Ubatuba Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Ubatuba in 2025? Explore comprehensive Airbnb analytics for Ubatuba, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Ubatuba, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 9,215 active listings.
Whether you're considering an Airbnb investment in Ubatuba, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ubatuba Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ubatuba Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ubatuba (2025)
Understanding the monthly revenue variations for Airbnb listings in Ubatuba is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ubatuba is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ubatuba across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,566+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,408 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $741 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $335, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ubatuba
Ubatuba Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ubatuba STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ubatuba:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ubatuba
Average Daily Rate (ADR) Airbnb Trends in Ubatuba (2025)
Effective short term rental pricing strategy in Ubatuba involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ubatuba typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $195+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $113 or more.
- Typical properties (Median) charge around $69 per night.
- Entry-level properties (Bottom 25%) earn around $47 per night.
Average Daily Rate (ADR) Trend by Month in Ubatuba
Get Live Ubatuba Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Ubatuba (2025)
Peak Season (January, December, March)
- Revenue averages $1,749 per month
- Occupancy rates average 48.4%
- Daily rates average $110
Shoulder Season
- Revenue averages $1,072 per month
- Occupancy maintains around 36.1%
- Daily rates hold near $100
Low Season (June, August, September)
- Revenue drops to average $793 per month
- Occupancy decreases to average 28.0%
- Daily rates adjust to average $99
Seasonality Insights for Ubatuba
- The Airbnb seasonality in Ubatuba shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ubatuba's highest earning potential, with monthly revenues capable of climbing to $2,213, occupancy reaching a high of 58.1%, and ADRs peaking at $117.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $684, occupancy could drop to 23.1%, and ADRs may adjust down to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ubatuba.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ubatuba seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ubatuba (2025)
Exploring the top neighborhoods for short-term rentals in Ubatuba? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia Grande | A popular beach area known for its beautiful shoreline and vibrant beach culture, attracting families and tourists seeking sun and sea activities. | Praia Grande Beach, Surfing schools, Beachfront restaurants, Water sports, Beach volleyball courts |
| Praia do Lázaro | A stunning beach famous for its clear waters and serene environment, ideal for travelers looking for a more relaxed beach experience. | Lázaro Beach, Natural pools, Kayaking, Tranquil ambiance, Surrounding nature trails |
| Praia da Ribeira | A traditional beach area frequented by locals, offering a charming atmosphere with restaurants serving fresh seafood and beautiful views. | Ribeira Beach, Boat tours, Fishing spots, Local seafood restaurants, Cultural immersion |
| Ubatuba Centro | The vibrant town center of Ubatuba, offering easy access to shops, markets, and cultural attractions, perfect for those wanting to experience the local lifestyle. | Ubatuba Aquarium, Handicraft market, Local festivals, Restaurants and cafés, Cultural events |
| Praia de Itamambuca | A popular surf beach renowned for its strong waves, attracting surf enthusiasts and beachgoers who enjoy a lively atmosphere. | Itamambuca Beach, Surfing competitions, Nature trails, Beach bars, Tropical landscape |
| Praia do Felix | A picturesque beach known for its natural beauty, perfect for those looking for tranquility and a connection with nature. | Felix Beach, Hiking trails, Tropical forest, Ecological reserves, Tide pools |
| Praia da Lazaro | A family-friendly beach known for its calm waters and great facilities, ideal for children and those seeking a safe beach environment. | Calm waters, Beachside restaurants, Parking facilities, Water sports, Family activities |
| Maranduba | A charming beach village with a laid-back vibe, popular with families and those looking for a quieter escape close to nature. | Maranduba Beach, Natural beauty, Waterfalls, Eco-tourism activities, Charming local shops |
Understanding Airbnb License Requirements & STR Laws in Ubatuba (2025)
While Ubatuba, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ubatuba to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Ubatuba (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ubatubabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Mawe Pé na Areia / P. Vermelha do Centro
Entire Place • 7 bedrooms
The perfect ON THE BEACH house Ubatuba Toninhas
Entire Place • 6 bedrooms
Stunning beachfront house - Ubatuba
Entire Place • 5 bedrooms
Casa Pé na Areia na Praia da Lagoinha in Ubatuba
Entire Place • 5 bedrooms
Mansion with gourmet area and beach view
Entire Place • 9 bedrooms
Pé na Areia-Ar-Piscina e Jacuzzi in Itamambuca
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ubatuba (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ubatuba based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Franz | 29 | $757,234 | 1342 | 4.54/5.0 |
| Best Houses | 49 | $653,406 | 4153 | 4.54/5.0 |
| Marie | 17 | $637,512 | 401 | 4.83/5.0 |
| Thel | 62 | $554,994 | 228 | 2.45/5.0 |
| Guilherme | 22 | $553,726 | 650 | 4.86/5.0 |
| Thiago | 26 | $534,618 | 1623 | 4.80/5.0 |
| Bruna | 31 | $497,003 | 1129 | 4.78/5.0 |
| Nati | 30 | $486,841 | 1198 | 4.85/5.0 |
| Ana Araújo | 20 | $448,111 | 483 | 4.92/5.0 |
| Alugue Fácil Ubatuba | 26 | $438,651 | 618 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ubatuba.
