Bauru Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Bauru in 2025? Explore comprehensive Airbnb analytics for Bauru, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Bauru, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 290 active listings.
Whether you're considering an Airbnb investment in Bauru, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bauru Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bauru Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bauru (2025)
Understanding the monthly revenue variations for Airbnb listings in Bauru is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bauru is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bauru across different performance tiers:
- Best-in-class properties (Top 10%) achieve $904+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $621 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $397 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $188, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bauru
Bauru Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bauru STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bauru:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bauru
Average Daily Rate (ADR) Airbnb Trends in Bauru (2025)
Effective short term rental pricing strategy in Bauru involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bauru typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $59+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $34 or more.
- Typical properties (Median) charge around $24 per night.
- Entry-level properties (Bottom 25%) earn around $17 per night.
Average Daily Rate (ADR) Trend by Month in Bauru
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Airbnb Seasonality Analysis & Trends in Bauru (2025)
Peak Season (April, May, June)
- Revenue averages $581 per month
- Occupancy rates average 45.2%
- Daily rates average $33
Shoulder Season
- Revenue averages $452 per month
- Occupancy maintains around 48.2%
- Daily rates hold near $32
Low Season (February, March, October)
- Revenue drops to average $390 per month
- Occupancy decreases to average 47.4%
- Daily rates adjust to average $32
Seasonality Insights for Bauru
- The Airbnb seasonality in Bauru shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bauru's highest earning potential, with monthly revenues capable of climbing to $596, occupancy reaching a high of 51.0%, and ADRs peaking at $33.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $383, occupancy could drop to 43.6%, and ADRs may adjust down to $31.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bauru.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bauru seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bauru (2025)
Exploring the top neighborhoods for short-term rentals in Bauru? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Bauru, offering a mix of shopping, dining, and cultural experiences. Ideal for tourists wanting to explore the city's history and attractions. | Bauru Shopping, Bauru Municipal Theater, Shopping Avenida, Teatro Municipal de Bauru, Parque Vitoria Régia |
| Bauru IV | A residential area close to downtown with family-friendly accommodations and access to local amenities. Suitable for families and longer stays. | Shopping centers, Local markets, Parks, Family-friendly restaurants, Cafes |
| Jardim Redentor | A quiet neighborhood with parks and good restaurants. Perfect for those seeking a more local experience while being close to attractions. | Parque Nacional de Bauru, Pousada Jardim Redentor, Restaurants, Coffee shops, Local boutiques |
| Vila Universidade | Near the university, making it popular among students and visiting faculty. Vibrant area with a youthful atmosphere. | Universidade Estadual Paulista (UNESP), Cafeterias, Student accommodations, Local bars, Cultural events |
| Parque das Nações | A newer and rapidly developing neighborhood with modern amenities and green spaces, attracting young professionals. | Parque das Nações, Shopping Boulevard, Cultural centers, Sports clubs, Local dining options |
| Núcleo Habitacional Marambá | An emerging neighborhood that offers a blend of local flavor and burgeoning tourist interest, with residential options. | Local parks, Community markets, Cafes, Dining options, Cultural spots |
| Jardim Esplanada | A well-planned neighborhood that features parks and is family-oriented, making it suitable for multi-day stays. | Centrinho Bauru, Public parks, Local shops, Family restaurants, Sporting facilities |
| Bauru 5 | Known for its accessibility and local vibes, it appeals to visitors looking for authenticity near urban conveniences. | Local shopping areas, Parks, Traditional eateries, Marketplaces, Bus stations |
Understanding Airbnb License Requirements & STR Laws in Bauru (2025)
While Bauru, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bauru to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bauru (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Baurubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Espaço Lamego - House with leisure area in Bauru
Entire Place • 2 bedrooms
Relax in the Countryside!
