Airbnb Market Analytics, Statistics and Data in Palhoça, Santa Catarina, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Palhoça? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Palhoça:
How much do Airbnb hosts make on average per month in Palhoça?
The short-term rental market in Palhoça shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $546 per month
- Strong performing properties (top 25%) make $1,049 or more
- Best-in-class properties (top 10%) achieve $1,761+ monthly
- Entry-level properties (bottom 25%) typically earn around $236
Revenue Variations by Month
Occupancy Rates Throughout the Year in Palhoça
The market in Palhoça shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 25% occupancy rates
- Strong performing properties (top 25%) achieve 44% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Palhoça
Daily rates in Palhoça vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $67 per night
- Strong performing properties (top 25%) secure $105 or more
- Best-in-class properties (top 10%) pull in $162+ per night
- Entry-level properties (bottom 25%) earn around $45
Daily Rate Variations by Month
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Seasonality patterns in Palhoça
Peak Season (January, February, March)
- Revenue peaks at $1523.79 per month
- Occupancy rates reach 48.68%
- Daily rates average $98.82
Shoulder Season
- Revenue averages $806.52 per month
- Occupancy maintains 30.88%
- Daily rates hold at $87.62
Low Season (August, July, September)
- Revenue drops to $479.18 per month
- Occupancy decreases to 18.35%
- Daily rates adjust to $79.40
Is it still profitable to do Airbnb in Palhoça in 2025?
Yes! Palhoça demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and monthly revenue averaging $807 and As a mature market with 2116 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Palhoça
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Praia do Campeche | A beautiful beach known for its large sand dunes and strong waves, perfect for surfing and beach activities. It attracts both tourists and families looking for a relaxing beach vacation. | Campeche Beach, Lagoinha do Leste, Dunas do Campeche, surfing schools, local seafood restaurants |
| Praia da Guarda do Embaú | A stunning coastal area famous for its natural beauty and eco-tourism opportunities. Ideal for those looking to connect with nature and enjoy water sports. | Guarda do Embaú Beach, Pinheira Beach, Laguna da Conceição, hiking trails, local artisan shops |
| Ilha do Campeche | An island paradise with pristine beaches and rich natural biodiversity. Ideal for day trips and eco-friendly tourism, offering a break from city life. | Campeche Island Beaches, snorkeling, hiking paths, secluded spots, local flora and fauna |
| São João do Rio Vermelho | A quaint neighborhood known for its community feel and proximity to beaches, it appeals to families and those looking for a quieter stay. | Rio Vermelho Beach, local markets, community events, bike trails, restaurants with local cuisine |
| Praia Brava | A popular spot known for its surfing and vibrant nightlife. Attracts younger crowds and those looking for fun and excitement by the beach. | Brava Beach, beach clubs, surf schools, hiking trails, water sports |
| Central Palhoça | The heart of the city, offering easy access to amenities and transport. Great for those who want to explore the city and its surroundings easily. | Shopping Palhoça, local parks, restaurants, cultural events, art galleries |
| Ponta do Papagaio | A tranquil beach known for its stunning views and family-friendly atmosphere. Perfect for those looking for a peaceful getaway. | Ponta do Papagaio Beach, local seafood restaurants, calm waters, nature walks, beautiful sunsets |
| Barra do Aririú | A coastal neighborhood with beautiful beaches and strong community ties, offering a relaxed atmosphere for visitors wanting to escape the hustle and bustle. | Barra do Aririú Beach, local markets, fishing opportunities, nearby hiking spots, family-oriented activities |
Do you need a license for Airbnb in Palhoça?
We recommend checking directly with Palhoça's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Palhoça
Amazing house by the sea 5 quart.
Entire Place • 5 bedrooms
The beachfront house with private beach access.
Entire Place • 4 bedrooms
Beachfront house with private beach
Entire Place • 3 bedrooms
3suites heated heated swimming pool tip of pinheir parrot
Entire Place • 3 bedrooms
Casa de Frente Pro Mar com Pool - PLH004
Entire Place • 7 bedrooms
Praia do Sonho, frente mar com piscina.
