Jaguariúna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Jaguariúna in 2025? Explore comprehensive Airbnb analytics for Jaguariúna, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Jaguariúna, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 54 active listings.

Whether you're considering an Airbnb investment in Jaguariúna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jaguariúna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Jaguariúna Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$105
The average rental revenue earned for an occupied room per day in Jaguariúna.
Occupancy Rate(?)
30.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,167
Typical annual income for an Airbnb listing in Jaguariúna. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
10.7%
Strong growth (10.7%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Jaguariúna.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Jaguariúna.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
54
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Jaguariúna (2025)

Understanding the monthly revenue variations for Airbnb listings in Jaguariúna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jaguariúna is typically December, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jaguariúna across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,980+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,839 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $656 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $278, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Jaguariúna

Jaguariúna Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Jaguariúna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jaguariúna:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Jaguariúna

Average Daily Rate (ADR) Airbnb Trends in Jaguariúna (2025)

Effective short term rental pricing strategy in Jaguariúna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jaguariúna typically peaks in September and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $228+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
  • Typical properties (Median) charge around $81 per night.
  • Entry-level properties (Bottom 25%) earn around $29 per night.

Average Daily Rate (ADR) Trend by Month in Jaguariúna

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Airbnb Seasonality Analysis & Trends in Jaguariúna (2025)

Peak Season (December, April, September)
  • Revenue averages $1,591 per month
  • Occupancy rates average 35.6%
  • Daily rates average $114
Shoulder Season
  • Revenue averages $1,321 per month
  • Occupancy maintains around 37.2%
  • Daily rates hold near $107
Low Season (February, August, October)
  • Revenue drops to average $946 per month
  • Occupancy decreases to average 33.4%
  • Daily rates adjust to average $107

Seasonality Insights for Jaguariúna

  • The Airbnb seasonality in Jaguariúna shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Jaguariúna's highest earning potential, with monthly revenues capable of climbing to $1,680, occupancy reaching a high of 41.7%, and ADRs peaking at $124.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $814, occupancy could drop to 28.6%, and ADRs may adjust down to $88.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jaguariúna.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Jaguariúna seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Jaguariúna (2025)

Exploring the top neighborhoods for short-term rentals in Jaguariúna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro
The heart of Jaguariúna, offering a mix of local shops, restaurants, and cultural experiences. It's well-connected to transportation and attracts both business and leisure visitors.
Jaguariúna Historical Museum, Municipal Market, Cine Teatro, Various local festivals, Nearby parks
Jaguariúna Park
A popular leisure area with beautiful green spaces and recreational activities. Ideal for families and tourists wanting to relax and enjoy the outdoors.
Jaguariúna Park, Walking trails, Picnic areas, Playgrounds, Events and music festivals
Santa Rita
A quiet residential area close to nature and local amenities, attracting families and nature lovers looking for a peaceful retreat.
Hiking trails, Access to local farms, Community markets, Natural parks
Cambuí
A charming neighborhood with a vibrant dining scene and boutique shopping, popular among visitors looking for a local experience with quality services.
Cafes and restaurants, Shopping boutiques, Art galleries, Cultural events
Estância Brasil
An area known for its agricultural tourism and beautiful landscapes, attracting visitors interested in rural experiences and nature.
Farms and vineyards, Nature tours, Local food tasting, Rural events
Horto Florestal
A natural area attracting eco-tourists and hikers, perfect for those looking to escape into nature while still being close to the city.
Nature trails, Wildlife observation, Scenic viewpoints
Vila Del Rey
A developing area with potential for growth, attracting both locals and visitors interested in new developments in the real estate market.
Local shops, New residential developments, Community events
Aldeia do Vale
A countryside area offering tranquil living close to nature, ideal for those seeking a getaway near Jaguariúna's amenities.
Peaceful retreats, Local farms, Natural landscapes

Understanding Airbnb License Requirements & STR Laws in Jaguariúna (2025)

While Jaguariúna, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jaguariúna to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Jaguariúna (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Jaguariúnabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Chácara Top, Complete Leisure and Perfect Location

Chácara Top, Complete Leisure and Perfect Location

Entire Place • 5 bedrooms

$70,299
Revenue
73.4%
Occupancy
$221.63
Daily Rate
Top Country House with Pool and Barbecue

Top Country House with Pool and Barbecue

Entire Place • 2 bedrooms

$39,517
Revenue
71.7%
Occupancy
$177.69
Daily Rate
Modern and Contemporary House

Modern and Contemporary House

Entire Place • 4 bedrooms

$37,886
Revenue
67.8%
Occupancy
$144.27
Daily Rate
Chácara Paradisiacal on the banks of the Jaguari River

Chácara Paradisiacal on the banks of the Jaguari River

Entire Place • 5 bedrooms

$34,179
Revenue
43.6%
Occupancy
$201.73
Daily Rate
"An encounter with nature"

