São João do Sul Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in São João do Sul in 2025? Explore comprehensive Airbnb analytics for São João do Sul, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for São João do Sul, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in São João do Sul, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the São João do Sul Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key São João do Sul Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in São João do Sul (2025)
Understanding the monthly revenue variations for Airbnb listings in São João do Sul is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São João do Sul is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São João do Sul across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,122+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,713 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $817 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $480, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in São João do Sul
São João do Sul Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the São João do Sul STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São João do Sul:
- Best-in-class properties (Top 10%) achieve 45%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in São João do Sul
Average Daily Rate (ADR) Airbnb Trends in São João do Sul (2025)
Effective short term rental pricing strategy in São João do Sul involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São João do Sul typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $160+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $115 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $41 per night.
Average Daily Rate (ADR) Trend by Month in São João do Sul
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Airbnb Seasonality Analysis & Trends in São João do Sul (2025)
Peak Season (May, June, April)
- Revenue averages $1,992 per month
- Occupancy rates average 0.0%
- Daily rates average $95
Shoulder Season
- Revenue averages $1,042 per month
- Occupancy maintains around 26.4%
- Daily rates hold near $90
Low Season (February, October, December)
- Revenue drops to average $693 per month
- Occupancy decreases to average 21.3%
- Daily rates adjust to average $83
Seasonality Insights for São João do Sul
- The Airbnb seasonality in São João do Sul shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases São João do Sul's highest earning potential, with monthly revenues capable of climbing to $2,034, occupancy reaching a high of 32.1%, and ADRs peaking at $97.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $669, occupancy could drop to 0.0%, and ADRs may adjust down to $69.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in São João do Sul.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these São João do Sul seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in São João do Sul (2025)
Exploring the top neighborhoods for short-term rentals in São João do Sul? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia do Sol | A beautiful beach known for its clear waters and soft sand. Ideal for families and tourists looking for a relaxing beach experience. | Praia do Sol beach, Local seafood restaurants, Surfing spots, Sunset views, Beach volleyball |
| Praia da Barra | A less crowded beach area perfect for those seeking tranquility and nature. Popular with eco-tourists and nature lovers. | Barra do Sul river, Nature trails, Fishing spots, Beach camping, Wildlife watching |
| Centro de São João do Sul | The town center offers cultural experiences, local markets, and convenient access to amenities. A good choice for tourists wanting to explore the local culture. | Local markets, Coffee shops, Cultural festivals, Historic buildings, Community events |
| Praia da Ferrugem | Known for its vibrant nightlife and youthful atmosphere, it attracts a younger crowd looking for fun and entertainment. | Beach parties, Bars and nightclubs, Water sports, Food trucks, Sunbathing spots |
| Lagoa de São João | A serene lagoon area perfect for water activities like kayaking and paddleboarding. Ideal for those who love outdoor adventures. | Kayaking, Fishing, Paddleboarding, Picnic areas, Nature walks |
| Praia do Rosa | Although a bit further, it's a famous destination in Santa Catarina known for its stunning scenery and great surfing conditions. | Surfing, Stunning landscapes, Local restaurants, Ecotourism, Yoga retreats |
| Morros do Sul | A hilly area offering great views and hiking opportunities. Attractive to those who enjoy nature and outdoor sports. | Hiking trails, Scenic viewpoints, Local flora and fauna, Birdwatching, Photography spots |
| Recreio dos Bandeirantes | A quiet residential neighborhood that's family-friendly, yet close enough to beaches and attractions for visitors. | Family parks, Quiet beaches nearby, Local restaurants, Bicycle paths, Community events |
Understanding Airbnb License Requirements & STR Laws in São João do Sul (2025)
While São João do Sul, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for São João do Sul to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in São João do Sul (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in São João do Sulbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chalet 2 floors w/ hydro, balcony and breakfast
Entire Place • 1 bedroom
Cabana amora black
Entire Place • 1 bedroom
Flat 3 cômodos com hidro, varanda e CAFÉ DA MANHÃ
Private Room • 2 bedrooms
Chalé Colina Verde
Entire Place • 1 bedroom
Cabana Amora
Entire Place • 1 bedroom
Flat 2 cômodos com varanda e CAFÉ DA MANHÃ incluso
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in São João do Sul (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in São João do Sul based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| João Victor | 8 | $78,280 | 4 | 0.63/5.0 |
| Leticia | 2 | $27,915 | 4 | 2.50/5.0 |
| Bruno | 1 | $15,113 | 14 | 4.93/5.0 |
| Liliane | 1 | $5,810 | 18 | 5.00/5.0 |
| Host #135429149 | 1 | $4,882 | 1 | 0.00/5.0 |
| Márcia | 1 | $3,108 | 39 | 5.00/5.0 |
| Host #147901260 | 1 | $2,003 | 1 | 0.00/5.0 |
| Jamili | 5 | $1,255 | 29 | 3.90/5.0 |
| Jonathan Reis | 1 | $922 | 26 | 5.00/5.0 |
| Dilcéia | 1 | $319 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in São João do Sul.
