Airbnb Market Analytics, Statistics and Data in Guarulhos, São Paulo, Brazil

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Guarulhos? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Guarulhos:

Average Daily Rate

$38

Occupancy Rate

45.74%

Annual Revenue

$5,741

Revenue Growth YoY

18.57%

Best Month

June

Worst Month

January

Regulation

Low

Active Listings

497

How much do Airbnb hosts make on average per month in Guarulhos?

The short-term rental market in Guarulhos shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $600 per month
Strong performing properties (top 25%) make $905 or more
Best-in-class properties (top 10%) achieve $1,165+ monthly
Entry-level properties (bottom 25%) typically earn around $283

Revenue Variations by Month

Occupancy Rates Throughout the Year in Guarulhos

The market in Guarulhos shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 47% occupancy rates
Strong performing properties (top 25%) achieve 72% or higher
Best-in-class properties (top 10%) reach 86%+occupancy
Entry-level properties (bottom 25%) average around 24%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Guarulhos

Daily rates in Guarulhos vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $32 per night
Strong performing properties (top 25%) secure $41 or more
Best-in-class properties (top 10%) pull in $58+ per night
Entry-level properties (bottom 25%) earn around $23

Daily Rate Variations by Month

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Seasonality patterns in Guarulhos

Peak Season (June, April, March)

Revenue peaks at $803.90 per month
Occupancy rates reach 55.17%
Daily rates average $44.61

Shoulder Season

Revenue averages $656.30 per month
Occupancy maintains 47.94%
Daily rates hold at $40.66

Low Season (December, September, January)

Revenue drops to $483.54 per month
Occupancy decreases to 41.54%
Daily rates adjust to $35.37

Is it still profitable to do Airbnb in Guarulhos in 2025?

Yes! Guarulhos demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and monthly revenue averaging $656 and With 497 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Guarulhos

Area	Why Choose This Area	Key Attractions
Cumbica	Proximity to São Paulo/Guarulhos International Airport, making it ideal for travelers seeking convenience.	São Paulo/Guarulhos International Airport, Parque Cecap, Shopping Internacional de Guarulhos
Centro de Guarulhos	The city center offers a blend of culture, dining, and shopping, attracting both tourists and locals.	Ponte Estaiada, Prça Getúlio Vargas, Igreja Matriz de Guarulhos, Shopping Park City São Paulo
Tatuapé	A vibrant neighborhood known for its lively atmosphere, shopping options, and good transport links to São Paulo.	Shopping Metrô Tatuapé, Parque do Piqueri, Teatro Tatuapé, CEAGESP – Municipal Market
Vila Galvão	A charming and residential area with parks and access to local dining options, appealing to families and longer stays.	Parque da Luz, Igreja São João Batista, Shopping Maia
Bom Clima	Known for its residential vibe yet close to urban amenities, this area appeals to both local and visiting families.	Parque Bosque Maia, Centro de Artes e Esportes Unificados, FEI - Fundação Educacional Inaciana
Jardim Santa Clara	A developing area close to main roads and access to commuting options to São Paulo, attracting business travelers.	Shopping Pátio Guarulhos, R. Dr. Timóteo, Parque a Lagoa
Gopoúva	A neighborhood benefiting from growing commercial activity and good transport links, making it attractive for short-term rentals.	Centro de Guarulhos, Shopping Center Internacional, Praça dos Três Poderes
Parque Continental	A quiet neighborhood ideal for those looking for a more peaceful stay, yet close to amenities and transport connections.	Parque Continental, Igreja de São Mateus, Centro Comercial

Do you need a license for Airbnb in Guarulhos?

