Tubarão Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Tubarão in 2025? Explore comprehensive Airbnb analytics for Tubarão, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Tubarão, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 51 active listings.
Whether you're considering an Airbnb investment in Tubarão, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tubarão Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tubarão Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tubarão (2025)
Understanding the monthly revenue variations for Airbnb listings in Tubarão is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tubarão is typically January, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tubarão across different performance tiers:
- Best-in-class properties (Top 10%) achieve $971+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $691 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $438 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $210, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tubarão
Tubarão Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tubarão STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tubarão:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tubarão
Average Daily Rate (ADR) Airbnb Trends in Tubarão (2025)
Effective short term rental pricing strategy in Tubarão involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tubarão typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $72+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $42 or more.
- Typical properties (Median) charge around $30 per night.
- Entry-level properties (Bottom 25%) earn around $21 per night.
Average Daily Rate (ADR) Trend by Month in Tubarão
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Airbnb Seasonality Analysis & Trends in Tubarão (2025)
Peak Season (January, December, May)
- Revenue averages $673 per month
- Occupancy rates average 50.5%
- Daily rates average $39
Shoulder Season
- Revenue averages $479 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $38
Low Season (March, September, October)
- Revenue drops to average $385 per month
- Occupancy decreases to average 35.4%
- Daily rates adjust to average $37
Seasonality Insights for Tubarão
- The Airbnb seasonality in Tubarão shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tubarão's highest earning potential, with monthly revenues capable of climbing to $726, occupancy reaching a high of 58.3%, and ADRs peaking at $39.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $332, occupancy could drop to 29.5%, and ADRs may adjust down to $37.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tubarão.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tubarão seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tubarão (2025)
Exploring the top neighborhoods for short-term rentals in Tubarão? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Tubarão, with a mix of cultural attractions, shops, and restaurants. A prime spot for guests looking to experience the city life. | Museu Historico de Tubarao, Igreja Matriz de Tubarão, Catedral São João Batista, Shopping Paraget, Praça 7 de Setembro |
| Praia do Sol | A popular beach destination known for its beautiful coastline and relaxed atmosphere. Attracts families and beachgoers during the warmer months. | Praia do Sol beach, Water sports activities, Local seafood restaurants, Beachfront bars |
| Morro da Glória | A scenic hill offering a panoramic view of Tubarão and the surrounding areas. Perfect for those looking for nature and tranquility close to the city. | Hiking trails, Lookout points, Nature parks, Wildlife watching opportunities |
| São Martinho | A charming district known for its local culture and proximity to nature. Ideal for guests interested in exploring the rural parts of Santa Catarina. | Local farms, Traditional festivals, Natural landscapes, Cultural heritage sites |
| Villaggio Tubarão | A planned community area with modern infrastructure and residential amenities. Attractive for longer stays and families. | Shopping centers, Restaurants, Parks, Community events |
| Campo Alexandre | A neighborhood known for its tranquility and green spaces. Good for nature lovers and those seeking a peaceful retreat. | Parks, Walking trails, Riverside activities |
| Rio Tubarão | The river area offers picturesque views and recreational activities. Suitable for those who enjoy outdoor adventures and water activities. | River kayaking, Fishing spots, Nature walks |
| Tubarão Historical Center | Rich in history and architecture, this area showcases the heritage of Tubarão. Great for tourists interested in history and culture. | Historical buildings, Cultural sites, Art galleries, Local markets |
Understanding Airbnb License Requirements & STR Laws in Tubarão (2025)
While Tubarão, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tubarão to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tubarão (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tubarãobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Laguna Private and wonderful place to rest!
Entire Place • 2 bedrooms
Casa Maravilhosa
Entire Place • 4 bedrooms
Beautiful house between the mountains and the sea
Entire Place • 3 bedrooms
AP Px. to Unisul/Rodoviária/Hangar/Centro/BR 101.