Dive Deeper: Advanced São João do Sul STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for São João do Sul. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSão João do Sul Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for São João do Sul
- The São João do Sul Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.6% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in São João do Sul, Outdoor/Unique properties are the most common (39.1%), reflecting the local real estate landscape.
- Houses represent a significant 26.1% portion, catering likely to families or larger groups.
- The presence of 30.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 4.3%) offer potential for unique stay experiences.
São João do Sul Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for São João do Sul
- The dominant room capacity in São João do Sul is 1 bedroom listings, making up 69.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 91.3% of the active Airbnb listings in São João do Sul, indicating a high concentration in these sizes.
- With over half the market (69.6%) consisting of studios or 1-bedroom units, São João do Sul is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in São João do Sul.
São João do Sul Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for São João do Sul
- The most common guest capacity trend in São João do Sul vacation rentals is listings accommodating 3 guests (34.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 2 guests dominate the São João do Sul STR market, accounting for 65.2% of listings.
- 21.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in São João do Sul.
- On average, properties in São João do Sul are equipped to host 3.6 guests.
São João do Sul Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for São João do Sul
- The most common availability pattern in São João do Sul falls within the 271-366 days range, representing 82.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in São João do Sul (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
São João do Sul Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
40.9% of total
2 Nights
4 listings
18.2% of total
30+ Nights
9 listings
40.9% of total
Key Insights
- The most prevalent minimum stay requirement in São João do Sul is 1 Night, adopted by 40.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (40.9%) caters to monthly stays (30+ nights) in São João do Sul, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.9% of São João do Sul hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 40.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in São João do Sul.
São João do Sul Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
45.5% of total
Moderate
3 listings
27.3% of total
Firm
3 listings
27.3% of total
Cancellation Policy Insights for São João do Sul
- The prevailing Airbnb cancellation policy trend in São João do Sul is Flexible, used by 45.5% of listings.
- The market strongly favors guest-friendly terms, with 72.8% of listings offering Flexible or Moderate policies. This suggests guests in São João do Sul may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.5% market standard in São João do Sul.
- Regularly review your cancellation policy against competitors and market demand shifts in São João do Sul.
São João do Sul STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for São João do Sul
- The overall average booking lead time for vacation rentals in São João do Sul is 21 days.
- Guests book furthest in advance for stays during March (average 37 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (23 days avg.) sees the longest lead times, while Summer (4 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in São João do Sul.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 37 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 23 days) to capture early planners.
- Monitor your own booking lead times against these São João do Sul averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in São João do Sul (2025)
Amenity Prevalence
Amenity Insights for São João do Sul
- Essential amenities in São João do Sul that guests expect include: Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Dedicated workspace are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for São João do Sul: Free parking on premises, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in São João do Sul to stay competitive.
São João do Sul Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for São João do Sul
- The typical guest profile for Airbnb in São João do Sul consists of primarily domestic travelers (96%), often arriving from nearby Rio Grande do Sul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 96.4% of guests.
- Key international markets include Brazil (96.4%) and Uruguay (3.6%).
- Top languages spoken are Portuguese (52.6%) followed by English (31.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio Grande do Sul and Santa Catarina.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the São João do Sul Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grão-Pará | 14 | $897 | $215.01 | 23% |
| Região Geográfica Imediata de Criciúma | 10 | $830 | $79.26 | 38% |
| Glorinha | 11 | $780 | $145.60 | 24% |
| Mampituba | 21 | $770 | $87.60 | 28% |
| Orleans | 45 | $731 | $79.59 | 32% |
| Imaruí | 68 | $717 | $86.84 | 30% |
| Treviso | 19 | $709 | $91.05 | 26% |
| Santa Maria do Herval | 31 | $672 | $59.19 | 33% |
| Gravataí | 72 | $657 | $74.82 | 41% |
| Bom Jardim da Serra | 47 | $639 | $120.61 | 24% |