2%
- Properties with long-term bookings (180+ days): 24.8%
Minimum Stay Distributions
1 Night
71 listings
55.5% of total
2 Nights
41 listings
32% of total
3 Nights
3 listings
2.3% of total
4-6 Nights
3 listings
2.3% of total
7-29 Nights
3 listings
2.3% of total
30+ Nights
7 listings
5.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 87.5%
- Mid-length stays (4-6 nights) represent 2.3% of listings
- Monthly+ stays (5.5%) suggest a stable extended-stay market
- High market flexibility with 89.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.9% of total
Flexible
35 listings
31% of total
Moderate
33 listings
29.2% of total
Firm
20 listings
17.7% of total
Strict
24 listings
21.2% of total
Key Insights
- Flexible is the preferred policy at 31.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 60.2% of the market
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.9% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Dec, May, averaging 45 days
- Shortest booking windows are in Feb, Aug, Mar, averaging 16 days
- Summer shows the longest average booking window at 38 days, while Spring has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 38 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Mar when lead times are shortest
Popular Airbnb Amenities in Franca
Below is the distribution of amenities across listings in Franca:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.5%) and Minas Gerais (0.4%)
- Portuguese is the top language at 56.7%, followed by English (28.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for São Paulo and Franca markets
- Develop localized content for United States and Minas Gerais
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Franca. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cássia | 20 | $1,812 | $153.42 | 37% |
| Rifaina | 40 | $1,011 | $206.42 | 27% |
| Caconde | 23 | $909 | $104.63 | 30% |
| Santa Rita do Passa Quatro | 27 | $790 | $120.78 | 30% |
| Capitólio | 493 | $737 | $148.54 | 25% |
| São João da Boa Vista | 49 | $706 | $78.06 | 36% |
| Águas da Prata | 39 | $679 | $75.93 | 31% |
| Olímpia | 1,751 | $651 | $77.14 | 42% |
| Carmo do Rio Claro | 13 | $553 | $109.54 | 30% |
| Caldas | 34 | $548 | $100.64 | 24% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights