Airbnb Market Analytics, Statistics and Data in Florianópolis, Santa Catarina, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Florianópolis? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Florianópolis:
How much do Airbnb hosts make on average per month in Florianópolis?
The short-term rental market in Florianópolis shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $776 per month
- Strong performing properties (top 25%) make $1,464 or more
- Best-in-class properties (top 10%) achieve $2,467+ monthly
- Entry-level properties (bottom 25%) typically earn around $333
Revenue Variations by Month
Occupancy Rates Throughout the Year in Florianópolis
The market in Florianópolis shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Florianópolis
Daily rates in Florianópolis vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $68 per night
- Strong performing properties (top 25%) secure $110 or more
- Best-in-class properties (top 10%) pull in $190+ per night
- Entry-level properties (bottom 25%) earn around $43
Daily Rate Variations by Month
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Seasonality patterns in Florianópolis
Peak Season (January, February, December)
- Revenue peaks at $2151.36 per month
- Occupancy rates reach 55.30%
- Daily rates average $128.13
Shoulder Season
- Revenue averages $1155.33 per month
- Occupancy maintains 40.96%
- Daily rates hold at $110.28
Low Season (September, July, August)
- Revenue drops to $671.67 per month
- Occupancy decreases to 29.10%
- Daily rates adjust to $87.46
Is it still profitable to do Airbnb in Florianópolis in 2025?
Yes! Florianópolis demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and monthly revenue averaging $1155 and As a mature market with 14447 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Florianópolis
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Joaquina Beach | Famous for its beautiful sandy shores and excellent surfing conditions, Joaquina Beach is a top destination for beachgoers and surfers alike, drawing tourists year-round with its stunning natural landscapes. | Joaquina Beach, Dunas da Joaquina, Lagoon of Conceição, Surf schools, Restaurants and beach bars |
| Lagoa da Conceição | A vibrant area known for its nightlife, stunning lagoon views, and a variety of water sports. It attracts a lively crowd and is ideal for those who enjoy outdoor activities and social events. | Lagoa da Conceição, Barra da Lagoa, Dunas do Santinho, Nightclubs and bars, Local craft shops |
| Canasvieiras | A bustling beach neighborhood perfect for families and tourists looking for fun in the sun. With its shallow waters and a variety of amenities, it is popular among vacationers. | Canasvieiras Beach, Restaurants and ice cream shops, Boat tours, Water sports rental, Shopping options |
| Santo Antônio de Lisboa | A charming historic neighborhood featuring colonial architecture and local seafood restaurants. It provides a more laid-back atmosphere with beautiful sunset views over the bay. | Santo Antônio de Lisboa Beach, Local seafood restaurants, Historic architecture, Craft fairs, Artisan shops |
| Praia Mole | A favorite among younger travelers and surfers, known for its lively atmosphere and stunning cliffs. It features beautiful beaches and excellent surfing conditions, making it a must-visit location. | Praia Mole Beach, Surf schools, Beach bars, Hiking trails, Scenic views |
| Barra da Lagoa | A picturesque beach community that offers a mix of relaxation and adventure. Famous for its natural beauty and family-friendly environment, it's great for all types of visitors. | Barra da Lagoa Beach, Natural pools, Tamar project sea turtle sanctuary, Hiking trails, Boat tours |
| Brava Beach | Known for its beautiful landscapes and strong waves, Brava Beach attracts a crowd looking for a more exclusive beach experience. Ideal for those who appreciate nature and tranquility. | Brava Beach, Scenic cliffs, Surfing spots, Beaches trails, Restaurants overlooking the ocean |
| Centro (downtown) | The commercial and cultural heart of Florianópolis, ideal for those looking to explore the city’s history, dining, and shopping. It's well-connected and offers urban amenities. | Historical center, Market public, Teatro Álvaro de Carvalho, Shopping centers, Cultural events |
Do you need a license for Airbnb in Florianópolis?
We recommend checking directly with Florianópolis's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Florianópolis
🏖Mansion 9 Rooms Jetski, Private Beach, 25 Guests
Entire Place • 9 bedrooms
BEAUTIFUL flat VIEW POOL in IL Campanário
Entire Place • 1 bedroom
Mansão Vista Mar | Nightclub | Sauna | Pool 25 Hosp
Entire Place • 10 bedrooms
D'Ouro Residence Villa - Jurerê Beach - Exclusive!
