Campos do Jordão Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Campos do Jordão in 2025? Explore comprehensive Airbnb analytics for Campos do Jordão, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Campos do Jordão, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 3,382 active listings.
Whether you're considering an Airbnb investment in Campos do Jordão, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Campos do Jordão Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Campos do Jordão Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Campos do Jordão (2025)
Understanding the monthly revenue variations for Airbnb listings in Campos do Jordão is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Campos do Jordão is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Campos do Jordão across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,963+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,690 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $847 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $382, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Campos do Jordão
Campos do Jordão Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Campos do Jordão STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Campos do Jordão:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Campos do Jordão
Average Daily Rate (ADR) Airbnb Trends in Campos do Jordão (2025)
Effective short term rental pricing strategy in Campos do Jordão involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Campos do Jordão typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $311+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Campos do Jordão
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Airbnb Seasonality Analysis & Trends in Campos do Jordão (2025)
Peak Season (July, December, August)
- Revenue averages $1,778 per month
- Occupancy rates average 40.4%
- Daily rates average $166
Shoulder Season
- Revenue averages $1,275 per month
- Occupancy maintains around 30.0%
- Daily rates hold near $160
Low Season (February, October, November)
- Revenue drops to average $1,005 per month
- Occupancy decreases to average 27.9%
- Daily rates adjust to average $157
Seasonality Insights for Campos do Jordão
- The Airbnb seasonality in Campos do Jordão shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Campos do Jordão's highest earning potential, with monthly revenues capable of climbing to $2,240, occupancy reaching a high of 48.8%, and ADRs peaking at $171.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $882, occupancy could drop to 24.6%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Campos do Jordão.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Campos do Jordão seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Campos do Jordão (2025)
Exploring the top neighborhoods for short-term rentals in Campos do Jordão? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Capivari | The heart of Campos do Jordão, Capivari is known for its charming European-inspired architecture, excellent restaurants, and vibrant nightlife. It's a prime destination for tourists looking to enjoy the local culture and attractions. | Baden Baden Brewery, Capivari Center, Teleférico (Cable Car), Shopping Capivari, Ducha de Prata, Parque Estadual de Campos do Jordão |
| Grove of the Pope | A serene area with beautiful green spaces and nature trails, this neighborhood is popular among those seeking relaxation and contact with nature while still being close to the city center. | Palácio Boa Vista, Vila Capivari, Araucárias Park, Trilha da Pedra do Baú, Mirante do Lajeado |
| Pico do Itapeva | Known for its stunning views of the surrounding mountains and valleys, this area is appealing to adventure seekers and nature lovers. Ideal for hiking and outdoor activities. | Pico do Itapeva, Trilha do Pico, Vista do Vale do Paraíba, Parque Nacional de Itatiaia |
| Vila Capivari | A neighborhood rich in art, culture, and historical architecture. It’s close to the main attractions in town and perfect for tourists interested in exploring local history. | Museu Felícia Leirner, Auditório Claudio Santoro, Caminho dos Artesãos, Recanto dos Passarinhos |
| Breda | This residential area is perfect for families and those looking for a quieter environment, yet it’s still conveniently close to the city's amenities and attractions. | Lago das Carpas, Caminho da Roda D'Água, Parque do Pico do Itapeva |
| Quatre Saisons | A luxury enclave that offers high-end accommodations and exclusivity, appealing to affluent tourists looking for premium stays with beautiful views. | Luxury hotels, Gourmet restaurants, Spas and wellness centers |
| Ducha de Prata | Famous for its beautiful waterfall and lush environment, this area attracts visitors looking for nature and leisure activities, such as hiking and picnicking. | Ducha de Prata Waterfall, Bicycle Rental, Nature Trails |
| Condomínio Altos do Araucária | A gated community that offers privacy and security, ideal for those seeking a peaceful retreat while being close to Campos do Jordão's attractions. | Private villas, Scenic views, Nearby hiking trails |
Understanding Airbnb License Requirements & STR Laws in Campos do Jordão (2025)
While Campos do Jordão, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Campos do Jordão to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Campos do Jordão (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Campos do Jordãobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa e vista deslumbrantes em condomínio fechado.
Entire Place • 5 bedrooms
English Villa House Panoramic View 10' Baden Baden
Entire Place • 4 bedrooms
White House condominium Austrian Village.
