Airbnb Market Analytics, Statistics and Data in Cotia, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cotia? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cotia:
How much do Airbnb hosts make on average per month in Cotia?
The short-term rental market in Cotia shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $728 per month
- Strong performing properties (top 25%) make $1,575 or more
- Best-in-class properties (top 10%) achieve $3,288+ monthly
- Entry-level properties (bottom 25%) typically earn around $330
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cotia
The market in Cotia shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cotia
Daily rates in Cotia vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $74 per night
- Strong performing properties (top 25%) secure $180 or more
- Best-in-class properties (top 10%) pull in $283+ per night
- Entry-level properties (bottom 25%) earn around $34
Daily Rate Variations by Month
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Seasonality patterns in Cotia
Peak Season (December, February, March)
- Revenue peaks at $1844.27 per month
- Occupancy rates reach 42.76%
- Daily rates average $141.44
Shoulder Season
- Revenue averages $1339.94 per month
- Occupancy maintains 36.95%
- Daily rates hold at $134.80
Low Season (July, September, August)
- Revenue drops to $974.24 per month
- Occupancy decreases to 29.97%
- Daily rates adjust to $122.93
Is it still profitable to do Airbnb in Cotia in 2025?
Yes! Cotia demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and monthly revenue averaging $1340 and With 268 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cotia
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Granja Viana | A popular upscale neighborhood in Cotia known for its green areas, luxury homes, and calm environment. Attractive for families and urban dwellers seeking a peaceful retreat close to the city. | Shopping Granja Viana, Parque da Reserva, Morrinhos do Sul, Parque Estadual de Caraguatatuba, local hiking trails |
| Centro de Cotia | The bustling center of Cotia, offering various amenities, services, and public transport. A prime location for guests looking to experience local culture and convenience. | Catedral Nossa Senhora da Conceição, Feira de Artesanato, Praça da Matriz, local shops and eateries |
| Eldorado | A residential area with a good mix of urban amenities and green spaces. It appeals to those who want tranquility while still being close to urban facilities. | Parque da Aldeia, Eldorado Shopping, local restaurants and cafes |
| Jardim da Glória | A neighborhood known for its family atmosphere and community feel. Great for hosting longer-term stays for families and groups. | Cunhadinho Park, local schools and family-friendly parks |
| Vargem Grande Paulista | An area just outside Cotia with bigger properties and nature. Ideal for guests who want a rural experience while being near the city. | Igreja de Vargem Grande, Sítios e chácaras, nature activities |
| Recanto de Indaiá | A serene neighborhood known for its vacation homes and a strong sense of community. Perfect for visitors seeking relaxation and nature. | Praia do Indaiá, nature trails, local resorts |
| Fazendinha | This rural-suburban area offers a unique blend of farm experiences and urban access, appealing to those looking for adventure and tranquility. | site visits, farm activities, natural parks |
| Chácara das Flores | A green neighborhood known for its flower farms and gardens. Attractive to visitors looking for a scenic getaway close to nature. | Flower farms, nature walks, local artisan markets |
Do you need a license for Airbnb in Cotia?
We recommend checking directly with Cotia's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Cotia
Casa de Campo Cinematográfica
Entire Place • 6 bedrooms
Casa de Campo Hosting & Meetings & Leisure
Entire Place • 6 bedrooms
Casa Clube | Design and Nature
Entire Place • 6 bedrooms
House, Beach Tennis, Swimming pool, Animália park, Cotia
Entire Place • 4 bedrooms
Country Home & Hosting & Leisure & Home Office
Entire Place • 7 bedrooms
Chácara Viverde 02, Leisure, Nature and Fun!
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Cotia
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wilson | 2 | $162,420 | 84 | 4.99/5.0 |
| Gustavo Henrique | 5 | $110,139 | 299 | 3.78/5.0 |
| Janice | 1 | $109,881 | 58 | 5.00/5.0 |
| Wecare | 2 | $101,174 | 53 | 4.63/5.0 |
| Marilu | 2 | $98,162 | 168 | 4.92/5.0 |
| FlatsnaGranja | 19 | $97,764 | 836 | 4.91/5.0 |
| Lívia | 1 | $75,425 | 9 | 4.78/5.0 |
| Gleissom | 2 | $50,763 | 42 | 4.90/5.0 |
| Stephan | 1 | $49,863 | 54 | 4.98/5.0 |
| Alexandre | 1 | $49,643 | 137 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cotia
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.3%), with house and apartment & condo properties comprising 91.1% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (8.9% combined)
Room Capacity Distribution
Analysis of 268 properties in Cotia shows that 1 bedroom properties are most prevalent, making up 37.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 55.6% of all listings.
Key Insights
- Most common: 1 bedroom (37.7%)
- Least common: 2 bedrooms (10.8%)
- Market concentration: 55.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 268 properties in Cotia reveals that 8+ guests properties dominate the market, representing 44% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 68.7% of the market.
Key Insights
- Most common capacity: 8+ guests (44% of market)
- Least common capacity: 1 guest (1.1% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 68.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 268 properties in Cotia, the most common availability pattern is 271-366 days (52.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.5% of properties).
Key Insights
- Most common availability window: 271-366 days (52.2%)
- Most common booking duration: 91-180 days (29.5%)
- Properties with high availability (180+ days): 81.0%
- Properties with long-term bookings (180+ days): 20.1%
Minimum Stay Distributions
1 Night
92 listings
36.9% of total
2 Nights
81 listings
32.5% of total
3 Nights
22 listings
8.8% of total
4-6 Nights
12 listings
4.8% of total
7-29 Nights
13 listings
5.2% of total
30+ Nights
29 listings
11.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.4%
- Mid-length stays (4-6 nights) represent 4.8% of listings
- Monthly+ stays (11.6%) suggest a stable extended-stay market
- High market flexibility with 78.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
58 listings
26.6% of total
Moderate
51 listings
23.4% of total
Firm
45 listings
20.6% of total
Strict
64 listings
29.4% of total
Key Insights
- Strict is the preferred policy at 29.4% of listings
- The market shows a balanced distribution between guest-friendly (50.0%) and strict (50.0%) policies
- Policy distribution is relatively even, suggesting no strong market preference
- Firm policies are least common at 20.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Dec, Jan, averaging 40 days
- Shortest booking windows are in Apr, Sep, Jun, averaging 22 days
- Winter shows the longest average booking window at 36 days, while Spring has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 36 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Jun when lead times are shortest
Popular Airbnb Amenities in Cotia
Below is the distribution of amenities across listings in Cotia:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.1% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.7%) and United Kingdom (0.5%)
- Portuguese is the top language at 48.4%, followed by English (30.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.3%
Recommendations
- Target marketing campaigns for São Paulo and Rio de Janeiro markets
- Develop localized content for United States and United Kingdom
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cotia. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Itupeva | 138 | $1,779 | $201.01 | 33% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Tietê | 15 | $1,394 | $310.83 | 29% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
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