Mogi Mirim Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Mogi Mirim in 2025? Explore comprehensive Airbnb analytics for Mogi Mirim, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Mogi Mirim, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Mogi Mirim, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mogi Mirim Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mogi Mirim Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mogi Mirim (2025)
Understanding the monthly revenue variations for Airbnb listings in Mogi Mirim is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mogi Mirim is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mogi Mirim across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,370+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,025 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $438 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $165, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mogi Mirim
Mogi Mirim Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mogi Mirim STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mogi Mirim:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mogi Mirim
Average Daily Rate (ADR) Airbnb Trends in Mogi Mirim (2025)
Effective short term rental pricing strategy in Mogi Mirim involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mogi Mirim typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $209+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $104 or more.
- Typical properties (Median) charge around $46 per night.
- Entry-level properties (Bottom 25%) earn around $22 per night.
Average Daily Rate (ADR) Trend by Month in Mogi Mirim
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Airbnb Seasonality Analysis & Trends in Mogi Mirim (2025)
Peak Season (December, June, May)
- Revenue averages $1,503 per month
- Occupancy rates average 32.8%
- Daily rates average $87
Shoulder Season
- Revenue averages $914 per month
- Occupancy maintains around 29.6%
- Daily rates hold near $86
Low Season (July, August, September)
- Revenue drops to average $513 per month
- Occupancy decreases to average 19.1%
- Daily rates adjust to average $83
Seasonality Insights for Mogi Mirim
- The Airbnb seasonality in Mogi Mirim shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mogi Mirim's highest earning potential, with monthly revenues capable of climbing to $1,719, occupancy reaching a high of 45.3%, and ADRs peaking at $93.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $433, occupancy could drop to 14.4%, and ADRs may adjust down to $81.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mogi Mirim.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mogi Mirim seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mogi Mirim (2025)
Exploring the top neighborhoods for short-term rentals in Mogi Mirim? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
---|---|---|
Centro | The heart of Mogi Mirim with rich cultural heritage, historical sites, and easy access to public transport. Ideal for both tourists and business travelers looking for convenience. | Mogi Mirim Cathedral, Praca Lauro Diniz, Museu Municipal, Teatro de Mogi Mirim, Parque da Cidade |
Jardim Camanducaia | A tranquil neighborhood known for its green spaces and residential feel. Attractive to families and visitors looking for a peaceful stay, yet close to amenities. | Parque do Lago, Shopping Mogi Mirim, Caminho do Lago, local cafes and parks |
Parque da Cidade | This area is popular for outdoor activities and natural scenery, making it perfect for nature lovers and families looking to relax during their stay. | Parque da Cidade, Trilhas Naturais, Lago do Parque, picnic areas |
Vila Fiori | A vibrant neighborhood with a mix of local shops and eateries, popular with both locals and tourists looking for an authentic experience of Mogi Mirim. | local markets, restaurants, cultural events, artisan shops |
Morro do Cristo | Known for scenic views and outdoor spaces, attracting visitors who enjoy hiking and nature as well as a peaceful environment away from city noise. | Cristo Redentor Statue, viewing points, hiking trails |
Bairro da Estação | A historically significant area with good access to public transport and local amenities, appealing to travelers interested in local culture. | Estação Ferroviária, historical architecture, local eateries |
Jardim Planalto | A family-friendly area with parks and recreational facilities, suitable for visitors traveling with children and looking for a comfortable and safe environment. | Plaza Mogi Mirim, playgrounds, sports facilities |
Zona Rural | For those looking for a getaway, the rural areas surrounding Mogi Mirim offer peace, local agriculture experiences, and an authentic Brazilian countryside atmosphere. | farm tours, nature trails, local produce markets |
Understanding Airbnb License Requirements & STR Laws in Mogi Mirim (2025)
While Mogi Mirim, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mogi Mirim to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mogi Mirim (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mogi Mirimbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Damata-7 AC-buite en-suites-jacuzi
Entire Place • 7 bedrooms

