Taubaté Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Taubaté in 2025? Explore comprehensive Airbnb analytics for Taubaté, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Taubaté, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 182 active listings.
Whether you're considering an Airbnb investment in Taubaté, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Taubaté Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Taubaté Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Taubaté (2025)
Understanding the monthly revenue variations for Airbnb listings in Taubaté is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Taubaté is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Taubaté across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,145+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $571 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $311 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $161, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Taubaté
Taubaté Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Taubaté STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Taubaté:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Taubaté
Average Daily Rate (ADR) Airbnb Trends in Taubaté (2025)
Effective short term rental pricing strategy in Taubaté involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Taubaté typically peaks in December and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $144+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $55 or more.
- Typical properties (Median) charge around $25 per night.
- Entry-level properties (Bottom 25%) earn around $18 per night.
Average Daily Rate (ADR) Trend by Month in Taubaté
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Airbnb Seasonality Analysis & Trends in Taubaté (2025)
Peak Season (December, January, March)
- Revenue averages $606 per month
- Occupancy rates average 44.4%
- Daily rates average $56
Shoulder Season
- Revenue averages $494 per month
- Occupancy maintains around 41.9%
- Daily rates hold near $58
Low Season (May, June, August)
- Revenue drops to average $438 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $59
Seasonality Insights for Taubaté
- The Airbnb seasonality in Taubaté shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Taubaté's highest earning potential, with monthly revenues capable of climbing to $686, occupancy reaching a high of 47.9%, and ADRs peaking at $61.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $400, occupancy could drop to 26.8%, and ADRs may adjust down to $52.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Taubaté.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Taubaté seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Taubaté (2025)
Exploring the top neighborhoods for short-term rentals in Taubaté? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The central area of Taubaté, offering easy access to key attractions, shops, and restaurants. It serves as a hub for both business and leisure travelers. | Taubaté Shopping, Theatro Municipal de Taubaté, iT Fiesta, Parque do Itaim, Historic Center |
| Jardim das Nações | This residential neighborhood provides a tranquil environment with parks and local amenities. It's ideal for families and travelers seeking a quieter stay with local charm. | Parque Municipal Vale do Itaim, Local shops and cafes, Cultural events and local fairs |
| Bom Conselho | Known for its vibrant community and proximity to educational institutions, this area attracts students and young professionals. It's a great location for budget-friendly stays. | Escola Superior de Agricultura, Local dining options, Nearby parks |
| Vila Mariana | A picturesque neighborhood with beautiful streets and family-oriented services. It attracts tourists who appreciate a peaceful retreat close to the city center. | Parque Municipal de Taubaté, Historic architecture, Local artisan markets |
| Cecap | An emerging neighborhood with new developments and affordable housing, Cecap is popular among travelers looking for modern accommodations at competitive prices. | Shopping Center Cecap, Parks and recreational areas |
| Quiririm | Famous for its colonial architecture and cultural heritage, Quiririm offers a unique experience for those interested in exploring Taubaté's history and traditions. | Quiririm Village, Cultural festivals, Historic buildings |
| Parque São Luiz | This green area is great for nature lovers and offers various outdoor activities. It's suitable for guests wanting relaxation and recreation. | Parque São Luiz, Lakes and walking trails, Local wildlife |
| Alto do Cristo | A residential area close to the Christ the Redeemer statue of Taubaté, offering panoramic views and a tranquil environment for visitors. | Christ the Redeemer statue, Scenic viewpoints, Walking trails and parks |
Understanding Airbnb License Requirements & STR Laws in Taubaté (2025)
While Taubaté, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Taubaté to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Taubaté (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Taubatébased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa de Campo-Vale Paraíba-Taubaté-SP
Entire Place • 4 bedrooms
EncantosChácara Portal in condominium with lake
Entire Place • 2 bedrooms
Come and rest on a farm exclusively for you
Entire Place • 5 bedrooms
Sítio Santo Antônio with pool and barbecue area
Entire Place • 3 bedrooms
Farm to relax 40 minutes from Campos do Jordão
Entire Place • 4 bedrooms
House in the mountains with a pool and a unique view.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Taubaté (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Taubaté based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ana Cristina | 1 | $48,347 | 94 | 4.98/5.0 |
| Israel Vitor | 13 | $31,046 | 381 | 4.95/5.0 |
| Vitor | 2 | $23,214 | 14 | 5.00/5.0 |
| Joseane | 2 | $23,027 | 55 | 4.96/5.0 |
| Anderson | 7 | $20,194 | 349 | 4.93/5.0 |
| Thiago | 1 | $20,035 | 3 | 5.00/5.0 |
| João | 1 | $18,880 | 23 | 5.00/5.0 |
| Ana Paula | 1 | $17,353 | 115 | 4.93/5.0 |
| Tania | 1 | $17,284 | 59 | 4.93/5.0 |
| Lúcio | 6 | $16,244 | 159 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Taubaté.