Entire Place • 10 bedrooms
Amazing place, panoramic view by the beach
Entire Place • 6 bedrooms
Casa Mar Jurerê Internacional
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Florianópolis
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Seazone | 289 | $5,361,770 | 12741 | 4.73/5.0 |
| Anfitriões De Aluguel | 299 | $3,349,386 | 5331 | 4.18/5.0 |
| Me2 Rentals | 96 | $2,374,957 | 3533 | 4.71/5.0 |
| Gisela E Leandro Imóveis. | 31 | $1,016,189 | 342 | 3.40/5.0 |
| Leo Lopes | 6 | $926,953 | 244 | 4.92/5.0 |
| Thayná | 29 | $574,226 | 1811 | 4.59/5.0 |
| MGuest | 26 | $532,446 | 732 | 4.18/5.0 |
| Fábio | 19 | $484,802 | 813 | 4.65/5.0 |
| Gabriel | 28 | $472,231 | 1384 | 4.64/5.0 |
| Priscilla | 27 | $435,955 | 2453 | 4.76/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Florianópolis
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.9%), with apartment & condo and house properties comprising 92.4% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (2.3% combined)
Room Capacity Distribution
Analysis of 14,447 properties in Florianópolis shows that 1 bedroom properties are most prevalent, making up 39.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.8% of all listings.
Key Insights
- Most common: 1 bedroom (39.1%)
- Least common: 5+ bedrooms (2.1%)
- Market concentration: 72.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 14,447 properties in Florianópolis reveals that 4 guests properties dominate the market, representing 26.8% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 42.5% of the market.
Key Insights
- Most common capacity: 4 guests (26.8% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 42.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 14,447 properties in Florianópolis, the most common availability pattern is 271-366 days (62.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.1% of properties).
Key Insights
- Most common availability window: 271-366 days (62.4%)
- Most common booking duration: 31-90 days (32.1%)
- Properties with high availability (180+ days): 84.2%
- Properties with long-term bookings (180+ days): 16.7%
Minimum Stay Distributions
1 Night
1568 listings
11.9% of total
2 Nights
2525 listings
19.2% of total
3 Nights
2386 listings
18.1% of total
4-6 Nights
4073 listings
30.9% of total
7-29 Nights
905 listings
6.9% of total
30+ Nights
1703 listings
12.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 31.1%
- Mid-length stays (4-6 nights) represent 30.9% of listings
- Monthly+ stays (12.9%) suggest a stable extended-stay market
- High market flexibility with 49.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
35 listings
0.3% of total
Super Strict 30 Days
23 listings
0.2% of total
Super Strict 60 Days
132 listings
1.1% of total
Non-refundable
38 listings
0.3% of total
Flexible
1709 listings
14.6% of total
Moderate
2088 listings
17.9% of total
Firm
2286 listings
19.6% of total
Strict
5364 listings
45.9% of total
Key Insights
- Strict is the preferred policy at 45.9% of listings
- Stricter policies (Firm & Strict) dominate at 65.5% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.2% of listings
Recommendations
- The market supports stricter policies, with 65.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Feb, averaging 58 days
- Shortest booking windows are in Sep, Jun, Jul, averaging 30 days
- Winter shows the longest average booking window at 58 days, while Summer has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 58 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jul when lead times are shortest
Popular Airbnb Amenities in Florianópolis
Below is the distribution of amenities across listings in Florianópolis:
Traveler Demographics
Key Insights
- Domestic travelers make up 78.3% of total guests, indicating a dominant local market share.
- Primary international markets: Argentina (5.5%) and Chile (5.1%)
- Portuguese is the top language at 41.8%, followed by English (31.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.6%
Recommendations
- Target marketing campaigns for São Paulo and Porto Alegre markets
- Develop localized content for Argentina and Chile
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Florianópolis. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 138 | $1,372 | $143.10 | 33% |
| Angelina | 22 | $1,264 | $115.03 | 31% |
| Rio dos Cedros | 120 | $1,204 | $139.36 | 31% |
| Alfredo Wagner | 156 | $1,074 | $123.61 | 28% |
| Região Geográfica Imediata de Tubarão | 10 | $1,034 | $125.98 | 25% |
| Guabiruba | 12 | $1,010 | $67.20 | 39% |
| Anitápolis | 66 | $1,004 | $81.25 | 43% |
| Balneário Camboriú | 3,899 | $913 | $102.67 | 40% |
| Bom Retiro | 77 | $885 | $121.47 | 24% |
| Massaranduba | 10 | $881 | $97.22 | 33% |
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