Jaú Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Jaú in 2025? Explore comprehensive Airbnb analytics for Jaú, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Jaú, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 53 active listings.

Whether you're considering an Airbnb investment in Jaú, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jaú Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Jaú Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$41
The average rental revenue earned for an occupied room per day in Jaú.
Occupancy Rate(?)
37.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$3,299
Typical annual income for an Airbnb listing in Jaú. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
27.3%
Strong growth (27.3%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Jaú.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Jaú.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
53
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Jaú (2025)

Understanding the monthly revenue variations for Airbnb listings in Jaú is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jaú is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jaú across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,259+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $784 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $377 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $165, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Jaú

Jaú Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Jaú STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jaú:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Jaú

Average Daily Rate (ADR) Airbnb Trends in Jaú (2025)

Effective short term rental pricing strategy in Jaú involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jaú typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $86+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $50 or more.
  • Typical properties (Median) charge around $43 per night.
  • Entry-level properties (Bottom 25%) earn around $22 per night.

Average Daily Rate (ADR) Trend by Month in Jaú

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Airbnb Seasonality Analysis & Trends in Jaú (2025)

Peak Season (June, May, December)
  • Revenue averages $644 per month
  • Occupancy rates average 37.1%
  • Daily rates average $49
Shoulder Season
  • Revenue averages $583 per month
  • Occupancy maintains around 38.4%
  • Daily rates hold near $48
Low Season (January, February, October)
  • Revenue drops to average $448 per month
  • Occupancy decreases to average 35.3%
  • Daily rates adjust to average $48

Seasonality Insights for Jaú

  • The Airbnb seasonality in Jaú shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Jaú's highest earning potential, with monthly revenues capable of climbing to $648, occupancy reaching a high of 47.2%, and ADRs peaking at $49.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $414, occupancy could drop to 24.8%, and ADRs may adjust down to $46.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jaú.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Jaú seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Jaú (2025)

Exploring the top neighborhoods for short-term rentals in Jaú? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro
The heart of Jaú, Centro is vibrant with shops, restaurants, and cultural sites. It's a prime location for visitors looking to experience local life and accessibility to various attractions.
Jaú Municipal Historical Museum, St. Benedict Church, local shopping centers, restaurants and cafes, Cultural Center of Jaú
Jardim do Lago
A picturesque neighborhood with a beautiful lake, parks, and family-friendly amenities. Ideal for those seeking a tranquil living environment while still being close to the city.
Lago da Praça, parks and walking trails, local artisan shops, picnic areas, playgrounds
Bairro da Estação
This area features historical significance and charming architecture, attracting both history enthusiasts and tourists looking for a unique stay with character.
Jaú Railway Station, Museums, historical buildings, cafes, local markets
Parque dos Lagos
Known for its large park and recreational areas, this neighborhood is perfect for families and tourists who enjoy outdoor activities and nature.
Parque dos Lagos, bike trails, outdoor sports facilities, scenic views, community events
Jardim Bela Vista
A residential area that offers a mix of affordability and accessibility to the city center. It's becoming increasingly popular with young families and working professionals.
local shops, nearby schools, transport connections, community parks, family-friendly restaurants
Jardim America
A vibrant community spot with a mix of comfort and activity, attracting visitors looking for convenience and local culture.
local dining options, cultural festivals, easy transport links, community arts, local parks
Bairro Alto
Renowned for its charm and local culture, drawing in visitors who wish to experience the authentic lifestyle of Jaú.
local artisan markets, cultural events, unique local eateries, walking tours, community activities
Vila São Pedro
An up-and-coming area that's becoming a favorite for its affordability and proximity to Jaú's main attractions, appealing to budget travelers and families.
affordable dining, local parks, shopping options, nearby schools, community spaces

Understanding Airbnb License Requirements & STR Laws in Jaú (2025)

While Jaú, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jaú to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Jaú (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Jaúbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Chácara Falcão in Jaú - SP

Chácara Falcão in Jaú - SP

Entire Place • 3 bedrooms

$15,082
Revenue
37.5%
Occupancy
$101.50
Daily Rate
Beautiful house near the Shopping Mall

Beautiful house near the Shopping Mall

Entire Place • 2 bedrooms

$14,496
Revenue
56.1%
Occupancy
$80.46
Daily Rate
In-law near the center of Jaú.

In-law near the center of Jaú.

