São Lourenço da Serra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in São Lourenço da Serra in 2025? Explore comprehensive Airbnb analytics for São Lourenço da Serra, São Paulo, Brazil to uncover income potential. This 2025 STR market report for São Lourenço da Serra, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 55 active listings.
Whether you're considering an Airbnb investment in São Lourenço da Serra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the São Lourenço da Serra Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key São Lourenço da Serra Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in São Lourenço da Serra (2025)
Understanding the monthly revenue variations for Airbnb listings in São Lourenço da Serra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São Lourenço da Serra is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São Lourenço da Serra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,786+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,519 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $757 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $396, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in São Lourenço da Serra
São Lourenço da Serra Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the São Lourenço da Serra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São Lourenço da Serra:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in São Lourenço da Serra
Average Daily Rate (ADR) Airbnb Trends in São Lourenço da Serra (2025)
Effective short term rental pricing strategy in São Lourenço da Serra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São Lourenço da Serra typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $277+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in São Lourenço da Serra
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Airbnb Seasonality Analysis & Trends in São Lourenço da Serra (2025)
Peak Season (December, November, October)
- Revenue averages $1,802 per month
- Occupancy rates average 33.2%
- Daily rates average $162
Shoulder Season
- Revenue averages $1,436 per month
- Occupancy maintains around 31.0%
- Daily rates hold near $156
Low Season (June, July, September)
- Revenue drops to average $1,251 per month
- Occupancy decreases to average 26.5%
- Daily rates adjust to average $160
Seasonality Insights for São Lourenço da Serra
- The Airbnb seasonality in São Lourenço da Serra shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases São Lourenço da Serra's highest earning potential, with monthly revenues capable of climbing to $2,045, occupancy reaching a high of 33.5%, and ADRs peaking at $169.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,230, occupancy could drop to 22.6%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in São Lourenço da Serra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these São Lourenço da Serra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in São Lourenço da Serra (2025)
Exploring the top neighborhoods for short-term rentals in São Lourenço da Serra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The central area of São Lourenço da Serra, close to local shops and services. Great for visitors looking for convenience and accessibility. | Local markets, Cafes and restaurants, Cultural events, Nearby parks |
| Jardim Primavera | A residential neighborhood known for its family-friendly environment and proximity to nature. Ideal for guests seeking peace and tranquility. | Parks, Nature trails, Community events, Local eateries |
| Estância Santa Rosa | A scenic neighborhood known for its beautiful landscapes and outdoor activities. Perfect for nature lovers and adventure seekers. | Hiking trails, Natural reserves, Picnic areas, Scenic viewpoints |
| Vila São Francisco | A growing area that offers a blend of urban amenities and suburban charm. Appeals to travelers looking for an authentic local experience. | Local shops, Cafes, Cultural attractions, Community events |
| Parque Brasil | This area features large green spaces and is more secluded, ideal for guests wanting relaxation and a retreat from the city hustle. | Park facilities, Picnic spots, Nature walks, Wildlife watching |
| Jardim dos Ipês | A developing residential area with various amenities and entertainment options, suitable for families and long-term stays. | Shopping centers, Restaurants, Family-friendly activities, Local parks |
| Recanto das Águas | Known for its natural beauty and proximity to rivers. Great for guests who enjoy outdoor activities like fishing and swimming. | River access, Nature walks, Fishing spots, Scenic picnic areas |
| Vila Mazzaropi | A community-focused area with a friendly atmosphere and local charm, attracting guests interested in local culture and community life. | Artisans, Cultural festivals, Local markets, Community gatherings |
Understanding Airbnb License Requirements & STR Laws in São Lourenço da Serra (2025)
While São Lourenço da Serra, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for São Lourenço da Serra to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in São Lourenço da Serra (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in São Lourenço da Serrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casanova Di Lima - Sítio Boutique
Entire Place • 11 bedrooms
Casa de Campo - S. Lourenço da Serra 20 min. Embu
Entire Place • 3 bedrooms
Sítio w/ quadra beach, pool, pool and fireplace
Entire Place • 3 bedrooms
Sítio Solar da Gente - In S. Lourenço da Serra, SP
Entire Place • 5 bedrooms
Chácara Paixão
Entire Place • 6 bedrooms
Chácara Sao Lourenço da Serra
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in São Lourenço da Serra (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in São Lourenço da Serra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patricia | 1 | $146,545 | 32 | 4.78/5.0 |
| Solange | 1 | $85,275 | 32 | 4.97/5.0 |
| Tânia | 6 | $61,355 | 437 | 4.97/5.0 |
| Clark | 1 | $39,273 | 21 | 5.00/5.0 |
| Host #387956722 | 4 | $34,947 | 0 | N/A/5.0 |
| Cyntia | 1 | $34,648 | 31 | 5.00/5.0 |
| Maria Edina | 1 | $24,899 | 34 | 5.00/5.0 |
| Host #239549004 | 1 | $21,842 | 2 | N/A/5.0 |
| Daniel | 1 | $20,821 | 41 | 5.00/5.0 |
| Daniela | 1 | $16,508 | 66 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in São Lourenço da Serra.
