Airbnb Market Analytics, Statistics and Data in Bauru, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bauru? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bauru:
How much do Airbnb hosts make on average per month in Bauru?
The short-term rental market in Bauru shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $468 per month
- Strong performing properties (top 25%) make $744 or more
- Best-in-class properties (top 10%) achieve $999+ monthly
- Entry-level properties (bottom 25%) typically earn around $202
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bauru
The market in Bauru shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bauru
Daily rates in Bauru vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $27 per night
- Strong performing properties (top 25%) secure $35 or more
- Best-in-class properties (top 10%) pull in $58+ per night
- Entry-level properties (bottom 25%) earn around $20
Daily Rate Variations by Month
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Seasonality patterns in Bauru
Peak Season (April, June, March)
- Revenue peaks at $675.57 per month
- Occupancy rates reach 52.37%
- Daily rates average $36.79
Shoulder Season
- Revenue averages $534.29 per month
- Occupancy maintains 46.00%
- Daily rates hold at $33.92
Low Season (October, September, January)
- Revenue drops to $401.16 per month
- Occupancy decreases to 41.03%
- Daily rates adjust to $30.48
Is it still profitable to do Airbnb in Bauru in 2025?
Yes! Bauru demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and monthly revenue averaging $534 and With 290 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bauru
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The commercial heart of Bauru, featuring shopping, dining, and cultural attractions. Ideal for travelers looking for convenience and accessibility to urban amenities. | Bauru Shopping, Catedral do Sagrado Coração de Jesus, Parque Vitoria Regia, Museu Ferroviário, Teatro Municipal |
| Vila Universitária | Close to the university, this area attracts students and faculty, making it great for short-term stays and rentals. | Universidade Estadual Paulista (UNESP), Cafés and restaurants frequented by students, Cultural events and activities |
| Bauru 5 | A growing residential area popular with families and providing easy access to various recreational spots. Perfect for families or longer stays. | Parque Juca Gato, Schools and parks, Local shops and markets |
| Estoril | Known for its tranquility and green spaces, appealing to families and those looking for a peaceful stay amidst nature. | Parque Estoril, Natural beauty, Family-friendly environments |
| Nassif A. M. da Silva | An upscale neighborhood with modern amenities and good accessibility, appealing to professionals and travelers. | Quality restaurants, Modern apartment complexes, Close to business districts |
| Vila Pacífico | A cozy neighborhood known for its friendly vibe and local markets, attracting guests seeking an authentic Bauru experience. | Local markets, Residential charm, Cafés and bakeries |
| Borghi | An emerging neighborhood with affordable options and a growing number of attractions, perfect for budget-conscious travelers. | Local parks, Economic eating establishments, Close to main transport routes |
| Tijucal | A peaceful suburb with ample greenery, suitable for relaxed getaways and ideal for families looking for longer stays. | Nature escapes, Family-friendly parks, Community events |
Do you need a license for Airbnb in Bauru?
We recommend checking directly with Bauru's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bauru
Casa Bauru next USP and Shopping Mall
Entire Place • 4 bedrooms
Espaço Lamego - House with leisure area in Bauru
Entire Place • 2 bedrooms
Outside Home Apto HRAC-USP/Centrinho
Entire Place • 2 bedrooms
Relax in the Countryside!
Entire Place • 4 bedrooms
Home Experience prox USP, Facop e inst Mondelli
Entire Place • 2 bedrooms
Casa/Chácara Bella Arraes-Bauru/SP
Entire Place • N/A
Top Performing Professional Hosts in Bauru
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luisa | 14 | $70,883 | 1051 | 4.81/5.0 |
| Gustavo | 18 | $69,081 | 301 | 4.59/5.0 |
| Eduardo | 4 | $50,981 | 214 | 4.94/5.0 |
| Nilton | 7 | $48,731 | 203 | 4.84/5.0 |
| Gilberto | 16 | $38,535 | 317 | 4.58/5.0 |
| Guilherme Toshio | 5 | $36,421 | 186 | 4.96/5.0 |
| Rafael | 4 | $25,008 | 97 | 4.96/5.0 |
| Juliana | 3 | $24,899 | 275 | 4.92/5.0 |
| Luiz Gustavo | 2 | $24,342 | 135 | 5.00/5.0 |
| Victor | 1 | $23,709 | 42 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bauru
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78.6%), with apartment & condo and house properties comprising 89.3% of inventory
- Untapped potential in others, outdoor & mobile segments (0.6% combined)
Room Capacity Distribution
Analysis of 290 properties in Bauru shows that 1 bedroom properties are most prevalent, making up 56.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.0% of all listings.
Key Insights
- Most common: 1 bedroom (56.6%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 79.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 290 properties in Bauru reveals that 3 guests properties dominate the market, representing 24.5% of all listings. The average property accommodates 3.4 guests, with a clear trend towards smaller guest capacities. Properties accommodating 3 guests and 4 guests make up 44.1% of the market.
Key Insights
- Most common capacity: 3 guests (24.5% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 44.1% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 290 properties in Bauru, the most common availability pattern is 271-366 days (43.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.2% of properties).
Key Insights
- Most common availability window: 271-366 days (43.1%)
- Most common booking duration: 91-180 days (27.2%)
- Properties with high availability (180+ days): 69.3%
- Properties with long-term bookings (180+ days): 31.4%
Minimum Stay Distributions
1 Night
139 listings
54.9% of total
2 Nights
71 listings
28.1% of total
3 Nights
25 listings
9.9% of total
4-6 Nights
10 listings
4% of total
7-29 Nights
5 listings
2% of total
30+ Nights
3 listings
1.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 83.0%
- Mid-length stays (4-6 nights) represent 4% of listings
- Monthly+ stays (1.2%) suggest a stable extended-stay market
- High market flexibility with 92.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.4% of total
Refundable
1 listings
0.4% of total
Flexible
73 listings
31.5% of total
Moderate
66 listings
28.4% of total
Firm
29 listings
12.5% of total
Strict
62 listings
26.7% of total
Key Insights
- Flexible is the preferred policy at 31.5% of listings
- The market shows a balanced distribution between guest-friendly (59.9%) and strict (39.2%) policies
- Strong market consensus around Flexible policies
- Refundable policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Nov, Feb, averaging 39 days
- Shortest booking windows are in Dec, Aug, Mar, averaging 27 days
- Summer shows the longest average booking window at 34 days, while Spring has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 34 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Mar when lead times are shortest
Popular Airbnb Amenities in Bauru
Below is the distribution of amenities across listings in Bauru:
Traveler Demographics
Key Insights
- Domestic travelers make up 81.6% of total guests, indicating a dominant local market share.
- Primary international markets: Peru (5.4%) and Ecuador (4.5%)
- Portuguese is the top language at 46.7%, followed by English (26.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.5%
Recommendations
- Target marketing campaigns for São Paulo and Bauru markets
- Develop localized content for Peru and Ecuador
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bauru. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Itaí | 91 | $1,321 | $225.42 | 23% |
| Arandu | 26 | $1,283 | $232.71 | 26% |
| Paranapanema | 164 | $1,211 | $174.03 | 30% |
| Quadra | 48 | $1,154 | $147.28 | 33% |
| Bofete | 25 | $1,102 | $114.56 | 32% |
| Dois Córregos | 11 | $924 | $158.55 | 26% |
| Pardinho | 109 | $865 | $127.18 | 30% |
| Avaré | 61 | $853 | $189.68 | 24% |
| Porangaba | 51 | $852 | $145.52 | 30% |
| Águas de Santa Bárbara | 103 | $807 | $118.19 | 29% |
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