Entire Place • 4 bedrooms
Indoor pool/leisure in a flat area for up to 21 guests
Entire Place • 8 bedrooms
Glashaus with amazing view, breakfast and service
Entire Place • 5 bedrooms
Shangri-lá: Entire House near Capivari
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Campos do Jordão (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Campos do Jordão based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luan | 15 | $530,675 | 1102 | 4.80/5.0 |
| Priscila | 20 | $475,349 | 299 | 4.82/5.0 |
| Fernando | 19 | $439,129 | 1067 | 4.69/5.0 |
| Evandro | 19 | $386,934 | 3409 | 4.85/5.0 |
| Mauro | 11 | $338,951 | 714 | 4.92/5.0 |
| Hostyn | 29 | $325,959 | 213 | 4.83/5.0 |
| Vanderlei | 65 | $320,860 | 2916 | 4.71/5.0 |
| João Vitor | 19 | $318,870 | 1270 | 4.82/5.0 |
| Seazone | 10 | $256,716 | 287 | 4.82/5.0 |
| Marcelo | 6 | $238,078 | 962 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Campos do Jordão.
Dive Deeper: Advanced Campos do Jordão STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Campos do Jordão. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCampos do Jordão Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Campos do Jordão
- The Campos do Jordão Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.3% of the 3,382 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Campos do Jordão, House properties are the most common (48.1%), reflecting the local real estate landscape.
- Houses represent a significant 48.1% portion, catering likely to families or larger groups.
- The presence of 13.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 7.2%) offer potential for unique stay experiences.
Campos do Jordão Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Campos do Jordão
- The dominant room capacity in Campos do Jordão is 1 bedroom listings, making up 35.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.7% of the active Airbnb listings in Campos do Jordão, indicating a high concentration in these sizes.
- A significant 37.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Campos do Jordão.
Campos do Jordão Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Campos do Jordão
- The most common guest capacity trend in Campos do Jordão vacation rentals is listings accommodating 8+ guests (25.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Campos do Jordão STR market, accounting for 44.1% of listings.
- 42.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Campos do Jordão.
- On average, properties in Campos do Jordão are equipped to host 4.7 guests.
Campos do Jordão Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Campos do Jordão
- The most common availability pattern in Campos do Jordão falls within the 271-366 days range, representing 67% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Campos do Jordão (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Campos do Jordão Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
937 listings
28.4% of total
2 Nights
1361 listings
41.2% of total
3 Nights
92 listings
2.8% of total
4-6 Nights
23 listings
0.7% of total
7-29 Nights
10 listings
0.3% of total
30+ Nights
881 listings
26.7% of total
Key Insights
- The most prevalent minimum stay requirement in Campos do Jordão is 2 Nights, adopted by 41.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.6%) of the Campos do Jordão Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (26.7%) caters to monthly stays (30+ nights) in Campos do Jordão, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.2% of Campos do Jordão hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Campos do Jordão.
Campos do Jordão Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
16 listings
0.5% of total
Refundable
14 listings
0.5% of total
Super Strict 60 Days
22 listings
0.7% of total
Super Strict 30 Days
22 listings
0.7% of total
Flexible
637 listings
21.4% of total
Moderate
770 listings
25.9% of total
Firm
644 listings
21.7% of total
Strict
845 listings
28.5% of total
Cancellation Policy Insights for Campos do Jordão
- The prevailing Airbnb cancellation policy trend in Campos do Jordão is Strict, used by 28.5% of listings.
- A majority (50.2%) of hosts in Campos do Jordão utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 28.5% market standard in Campos do Jordão.
- Regularly review your cancellation policy against competitors and market demand shifts in Campos do Jordão.
Campos do Jordão STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Campos do Jordão
- The overall average booking lead time for vacation rentals in Campos do Jordão is 29 days.
- Guests book furthest in advance for stays during December (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (34 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Campos do Jordão.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Campos do Jordão averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Campos do Jordão (2025)
Amenity Prevalence
Amenity Insights for Campos do Jordão
- Essential amenities in Campos do Jordão that guests expect include: TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Campos do Jordão: TV, Wifi.
- Prioritize adding missing essentials: TV, Wifi.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Campos do Jordão to stay competitive.
Campos do Jordão Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Campos do Jordão
- The typical guest profile for Airbnb in Campos do Jordão consists of primarily domestic travelers (98%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 98.0% of guests.
- Key international markets include Brazil (98%) and United States (0.7%).
- Top languages spoken are Portuguese (55.2%) followed by English (27.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Campos do Jordão Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ilha Grande | 10 | $1,712 | $160.97 | 40% |
| Morungaba | 32 | $1,514 | $296.27 | 28% |
| Tuiuti | 18 | $1,506 | $143.12 | 32% |
| Vargem | 41 | $1,463 | $167.37 | 33% |
| Valinhos | 55 | $1,434 | $161.32 | 38% |
| Bertioga | 4,380 | $1,270 | $192.51 | 32% |
| Itatiba | 183 | $1,263 | $189.27 | 32% |
| Brazópolis | 18 | $1,203 | $146.44 | 31% |
| Campo Limpo Paulista | 50 | $1,170 | $161.99 | 31% |
| Carapicuíba | 57 | $1,143 | $208.34 | 37% |