Airbnb Market Analytics, Statistics and Data in Jaraguá do Sul, Santa Catarina, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Jaraguá do Sul? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Jaraguá do Sul:
How much do Airbnb hosts make on average per month in Jaraguá do Sul?
The short-term rental market in Jaraguá do Sul shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $585 per month
- Strong performing properties (top 25%) make $904 or more
- Best-in-class properties (top 10%) achieve $1,362+ monthly
- Entry-level properties (bottom 25%) typically earn around $257
Revenue Variations by Month
Occupancy Rates Throughout the Year in Jaraguá do Sul
The market in Jaraguá do Sul shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Jaraguá do Sul
Daily rates in Jaraguá do Sul vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $30 per night
- Strong performing properties (top 25%) secure $43 or more
- Best-in-class properties (top 10%) pull in $67+ per night
- Entry-level properties (bottom 25%) earn around $21
Daily Rate Variations by Month
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Seasonality patterns in Jaraguá do Sul
Peak Season (June, May, March)
- Revenue peaks at $847.81 per month
- Occupancy rates reach 53.62%
- Daily rates average $42.44
Shoulder Season
- Revenue averages $682.99 per month
- Occupancy maintains 45.18%
- Daily rates hold at $39.74
Low Season (December, September, January)
- Revenue drops to $499.48 per month
- Occupancy decreases to 38.97%
- Daily rates adjust to $37.45
Is it still profitable to do Airbnb in Jaraguá do Sul in 2025?
Yes! Jaraguá do Sul demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 45% and monthly revenue averaging $683 and The market's 198 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Jaraguá do Sul
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The bustling city center of Jaraguá do Sul, known for its shopping, dining, and cultural attractions. It's ideal for travelers looking to explore the city's vibrant atmosphere and accessibility to various amenities. | Arena Jaraguá, Igreja Matriz São Sebastião, Shopping Jaraguá, Cultural Center, Local markets |
| Jaraguá do Sul Park | A large urban park that provides green space and recreational opportunities, making it popular with families and outdoor enthusiasts. Hosts various events and activities throughout the year. | Parque Malwee, Walking trails, Play areas for children, Cultural events, Nature trails |
| Schroeder | A charming nearby municipality offering a more picturesque and tranquil environment, appealing to visitors looking for a serene stay surrounded by nature and traditional German architecture. | Schroeder Cultural Center, Historic German buildings, Nature parks, Local festivals, German cuisine restaurants |
| São Luís | A neighborhood known for its family-friendly environment and close proximity to schools and parks. It's great for longer stays, especially for families visiting the area. | Local parks, Schools, Community events, Family-friendly restaurants, Marketplaces |
| Guaramirim | Another nearby town that offers a quiet atmosphere and local charm. It attracts travelers looking for a peaceful retreat while being close to Jaraguá do Sul's attractions. | Santa Cruz do Sul Cathedral, Local fairs, Cultural events, Scenic landscapes, Nature activities |
| Cerro Branco | An area that offers a mix of rural and urban vibes, perfect for tourists wanting to experience local rural life while not being too far from the urban conveniences of Jaraguá do Sul. | Rural markets, Hiking trails, Local artisanal products, Scenic views, Cultural heritage sites |
| Espírito Santo | A vibrant neighborhood filled with local dining options and nightlife, making it attractive for younger travelers and those looking to explore local cuisine and culture. | Local restaurants, Night markets, Live music venues, Art galleries, Cultural festivals |
| Lagoa da Paz | A tranquil lake area perfect for nature lovers looking to relax, enjoy water sports, and engage in outdoor activities, making it a great escape from city life. | Lakeside activities, Fishing, Hiking trails, Picnic spots, Local wildlife viewing |
Do you need a license for Airbnb in Jaraguá do Sul?