Entire Place • 4 bedrooms
Casa Bauru next USP and Shopping Mall
Entire Place • 4 bedrooms
Outside Home Apto HRAC-USP/Centrinho
Entire Place • 2 bedrooms
Home Experience prox USP, Facop e inst Mondelli
Entire Place • 2 bedrooms
Apt high standard at Av/ prox USP, shop, air club
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bauru (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bauru based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luisa | 14 | $70,743 | 1051 | 4.81/5.0 |
| Gustavo | 18 | $52,814 | 301 | 4.59/5.0 |
| Nilton | 7 | $43,531 | 203 | 4.84/5.0 |
| Eduardo | 4 | $42,064 | 214 | 4.94/5.0 |
| Gilberto | 16 | $34,319 | 317 | 4.58/5.0 |
| Guilherme Toshio | 3 | $25,737 | 94 | 4.96/5.0 |
| Mara | 2 | $25,729 | 27 | 4.67/5.0 |
| Luiz Gustavo | 2 | $24,576 | 135 | 5.00/5.0 |
| Samuel | 6 | $23,015 | 68 | 4.75/5.0 |
| Victor | 1 | $22,722 | 42 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bauru.
Dive Deeper: Advanced Bauru STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bauru. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBauru Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bauru
- The Bauru Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.6% of the 290 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bauru, Apartment/Condo properties are the most common (55.5%), reflecting the local real estate landscape.
- Houses represent a significant 33.1% portion, catering likely to families or larger groups.
- The presence of 10.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 1.0%) offer potential for unique stay experiences.
Bauru Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bauru
- The dominant room capacity in Bauru is 1 bedroom listings, making up 57.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.6% of the active Airbnb listings in Bauru, indicating a high concentration in these sizes.
- With over half the market (57.2%) consisting of studios or 1-bedroom units, Bauru is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Bauru.
Bauru Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bauru
- The most common guest capacity trend in Bauru vacation rentals is listings accommodating 3 guests (24.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 4 guests dominate the Bauru STR market, accounting for 44.1% of listings.
- 16.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bauru.
- On average, properties in Bauru are equipped to host 3.4 guests.
Bauru Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bauru
- The most common availability pattern in Bauru falls within the 271-366 days range, representing 46.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bauru (24.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bauru Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
138 listings
53.3% of total
2 Nights
67 listings
25.9% of total
3 Nights
24 listings
9.3% of total
4-6 Nights
9 listings
3.5% of total
7-29 Nights
6 listings
2.3% of total
30+ Nights
15 listings
5.8% of total
Key Insights
- The most prevalent minimum stay requirement in Bauru is 1 Night, adopted by 53.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.2%) of the Bauru Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.3% of Bauru hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bauru.
Bauru Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
0.4% of total
Non-refundable
1 listings
0.4% of total
Flexible
76 listings
32.5% of total
Moderate
66 listings
28.2% of total
Firm
31 listings
13.2% of total
Strict
59 listings
25.2% of total
Cancellation Policy Insights for Bauru
- The prevailing Airbnb cancellation policy trend in Bauru is Flexible, used by 32.5% of listings.
- There's a relatively balanced mix between guest-friendly (60.7%) and stricter (38.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.5% market standard in Bauru.
- Regularly review your cancellation policy against competitors and market demand shifts in Bauru.
Bauru STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bauru
- The overall average booking lead time for vacation rentals in Bauru is 29 days.
- Guests book furthest in advance for stays during June (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (36 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Bauru.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Bauru averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bauru (2025)
Amenity Prevalence
Amenity Insights for Bauru
- Essential amenities in Bauru that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bauru: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bauru to stay competitive.
Bauru Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bauru
- The typical guest profile for Airbnb in Bauru consists of primarily domestic travelers (83%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 82.6% of guests.
- Key international markets include Brazil (82.6%) and Peru (5%).
- Top languages spoken are Portuguese (46%) followed by English (24.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Bauru.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bauru Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arandu | 29 | $1,452 | $232.28 | 29% |
| Itaí | 87 | $1,356 | $229.69 | 23% |
| Paranapanema | 158 | $1,237 | $175.94 | 29% |
| Quadra | 47 | $1,093 | $144.00 | 32% |
| Bofete | 24 | $1,092 | $116.43 | 31% |
| Pardinho | 106 | $868 | $127.28 | 29% |
| Avaré | 63 | $844 | $186.08 | 24% |
| Porangaba | 50 | $835 | $137.08 | 29% |
| Dois Córregos | 11 | $830 | $157.88 | 23% |
| Águas de Santa Bárbara | 102 | $777 | $120.26 | 28% |