Airbnb Market Analytics, Statistics and Data in Barueri, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Barueri? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Barueri:
How much do Airbnb hosts make on average per month in Barueri?
The short-term rental market in Barueri shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $936 per month
- Strong performing properties (top 25%) make $1,398 or more
- Best-in-class properties (top 10%) achieve $1,780+ monthly
- Entry-level properties (bottom 25%) typically earn around $534
Revenue Variations by Month
Occupancy Rates Throughout the Year in Barueri
The market in Barueri shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 60% occupancy rates
- Strong performing properties (top 25%) achieve 77% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Barueri
Daily rates in Barueri vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $44 per night
- Strong performing properties (top 25%) secure $66 or more
- Best-in-class properties (top 10%) pull in $86+ per night
- Entry-level properties (bottom 25%) earn around $31
Daily Rate Variations by Month
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Seasonality patterns in Barueri
Peak Season (November, March, June)
- Revenue peaks at $1215.78 per month
- Occupancy rates reach 69.00%
- Daily rates average $56.79
Shoulder Season
- Revenue averages $1004.05 per month
- Occupancy maintains 55.17%
- Daily rates hold at $54.39
Low Season (February, December, January)
- Revenue drops to $688.26 per month
- Occupancy decreases to 42.65%
- Daily rates adjust to $52.12
Is it still profitable to do Airbnb in Barueri in 2025?
Yes! Barueri demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 55% and monthly revenue averaging $1004 and With 357 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Barueri
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Alphaville | A prime neighborhood known for its upscale living and high-end amenities. Popular with families and professionals, making it an ideal location for long-term rentals and business travelers. | Alphaville Golf Club, Shopping Tamboré, Alphaville Business Center, High-end restaurants, Parks and green areas, Tech companies headquarters |
| Barueri Centro | The central area of Barueri offers a mix of residential and commercial properties. It's convenient for guests who want accessibility to shops, restaurants, and public transport. | Barueri Municipal Park, Shopping Barueri, Cinemas, Local restaurants, Public transportation access |
| Jardim Belval | A well-established residential area that is popular among families and offers good amenities. It attracts guests looking for a quiet and comfortable stay close to the city. | Local parks, Shopping centers, Good schools, Family-friendly amenities, Community events |
| Engenho Novo | This area features a mix of residential buildings and green spaces. It's becoming popular for travelers who appreciate a quieter atmosphere and a more local experience. | Local parks, Community markets, Cafes, Cultural experiences, Quiet residential environment |
| Parque Municipal | A popular area known for its green spaces and parks, making it attractive for tourists looking for nature and relaxation while being close to urban amenities. | Parque Municipal de Barueri, Walking trails, Playgrounds, Outdoor events, Nature activities |
| Recanto Primavera | This charming neighborhood is known for its residential aspects and proximity to nature. It's ideal for those wanting a peaceful getaway from urban life. | Nearby nature reserves, Local restaurants, Biking and walking paths, Community parks |
| Jardim São Pedro | Another residential area that has been welcoming to new businesses and amenities, attracting visitors who prefer a local feel with modern conveniences. | Shopping options, Cafes, Local parks, Family-friendly atmosphere |
| Sorocaba | Nearby Sorocaba is an expanding urban area with many attractions and amenities, making it suitable for those looking for a more extensive array of options. | Shopping city Sorocaba, Cultural events, Educational institutions, Nature parks, Recreational activities |
Do you need a license for Airbnb in Barueri?
We recommend checking directly with Barueri's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Barueri
Stylish decorated apartment
Entire Place • 2 bedrooms
BGV_1905 - Cobertura Duplex - Hidro & Requinte
Entire Place • 2 bedrooms
Std_1706 - Wonderful Flat in Alphaville
Entire Place • 1 bedroom
QSA_1101 - Full Flat in the Heart of Alphaville
Entire Place • 1 bedroom
BGV_815 - Apartamento Le Bougainville GreenWay
Entire Place • 1 bedroom
Apto Barueri Incredible with Air Conditioning
Entire Place • 1 bedroom
Top Performing Professional Hosts in Barueri
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anora Spaces | 78 | $1,220,301 | 2823 | 4.69/5.0 |
| Matheus | 9 | $103,100 | 341 | 4.43/5.0 |
| Rodolfo | 10 | $101,788 | 400 | 3.85/5.0 |
| David | 3 | $72,989 | 13 | 3.33/5.0 |
| Fabio | 4 | $70,640 | 17 | 3.71/5.0 |
| Barbara | 5 | $62,859 | 280 | 4.98/5.0 |
| Regiane | 5 | $54,252 | 125 | 4.86/5.0 |
| Bexp Spaces | 6 | $50,238 | 26 | 2.16/5.0 |
| Herculano | 3 | $43,649 | 98 | 4.86/5.0 |
| Alessandra | 2 | $41,633 | 80 | 4.74/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Barueri
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.1%), with apartment & condo and house properties comprising 95.5% of inventory
- Untapped potential in boutique & hotels, others segments (4.5% combined)
Room Capacity Distribution
Analysis of 357 properties in Barueri shows that 1 bedroom properties are most prevalent, making up 73.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 81.2% of all listings.
Key Insights
- Most common: 1 bedroom (73.4%)
- Least common: 4 bedrooms (0.3%)
- Market concentration: 81.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 357 properties in Barueri reveals that 2 guests properties dominate the market, representing 49% of all listings. The average property accommodates 2.6 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 3 guests make up 65.0% of the market.
Key Insights
- Most common capacity: 2 guests (49% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 2.6 guests per property
- Market concentration: 65.0% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 357 properties in Barueri, the most common availability pattern is 271-366 days (28% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (25.2% of properties).
Key Insights
- Most common availability window: 271-366 days (28%)
- Most common booking duration: 181-270 days (25.2%)
- Properties with high availability (180+ days): 51.3%
- Properties with long-term bookings (180+ days): 50.1%
Minimum Stay Distributions
1 Night
182 listings
54.7% of total
2 Nights
79 listings
23.7% of total
3 Nights
21 listings
6.3% of total
4-6 Nights
22 listings
6.6% of total
7-29 Nights
15 listings
4.5% of total
30+ Nights
14 listings
4.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.4%
- Mid-length stays (4-6 nights) represent 6.6% of listings
- Monthly+ stays (4.2%) suggest a stable extended-stay market
- High market flexibility with 84.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
80 listings
25.9% of total
Moderate
147 listings
47.6% of total
Firm
32 listings
10.4% of total
Strict
50 listings
16.2% of total
Key Insights
- Moderate is the preferred policy at 47.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 73.5% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 10.4% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Mar, Feb, averaging 24 days
- Shortest booking windows are in Aug, Sep, Jul, averaging 19 days
- Spring shows the longest average booking window at 24 days, while Summer has the shortest at 20 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 24 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jul when lead times are shortest
Popular Airbnb Amenities in Barueri
Below is the distribution of amenities across listings in Barueri:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.1% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.7%) and Argentina (0.6%)
- Portuguese is the top language at 54.4%, followed by English (28.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.8%
Recommendations
- Target marketing campaigns for São Paulo and Rio de Janeiro markets
- Develop localized content for United States and Argentina
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Barueri. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Itupeva | 138 | $1,779 | $201.01 | 33% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Tietê | 15 | $1,394 | $310.83 | 29% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
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