Assis Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Assis in 2025? Explore comprehensive Airbnb analytics for Assis, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Assis, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.

Whether you're considering an Airbnb investment in Assis, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Assis Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Assis Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$32
The average rental revenue earned for an occupied room per day in Assis.
Occupancy Rate(?)
35.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$3,395
Typical annual income for an Airbnb listing in Assis. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-23.4%
Significant decrease (-23.4%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Assis.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Assis.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
24
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Assis (2025)

Understanding the monthly revenue variations for Airbnb listings in Assis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Assis is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Assis across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $773+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $473 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $280 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $154, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Assis

Assis Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Assis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Assis:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Assis

Average Daily Rate (ADR) Airbnb Trends in Assis (2025)

Effective short term rental pricing strategy in Assis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Assis typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $77+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $39 or more.
  • Typical properties (Median) charge around $30 per night.
  • Entry-level properties (Bottom 25%) earn around $21 per night.

Average Daily Rate (ADR) Trend by Month in Assis

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Airbnb Seasonality Analysis & Trends in Assis (2025)

Peak Season (June, December, January)
  • Revenue averages $521 per month
  • Occupancy rates average 42.5%
  • Daily rates average $40
Shoulder Season
  • Revenue averages $359 per month
  • Occupancy maintains around 37.5%
  • Daily rates hold near $42
Low Season (March, September, October)
  • Revenue drops to average $277 per month
  • Occupancy decreases to average 30.5%
  • Daily rates adjust to average $42

Seasonality Insights for Assis

  • The Airbnb seasonality in Assis shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Assis's highest earning potential, with monthly revenues capable of climbing to $560, occupancy reaching a high of 50.7%, and ADRs peaking at $47.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $245, occupancy could drop to 27.8%, and ADRs may adjust down to $31.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Assis.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Assis seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Assis (2025)

Exploring the top neighborhoods for short-term rentals in Assis? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro
The downtown area of Assis, bustling with business and local attractions. Ideal for guests seeking easy access to shops, restaurants, and local culture.
Assis Historical Museum, Assis Cathedral, Mercadão Municipal, Teatro Municipal de Assis, Parque Beira Rio
Jardim das Oliveiras
A peaceful and family-friendly neighborhood, perfect for those seeking a quiet stay with proximity to parks and schools.
Parque das Oliveiras, Assis Shopping, Local restaurants, Community centers
Vila Operária
Known for its charm and community feel, offers a unique experience for guests interested in local life and culture.
Assis Municipal Market, Cultural events, Artisanal shops, Community parks
São Paulo Avenue
The main avenue connecting important parts of the city, filled with commerce and easy access to public transport, popular among business travelers.
Shopping Centers, Cafes, Public transport access, Cultural venues
Vila Nova
A growing neighborhood with new developments and amenities, attractive for young professionals and families alike.
Local parks, Library, Sporting facilities
Estação Assis
Historic railway station area bringing visitors from different regions, popular for its nostalgia and charm.
Museu Ferroviário, Cafes around the station, Art exhibitions
Jardim São Paulo
A well-established neighborhood with parks and local shops. Great for families looking for a more residential experience.
Assis Parque, School areas, Local restaurants
Recanto dos Pássaros
A tranquil area surrounded by nature, perfect for nature lovers and those seeking an escape from city life.
Hiking trails, Natural reserves, Birdwatching spots

Understanding Airbnb License Requirements & STR Laws in Assis (2025)

While Assis, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Assis to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Assis (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Assisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Chácara Recanto

Chácara Recanto

Entire Place • 4 bedrooms

$12,921
Revenue
27.6%
Occupancy
$148.67
Daily Rate
Cozy Apartment in the Center

Cozy Apartment in the Center

Entire Place • 2 bedrooms

$8,177
Revenue
45.0%
Occupancy
$43.45
Daily Rate
Cozy home!

Cozy home!