Dive Deeper: Advanced São Lourenço da Serra STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for São Lourenço da Serra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSão Lourenço da Serra Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for São Lourenço da Serra
- The São Lourenço da Serra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 55 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in São Lourenço da Serra, House properties are the most common (89.1%), reflecting the local real estate landscape.
- Houses represent a significant 89.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.6%) offer potential for unique stay experiences.
São Lourenço da Serra Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for São Lourenço da Serra
- The dominant room capacity in São Lourenço da Serra is 3 bedrooms listings, making up 32.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 5+ bedrooms properties represent 56.3% of the active Airbnb listings in São Lourenço da Serra, indicating a high concentration in these sizes.
- A significant 70.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in São Lourenço da Serra.
São Lourenço da Serra Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for São Lourenço da Serra
- The most common guest capacity trend in São Lourenço da Serra vacation rentals is listings accommodating 8+ guests (74.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the São Lourenço da Serra STR market, accounting for 85.4% of listings.
- 78.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in São Lourenço da Serra.
- On average, properties in São Lourenço da Serra are equipped to host 6.8 guests.
São Lourenço da Serra Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for São Lourenço da Serra
- The most common availability pattern in São Lourenço da Serra falls within the 271-366 days range, representing 76.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in São Lourenço da Serra (41.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
São Lourenço da Serra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
27.8% of total
2 Nights
17 listings
31.5% of total
3 Nights
3 listings
5.6% of total
4-6 Nights
1 listings
1.9% of total
30+ Nights
18 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in São Lourenço da Serra is 30+ Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in São Lourenço da Serra, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.3% of São Lourenço da Serra hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in São Lourenço da Serra.
São Lourenço da Serra Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.3% of total
Flexible
9 listings
20.9% of total
Moderate
9 listings
20.9% of total
Firm
11 listings
25.6% of total
Strict
13 listings
30.2% of total
Cancellation Policy Insights for São Lourenço da Serra
- The prevailing Airbnb cancellation policy trend in São Lourenço da Serra is Strict, used by 30.2% of listings.
- A majority (55.8%) of hosts in São Lourenço da Serra utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.2% market standard in São Lourenço da Serra.
- With 30.2% using Strict terms, this is a viable option in São Lourenço da Serra, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in São Lourenço da Serra.
São Lourenço da Serra STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for São Lourenço da Serra
- The overall average booking lead time for vacation rentals in São Lourenço da Serra is 42 days.
- Guests book furthest in advance for stays during December (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (57 days avg.) sees the longest lead times, while Summer (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in São Lourenço da Serra.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these São Lourenço da Serra averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in São Lourenço da Serra (2025)
Amenity Prevalence
Amenity Insights for São Lourenço da Serra
- Essential amenities in São Lourenço da Serra that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, BBQ grill are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in São Lourenço da Serra.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for São Lourenço da Serra: Kitchen.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in São Lourenço da Serra to stay competitive.
São Lourenço da Serra Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for São Lourenço da Serra
- The typical guest profile for Airbnb in São Lourenço da Serra consists of primarily domestic travelers (96%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 95.9% of guests.
- Key international markets include Brazil (95.9%) and France (1%).
- Top languages spoken are Portuguese (50%) followed by English (27%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Santo André.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the São Lourenço da Serra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itupeva | 142 | $1,603 | $211.19 | 31% |
| Morungaba | 32 | $1,514 | $296.27 | 28% |
| Tuiuti | 18 | $1,506 | $143.12 | 32% |
| Vargem | 41 | $1,463 | $167.37 | 33% |
| Valinhos | 55 | $1,434 | $161.32 | 38% |
| Bertioga | 4,380 | $1,270 | $192.51 | 32% |
| Itatiba | 183 | $1,263 | $189.27 | 32% |
| Brazópolis | 18 | $1,203 | $146.44 | 31% |
| Vargem Grande Paulista | 46 | $1,178 | $156.28 | 34% |
| Porto Feliz | 84 | $1,173 | $219.34 | 28% |