"An encounter with nature"

Entire Place • 3 bedrooms

$29,214
Revenue
48.9%
Occupancy
$161.25
Daily Rate
Condomínio Fechado 3 sts/Piscina/Ar C. Nas 3 sts

Condomínio Fechado 3 sts/Piscina/Ar C. Nas 3 sts

Entire Place • 3 bedrooms

$26,300
Revenue
41.2%
Occupancy
$180.21
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Jaguariúna (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Jaguariúna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Drausio2$109,816504.97/5.0
Kalyne4$46,130573.73/5.0
Rodrigo1$37,8862004.79/5.0
Juliana1$34,1791384.95/5.0
Ellen1$29,214974.93/5.0
Host #147173711$26,30084.88/5.0
Mendes1$22,07835.00/5.0
Marilene1$21,921674.87/5.0
Bruno1$19,394784.82/5.0
Olavo1$18,002454.69/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jaguariúna.

Dive Deeper: Advanced Jaguariúna STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jaguariúna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Jaguariúna Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Jaguariúna

  • The Jaguariúna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.5% of the 54 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 25.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Jaguariúna, House properties are the most common (55.6%), reflecting the local real estate landscape.
  • Houses represent a significant 55.6% portion, catering likely to families or larger groups.
  • The presence of 13% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 3.7%) offer potential for unique stay experiences.

Jaguariúna Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Jaguariúna

  • The dominant room capacity in Jaguariúna is 1 bedroom listings, making up 35.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 51.9% of the active Airbnb listings in Jaguariúna, indicating a high concentration in these sizes.
  • A significant 37.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jaguariúna.

Jaguariúna Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Jaguariúna

  • The most common guest capacity trend in Jaguariúna vacation rentals is listings accommodating 8+ guests (40.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Jaguariúna STR market, accounting for 62.9% of listings.
  • 42.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jaguariúna.
  • On average, properties in Jaguariúna are equipped to host 4.6 guests.

Jaguariúna Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Jaguariúna

  • The most common availability pattern in Jaguariúna falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 87.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Jaguariúna (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 14.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Jaguariúna Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (55.1%)

1 Night

27 listings

55.1% of total

2 Nights (32.7%)

2 Nights

16 listings

32.7% of total

7-29 Nights (2%)

7-29 Nights

1 listings

2% of total

30+ Nights (10.2%)

30+ Nights

5 listings

10.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Jaguariúna is 1 Night, adopted by 55.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (87.8%) of the Jaguariúna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.2%) caters to monthly stays (30+ nights) in Jaguariúna, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 55.1% of Jaguariúna hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 10.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jaguariúna.

Jaguariúna Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

2 listings

4.5% of total

Flexible (20.5%)

Flexible

9 listings

20.5% of total

Moderate (31.8%)

Moderate

14 listings

31.8% of total

Firm (11.4%)

Firm

5 listings

11.4% of total

Strict (31.8%)

Strict

14 listings

31.8% of total

Cancellation Policy Insights for Jaguariúna

  • The prevailing Airbnb cancellation policy trend in Jaguariúna is Moderate, used by 31.8% of listings.
  • There's a relatively balanced mix between guest-friendly (52.3%) and stricter (43.2%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 31.8% market standard in Jaguariúna.
  • With 31.8% using Strict terms, this is a viable option in Jaguariúna, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Jaguariúna.

Jaguariúna STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Jaguariúna

  • The overall average booking lead time for vacation rentals in Jaguariúna is 38 days.
  • Guests book furthest in advance for stays during September (average 56 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (45 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Jaguariúna.
  • For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 45 days) to capture early planners.
  • Monitor your own booking lead times against these Jaguariúna averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Jaguariúna (2025)

Amenity Prevalence

Amenity Insights for Jaguariúna

  • Essential amenities in Jaguariúna that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like TV, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Jaguariúna: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like TV or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Jaguariúna to stay competitive.

Jaguariúna Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Jaguariúna

  • The typical guest profile for Airbnb in Jaguariúna consists of primarily domestic travelers (97%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 97.4% of guests.
  • Key international markets include Brazil (97.4%) and United States (1%).
  • Top languages spoken are Portuguese (48.1%) followed by English (26.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from São Paulo and Embu das Artes.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Jaguariúna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Itupeva137$1,734$204.1032%
Vargem39$1,700$162.4533%
Morungaba30$1,595$298.2331%
Valinhos49$1,569$172.7137%
Tuiuti18$1,470$147.4733%
Nova Odessa13$1,459$123.6147%
Igaratá131$1,439$191.8929%
Tietê15$1,394$310.6428%
Ribeirão Pires17$1,376$145.1931%
Brazópolis16$1,366$150.7433%

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