Entire Place • 2 bedrooms

$6,891
Revenue
63.2%
Occupancy
$27.45
Daily Rate
Colorful and cozy house near the Cathedral

Colorful and cozy house near the Cathedral

Entire Place • 3 bedrooms

$5,247
Revenue
47.4%
Occupancy
$32.75
Daily Rate
Borges&Ferreira Pool House

Borges&Ferreira Pool House

Entire Place • 1 bedroom

$5,208
Revenue
37.8%
Occupancy
$35.51
Daily Rate
Modernity and coziness in new property

Modernity and coziness in new property

Entire Place • 2 bedrooms

$4,980
Revenue
47.8%
Occupancy
$31.22
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Assis (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Assis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Maria Silvia4$16,6675814.90/5.0
Host #4974810651$12,92110.00/5.0
Simone4$11,8322314.92/5.0
Priscila1$6,891174.94/5.0
Marina1$5,247764.92/5.0
Euclides1$5,208424.93/5.0
Arnaldo1$4,439124.92/5.0
Rodrigo1$3,692114.45/5.0
Juliane1$3,161874.62/5.0
Pedro Artur1$3,045384.92/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Assis.

Dive Deeper: Advanced Assis STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Assis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Assis Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Assis

  • The Assis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 24 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Assis, House properties are the most common (62.5%), reflecting the local real estate landscape.
  • Houses represent a significant 62.5% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 8.4%) offer potential for unique stay experiences.

Assis Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Assis

  • The dominant room capacity in Assis is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Assis, indicating a high concentration in these sizes.
  • A significant 20.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Assis.

Assis Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Assis

  • The most common guest capacity trend in Assis vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 3 guests dominate the Assis STR market, accounting for 41.7% of listings.
  • 24.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Assis.
  • On average, properties in Assis are equipped to host 3.8 guests.

Assis Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Assis

  • The most common availability pattern in Assis falls within the 271-366 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Assis (45.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Assis Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (58.3%)

1 Night

14 listings

58.3% of total

2 Nights (25%)

2 Nights

6 listings

25% of total

7-29 Nights (8.3%)

7-29 Nights

2 listings

8.3% of total

30+ Nights (8.3%)

30+ Nights

2 listings

8.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Assis is 1 Night, adopted by 58.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (83.3%) of the Assis Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 58.3% of Assis hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Assis.

Assis Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (52.4%)

Flexible

11 listings

52.4% of total

Moderate (38.1%)

Moderate

8 listings

38.1% of total

Firm (9.5%)

Firm

2 listings

9.5% of total

Cancellation Policy Insights for Assis

  • The prevailing Airbnb cancellation policy trend in Assis is Flexible, used by 52.4% of listings.
  • The market strongly favors guest-friendly terms, with 90.5% of listings offering Flexible or Moderate policies. This suggests guests in Assis may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 52.4% market standard in Assis.
  • Given the high prevalence of Flexible policies (52.4%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Assis.

Assis STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Assis

  • The overall average booking lead time for vacation rentals in Assis is 25 days.
  • Guests book furthest in advance for stays during May (average 37 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (30 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Assis.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 37 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 30 days) to capture early planners.
  • Monitor your own booking lead times against these Assis averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Assis (2025)

Amenity Prevalence

Amenity Insights for Assis

  • Popular amenities like Wifi, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Wifi or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Assis to stay competitive.

Assis Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Assis

  • The typical guest profile for Airbnb in Assis consists of primarily domestic travelers (96%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 95.9% of guests.
  • Key international markets include Brazil (95.9%) and Argentina (1.4%).
  • Top languages spoken are Portuguese (50.3%) followed by English (28.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from São Paulo and Campinas.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Assis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Arandu29$1,452$232.2829%
Itaí87$1,356$229.6923%
Arapongas23$796$73.3439%
Águas de Santa Bárbara102$777$120.2628%
Carlópolis26$738$141.0224%
Álvares Machado10$632$107.3131%
Ribeirão Claro25$557$131.3323%
Araçatuba93$553$64.1744%
Londrina452$440$39.0248%
Penápolis17$440$68.2528%

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