Barretos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Barretos in 2025? Explore comprehensive Airbnb analytics for Barretos, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Barretos, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 280 active listings.
Whether you're considering an Airbnb investment in Barretos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Barretos Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Barretos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Barretos (2025)
Understanding the monthly revenue variations for Airbnb listings in Barretos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Barretos is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Barretos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,805+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $870 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $511 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $260, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Barretos
Barretos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Barretos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Barretos:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Barretos
Average Daily Rate (ADR) Airbnb Trends in Barretos (2025)
Effective short term rental pricing strategy in Barretos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Barretos typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $203+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $101 or more.
- Typical properties (Median) charge around $47 per night.
- Entry-level properties (Bottom 25%) earn around $27 per night.
Average Daily Rate (ADR) Trend by Month in Barretos
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Airbnb Seasonality Analysis & Trends in Barretos (2025)
Peak Season (August, July, June)
- Revenue averages $1,168 per month
- Occupancy rates average 41.0%
- Daily rates average $106
Shoulder Season
- Revenue averages $752 per month
- Occupancy maintains around 39.7%
- Daily rates hold near $90
Low Season (February, March, November)
- Revenue drops to average $471 per month
- Occupancy decreases to average 37.2%
- Daily rates adjust to average $76
Seasonality Insights for Barretos
- The Airbnb seasonality in Barretos shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Barretos's highest earning potential, with monthly revenues capable of climbing to $1,357, occupancy reaching a high of 49.4%, and ADRs peaking at $119.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $429, occupancy could drop to 31.8%, and ADRs may adjust down to $73.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Barretos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Barretos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Barretos (2025)
Exploring the top neighborhoods for short-term rentals in Barretos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pico do Olho d'Água | A popular spot for outdoor enthusiasts, offering breathtaking views and nature trails. Ideal for travelers looking for adventure and stunning landscapes. | Pico do Olho d'Água, Cachoeira do Lajeado, Parque do Peão, Caminhos de Flores, Pousada da Fazenda |
| Centro de Barretos | The heart of the city, with easy access to local shops, restaurants, and cultural sites. A great location for visitors wanting to immerse themselves in local culture. | Templo do Senhor do Bom Jesus, Museu do Peão, Parque do Peão de Barretos, Teatro Municipal de Barretos, Catedral do Divino Espírito Santo |
| Parque do Peão | Famous for hosting the International Rodeo, this area attracts many tourists during events. A unique location for hosting events and gatherings. | Centro Nacional de Eventos, Parque do Peão de Barretos, Espaço Cultural Nego Véio, Caminhada Ecológica do Peão |
| Cachoeira do Lajeado | A serene nature escape, ideal for travelers looking to relax by beautiful waterfalls. Great for families and nature lovers alike. | Cachoeira do Lajeado, Trilhas Ecológicas, Piquenique em Família, Atividades de Aventura |
| Praça da Liberdade | A lively square that hosts various events and is surrounded by cafes and shops. Perfect for travelers wanting to enjoy local life. | Festa do Peão, Mercado Municipal de Barretos, Feira de Artesanato |
| Zona Rural de Barretos | Offers a glimpse into rural life in Brazil, with farms and ranches. Appeals to those looking for a unique and authentic Brazilian experience. | Fazendas Históricas, Turismo Rural, Atividades de Cavalgada |
| Vila Clarice | A charming neighborhood with local eateries and parks. Great for visitors wanting a peaceful stay with access to local flavors. | Parque da Vila Clarice, Restaurantes familiares, Feira Livre |
| Recanto da Liberdade | A relaxing retreat area with amenities for leisure and entertainment. Popular for weekend getaways and family activities. | Áreas de Lazer, Centro de Convivência, Pontos de Pesca |
Understanding Airbnb License Requirements & STR Laws in Barretos (2025)
While Barretos, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Barretos to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Barretos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Barretosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chácara Yeshua
Entire Place • 3 bedrooms
Barretos Country - estadia e alegria!
