Araras Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Araras in 2025? Explore comprehensive Airbnb analytics for Araras, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Araras, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Araras, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Araras Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Araras Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Araras (2025)
Understanding the monthly revenue variations for Airbnb listings in Araras is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Araras is typically April, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Araras across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,180+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $796 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $491 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $232, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Araras
Araras Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Araras STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Araras:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Araras
Average Daily Rate (ADR) Airbnb Trends in Araras (2025)
Effective short term rental pricing strategy in Araras involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Araras typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $150+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $80 or more.
- Typical properties (Median) charge around $43 per night.
- Entry-level properties (Bottom 25%) earn around $27 per night.
Average Daily Rate (ADR) Trend by Month in Araras
Get Live Araras Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Araras (2025)
Peak Season (April, June, May)
- Revenue averages $846 per month
- Occupancy rates average 40.4%
- Daily rates average $64
Shoulder Season
- Revenue averages $642 per month
- Occupancy maintains around 37.6%
- Daily rates hold near $66
Low Season (February, March, October)
- Revenue drops to average $479 per month
- Occupancy decreases to average 30.6%
- Daily rates adjust to average $64
Seasonality Insights for Araras
- The Airbnb seasonality in Araras shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Araras's highest earning potential, with monthly revenues capable of climbing to $863, occupancy reaching a high of 58.5%, and ADRs peaking at $75.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $462, occupancy could drop to 25.8%, and ADRs may adjust down to $61.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Araras.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Araras seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Araras (2025)
Exploring the top neighborhoods for short-term rentals in Araras? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The central area of Araras is vibrant and bustling with activity, making it ideal for hosting tourists and business travelers. It offers a mix of cultural sites and local attractions. | Igreja Matriz de São Sebastião, Museu Histórico e Pedagógico, Praça Barão de Araras, Café da Manhã do Mercado Municipal, Feira de Artesanato |
| Jardim São Luiz | A well-established neighborhood that is known for its residential charm and proximity to local parks, perfect for families visiting Araras. | Parque Municipal da Maçonaria, Parque dos Jacarandás, Escola de Samba Unidos do São Luiz, Mercado Municipal, Cultura local e restaurantes |
| São Domingos | This neighborhood features a traditional atmosphere with easy access to local shops and restaurants, attracting visitors looking for an authentic experience. | Igreja de São Domingos, Cultura local, Feiras de Rua, Praça São Domingos, Restaurantes típicos |
| Vila Santa Rosa | A family-friendly area with parks and recreational spaces, ideal for those looking for a peaceful stay close to nature. | Praça Santa Rosa, Parque da Cidade, Caminhados das Águas, Centro de Lazer, Eventos comunitários |
| Jardim Europa | Known for its serene atmosphere and green spaces, this neighborhood is perfect for those looking for a relaxed vibe while still being close to the city. | Praça Europa, Parque da Esperança, Pontos turísticos locais, Espaços culturais, Feiras de artesanato |
| Região do Lago | A picturesque area surrounding the local lake, great for nature lovers and offers various outdoor activities and beautiful scenery. | Lago de Araras, Prainha do Lago, Atividades aquáticas, Caminhadas e ciclovias, Restaurantes com vista para o lago |
| Alto da Boa Vista | A more elevated area providing a great view of the city and a quieter atmosphere, popular with travelers seeking tranquility. | Mirante do Alto, Trilhas ecológicas, Parques e áreas verdes, Restaurantes panorâmicos, Cultura local |
| Sorocaba | A neighboring city that is often visited by those coming to Araras, with its own attractions and infrastructure, making it a good option for Airbnb hosting. | Parque Natural dos Trabalhadores, Igreja de São Francisco de Assis, Catedral de Sorocaba, Cultural de Sorocaba, Eventos e festivais |
Understanding Airbnb License Requirements & STR Laws in Araras (2025)
While Araras, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Araras to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Araras (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ararasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chácara Cajueiro
Entire Place • 3 bedrooms
Exclusive House at Fazenda Liberdade in Araras
Entire Place • 4 bedrooms
Urban Escape: Chác. to recharge
Entire Place • 2 bedrooms
Casa em Araras (Inteira)- Next Ecological Park
Entire Place • 1 bedroom
Ignez-Campo Farm -Elihu Root-Araras-S.P.