We recommend checking directly with Jaraguá do Sul's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Jaraguá do Sul
Recanto nas Árvores
Entire Place • 1 bedroom
Recanto fogo na Bowl - Chalé das oliveiras
Entire Place • 1 bedroom
09 House 10 persons 5 suites w/ Air cond Internet
Entire Place • 5 bedrooms
House with private pool (ideal for events)
Entire Place • 4 bedrooms
Saint Sebastian Flat 307 - With Hydro! up to 4 people
Entire Place • 1 bedroom
Saint Sebastian Flat 704 - With Hydro! up to 4 person
Entire Place • 1 bedroom
Top Performing Professional Hosts in Jaraguá do Sul
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hospedar | 13 | $143,646 | 428 | 4.60/5.0 |
| Adriele | 1 | $48,299 | 167 | 4.96/5.0 |
| Denise | 9 | $44,978 | 720 | 4.90/5.0 |
| Thamy | 5 | $36,506 | 557 | 3.94/5.0 |
| Cinthia | 4 | $32,649 | 284 | 4.92/5.0 |
| Flávio | 3 | $22,919 | 27 | 3.30/5.0 |
| Rosicleia | 1 | $22,033 | 6 | 5.00/5.0 |
| Host Lopez | 3 | $21,371 | 220 | 4.58/5.0 |
| Sonia | 3 | $20,768 | 105 | 4.77/5.0 |
| Xerife | 1 | $18,699 | 19 | 4.42/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Jaraguá do Sul
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71.7%), with apartment & condo and house properties comprising 77.8% of inventory
- Strong specialty sector (20.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (2.0% combined)
Room Capacity Distribution
Analysis of 198 properties in Jaraguá do Sul shows that 1 bedroom properties are most prevalent, making up 41.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.7% of all listings.
Key Insights
- Most common: 1 bedroom (41.9%)
- Least common: 5+ bedrooms (1.5%)
- Market concentration: 70.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 198 properties in Jaraguá do Sul reveals that 4 guests properties dominate the market, representing 26.3% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 3 guests make up 42.4% of the market.
Key Insights
- Most common capacity: 4 guests (26.3% of market)
- Least common capacity: 7 guests (1% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 42.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 198 properties in Jaraguá do Sul, the most common availability pattern is 271-366 days (39.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.8% of properties).
Key Insights
- Most common availability window: 271-366 days (39.4%)
- Most common booking duration: 91-180 days (29.8%)
- Properties with high availability (180+ days): 69.2%
- Properties with long-term bookings (180+ days): 32.8%
Minimum Stay Distributions
1 Night
104 listings
55.9% of total
2 Nights
48 listings
25.8% of total
3 Nights
12 listings
6.5% of total
4-6 Nights
8 listings
4.3% of total
7-29 Nights
5 listings
2.7% of total
30+ Nights
9 listings
4.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 81.7%
- Mid-length stays (4-6 nights) represent 4.3% of listings
- Monthly+ stays (4.8%) suggest a stable extended-stay market
- High market flexibility with 88.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
89 listings
53.6% of total
Moderate
25 listings
15.1% of total
Firm
16 listings
9.6% of total
Strict
36 listings
21.7% of total
Key Insights
- Flexible is the preferred policy at 53.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 68.7% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 9.6% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Nov, averaging 27 days
- Shortest booking windows are in Apr, Mar, Jun, averaging 16 days
- Winter shows the longest average booking window at 26 days, while Spring has the shortest at 18 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 26 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Jun when lead times are shortest
Popular Airbnb Amenities in Jaraguá do Sul
Below is the distribution of amenities across listings in Jaraguá do Sul:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.9%) and Canada (0.4%)
- Portuguese is the top language at 55.5%, followed by English (27.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.4%
Recommendations
- Target marketing campaigns for São Paulo and Curitiba markets
- Develop localized content for United States and Canada
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Jaraguá do Sul. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 138 | $1,372 | $143.10 | 33% |
| Campo Magro | 22 | $1,326 | $113.69 | 37% |
| Angelina | 22 | $1,264 | $115.03 | 31% |
| Rio dos Cedros | 120 | $1,204 | $139.36 | 31% |
| Balsa Nova | 50 | $1,168 | $117.32 | 29% |
| Alfredo Wagner | 156 | $1,074 | $123.61 | 28% |
| Quatro Barras | 29 | $1,049 | $133.11 | 30% |
| Guabiruba | 12 | $1,010 | $67.20 | 39% |
| Almirante Tamandaré | 19 | $1,008 | $86.38 | 44% |
| Anitápolis | 66 | $1,004 | $81.25 | 43% |
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