Entire Place • 2 bedrooms
Flat inside the Park the Peão de Barretos
Entire Place • 1 bedroom
New house, garage, suite, 3 quart., Gourmet area,
Entire Place • 3 bedrooms
The House of the Orchids
Entire Place • 5 bedrooms
Apto Mobiliado with Air Cond - Region Station 4
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Barretos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Barretos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Roniele | 14 | $101,164 | 284 | 4.82/5.0 |
| Marx | 11 | $79,365 | 112 | 4.90/5.0 |
| Sérgio | 5 | $46,999 | 43 | 1.00/5.0 |
| Marcus Valério | 4 | $46,279 | 92 | 2.44/5.0 |
| Paulo Henrique | 6 | $35,822 | 121 | 4.96/5.0 |
| Roberto Pacheco | 1 | $34,987 | 6 | 5.00/5.0 |
| Daniela | 7 | $34,138 | 278 | 4.97/5.0 |
| Host #94822136 | 1 | $31,450 | 0 | 0.00/5.0 |
| RJR Locações | 12 | $30,682 | 164 | 4.98/5.0 |
| Fernanda Fenerichi | 1 | $29,093 | 5 | 4.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Barretos.
Dive Deeper: Advanced Barretos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Barretos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBarretos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Barretos
- The Barretos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.3% of the 280 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Barretos, Apartment/Condo properties are the most common (53.9%), reflecting the local real estate landscape.
- Houses represent a significant 39.3% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 1.1%) offer potential for unique stay experiences.
Barretos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Barretos
- The dominant room capacity in Barretos is 1 bedroom listings, making up 43.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.0% of the active Airbnb listings in Barretos, indicating a high concentration in these sizes.
Barretos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Barretos
- The most common guest capacity trend in Barretos vacation rentals is listings accommodating 4 guests (27.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Barretos STR market, accounting for 42.5% of listings.
- 28.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Barretos.
- On average, properties in Barretos are equipped to host 4.3 guests.
Barretos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Barretos
- The most common availability pattern in Barretos falls within the 271-366 days range, representing 65.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Barretos (38.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Barretos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
100 listings
39.7% of total
2 Nights
76 listings
30.2% of total
3 Nights
36 listings
14.3% of total
4-6 Nights
13 listings
5.2% of total
7-29 Nights
2 listings
0.8% of total
30+ Nights
25 listings
9.9% of total
Key Insights
- The most prevalent minimum stay requirement in Barretos is 1 Night, adopted by 39.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.9%) of the Barretos Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.7% of Barretos hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Barretos.
Barretos Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
35 listings
21.2% of total
Moderate
18 listings
10.9% of total
Firm
56 listings
33.9% of total
Strict
56 listings
33.9% of total
Cancellation Policy Insights for Barretos
- The prevailing Airbnb cancellation policy trend in Barretos is Firm, used by 33.9% of listings.
- A majority (67.8%) of hosts in Barretos utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.9% market standard in Barretos.
- With 33.9% using Strict terms, this is a viable option in Barretos, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Barretos.
Barretos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Barretos
- The overall average booking lead time for vacation rentals in Barretos is 31 days.
- Guests book furthest in advance for stays during August (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (42 days avg.) sees the longest lead times, while Spring (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Barretos.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Barretos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Barretos (2025)
Amenity Prevalence
Amenity Insights for Barretos
- Essential amenities in Barretos that guests expect include: TV, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Barretos: TV, Wifi, Kitchen.
- Prioritize adding missing essentials: TV, Wifi, Kitchen.
- Consider adding popular differentiators like Air conditioning or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Barretos to stay competitive.
Barretos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Barretos
- The typical guest profile for Airbnb in Barretos consists of primarily domestic travelers (98%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.7% of guests.
- Key international markets include Brazil (97.7%) and Bolivia (0.6%).
- Top languages spoken are Portuguese (56.4%) followed by English (26.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Franca.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Barretos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rifaina | 41 | $955 | $201.95 | 25% |
| Santa Rita do Passa Quatro | 29 | $802 | $115.99 | 30% |
| Olímpia | 1,850 | $642 | $76.05 | 42% |
| Jardinópolis | 14 | $554 | $138.29 | 28% |
| Ribeirão Preto | 1,293 | $503 | $67.86 | 39% |
| Catanduva | 19 | $500 | $48.58 | 41% |
| Pirassununga | 64 | $453 | $53.72 | 36% |
| Uberaba | 220 | $443 | $62.02 | 36% |
| São José do Rio Preto | 389 | $434 | $43.78 | 43% |
| Casa Branca | 11 | $419 | $44.30 | 27% |