Jaraguá do Sul Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Jaraguá do Sul in 2025? Explore comprehensive Airbnb analytics for Jaraguá do Sul, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Jaraguá do Sul, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 189 active listings.
Whether you're considering an Airbnb investment in Jaraguá do Sul, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jaraguá do Sul Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jaraguá do Sul Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jaraguá do Sul (2025)
Understanding the monthly revenue variations for Airbnb listings in Jaraguá do Sul is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jaraguá do Sul is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jaraguá do Sul across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,311+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $783 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $490 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $212, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jaraguá do Sul
Jaraguá do Sul Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jaraguá do Sul STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jaraguá do Sul:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jaraguá do Sul
Average Daily Rate (ADR) Airbnb Trends in Jaraguá do Sul (2025)
Effective short term rental pricing strategy in Jaraguá do Sul involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jaraguá do Sul typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $68+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $42 or more.
- Typical properties (Median) charge around $27 per night.
- Entry-level properties (Bottom 25%) earn around $18 per night.
Average Daily Rate (ADR) Trend by Month in Jaraguá do Sul
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Airbnb Seasonality Analysis & Trends in Jaraguá do Sul (2025)
Peak Season (May, June, April)
- Revenue averages $775 per month
- Occupancy rates average 40.0%
- Daily rates average $39
Shoulder Season
- Revenue averages $599 per month
- Occupancy maintains around 47.6%
- Daily rates hold near $38
Low Season (February, March, September)
- Revenue drops to average $487 per month
- Occupancy decreases to average 41.9%
- Daily rates adjust to average $37
Seasonality Insights for Jaraguá do Sul
- The Airbnb seasonality in Jaraguá do Sul shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jaraguá do Sul's highest earning potential, with monthly revenues capable of climbing to $831, occupancy reaching a high of 53.3%, and ADRs peaking at $39.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $458, occupancy could drop to 38.6%, and ADRs may adjust down to $36.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jaraguá do Sul.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jaraguá do Sul seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jaraguá do Sul (2025)
Exploring the top neighborhoods for short-term rentals in Jaraguá do Sul? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The city center is known for its accessibility to shops, restaurants, and cultural attractions. A great location for both business and leisure travelers. | Catedral São João Batista, Museu Historico de Jaraguá do Sul, Shopping Jaraguá do Sul, Parque Malwee, Praça da Paz |
| Jaraguá do Sul Parque Malwee | A beautiful green area known for its large park and recreational activities. Perfect for families and nature lovers looking to relax. | Parque Malwee, Trilha do Morro do Findandi, Centro Cultural Vicente Dichelli, Espaço Verde, Caminhos do Sertão |
| Rio da Luz | A tranquil neighborhood with a focus on local culture and nature. Great for visitors wanting a peaceful stay close to nature. | Igreja Matriz de São Sebastião, Cachoeira do Rio da Luz, Parque Natural, Restaurantes locais, Eventos culturais |
| Amizade | Known for its residential feel and community vibe. Attracts visitors looking for a quieter and more local experience. | Caminhos da Amizade, Feiras locais, Praça da Amizade, Eventos comunitários, Parque Linear |
| Jaraguá 84 | A vibrant area popular with young people and families, featuring shops, cafes, and local eateries. | Café Concerto, Praça do Comercio, Mercado Municipal, Atividades culturais, Feira de Artesanato |
| Norte de Jaraguá do Sul | A growing area with new developments and access to major roads, appealing to business travelers and professionals. | Centro Empresarial, Parque de Eventos, Faculdade de Jaraguá do Sul, Centro comercial, Restaurantes |
| Sete de Setembro | A lively area with several local attractions, shopping options, and entertainment. Ideal for those who want to experience the local culture. | Igreja do Sete de Setembro, Cinemas, Eventos esportivos, Comércio local, Parque de diversão |
| Boehmerwald | A rich cultural area influenced by German heritage. Perfect for visitors interested in local traditions and history. | Igreja Luterana, Museu da Imigração, Cervejarias artesanais, Festivais de comida, Trilha histórica |
Understanding Airbnb License Requirements & STR Laws in Jaraguá do Sul (2025)
While Jaraguá do Sul, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jaraguá do Sul to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Jaraguá do Sul (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jaraguá do Sulbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Recanto nas Árvores
Entire Place • 1 bedroom
Casa das Succulenta
Entire Place • 2 bedrooms
Apt Modern and Charming (center)
Entire Place • 2 bedrooms
Recanto fogo na Bowl - Chalé das oliveiras
Entire Place • 1 bedroom
Saint Sebastian Flat 307 - With Hydro! up to 4 people
Entire Place • 1 bedroom
09 House 10 persons 5 suites w/ Air cond Internet
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jaraguá do Sul (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jaraguá do Sul based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hospedar | 13 | $147,998 | 428 | 4.60/5.0 |
| Adriele | 1 | $50,333 | 167 | 4.96/5.0 |
| Denise | 9 | $43,500 | 720 | 4.90/5.0 |
| Thamy | 5 | $36,683 | 557 | 3.94/5.0 |
| Flávio | 3 | $29,687 | 27 | 3.30/5.0 |
| Cinthia | 4 | $24,436 | 284 | 4.92/5.0 |
| Host Lopez | 3 | $21,902 | 220 | 4.58/5.0 |
| Leo | 1 | $20,918 | 33 | 4.85/5.0 |
| Patricia | 1 | $20,688 | 6 | 5.00/5.0 |
| Rosicleia | 1 | $19,768 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jaraguá do Sul.
