Airbnb Market Analytics, Statistics and Data in Campos do Jordão, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Campos do Jordão? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Campos do Jordão:
How much do Airbnb hosts make on average per month in Campos do Jordão?
The short-term rental market in Campos do Jordão shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,029 per month
- Strong performing properties (top 25%) make $2,048 or more
- Best-in-class properties (top 10%) achieve $3,541+ monthly
- Entry-level properties (bottom 25%) typically earn around $439
Revenue Variations by Month
Occupancy Rates Throughout the Year in Campos do Jordão
The market in Campos do Jordão shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Campos do Jordão
Daily rates in Campos do Jordão vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $106 per night
- Strong performing properties (top 25%) secure $176 or more
- Best-in-class properties (top 10%) pull in $294+ per night
- Entry-level properties (bottom 25%) earn around $67
Daily Rate Variations by Month
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Seasonality patterns in Campos do Jordão
Peak Season (July, June, May)
- Revenue peaks at $2359.22 per month
- Occupancy rates reach 52.70%
- Daily rates average $173.47
Shoulder Season
- Revenue averages $1594.25 per month
- Occupancy maintains 33.06%
- Daily rates hold at $155.48
Low Season (November, September, January)
- Revenue drops to $1185.89 per month
- Occupancy decreases to 26.09%
- Daily rates adjust to $134.03
Is it still profitable to do Airbnb in Campos do Jordão in 2025?
Yes! Campos do Jordão demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $1594 and As a mature market with 3076 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Campos do Jordão
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Capivari | The heart of Campos do Jordão, Capivari is known for its charm, European-style architecture, and vibrant atmosphere. It's the main tourist hub with a range of shops, restaurants, and events throughout the year. | Baden Baden Brewery, Capivari cable car, House of the Snow, Pico do Itapeva viewpoint, Shopping Capivari |
| Jardim Amélia | A residential neighborhood that is increasingly popular for its proximity to nature and quieter surroundings. Ideal for visitors seeking a more peaceful retreat while still being close to attractions. | Ducha de Prata, Amélia Rodrigues Park, Praça do Capivarí, Trilha da Pedra do Baú |
| Horto Florestal | Known for its stunning national park and abundant nature, Horto Florestal is perfect for nature lovers and outdoor activities. It's a great area for hosting guests seeking adventure and tranquility. | Horto Florestal State Park, Picnic areas, Hiking trails, Cachoeira do Cassununga |
| Baden Baden | Famous for its brewery and beer culture, the Baden Baden area is a lively spot attracting tourists who enjoy culinary experiences. Perfect for guests looking for local culture and great food. | Baden Baden Brewery, Cervejaria Artesanal, Gastronomic festivals, Craft beer restaurants |
| Campo do Jordão Golf Club | A fantastic area for golf enthusiasts with stunning views and well-maintained greens. Attractive to guests who enjoy sports and nature combined. | Campo do Jordão Golf Club, Scenic views, Nature trails, Nearby restaurants |
| Amantikir Gardens | Known for its beautiful gardens and landscapes, Amantikir is a unique spot that attracts eco-tourism and nature-related activities, ideal for families and garden lovers. | Amantikir Gardens, Nature trails, Photographic spots, Nature workshops |
| Mirante do Lajeado | A scenic viewpoint offering breathtaking landscapes and a peaceful atmosphere, great for guests looking to relax and enjoy nature. | Mirante do Lajeado, Observation deck, Nature trails, Picnic spots |
| Grogotó | A quiet neighborhood that offers serenity and close proximity to natural attractions. Ideal for families and those seeking relaxation away from the busy tourist spots. | Local hiking trails, Natural landscapes, Proximity to local markets, Calm retreats |
Do you need a license for Airbnb in Campos do Jordão?