Entire Place • 1 bedroom
Full apto, great location, w/ garage
Entire Place • 3 bedrooms
Full Loft with Pool Center
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tubarão (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tubarão based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marcos Antonio | 4 | $16,260 | 80 | 4.93/5.0 |
| Michelle | 1 | $12,324 | 47 | 5.00/5.0 |
| Host #497263192 | 1 | $9,240 | 0 | 0.00/5.0 |
| Joice | 1 | $8,939 | 6 | 5.00/5.0 |
| Maria Eduarda | 2 | $8,873 | 149 | 4.86/5.0 |
| Jayson | 1 | $8,811 | 60 | 4.93/5.0 |
| Samara | 2 | $8,500 | 17 | 2.47/5.0 |
| Gisele | 1 | $8,096 | 109 | 4.99/5.0 |
| Maria Eduarda | 1 | $7,926 | 42 | 4.98/5.0 |
| Manuela | 1 | $7,416 | 36 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tubarão.
Dive Deeper: Advanced Tubarão STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tubarão. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTubarão Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tubarão
- The Tubarão Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.3% of the 51 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tubarão, House properties are the most common (47.1%), reflecting the local real estate landscape.
- Houses represent a significant 47.1% portion, catering likely to families or larger groups.
- The presence of 7.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.0%) offer potential for unique stay experiences.
Tubarão Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tubarão
- The dominant room capacity in Tubarão is 1 bedroom listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.5% of the active Airbnb listings in Tubarão, indicating a high concentration in these sizes.
Tubarão Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tubarão
- The most common guest capacity trend in Tubarão vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Tubarão STR market, accounting for 51.0% of listings.
- 21.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tubarão.
- On average, properties in Tubarão are equipped to host 3.8 guests.
Tubarão Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tubarão
- The most common availability pattern in Tubarão falls within the 271-366 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tubarão (31.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tubarão Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
41.7% of total
2 Nights
11 listings
22.9% of total
3 Nights
3 listings
6.3% of total
4-6 Nights
2 listings
4.2% of total
7-29 Nights
3 listings
6.3% of total
30+ Nights
9 listings
18.8% of total
Key Insights
- The most prevalent minimum stay requirement in Tubarão is 1 Night, adopted by 41.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.6%) of the Tubarão Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.8%) caters to monthly stays (30+ nights) in Tubarão, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.7% of Tubarão hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tubarão.
Tubarão Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
24 listings
60% of total
Moderate
6 listings
15% of total
Firm
4 listings
10% of total
Strict
6 listings
15% of total
Cancellation Policy Insights for Tubarão
- The prevailing Airbnb cancellation policy trend in Tubarão is Flexible, used by 60% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Tubarão may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 60% market standard in Tubarão.
- Given the high prevalence of Flexible policies (60%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Tubarão.
Tubarão STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tubarão
- The overall average booking lead time for vacation rentals in Tubarão is 31 days.
- Guests book furthest in advance for stays during January (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (36 days avg.) sees the longest lead times, while Summer (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Tubarão.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Tubarão averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tubarão (2025)
Amenity Prevalence
Amenity Insights for Tubarão
- Essential amenities in Tubarão that guests expect include: TV, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tubarão: TV, Wifi, Kitchen.
- Prioritize adding missing essentials: TV, Wifi, Kitchen.
- Consider adding popular differentiators like Air conditioning or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tubarão to stay competitive.
Tubarão Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tubarão
- The typical guest profile for Airbnb in Tubarão consists of primarily domestic travelers (94%), often arriving from nearby Florianópolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 94.0% of guests.
- Key international markets include Brazil (94%) and China (1.7%).
- Top languages spoken are Portuguese (51.6%) followed by English (25.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Florianópolis and São Paulo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tubarão Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 133 | $1,348 | $144.70 | 32% |
| Angelina | 21 | $1,195 | $113.16 | 30% |
| Alfredo Wagner | 155 | $1,067 | $124.97 | 27% |
| Anitápolis | 66 | $954 | $79.91 | 43% |
| Guabiruba | 12 | $939 | $65.70 | 40% |
| Grão-Pará | 14 | $897 | $215.01 | 23% |
| Antônio Carlos | 33 | $845 | $108.86 | 28% |
| Bom Retiro | 77 | $838 | $122.26 | 23% |
| Região Geográfica Imediata de Criciúma | 10 | $830 | $79.26 | 38% |
| Canelinha | 12 | $825 | $150.73 | 28% |