Entire Place • 6 bedrooms
10/R Piscina, Campo Futebol, Parquinho, Sinuca
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Araras (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Araras based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christiano | 1 | $13,737 | 8 | 4.75/5.0 |
| Noêmia | 3 | $10,580 | 72 | 4.99/5.0 |
| Marcos | 1 | $10,143 | 7 | 5.00/5.0 |
| Sandra Regina | 1 | $8,499 | 27 | 4.89/5.0 |
| Nei | 1 | $8,313 | 52 | 4.71/5.0 |
| Marina | 1 | $7,533 | 19 | 4.89/5.0 |
| Host #504154345 | 1 | $7,394 | 1 | 0.00/5.0 |
| Eduardo | 2 | $6,883 | 7 | 5.00/5.0 |
| Marina | 2 | $6,491 | 23 | 2.46/5.0 |
| Graziela | 1 | $5,992 | 28 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Araras.
Dive Deeper: Advanced Araras STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Araras. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAraras Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Araras
- The Araras Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Araras, House properties are the most common (63%), reflecting the local real estate landscape.
- Houses represent a significant 63% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.7%) offer potential for unique stay experiences.
Araras Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Araras
- The dominant room capacity in Araras is 2 bedrooms listings, making up 37% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 55.5% of the active Airbnb listings in Araras, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Araras.
Araras Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Araras
- The most common guest capacity trend in Araras vacation rentals is listings accommodating 8+ guests (29.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Araras STR market, accounting for 55.5% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Araras.
- On average, properties in Araras are equipped to host 4.7 guests.
Araras Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Araras
- The most common availability pattern in Araras falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Araras (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Araras Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
51.9% of total
2 Nights
6 listings
22.2% of total
3 Nights
2 listings
7.4% of total
7-29 Nights
1 listings
3.7% of total
30+ Nights
4 listings
14.8% of total
Key Insights
- The most prevalent minimum stay requirement in Araras is 1 Night, adopted by 51.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.1%) of the Araras Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.8%) caters to monthly stays (30+ nights) in Araras, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 51.9% of Araras hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Araras.
Araras Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
30.4% of total
Moderate
3 listings
13% of total
Firm
10 listings
43.5% of total
Strict
3 listings
13% of total
Cancellation Policy Insights for Araras
- The prevailing Airbnb cancellation policy trend in Araras is Firm, used by 43.5% of listings.
- A majority (56.5%) of hosts in Araras utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.5% market standard in Araras.
- Using a Strict policy might deter some guests, as only 13% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Araras.
Araras STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Araras
- The overall average booking lead time for vacation rentals in Araras is 28 days.
- Guests book furthest in advance for stays during April (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (33 days avg.) sees the longest lead times, while Summer (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Araras.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Araras averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Araras (2025)
Amenity Prevalence
Amenity Insights for Araras
- Essential amenities in Araras that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Araras: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Araras to stay competitive.
Araras Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Araras
- The typical guest profile for Airbnb in Araras consists of primarily domestic travelers (97%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.1% of guests.
- Key international markets include Brazil (97.1%) and United Kingdom (1.4%).
- Top languages spoken are Portuguese (46%) followed by English (23.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Bauru.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Araras Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itupeva | 137 | $1,734 | $204.10 | 32% |
| Vargem | 39 | $1,700 | $162.45 | 33% |
| Morungaba | 30 | $1,595 | $298.23 | 31% |
| Valinhos | 49 | $1,569 | $172.71 | 37% |
| Tuiuti | 18 | $1,470 | $147.47 | 33% |
| Nova Odessa | 13 | $1,459 | $123.61 | 47% |
| Igaratá | 131 | $1,439 | $191.89 | 29% |
| Tietê | 15 | $1,394 | $310.64 | 28% |
| Ribeirão Pires | 17 | $1,376 | $145.19 | 31% |
| Itatiba | 171 | $1,352 | $183.57 | 34% |