Airbnb Market Analytics, Statistics and Data in Itanhaem, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Itanhaem? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Itanhaem:
How much do Airbnb hosts make on average per month in Itanhaem?
The short-term rental market in Itanhaem shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $641 per month
- Strong performing properties (top 25%) make $1,268 or more
- Best-in-class properties (top 10%) achieve $2,020+ monthly
- Entry-level properties (bottom 25%) typically earn around $263
Revenue Variations by Month
Occupancy Rates Throughout the Year in Itanhaem
The market in Itanhaem shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 23% occupancy rates
- Strong performing properties (top 25%) achieve 41% or higher
- Best-in-class properties (top 10%) reach 64%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Itanhaem
Daily rates in Itanhaem vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $75 per night
- Strong performing properties (top 25%) secure $115 or more
- Best-in-class properties (top 10%) pull in $171+ per night
- Entry-level properties (bottom 25%) earn around $48
Daily Rate Variations by Month
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Seasonality patterns in Itanhaem
Peak Season (March, April, February)
- Revenue peaks at $1146.53 per month
- Occupancy rates reach 35.91%
- Daily rates average $105.63
Shoulder Season
- Revenue averages $908.22 per month
- Occupancy maintains 29.03%
- Daily rates hold at $95.50
Low Season (September, July, August)
- Revenue drops to $525.96 per month
- Occupancy decreases to 18.96%
- Daily rates adjust to $82.20
Is it still profitable to do Airbnb in Itanhaem in 2025?
Yes! Itanhaem demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and monthly revenue averaging $908 and As a mature market with 1377 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Itanhaem
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Praia dos Pescadores | Known for its stunning coastline and lively atmosphere, this beach attracts both locals and tourists looking for water sports, fishing, and vibrant beach life. | Fishing Pier, Water Sports Rentals, Local restaurants and bars, Aquarium, Historical monuments |
| Praia do Sonho | A favorite destination for families, Praia do Sonho offers calm waters and beautiful scenery, making it perfect for relaxing vacations. | Calm beaches, Picnic areas, Beach volleyball courts, Nature trails, Sunset viewing spots |
| Jardim da Ridge | A popular area for tourists, filled with modern amenities and close to key attractions, ideal for both short and long stays. | Shopping centers, Restaurants and cafes, Parks, Cultural events, Street art |
| Cibratel | Famous for its upscale properties and quiet beaches, Cibratel is perfect for those seeking a peaceful getaway without sacrificing comfort. | Private beaches, Luxury rentals, Nature reserves, Casual dining spots, Local markets |
| Praia do Cibratel II | This area features stunning beach views and is well-known for its excellent surf conditions, attracting sports enthusiasts and fun-seekers. | Surf schools, Beach bars, Lifeguard services, Community events, Scenic viewpoints |
| Centro Histórico | Rich in culture and history, the historic center of Itanhaem draws visitors who appreciate architecture and heritage sites. | Old churches, Museums, Cultural festivals, Art exhibitions, Local handicrafts shops |
| Praia da Gruta | A more secluded beach that offers tranquility and natural beauty, great for those wanting to escape the crowds and relax in nature. | Rock formations, Caves, Nature trails, Eco tours, Photography spots |
| Sorocotuba | An emerging neighborhood known for its vibrant community and proximity to essential services, attracting younger visitors and families. | Community parks, Sports facilities, Shopping areas, Family-friendly events, Food festivals |
Do you need a license for Airbnb in Itanhaem?
