Região Geográfica Imediata de Florianópolis Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Região Geográfica Imediata de Florianópolis in 2025? Explore comprehensive Airbnb analytics for Região Geográfica Imediata de Florianópolis, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Região Geográfica Imediata de Florianópolis, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Região Geográfica Imediata de Florianópolis, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Região Geográfica Imediata de Florianópolis Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Região Geográfica Imediata de Florianópolis Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Região Geográfica Imediata de Florianópolis (2025)
Understanding the monthly revenue variations for Airbnb listings in Região Geográfica Imediata de Florianópolis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Região Geográfica Imediata de Florianópolis is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Região Geográfica Imediata de Florianópolis across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,257+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,203 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $769 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $365, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Região Geográfica Imediata de Florianópolis
Região Geográfica Imediata de Florianópolis Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Região Geográfica Imediata de Florianópolis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Região Geográfica Imediata de Florianópolis:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 30% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Região Geográfica Imediata de Florianópolis
Average Daily Rate (ADR) Airbnb Trends in Região Geográfica Imediata de Florianópolis (2025)
Effective short term rental pricing strategy in Região Geográfica Imediata de Florianópolis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Região Geográfica Imediata de Florianópolis typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $155+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $117 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Região Geográfica Imediata de Florianópolis
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Airbnb Seasonality Analysis & Trends in Região Geográfica Imediata de Florianópolis (2025)
Peak Season (May, April, June)
- Revenue averages $1,433 per month
- Occupancy rates average 21.6%
- Daily rates average $98
Shoulder Season
- Revenue averages $980 per month
- Occupancy maintains around 28.2%
- Daily rates hold near $103
Low Season (February, September, October)
- Revenue drops to average $607 per month
- Occupancy decreases to average 20.1%
- Daily rates adjust to average $94
Seasonality Insights for Região Geográfica Imediata de Florianópolis
- The Airbnb seasonality in Região Geográfica Imediata de Florianópolis shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Região Geográfica Imediata de Florianópolis's highest earning potential, with monthly revenues capable of climbing to $1,632, occupancy reaching a high of 39.1%, and ADRs peaking at $117.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $471, occupancy could drop to 14.7%, and ADRs may adjust down to $89.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Região Geográfica Imediata de Florianópolis.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Região Geográfica Imediata de Florianópolis seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Região Geográfica Imediata de Florianópolis (2025)
Exploring the top neighborhoods for short-term rentals in Região Geográfica Imediata de Florianópolis? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Florianópolis North | This area is popular for its beautiful beaches and vibrant atmosphere. It's ideal for tourists looking for relaxation and outdoor activities, making it a perfect spot for Airbnb investments. | Joaquina Beach, Mole Beach, Lagoinha do Leste, Daniela Beach, Ponta das Canas |
| Lagoa da Conceição | Known for its stunning lagoon views and a lively nightlife scene, Lagoa da Conceição attracts a diverse crowd seeking adventure and relaxation. It's a hotspot for water sports and social gatherings. | Lagoa da Conceição Lagoon, Dunas do Santinho, Prainha, Surfing and water sports, Beach bars and restaurants |
| Centro | The center of Florianópolis is bustling with activity, making it a great place for tourists interested in shopping and cultural experiences. It's well-connected public transport makes it a key location. | Catedral Metropolitana, Mercado Público, Palácio Cruz e Sousa, Shopping Beiramar, Caminho dos Antiquários |
| Jurerê Internacional | This upscale neighborhood is famous for its beach clubs and upscale facilities, attracting a wealthy clientele. It’s ideal for luxury Airbnb offerings. | Jurerê Beach, P12 Parador Internacional, Beach clubs, Water sports facilities, Upscale restaurants |
| Porpora | A peaceful area that's expanding in popularity, Porpora is appealing for those seeking a tranquil escape, while still being close to the city’s attractions. | Praia do Campeche, Community Parks, Local artisan markets, Nature trails, Cultural festivals |
| Canasvieiras | Canasvieiras attracts many families and vacationers due to its calm waters and friendly atmosphere. It's suitable for family-oriented Airbnb listings. | Canasvieiras Beach, Family-friendly restaurant options, Water parks, Local crafts market, Proximity to public transportation |
| Barra da Lagoa | This fishing village turned tourist destination is known for its laid-back vibe and cultural roots, attracting tourists looking to experience local life and scenery. | Barra da Lagoa Beach, Natural pools, Seafood restaurants, Local fishing culture, Hiking trails |
| Santo Antônio de Lisboa | A charming historic neighborhood with a rich cultural heritage, known for its traditional restaurants and artisan craft shops, it appeals to those wanting a slice of local life. | Historic architecture, Craft markets, Cultural events, Scenic waterfront, Local culinary experiences |
Understanding Airbnb License Requirements & STR Laws in Região Geográfica Imediata de Florianópolis (2025)
While Região Geográfica Imediata de Florianópolis, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Região Geográfica Imediata de Florianópolis to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Região Geográfica Imediata de Florianópolis (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Região Geográfica Imediata de Florianópolisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cabana Meio do Nada
Entire Place • 1 bedroom
Recanto na nature w/ pool
Entire Place • 6 bedrooms
Keeper's Cabin in front of the Sebold Soldiers
Entire Place • 2 bedrooms
Transparent cabin in front of Soldiers Sebold
Entire Place • 1 bedroom
Sítio da Paz - Pinheira Sc
Entire Place • N/A
Rustic Cabin in front of the Sebold Soldiers
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Região Geográfica Imediata de Florianópolis (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Região Geográfica Imediata de Florianópolis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jaqueline | 1 | $37,904 | 57 | 4.98/5.0 |
| Morada Do Guardião | 3 | $37,133 | 144 | 4.84/5.0 |
| Fabio | 5 | $36,983 | 16 | 3.00/5.0 |
| Cintia | 2 | $15,631 | 33 | 4.93/5.0 |
| Kathlyn | 1 | $9,591 | 16 | 4.94/5.0 |
| Jonas Augusto | 1 | $8,317 | 35 | 5.00/5.0 |
| Leonardo | 1 | $6,971 | 5 | 5.00/5.0 |
| Renan | 2 | $5,842 | 9 | 4.88/5.0 |
| Mara E Cassio | 1 | $5,237 | 6 | 5.00/5.0 |
| Anette | 1 | $2,871 | 18 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Região Geográfica Imediata de Florianópolis.