Linda Chácara
Entire Place • 2 bedrooms

Chácara Milani
Entire Place • 3 bedrooms

Chácara in Mogi Mirim
Entire Place • 2 bedrooms

Casa no campo Mogi Mirim
Entire Place • 3 bedrooms

Chácara region of Campinas/ Holambra/ Mogi Mirim
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mogi Mirim (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mogi Mirim based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
---|---|---|---|---|
Gabriel | 1 | $46,473 | 8 | 4.75/5.0 |
Lidia | 1 | $28,572 | 12 | 4.92/5.0 |
Mariana | 1 | $14,795 | 59 | 4.90/5.0 |
Cristina | 4 | $11,381 | 20 | 2.43/5.0 |
Roberta | 1 | $9,383 | 9 | 5.00/5.0 |
Host #196016112 | 1 | $6,634 | 1 | 0.00/5.0 |
Paulo Henrique | 1 | $5,550 | 19 | 4.42/5.0 |
Rodolfo | 1 | $5,021 | 27 | 5.00/5.0 |
Thais | 1 | $4,613 | 10 | 4.30/5.0 |
Host #164395869 | 1 | $4,129 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mogi Mirim.
Dive Deeper: Advanced Mogi Mirim STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mogi Mirim. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMogi Mirim Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mogi Mirim
- The Mogi Mirim Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.6% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Mogi Mirim, House properties are the most common (60.9%), reflecting the local real estate landscape.
- Houses represent a significant 60.9% portion, catering likely to families or larger groups.
- The presence of 13% Hotel/Boutique listings indicates integration with traditional hospitality.
Mogi Mirim Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mogi Mirim
- The dominant room capacity in Mogi Mirim is 2 bedrooms listings, making up 26.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 47.8% of the active Airbnb listings in Mogi Mirim, indicating a high concentration in these sizes.
- A significant 39.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mogi Mirim.
Mogi Mirim Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mogi Mirim
- The most common guest capacity trend in Mogi Mirim vacation rentals is listings accommodating 8+ guests (52.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Mogi Mirim STR market, accounting for 73.9% of listings.
- 60.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mogi Mirim.
- On average, properties in Mogi Mirim are equipped to host 5.3 guests.
Mogi Mirim Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mogi Mirim
- The most common availability pattern in Mogi Mirim falls within the 271-366 days range, representing 73.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mogi Mirim (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mogi Mirim Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
63.6% of total
2 Nights
5 listings
22.7% of total
3 Nights
1 listings
4.5% of total
4-6 Nights
1 listings
4.5% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Mogi Mirim is 1 Night, adopted by 63.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.3%) of the Mogi Mirim Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 63.6% of Mogi Mirim hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mogi Mirim.
Mogi Mirim Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
50% of total
Moderate
2 listings
12.5% of total
Firm
5 listings
31.3% of total
Strict
1 listings
6.3% of total
Cancellation Policy Insights for Mogi Mirim
- The prevailing Airbnb cancellation policy trend in Mogi Mirim is Flexible, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (62.5%) and stricter (37.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Mogi Mirim.
- Using a Strict policy might deter some guests, as only 6.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mogi Mirim.
Mogi Mirim STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mogi Mirim
- The overall average booking lead time for vacation rentals in Mogi Mirim is 33 days.
- Guests book furthest in advance for stays during December (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (38 days avg.) sees the longest lead times, while Spring (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Mogi Mirim.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Mogi Mirim averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mogi Mirim (2025)
Amenity Prevalence
Amenity Insights for Mogi Mirim
- Essential amenities in Mogi Mirim that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Mogi Mirim.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mogi Mirim: Kitchen, Wifi.
- Prioritize adding missing essentials: Kitchen, Wifi.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mogi Mirim to stay competitive.
Mogi Mirim Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mogi Mirim
- The typical guest profile for Airbnb in Mogi Mirim consists of primarily domestic travelers (96%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 96.1% of guests.
- Key international markets include Brazil (96.1%) and United Kingdom (2%).
- Top languages spoken are Portuguese (60%) followed by English (25%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Campinas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mogi Mirim Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
---|---|---|---|---|
Itupeva | 137 | $1,734 | $204.10 | 32% |
Vargem | 39 | $1,700 | $162.45 | 33% |
Morungaba | 30 | $1,595 | $298.23 | 31% |
Valinhos | 49 | $1,569 | $172.71 | 37% |
Tuiuti | 18 | $1,470 | $147.47 | 33% |
Nova Odessa | 13 | $1,459 | $123.61 | 47% |
Igaratá | 131 | $1,439 | $191.89 | 29% |
Tietê | 15 | $1,394 | $310.64 | 28% |
Ribeirão Pires | 17 | $1,376 | $145.19 | 31% |
Brazópolis | 16 | $1,366 | $150.74 | 33% |