We recommend checking directly with Itanhaem's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Itanhaem
Beach300m 6Quartos 3cars monitored24h Tv75poleg
Entire Place • 6 bedrooms
Beach house, 5 Suite, Foot in Sand, Heated Swimming Pool
Entire Place • 5 bedrooms
Casa Fantástica Leisure Cinema 200m Pet Beach
Entire Place • 5 bedrooms
Lazer and family comfort 5 minutes from the beach
Entire Place • 4 bedrooms
Casa Pé na Areia
Entire Place • 4 bedrooms
Greek house foot on the sand
Entire Place • 9 bedrooms
Top Performing Professional Hosts in Itanhaem
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aline | 11 | $140,343 | 152 | 4.87/5.0 |
| Axel | 1 | $74,069 | 65 | 4.86/5.0 |
| Julio Cesar | 3 | $67,769 | 164 | 4.96/5.0 |
| Jose | 2 | $56,435 | 65 | 4.99/5.0 |
| Renato | 1 | $48,583 | 84 | 4.92/5.0 |
| Aline | 2 | $43,517 | 37 | 4.75/5.0 |
| Bruna | 1 | $42,346 | 36 | 5.00/5.0 |
| Vanessa | 1 | $42,064 | 78 | 4.97/5.0 |
| Jorge Alberto | 3 | $41,129 | 331 | 4.95/5.0 |
| Casa Pé Na Areia | 1 | $40,026 | 18 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Itanhaem
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95%), with house and apartment & condo properties comprising 95.7% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (4.2% combined)
Room Capacity Distribution
Analysis of 1,377 properties in Itanhaem shows that 2 bedrooms properties are most prevalent, making up 47.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 70.2% of all listings.
Key Insights
- Most common: 2 bedrooms (47.7%)
- Least common: 5+ bedrooms (5.1%)
- Market concentration: 70.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,377 properties in Itanhaem reveals that 8+ guests properties dominate the market, representing 69.6% of all listings. The average property accommodates 7.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 81.2% of the market.
Key Insights
- Most common capacity: 8+ guests (69.6% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 7.0 guests per property
- Market concentration: 81.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,377 properties in Itanhaem, the most common availability pattern is 271-366 days (76.3% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (43.7% of properties).
Key Insights
- Most common availability window: 271-366 days (76.3%)
- Most common booking duration: 1-30 days (43.7%)
- Properties with high availability (180+ days): 90.6%
- Properties with long-term bookings (180+ days): 10.2%
Minimum Stay Distributions
1 Night
319 listings
25.8% of total
2 Nights
553 listings
44.7% of total
3 Nights
109 listings
8.8% of total
4-6 Nights
54 listings
4.4% of total
7-29 Nights
5 listings
0.4% of total
30+ Nights
197 listings
15.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.5%
- Mid-length stays (4-6 nights) represent 4.4% of listings
- Monthly+ stays (15.9%) suggest a stable extended-stay market
- High market flexibility with 79.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
1 listings
0.1% of total
Super Strict 30 Days
12 listings
1.3% of total
Flexible
224 listings
23.8% of total
Moderate
248 listings
26.3% of total
Firm
174 listings
18.5% of total
Strict
284 listings
30.1% of total
Key Insights
- Strict is the preferred policy at 30.1% of listings
- The market shows a balanced distribution between guest-friendly (50.1%) and strict (48.6%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Feb, averaging 50 days
- Shortest booking windows are in Sep, Jun, Aug, averaging 19 days
- Winter shows the longest average booking window at 50 days, while Summer has the shortest at 22 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 50 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Itanhaem
Below is the distribution of amenities across listings in Itanhaem:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.5% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.5%) and Ireland (0.2%)
- Portuguese is the top language at 64.9%, followed by English (21.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.2%
Recommendations
- Target marketing campaigns for São Paulo and Santo André markets
- Develop localized content for United States and Ireland
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Itanhaem. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Itupeva | 138 | $1,779 | $201.01 | 33% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Tietê | 15 | $1,394 | $310.83 | 29% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
| Vargem Grande Paulista | 45 | $1,305 | $143.16 | 37% |
| Mairinque | 323 | $1,295 | $165.55 | 30% |
| Carapicuíba | 44 | $1,256 | $209.18 | 39% |
| Porto Feliz | 73 | $1,240 | $219.42 | 29% |
| Bertioga | 4,164 | $1,235 | $179.30 | 33% |
| São Roque | 361 | $1,188 | $132.41 | 34% |
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