Entire Place • 2 bedrooms

$9,628
Revenue
48.0%
Occupancy
$54.06
Daily Rate
House near Jaú Shopping

House near Jaú Shopping

Entire Place • 1 bedroom

$9,400
Revenue
53.3%
Occupancy
$48.22
Daily Rate
Studio Apt With Leisure and Equipped

Studio Apt With Leisure and Equipped

Entire Place • 1 bedroom

$9,039
Revenue
67.1%
Occupancy
$31.57
Daily Rate
Recanto Tia Fifa Jaú SP Pacotes

Recanto Tia Fifa Jaú SP Pacotes

Entire Place • 2 bedrooms

$8,963
Revenue
30.5%
Occupancy
$122.54
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Jaú (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Jaú based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Otávio19$75,894813.66/5.0
Fernanda1$15,08255.00/5.0
Luciana2$10,576644.97/5.0
Joao1$9,628914.76/5.0
Claudia8$9,049131.17/5.0
Renata1$9,039135.00/5.0
Host #1671789321$8,96300.00/5.0
Ewerton2$5,429534.96/5.0
Jesse1$5,310354.86/5.0
Sarah1$3,913244.67/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jaú.

Dive Deeper: Advanced Jaú STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jaú. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Jaú Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Jaú

  • The Jaú Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83% of the 53 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Jaú, House properties are the most common (71.7%), reflecting the local real estate landscape.
  • Houses represent a significant 71.7% portion, catering likely to families or larger groups.
  • Smaller segments like others (combined 1.9%) offer potential for unique stay experiences.

Jaú Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Jaú

  • The dominant room capacity in Jaú is 1 bedroom listings, making up 60.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 79.3% of the active Airbnb listings in Jaú, indicating a high concentration in these sizes.
  • With over half the market (60.4%) consisting of studios or 1-bedroom units, Jaú is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (7.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Jaú.

Jaú Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Jaú

  • The most common guest capacity trend in Jaú vacation rentals is listings accommodating 2 guests (41.5%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Jaú STR market, accounting for 58.5% of listings.
  • A significant 43.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Jaú.
  • 13.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jaú.
  • On average, properties in Jaú are equipped to host 2.9 guests.

Jaú Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Jaú

  • The most common availability pattern in Jaú falls within the 271-366 days range, representing 69.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 88.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Jaú (35.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Jaú Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (77.1%)

1 Night

37 listings

77.1% of total

2 Nights (16.7%)

2 Nights

8 listings

16.7% of total

4-6 Nights (2.1%)

4-6 Nights

1 listings

2.1% of total

7-29 Nights (2.1%)

7-29 Nights

1 listings

2.1% of total

30+ Nights (2.1%)

30+ Nights

1 listings

2.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Jaú is 1 Night, adopted by 77.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (93.8%) of the Jaú Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (2.1%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 77.1% of Jaú hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jaú.

Jaú Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (59%)

Flexible

23 listings

59% of total

Moderate (15.4%)

Moderate

6 listings

15.4% of total

Firm (10.3%)

Firm

4 listings

10.3% of total

Strict (15.4%)

Strict

6 listings

15.4% of total

Cancellation Policy Insights for Jaú

  • The prevailing Airbnb cancellation policy trend in Jaú is Flexible, used by 59% of listings.
  • The market strongly favors guest-friendly terms, with 74.4% of listings offering Flexible or Moderate policies. This suggests guests in Jaú may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 59% market standard in Jaú.
  • Given the high prevalence of Flexible policies (59%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Jaú.

Jaú STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Jaú

  • The overall average booking lead time for vacation rentals in Jaú is 34 days.
  • Guests book furthest in advance for stays during November (average 56 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in June (average 6 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (43 days avg.) sees the longest lead times, while Summer (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Jaú.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
  • During June, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 43 days) to capture early planners.
  • Monitor your own booking lead times against these Jaú averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Jaú (2025)

Amenity Prevalence

Amenity Insights for Jaú

  • Essential amenities in Jaú that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Essentials, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Jaú: Wifi, TV.
  • Prioritize adding missing essentials: Wifi, TV.
  • Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Jaú to stay competitive.

Jaú Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Jaú

  • The typical guest profile for Airbnb in Jaú consists of primarily domestic travelers (97%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 97.0% of guests.
  • Key international markets include Brazil (97%) and Canada (1.5%).
  • Top languages spoken are Portuguese (54.8%) followed by English (28.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from São Paulo and Jaú.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Jaú Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Itupeva137$1,734$204.1032%
Nova Odessa13$1,459$123.6147%
Arandu29$1,452$232.2829%
Tietê15$1,394$310.6428%
Itaí87$1,356$229.6923%
Porto Feliz74$1,299$224.0629%
Mairinque318$1,293$168.9229%
Vargem Grande Paulista43$1,285$146.5534%
Paranapanema158$1,237$175.9429%
São Roque359$1,175$133.0333%

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