Dive Deeper: Advanced Taubaté STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Taubaté. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTaubaté Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Taubaté
- The Taubaté Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89% of the 182 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Taubaté, House properties are the most common (48.9%), reflecting the local real estate landscape.
- Houses represent a significant 48.9% portion, catering likely to families or larger groups.
- The presence of 5.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 3.2%) offer potential for unique stay experiences.
Taubaté Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Taubaté
- The dominant room capacity in Taubaté is 1 bedroom listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.0% of the active Airbnb listings in Taubaté, indicating a high concentration in these sizes.
Taubaté Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Taubaté
- The most common guest capacity trend in Taubaté vacation rentals is listings accommodating 2 guests (25.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Taubaté STR market, accounting for 46.2% of listings.
- 29.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Taubaté.
- On average, properties in Taubaté are equipped to host 4.2 guests.
Taubaté Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Taubaté
- The most common availability pattern in Taubaté falls within the 271-366 days range, representing 53.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Taubaté (31.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Taubaté Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
59 listings
33.5% of total
2 Nights
60 listings
34.1% of total
3 Nights
22 listings
12.5% of total
4-6 Nights
2 listings
1.1% of total
7-29 Nights
8 listings
4.5% of total
30+ Nights
25 listings
14.2% of total
Key Insights
- The most prevalent minimum stay requirement in Taubaté is 2 Nights, adopted by 34.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.6%) of the Taubaté Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.2%) caters to monthly stays (30+ nights) in Taubaté, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.1% of Taubaté hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Taubaté.
Taubaté Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
59 listings
36.6% of total
Moderate
52 listings
32.3% of total
Firm
21 listings
13% of total
Strict
29 listings
18% of total
Cancellation Policy Insights for Taubaté
- The prevailing Airbnb cancellation policy trend in Taubaté is Flexible, used by 36.6% of listings.
- There's a relatively balanced mix between guest-friendly (68.9%) and stricter (31.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.6% market standard in Taubaté.
- Regularly review your cancellation policy against competitors and market demand shifts in Taubaté.
Taubaté STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Taubaté
- The overall average booking lead time for vacation rentals in Taubaté is 22 days.
- Guests book furthest in advance for stays during December (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (27 days avg.) sees the longest lead times, while Summer (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Taubaté.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 34 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 27 days) to capture early planners.
- Monitor your own booking lead times against these Taubaté averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Taubaté (2025)
Amenity Prevalence
Amenity Insights for Taubaté
- Essential amenities in Taubaté that guests expect include: Kitchen, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Taubaté: Kitchen, TV, Wifi.
- Prioritize adding missing essentials: Kitchen, TV, Wifi.
- Consider adding popular differentiators like Free parking on premises or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Taubaté to stay competitive.
Taubaté Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Taubaté
- The typical guest profile for Airbnb in Taubaté consists of primarily domestic travelers (94%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 93.8% of guests.
- Key international markets include Brazil (93.8%) and United States (2.4%).
- Top languages spoken are Portuguese (51%) followed by English (28.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Taubaté Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ilha Grande | 10 | $1,712 | $160.97 | 40% |
| Morungaba | 32 | $1,514 | $296.27 | 28% |
| Tuiuti | 18 | $1,506 | $143.12 | 32% |
| Vargem | 41 | $1,463 | $167.37 | 33% |
| Valinhos | 55 | $1,434 | $161.32 | 38% |
| Bertioga | 4,380 | $1,270 | $192.51 | 32% |
| Itatiba | 183 | $1,263 | $189.27 | 32% |
| Brazópolis | 18 | $1,203 | $146.44 | 31% |
| Campo Limpo Paulista | 50 | $1,170 | $161.99 | 31% |
| Carapicuíba | 57 | $1,143 | $208.34 | 37% |