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Palhoça
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bruna | 25 | $136,354 | 694 | 4.05/5.0 |
| Joao Gustavo | 2 | $118,449 | 43 | 4.98/5.0 |
| Daniel E Ana | 4 | $92,096 | 285 | 4.99/5.0 |
| Melissa | 11 | $91,548 | 125 | 4.41/5.0 |
| Rental Palhoça | 18 | $90,012 | 600 | 4.04/5.0 |
| Junior E Rubia | 7 | $69,368 | 55 | 4.21/5.0 |
| Elissandra | 5 | $67,777 | 129 | 4.98/5.0 |
| Angela Maria B.Cavalcanti De A | 5 | $65,013 | 175 | 3.91/5.0 |
| José Pedro | 1 | $58,209 | 27 | 4.59/5.0 |
| Dyego | 7 | $56,966 | 41 | 3.57/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Palhoça
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.6%), with house and apartment & condo properties comprising 90.5% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (2.2% combined)
Room Capacity Distribution
Analysis of 2,116 properties in Palhoça shows that 2 bedrooms properties are most prevalent, making up 36.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 62.3% of all listings.
Key Insights
- Most common: 2 bedrooms (36.3%)
- Least common: 5+ bedrooms (3.4%)
- Market concentration: 62.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,116 properties in Palhoça reveals that 8+ guests properties dominate the market, representing 26.3% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 46.9% of the market.
Key Insights
- Most common capacity: 8+ guests (26.3% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 46.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,116 properties in Palhoça, the most common availability pattern is 271-366 days (79.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (41.1% of properties).
Key Insights
- Most common availability window: 271-366 days (79.1%)
- Most common booking duration: 31-90 days (41.1%)
- Properties with high availability (180+ days): 94.9%
- Properties with long-term bookings (180+ days): 5.5%
Minimum Stay Distributions
1 Night
322 listings
16.3% of total
2 Nights
478 listings
24.1% of total
3 Nights
343 listings
17.3% of total
4-6 Nights
530 listings
26.8% of total
7-29 Nights
97 listings
4.9% of total
30+ Nights
210 listings
10.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 40.4%
- Mid-length stays (4-6 nights) represent 26.8% of listings
- Monthly+ stays (10.6%) suggest a stable extended-stay market
- High market flexibility with 57.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
4 listings
0.2% of total
Refundable
1 listings
0.1% of total
Flexible
306 listings
18.2% of total
Moderate
267 listings
15.9% of total
Firm
357 listings
21.3% of total
Strict
742 listings
44.2% of total
Key Insights
- Strict is the preferred policy at 44.2% of listings
- Stricter policies (Firm & Strict) dominate at 65.5% of the market
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.1% of listings
Recommendations
- The market supports stricter policies, with 65.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Feb, averaging 53 days
- Shortest booking windows are in Oct, Sep, Jun, averaging 22 days
- Winter shows the longest average booking window at 53 days, while Summer has the shortest at 23 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 53 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jun when lead times are shortest
Popular Airbnb Amenities in Palhoça
Below is the distribution of amenities across listings in Palhoça:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.1% of total guests, indicating a dominant local market share.
- Primary international markets: Argentina (1.5%) and Uruguay (0.9%)
- Portuguese is the top language at 55.8%, followed by English (25.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.7%
Recommendations
- Target marketing campaigns for Rio Grande do Sul and Porto Alegre markets
- Develop localized content for Argentina and Uruguay
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Palhoça. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 138 | $1,372 | $143.10 | 33% |
| Angelina | 22 | $1,264 | $115.03 | 31% |
| Rio dos Cedros | 120 | $1,204 | $139.36 | 31% |
| Alfredo Wagner | 156 | $1,074 | $123.61 | 28% |
| Região Geográfica Imediata de Tubarão | 10 | $1,034 | $125.98 | 25% |
| Guabiruba | 12 | $1,010 | $67.20 | 39% |
| Anitápolis | 66 | $1,004 | $81.25 | 43% |
| Balneário Camboriú | 3,899 | $913 | $102.67 | 40% |
| Bom Retiro | 77 | $885 | $121.47 | 24% |
| Massaranduba | 10 | $881 | $97.22 | 33% |
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