Dive Deeper: Advanced Ubatuba STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ubatuba. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUbatuba Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ubatuba
- The Ubatuba Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.7% of the 9,215 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ubatuba, Apartment/Condo properties are the most common (54%), reflecting the local real estate landscape.
- Houses represent a significant 38.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 7.6%) offer potential for unique stay experiences.
Ubatuba Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ubatuba
- The dominant room capacity in Ubatuba is 2 bedrooms listings, making up 43.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.6% of the active Airbnb listings in Ubatuba, indicating a high concentration in these sizes.
- A significant 27.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ubatuba.
Ubatuba Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ubatuba
- The most common guest capacity trend in Ubatuba vacation rentals is listings accommodating 8+ guests (37.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ubatuba STR market, accounting for 60.7% of listings.
- 65.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ubatuba.
- On average, properties in Ubatuba are equipped to host 5.9 guests.
Ubatuba Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ubatuba
- The most common availability pattern in Ubatuba falls within the 271-366 days range, representing 57.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ubatuba (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ubatuba Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1034 listings
11.7% of total
2 Nights
3236 listings
36.8% of total
3 Nights
863 listings
9.8% of total
4-6 Nights
396 listings
4.5% of total
7-29 Nights
27 listings
0.3% of total
30+ Nights
3248 listings
36.9% of total
Key Insights
- The most prevalent minimum stay requirement in Ubatuba is 30+ Nights, adopted by 36.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.9%) caters to monthly stays (30+ nights) in Ubatuba, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.9% of Ubatuba hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.7% currently do.
- A 2-night minimum appears standard (36.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 36.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ubatuba.
Ubatuba Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
48 listings
0.6% of total
Refundable
8 listings
0.1% of total
Super Strict 60 Days
40 listings
0.5% of total
Non-refundable
6 listings
0.1% of total
Flexible
1077 listings
14.1% of total
Moderate
1422 listings
18.6% of total
Firm
1766 listings
23.1% of total
Strict
3283 listings
42.9% of total
Cancellation Policy Insights for Ubatuba
- The prevailing Airbnb cancellation policy trend in Ubatuba is Strict, used by 42.9% of listings.
- A majority (66.0%) of hosts in Ubatuba utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.9% market standard in Ubatuba.
- With 42.9% using Strict terms, this is a viable option in Ubatuba, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ubatuba.
Ubatuba STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ubatuba
- The overall average booking lead time for vacation rentals in Ubatuba is 42 days.
- Guests book furthest in advance for stays during December (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (49 days avg.) sees the longest lead times, while Summer (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Ubatuba.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Ubatuba averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ubatuba (2025)
Amenity Prevalence
Amenity Insights for Ubatuba
- Essential amenities in Ubatuba that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ubatuba: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ubatuba to stay competitive.
Ubatuba Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ubatuba
- The typical guest profile for Airbnb in Ubatuba consists of primarily domestic travelers (94%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 93.9% of guests.
- Key international markets include Brazil (93.9%) and Argentina (1.3%).
- Top languages spoken are Portuguese (53.3%) followed by English (27%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Campinas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ubatuba Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,700 | $162.45 | 33% |
| Morungaba | 30 | $1,595 | $298.23 | 31% |
| Valinhos | 49 | $1,569 | $172.71 | 37% |
| Ilha Grande | 10 | $1,509 | $158.50 | 37% |
| Tuiuti | 18 | $1,470 | $147.47 | 33% |
| Igaratá | 131 | $1,439 | $191.89 | 29% |
| Ribeirão Pires | 17 | $1,376 | $145.19 | 31% |
| Brazópolis | 16 | $1,366 | $150.74 | 33% |
| Itatiba | 171 | $1,352 | $183.57 | 34% |
| Jambeiro | 14 | $1,324 | $140.79 | 33% |