We recommend checking directly with Campos do Jordão's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Campos do Jordão
Luxurious Casa, Alto do Capivari 15 people max 20
Entire Place • 5 bedrooms
Glashaus with amazing view, breakfast and service
Entire Place • 5 bedrooms
Ground Floor Suite with Bathtub (pet friendly)
Private Room • 1 bedroom
Chalé (pet friendly)
Private Room • 3 bedrooms
Upper Suite with Bathtub
Private Room • 1 bedroom
Luxury 5-Suite House, Swimming Pool and Gorgeous View
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Campos do Jordão
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luan | 14 | $575,854 | 1063 | 4.79/5.0 |
| Priscila | 19 | $546,516 | 352 | 3.83/5.0 |
| Fernando | 16 | $470,835 | 1235 | 4.72/5.0 |
| Evandro | 20 | $459,222 | 3600 | 4.36/5.0 |
| João Vitor | 17 | $430,624 | 1227 | 4.83/5.0 |
| Hostyn | 26 | $404,098 | 199 | 3.92/5.0 |
| Reserva Campos | 3 | $390,396 | 509 | 4.58/5.0 |
| Mauro | 10 | $372,280 | 693 | 4.91/5.0 |
| Seazone | 10 | $362,120 | 277 | 4.35/5.0 |
| Hugo | 10 | $355,106 | 474 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Campos do Jordão
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.1%), with house and apartment & condo properties comprising 80.5% of inventory
- Strong specialty sector (16.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others, unique stays segments (7.4% combined)
Room Capacity Distribution
Analysis of 3,076 properties in Campos do Jordão shows that 1 bedroom properties are most prevalent, making up 33.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 53.5% of all listings.
Key Insights
- Most common: 1 bedroom (33.6%)
- Least common: 5+ bedrooms (9%)
- Market concentration: 53.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 3,076 properties in Campos do Jordão reveals that 8+ guests properties dominate the market, representing 26.9% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 45.4% of the market.
Key Insights
- Most common capacity: 8+ guests (26.9% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 45.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 3,076 properties in Campos do Jordão, the most common availability pattern is 271-366 days (56.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.7% of properties).
Key Insights
- Most common availability window: 271-366 days (56.9%)
- Most common booking duration: 31-90 days (33.7%)
- Properties with high availability (180+ days): 80.5%
- Properties with long-term bookings (180+ days): 20.6%
Minimum Stay Distributions
1 Night
777 listings
27% of total
2 Nights
1402 listings
48.8% of total
3 Nights
208 listings
7.2% of total
4-6 Nights
40 listings
1.4% of total
7-29 Nights
10 listings
0.3% of total
30+ Nights
436 listings
15.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.8%
- Mid-length stays (4-6 nights) represent 1.4% of listings
- Monthly+ stays (15.2%) suggest a stable extended-stay market
- High market flexibility with 83.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
10 listings
0.4% of total
Refundable
10 listings
0.4% of total
Super Strict 60 Days
20 listings
0.8% of total
Super Strict 30 Days
17 listings
0.7% of total
Flexible
532 listings
20.6% of total
Moderate
682 listings
26.4% of total
Firm
541 listings
20.9% of total
Strict
776 listings
30% of total
Key Insights
- Strict is the preferred policy at 30.0% of listings
- The market shows a balanced distribution between guest-friendly (47.0%) and strict (50.9%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Dec, Jun, averaging 45 days
- Shortest booking windows are in Feb, Aug, Mar, averaging 27 days
- Winter shows the longest average booking window at 37 days, while Fall has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 37 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Mar when lead times are shortest
Popular Airbnb Amenities in Campos do Jordão
Below is the distribution of amenities across listings in Campos do Jordão:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.1% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.8%) and Canada (0.1%)
- Portuguese is the top language at 56.5%, followed by English (27.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for São Paulo and Rio de Janeiro markets
- Develop localized content for United States and Canada
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Campos do Jordão. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Ilha Grande | 10 | $1,376 | $155.59 | 35% |
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
| Tuiuti | 20 | $1,278 | $141.31 | 31% |
| Pedra Bela | 27 | $1,268 | $109.03 | 34% |
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