Airbnb Market Analytics, Statistics and Data in Caraguatatuba, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Caraguatatuba? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Caraguatatuba:
How much do Airbnb hosts make on average per month in Caraguatatuba?
The short-term rental market in Caraguatatuba shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $633 per month
- Strong performing properties (top 25%) make $1,242 or more
- Best-in-class properties (top 10%) achieve $2,058+ monthly
- Entry-level properties (bottom 25%) typically earn around $278
Revenue Variations by Month
Occupancy Rates Throughout the Year in Caraguatatuba
The market in Caraguatatuba shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 68%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Caraguatatuba
Daily rates in Caraguatatuba vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $70 per night
- Strong performing properties (top 25%) secure $113 or more
- Best-in-class properties (top 10%) pull in $190+ per night
- Entry-level properties (bottom 25%) earn around $46
Daily Rate Variations by Month
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Seasonality patterns in Caraguatatuba
Peak Season (January, December, February)
- Revenue peaks at $1524.95 per month
- Occupancy rates reach 45.42%
- Daily rates average $110.28
Shoulder Season
- Revenue averages $984.57 per month
- Occupancy maintains 31.68%
- Daily rates hold at $101.58
Low Season (July, September, August)
- Revenue drops to $570.84 per month
- Occupancy decreases to 18.59%
- Daily rates adjust to $88.70
Is it still profitable to do Airbnb in Caraguatatuba in 2025?
Yes! Caraguatatuba demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and monthly revenue averaging $985 and As a mature market with 2468 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Caraguatatuba
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Massaguaçu | A popular area for beachgoers, Massaguaçu offers beautiful beaches and a relaxed atmosphere. It's perfect for families and tourists looking for a peaceful getaway. | Massaguaçu Beach, Cocanha Beach, Vila Nova Beach, local seafood restaurants, craft shops |
| Camboinha | Known for its natural beauty, Camboinha is a favorite among locals and tourists. Its beach is less crowded, providing a more tranquil beach experience. | Camboinha Beach, Caminho do Mar, local fish market, scenic viewpoints, nature trails |
| Centro | The city center of Caraguatatuba is vibrant and convenient for visitors. It has shops, restaurants, and cultural attractions, making it a central hub for tourists. | Caraguatatuba Historical Museum, Church of Saint Anthony, local markets, town square events, shopping areas |
| Prainha | Prainha is a charming beach area that appeals to those looking for a friendly community vibe and easy beach access. It's great for short-term stays. | Prainha Beach, fish restaurants, beach sports facilities, sunset views, minimalist bars |
| Martim de Sá | A popular beach with both locals and tourists, Martim de Sá is known for its lively atmosphere and beach activities. Ideal for younger crowds seeking entertainment. | Martim de Sá Beach, beachfront bars, water sports, nightlife options, concerts and events |
| Pontal do Leste | This area has a mix of nature and urban, offering stunning views and a unique landscape. It's an excellent spot for those who enjoy eco-tourism. | Ilhabela views, hiking trails, nature parks, tranquil beaches, boat tours |
| Ilha do Cardoso | An island that offers an escape from the city with its pristine beaches and natural reserves. It's perfect for eco-friendly tourism and retreats. | Cardoso Island beaches, ecological trails, bird watching, secluded spots, fishing opportunities |
| São Sebastião | Nearby São Sebastião is a well-known location with a strong tourist appeal, offering various attractions and cultural experiences just a short drive away from Caraguatatuba. | Maresias Beach, Julia Figueiredo Park, local festivals, artisanal shops, lively gastronomy scene |
Do you need a license for Airbnb in Caraguatatuba?
We recommend checking directly with Caraguatatuba's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Caraguatatuba
Casa wonderful Caragua foot on the sand condominium
Entire Place • 9 bedrooms
Luxury Mansion in Condominium Costa Verde Tabatinga
Entire Place • 6 bedrooms
Mansão 12 Suites Martin de Sá facing sea 24P
Entire Place • 12 bedrooms
Amazing house with heated Psc 600 m beach in Cond.