Dive Deeper: Advanced Jaraguá do Sul STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jaraguá do Sul. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJaraguá do Sul Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jaraguá do Sul
- The Jaraguá do Sul Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73% of the 189 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jaraguá do Sul, Apartment/Condo properties are the most common (50.8%), reflecting the local real estate landscape.
- Houses represent a significant 29.1% portion, catering likely to families or larger groups.
- The presence of 10.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 2.1%) offer potential for unique stay experiences.
Jaraguá do Sul Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jaraguá do Sul
- The dominant room capacity in Jaraguá do Sul is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.4% of the active Airbnb listings in Jaraguá do Sul, indicating a high concentration in these sizes.
Jaraguá do Sul Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jaraguá do Sul
- The most common guest capacity trend in Jaraguá do Sul vacation rentals is listings accommodating 4 guests (26.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Jaraguá do Sul STR market, accounting for 42.4% of listings.
- 16.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jaraguá do Sul.
- On average, properties in Jaraguá do Sul are equipped to host 3.3 guests.
Jaraguá do Sul Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jaraguá do Sul
- The most common availability pattern in Jaraguá do Sul falls within the 271-366 days range, representing 36.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Jaraguá do Sul (34.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jaraguá do Sul Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
96 listings
54.2% of total
2 Nights
40 listings
22.6% of total
3 Nights
7 listings
4% of total
4-6 Nights
7 listings
4% of total
7-29 Nights
5 listings
2.8% of total
30+ Nights
22 listings
12.4% of total
Key Insights
- The most prevalent minimum stay requirement in Jaraguá do Sul is 1 Night, adopted by 54.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.8%) of the Jaraguá do Sul Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.4%) caters to monthly stays (30+ nights) in Jaraguá do Sul, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.2% of Jaraguá do Sul hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jaraguá do Sul.
Jaraguá do Sul Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
84 listings
52.8% of total
Moderate
24 listings
15.1% of total
Firm
16 listings
10.1% of total
Strict
35 listings
22% of total
Cancellation Policy Insights for Jaraguá do Sul
- The prevailing Airbnb cancellation policy trend in Jaraguá do Sul is Flexible, used by 52.8% of listings.
- There's a relatively balanced mix between guest-friendly (67.9%) and stricter (32.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.8% market standard in Jaraguá do Sul.
- Given the high prevalence of Flexible policies (52.8%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Jaraguá do Sul.
Jaraguá do Sul STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jaraguá do Sul
- The overall average booking lead time for vacation rentals in Jaraguá do Sul is 21 days.
- Guests book furthest in advance for stays during January (average 29 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (25 days avg.) sees the longest lead times, while Spring (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Jaraguá do Sul.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 25 days) to capture early planners.
- Monitor your own booking lead times against these Jaraguá do Sul averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jaraguá do Sul (2025)
Amenity Prevalence
Amenity Insights for Jaraguá do Sul
- Essential amenities in Jaraguá do Sul that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jaraguá do Sul: Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jaraguá do Sul to stay competitive.
Jaraguá do Sul Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jaraguá do Sul
- The typical guest profile for Airbnb in Jaraguá do Sul consists of primarily domestic travelers (96%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 96.4% of guests.
- Key international markets include Brazil (96.4%) and United States (1%).
- Top languages spoken are Portuguese (54.3%) followed by English (26.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Curitiba.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jaraguá do Sul Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 133 | $1,348 | $144.70 | 32% |
| Campo Magro | 22 | $1,271 | $113.91 | 36% |
| Angelina | 21 | $1,195 | $113.16 | 30% |
| Rio dos Cedros | 119 | $1,186 | $144.09 | 31% |
| Quatro Barras | 28 | $1,126 | $133.23 | 30% |
| Balsa Nova | 51 | $1,073 | $117.55 | 29% |
| Alfredo Wagner | 155 | $1,067 | $124.97 | 27% |
| Almirante Tamandaré | 18 | $988 | $86.95 | 43% |
| Balneário Camboriú | 3,791 | $968 | $104.49 | 40% |
| Anitápolis | 66 | $954 | $79.91 | 43% |