$54.44

Daily Rate

Top Performing Professional Hosts in Guarulhos

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
New Habitat	21	$168,858	291	4.62/5.0
Rosimeire	12	$117,635	456	4.47/5.0
Nelson E Carla	14	$109,995	1143	4.87/5.0
Daniele	8	$100,201	699	4.91/5.0
Rafael	20	$60,032	244	3.04/5.0
Fernando José	1	$58,359	9	5.00/5.0
André	1	$52,484	169	4.91/5.0
Carmela	7	$45,770	463	4.78/5.0
Rafael	6	$45,768	556	4.75/5.0
155310628	4	$39,596	249	3.56/5.0

Additional analytics on vacation rental, real estate, short term rental data in Guarulhos

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (81.9%), with apartment & condo and house properties comprising 93.0% of inventory
Untapped potential in others, unique stays, outdoor & mobile segments (1.8% combined)

Room Capacity Distribution

Analysis of 497 properties in Guarulhos shows that 1 bedroom properties are most prevalent, making up 60.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.3% of all listings.

Key Insights

Most common: 1 bedroom (60.4%)
Least common: 4 bedrooms (0.6%)
Market concentration: 77.3% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 497 properties in Guarulhos reveals that 2 guests properties dominate the market, representing 27.6% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 53.3% of the market.

Key Insights

Most common capacity: 2 guests (27.6% of market)
Least common capacity: 7 guests (0.8% of market)
Average guest capacity: 3.2 guests per property
Market concentration: 53.3% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 497 properties in Guarulhos, the most common availability pattern is 271-366 days (32.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (29.4% of properties).

Key Insights

Most common availability window: 271-366 days (32.4%)
Most common booking duration: 181-270 days (29.4%)
Properties with high availability (180+ days): 58.8%
Properties with long-term bookings (180+ days): 42.7%

Minimum Stay Distributions

1 Night (63.2%)

1 Night

285 listings

63.2% of total

2 Nights (14.6%)

2 Nights

66 listings

14.6% of total

3 Nights (5.3%)

3 Nights

24 listings

5.3% of total

4-6 Nights (2.4%)

4-6 Nights

11 listings

2.4% of total

7-29 Nights (4.2%)

7-29 Nights

19 listings

4.2% of total

30+ Nights (10.2%)

30+ Nights

46 listings

10.2% of total

Key Insights

Short stays (1-2 nights) dominate the market at 77.8%
Mid-length stays (4-6 nights) represent 2.4% of listings
Monthly+ stays (10.2%) suggest a stable extended-stay market
High market flexibility with 83.1% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (37.2%)

Flexible

153 listings

37.2% of total

Moderate (29.9%)

Moderate

123 listings

29.9% of total

Firm (15.6%)

Firm

64 listings

15.6% of total

Strict (17.3%)

Strict

71 listings

17.3% of total

Key Insights

Flexible is the preferred policy at 37.2% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 67.1% of the market
Firm policies are least common at 15.6% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Nov, Dec, Mar, averaging 26 days
Shortest booking windows are in Sep, Jul, Aug, averaging 20 days
Winter shows the longest average booking window at 24 days, while Summer has the shortest at 20 days

Recommendations

Implement dynamic pricing strategies for Winter bookings at least 24 days in advance
Consider early bird discounts during Summer to encourage longer lead times
Focus on last-minute booking promotions during Sep-Aug when lead times are shortest

Popular Airbnb Amenities in Guarulhos

Below is the distribution of amenities across listings in Guarulhos:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 81.7% of total guests, indicating a dominant local market share.
Primary international markets: United States (4.5%) and Mexico (1.7%)
Portuguese is the top language at 45.4%, followed by English (30.6%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%

Recommendations

Target marketing campaigns for São Paulo and Guarulhos markets
Develop localized content for United States and Mexico
Prioritize Portuguese and English language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Guarulhos. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Vargem	39	$1,789	$161.26	34%
Itupeva	138	$1,779	$201.01	33%
Valinhos	49	$1,603	$177.72	37%
Nova Odessa	12	$1,570	$134.10	43%
Morungaba	30	$1,550	$303.62	30%
Igaratá	132	$1,537	$188.76	31%
Tietê	15	$1,394	$310.83	29%
Itatiba	172	$1,376	$180.52	34%
Brazópolis	17	$1,348	$144.24	32%
Ribeirão Pires	20	$1,342	$129.56	33%

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