Dive Deeper: Advanced Região Geográfica Imediata de Florianópolis STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Região Geográfica Imediata de Florianópolis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRegião Geográfica Imediata de Florianópolis Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Região Geográfica Imediata de Florianópolis
- The Região Geográfica Imediata de Florianópolis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Região Geográfica Imediata de Florianópolis, Outdoor/Unique properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 20% portion, catering likely to families or larger groups.
Região Geográfica Imediata de Florianópolis Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Região Geográfica Imediata de Florianópolis
- The dominant room capacity in Região Geográfica Imediata de Florianópolis is 1 bedroom listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.0% of the active Airbnb listings in Região Geográfica Imediata de Florianópolis, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Região Geográfica Imediata de Florianópolis.
Região Geográfica Imediata de Florianópolis Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Região Geográfica Imediata de Florianópolis
- The most common guest capacity trend in Região Geográfica Imediata de Florianópolis vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Região Geográfica Imediata de Florianópolis STR market, accounting for 55.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Região Geográfica Imediata de Florianópolis.
- On average, properties in Região Geográfica Imediata de Florianópolis are equipped to host 4.8 guests.
Região Geográfica Imediata de Florianópolis Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Região Geográfica Imediata de Florianópolis
- The most common availability pattern in Região Geográfica Imediata de Florianópolis falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Região Geográfica Imediata de Florianópolis (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Região Geográfica Imediata de Florianópolis Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
31.6% of total
2 Nights
6 listings
31.6% of total
30+ Nights
7 listings
36.8% of total
Key Insights
- The most prevalent minimum stay requirement in Região Geográfica Imediata de Florianópolis is 30+ Nights, adopted by 36.8% of listings. This highlights the market's preference for longer commitments.
- A strong majority (63.2%) of the Região Geográfica Imediata de Florianópolis Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (36.8%) caters to monthly stays (30+ nights) in Região Geográfica Imediata de Florianópolis, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.8% of Região Geográfica Imediata de Florianópolis hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 36.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Região Geográfica Imediata de Florianópolis.
Região Geográfica Imediata de Florianópolis Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
22.2% of total
Moderate
9 listings
50% of total
Firm
4 listings
22.2% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Região Geográfica Imediata de Florianópolis
- The prevailing Airbnb cancellation policy trend in Região Geográfica Imediata de Florianópolis is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 72.2% of listings offering Flexible or Moderate policies. This suggests guests in Região Geográfica Imediata de Florianópolis may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Região Geográfica Imediata de Florianópolis.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Região Geográfica Imediata de Florianópolis.
Região Geográfica Imediata de Florianópolis STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Região Geográfica Imediata de Florianópolis
- The overall average booking lead time for vacation rentals in Região Geográfica Imediata de Florianópolis is 30 days.
- Guests book furthest in advance for stays during November (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (36 days avg.) sees the longest lead times, while Spring (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Região Geográfica Imediata de Florianópolis.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Região Geográfica Imediata de Florianópolis averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Região Geográfica Imediata de Florianópolis (2025)
Amenity Prevalence
Amenity Insights for Região Geográfica Imediata de Florianópolis
- Essential amenities in Região Geográfica Imediata de Florianópolis that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like BBQ grill, Hot water, Stove are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Região Geográfica Imediata de Florianópolis: Wifi, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like BBQ grill or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Região Geográfica Imediata de Florianópolis to stay competitive.
Região Geográfica Imediata de Florianópolis Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Região Geográfica Imediata de Florianópolis
- The typical guest profile for Airbnb in Região Geográfica Imediata de Florianópolis consists of primarily domestic travelers (96%), often arriving from nearby Florianópolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 96.4% of guests.
- Key international markets include Brazil (96.4%) and Germany (1.8%).
- Top languages spoken are Portuguese (52.5%) followed by English (29.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Florianópolis and State of Santa Catarina.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Região Geográfica Imediata de Florianópolis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 133 | $1,348 | $144.70 | 32% |
| Angelina | 21 | $1,195 | $113.16 | 30% |
| Rio dos Cedros | 119 | $1,186 | $144.09 | 31% |
| Alfredo Wagner | 155 | $1,067 | $124.97 | 27% |
| Balneário Camboriú | 3,791 | $968 | $104.49 | 40% |
| Anitápolis | 66 | $954 | $79.91 | 43% |
| Guabiruba | 12 | $939 | $65.70 | 40% |
| Grão-Pará | 14 | $897 | $215.01 | 23% |
| Antônio Carlos | 33 | $845 | $108.86 | 28% |
| Massaranduba | 10 | $838 | $95.08 | 34% |