Entire Place • 5 bedrooms
VILLA VOLPE - Cond. Costa Verde Tabatinga
Entire Place • 5 bedrooms
Summer House Caraguá
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Caraguatatuba
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Giovanna | 1 | $210,698 | 4 | 5.00/5.0 |
| Litoral Superhost | 27 | $138,917 | 431 | 3.95/5.0 |
| Helder | 10 | $128,628 | 88 | 3.83/5.0 |
| Renata | 15 | $120,851 | 78 | 3.62/5.0 |
| Glaucia | 11 | $99,676 | 113 | 3.64/5.0 |
| Jorginho | 1 | $97,180 | 26 | 4.88/5.0 |
| Marta | 3 | $88,082 | 111 | 4.97/5.0 |
| Paulo | 1 | $84,253 | 71 | 4.93/5.0 |
| Miguel | 4 | $77,227 | 107 | 3.68/5.0 |
| Rodrigo | 1 | $77,133 | 95 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Caraguatatuba
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.3%), with house and apartment & condo properties comprising 93.5% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (6.5% combined)
Room Capacity Distribution
Analysis of 2,468 properties in Caraguatatuba shows that 2 bedrooms properties are most prevalent, making up 43.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 64.6% of all listings.
Key Insights
- Most common: 2 bedrooms (43.4%)
- Least common: 5+ bedrooms (3.4%)
- Market concentration: 64.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,468 properties in Caraguatatuba reveals that 8+ guests properties dominate the market, representing 46.8% of all listings. The average property accommodates 6.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 67.3% of the market.
Key Insights
- Most common capacity: 8+ guests (46.8% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 6.3 guests per property
- Market concentration: 67.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,468 properties in Caraguatatuba, the most common availability pattern is 271-366 days (70% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34.9% of properties).
Key Insights
- Most common availability window: 271-366 days (70%)
- Most common booking duration: 31-90 days (34.9%)
- Properties with high availability (180+ days): 89.6%
- Properties with long-term bookings (180+ days): 11.1%
Minimum Stay Distributions
1 Night
485 listings
21.4% of total
2 Nights
971 listings
42.9% of total
3 Nights
238 listings
10.5% of total
4-6 Nights
141 listings
6.2% of total
7-29 Nights
10 listings
0.4% of total
30+ Nights
420 listings
18.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.3%
- Mid-length stays (4-6 nights) represent 6.2% of listings
- Monthly+ stays (18.5%) suggest a stable extended-stay market
- High market flexibility with 74.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.1% of total
Non-refundable
1 listings
0.1% of total
Refundable
2 listings
0.1% of total
Super Strict 60 Days
2 listings
0.1% of total
Flexible
385 listings
20.7% of total
Moderate
430 listings
23.2% of total
Firm
446 listings
24% of total
Strict
589 listings
31.7% of total
Key Insights
- Strict is the preferred policy at 31.7% of listings
- The market shows a balanced distribution between guest-friendly (43.9%) and strict (55.7%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Nov, averaging 51 days
- Shortest booking windows are in May, Jun, Aug, averaging 25 days
- Winter shows the longest average booking window at 50 days, while Summer has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 50 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during May-Aug when lead times are shortest
Popular Airbnb Amenities in Caraguatatuba
Below is the distribution of amenities across listings in Caraguatatuba:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.7%) and France (0.2%)
- Portuguese is the top language at 60.4%, followed by English (25.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.5%
Recommendations
- Target marketing campaigns for São Paulo and Sao Jose dos Campos markets
- Develop localized content for United States and France
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Caraguatatuba. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Ilha Grande | 10 | $1,376 | $155.59 | 35% |
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
| Tuiuti | 20 | $1,278 | $141.31 | 31% |
| Pedra Bela | 27 | $1,268 | $109.03 | 34% |
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