Airbnb Market Analytics, Statistics and Data in Ubatuba, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ubatuba? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ubatuba:
How much do Airbnb hosts make on average per month in Ubatuba?
The short-term rental market in Ubatuba shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $788 per month
- Strong performing properties (top 25%) make $1,476 or more
- Best-in-class properties (top 10%) achieve $2,570+ monthly
- Entry-level properties (bottom 25%) typically earn around $345
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ubatuba
The market in Ubatuba shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ubatuba
Daily rates in Ubatuba vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $68 per night
- Strong performing properties (top 25%) secure $111 or more
- Best-in-class properties (top 10%) pull in $192+ per night
- Entry-level properties (bottom 25%) earn around $48
Daily Rate Variations by Month
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Seasonality patterns in Ubatuba
Peak Season (January, December, February)
- Revenue peaks at $1893.10 per month
- Occupancy rates reach 50.05%
- Daily rates average $119.38
Shoulder Season
- Revenue averages $1194.26 per month
- Occupancy maintains 37.00%
- Daily rates hold at $101.79
Low Season (July, September, August)
- Revenue drops to $697.94 per month
- Occupancy decreases to 23.05%
- Daily rates adjust to $90.96
Is it still profitable to do Airbnb in Ubatuba in 2025?
Yes! Ubatuba demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and monthly revenue averaging $1194 and As a mature market with 9450 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ubatuba
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Praia Grande | A popular beach with a vibrant nightlife and many restaurants, ideal for families and young people looking for sun and surf. | Praia Grande Beach, Morro do Chapéu, Praia das Toninhas, Surfing spots, Promenade with shops and eateries |
| Praia do Félix | Known for its beautiful scenery and clear waters, this area attracts couples and families looking for a tranquil beach experience. | Praia do Félix Beach, Diving spots, Nearby hiking trails, Local seafood restaurants, Charming beachside villages |
| Centro | The city center is bustling with activity, offering access to markets and cultural experiences, making it great for tourists who want to explore Ubatuba's offerings. | Ubatuba Aquarium, Farol da Barra, Cultural landmarks, Shopping at Rua Guarani, Local artisan shops |
| Praia Itamambuca | Famous for its strong surf and beautiful natural setting, this area is popular with surfers and nature lovers. | Itamambuca Beach, Surf championships, Protected nature reserve, Hiking trails, Surf schools |
| Praia do Lázaro | A family-friendly beach known for its calm waters and excellent infrastructure for tourists, making it appealing for vacation rentals. | Praia do Lázaro Beach, Nearby restaurants, Park facilities, Family-oriented activities, Canoeing opportunities |
| Praia da Sununga | Known for its beauty and the famous Secret Beach, this area attracts tourists seeking unique and picturesque beach experiences. | Sununga Beach, Secret Beach (Praia Secreta), Natural pools, Scenic viewpoints, Beach bars |
| Praia de Picinguaba | This less commercialized beach offers a more authentic and serene experience, perfect for visitors looking to escape the crowds. | Picinguaba Beach, Fishing village charm, Hiking to nearby waterfalls, Traditional seafood cuisine, Canoeing tours |
| Alto de Ubatuba | A hilltop area offering stunning views of the ocean and nearby beaches, great for luxury accommodations and scenic retreats. | Mirante do Alto, Luxury villas, Tranquil environment, Nearby nature reserves, Panoramic sunset views |
Do you need a license for Airbnb in Ubatuba?
We recommend checking directly with Ubatuba's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ubatuba
Casa Mawe Pé na Areia / P. Vermelha do Centro
Entire Place • 7 bedrooms
The perfect ON THE BEACH house Ubatuba Toninhas
Entire Place • 6 bedrooms
Mansion with gourmet area and beach view
Entire Place • 9 bedrooms
Stunning beachfront house - Ubatuba
Entire Place • 5 bedrooms
Casa Pé na Areia Ubatuba, Enseada Beach
Entire Place • 6 bedrooms
House in Fortaleza Beach
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Ubatuba
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Best Houses | 55 | $702,389 | 4352 | 4.55/5.0 |
| Marie | 18 | $650,436 | 401 | 4.57/5.0 |
| Franz | 27 | $634,482 | 1342 | 4.87/5.0 |
| Thiago | 28 | $534,850 | 1752 | 4.80/5.0 |
| Bruna | 30 | $493,029 | 1093 | 4.78/5.0 |
| Thel | 62 | $487,953 | 228 | 2.45/5.0 |
| Nati | 31 | $483,216 | 1211 | 4.85/5.0 |
| Ana Araújo | 20 | $470,504 | 483 | 4.92/5.0 |
| Guilherme | 22 | $468,114 | 647 | 4.87/5.0 |
| Alugue Fácil Ubatuba | 27 | $422,350 | 620 | 4.62/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ubatuba
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.7%), with apartment & condo and house properties comprising 92.4% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (7.7% combined)
Room Capacity Distribution
Analysis of 9,450 properties in Ubatuba shows that 2 bedrooms properties are most prevalent, making up 43.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 67.0% of all listings.
Key Insights
- Most common: 2 bedrooms (43.7%)
- Least common: 5+ bedrooms (4.2%)
- Market concentration: 67.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 9,450 properties in Ubatuba reveals that 8+ guests properties dominate the market, representing 37% of all listings. The average property accommodates 5.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 60.5% of the market.
Key Insights
- Most common capacity: 8+ guests (37% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 5.9 guests per property
- Market concentration: 60.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 9,450 properties in Ubatuba, the most common availability pattern is 271-366 days (59.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.5% of properties).
Key Insights
- Most common availability window: 271-366 days (59.2%)
- Most common booking duration: 31-90 days (31.5%)
- Properties with high availability (180+ days): 82.7%
- Properties with long-term bookings (180+ days): 18.3%
Minimum Stay Distributions
1 Night
1173 listings
13.4% of total
2 Nights
3522 listings
40.1% of total
3 Nights
1377 listings
15.7% of total
4-6 Nights
1061 listings
12.1% of total
7-29 Nights
36 listings
0.4% of total
30+ Nights
1610 listings
18.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 53.5%
- Mid-length stays (4-6 nights) represent 12.1% of listings
- Monthly+ stays (18.3%) suggest a stable extended-stay market
- High market flexibility with 69.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
6 listings
0.1% of total
Super Strict 30 Days
48 listings
0.6% of total
Refundable
8 listings
0.1% of total
Super Strict 60 Days
41 listings
0.5% of total
Flexible
1121 listings
14.4% of total
Moderate
1442 listings
18.5% of total
Firm
1781 listings
22.8% of total
Strict
3350 listings
43% of total
Key Insights
- Strict is the preferred policy at 43.0% of listings
- Stricter policies (Firm & Strict) dominate at 65.8% of the market
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.1% of listings
Recommendations
- The market supports stricter policies, with 65.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Nov, averaging 51 days
- Shortest booking windows are in Jul, Sep, Aug, averaging 30 days
- Winter shows the longest average booking window at 51 days, while Summer has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 51 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Ubatuba
Below is the distribution of amenities across listings in Ubatuba:
Traveler Demographics
Key Insights
- Domestic travelers make up 94% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.3%) and Argentina (1.1%)
- Portuguese is the top language at 55%, followed by English (27.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.3%
Recommendations
- Target marketing campaigns for São Paulo and Campinas markets
- Develop localized content for United States and Argentina
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ubatuba. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Ilha Grande | 10 | $1,376 | $155.59 | 35% |
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
| Tuiuti | 20 | $1,278 | $141.31 | 31% |
| Pedra Bela | 27 | $1,268 | $109.03 | 34% |
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