Cruzeiro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Cruzeiro in 2025? Explore comprehensive Airbnb analytics for Cruzeiro, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Cruzeiro, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.

Whether you're considering an Airbnb investment in Cruzeiro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cruzeiro Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Cruzeiro Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$66
The average rental revenue earned for an occupied room per day in Cruzeiro.
Occupancy Rate(?)
22.8%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$3,711
Typical annual income for an Airbnb listing in Cruzeiro. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
63.9%
Strong growth (63.9%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Cruzeiro.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Cruzeiro.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
25
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Cruzeiro (2025)

Understanding the monthly revenue variations for Airbnb listings in Cruzeiro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cruzeiro is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cruzeiro across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,338+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $734 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $253 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $126, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Cruzeiro

Cruzeiro Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Cruzeiro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cruzeiro:

  • Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 19%.
  • Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Cruzeiro

Average Daily Rate (ADR) Airbnb Trends in Cruzeiro (2025)

Effective short term rental pricing strategy in Cruzeiro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cruzeiro typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $118+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $89 or more.
  • Typical properties (Median) charge around $35 per night.
  • Entry-level properties (Bottom 25%) earn around $25 per night.

Average Daily Rate (ADR) Trend by Month in Cruzeiro

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Airbnb Seasonality Analysis & Trends in Cruzeiro (2025)

Peak Season (December, May, January)
  • Revenue averages $821 per month
  • Occupancy rates average 30.6%
  • Daily rates average $63
Shoulder Season
  • Revenue averages $539 per month
  • Occupancy maintains around 21.5%
  • Daily rates hold near $66
Low Season (February, July, September)
  • Revenue drops to average $385 per month
  • Occupancy decreases to average 23.1%
  • Daily rates adjust to average $64

Seasonality Insights for Cruzeiro

  • The Airbnb seasonality in Cruzeiro shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Cruzeiro's highest earning potential, with monthly revenues capable of climbing to $994, occupancy reaching a high of 36.4%, and ADRs peaking at $71.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $353, occupancy could drop to 12.5%, and ADRs may adjust down to $55.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cruzeiro.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Cruzeiro seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Cruzeiro (2025)

Exploring the top neighborhoods for short-term rentals in Cruzeiro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro
The downtown area of Cruzeiro is bustling with activity, featuring historic buildings and a vibrant local culture. It is a prime location for visitors wanting to experience the city life and access local events.
Historical Museum of Cruzeiro, Church of Our Lady of the Rosary, Cruzeiro's Central Square, Theater of Cruzeiro, Local markets
Jardim America
A residential area that is growing in popularity for families and young professionals. It offers a quieter atmosphere with parks and amenities, making it appealing for longer stays.
Parque da Cidade, Local restaurants, Shopping centers, Community events, Playgrounds
Alto do Cruzeiro
This neighborhood offers stunning views of the surrounding region and is ideal for guests looking for a tranquil stay. It is known for its charming houses and nature trails.
Mirante do Alto, Hiking trails, Local cafes, Natural scenery
Cachoeira do Fumaça
A natural area perfect for eco-tourism, attracting visitors interested in hiking, waterfalls, and adventure activities. It offers a unique experience away from the urban environment.
Fumaça Waterfall, Hiking paths, Natural parks, Wildlife viewing
Vale do Paraíba
This region surrounding Cruzeiro is famous for its beautiful valleys and is sought after by tourists for outdoor activities and nature appreciation.
Pico do Itatiaia National Park, Botanical gardens, Localized hiking opportunities, Cultural festivals
Bairro da Estação
A historic area close to the train station, making it convenient for traveling guests. It has a unique charm with old buildings and local shops.
Train Museum, Local shops, Historic architecture, Nearby parks
Praça do Skate
Popular with younger crowds for its outdoor activities, including skateboarding and community events. It attracts local youth and visitors looking for a fun, vibrant atmosphere.
Skate park, Community events, Outdoor concerts, Local food vendors
Jardim São Carlos
A vibrant neighborhood known for its rich community life and close-knit atmosphere. It appeals to guests looking for a more local experience in Cruzeiro.
Community markets, Local art events, Parks and recreation areas, Cultural exchanges

Understanding Airbnb License Requirements & STR Laws in Cruzeiro (2025)

While Cruzeiro, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cruzeiro to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Cruzeiro (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Cruzeirobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Summer house with pool and BBQ area.

Summer house with pool and BBQ area.

Entire Place • 3 bedrooms

$25,755
Revenue
58.2%
Occupancy
$115.69
Daily Rate
Chacara do Monte

Chacara do Monte

Entire Place • 2 bedrooms

$12,031
Revenue
44.7%
Occupancy
$60.77
Daily Rate
Casa do Lago

Casa do Lago

Entire Place • 3 bedrooms

$11,456
Revenue
31.8%
Occupancy
$98.43
Daily Rate
Sítio dos Jacarandás

Sítio dos Jacarandás

Entire Place • 3 bedrooms

$9,362
Revenue
25.5%
Occupancy
$99.29
Daily Rate
Chácara Recanto do Sol in
Cruzeiro / SP.

Chácara Recanto do Sol in Cruzeiro / SP.

Entire Place • 3 bedrooms

$5,698
Revenue
15.8%
Occupancy
$234.27
Daily Rate
Casa na Mata. Waterfalls on the property. Wifi.

Casa na Mata. Waterfalls on the property. Wifi.

Entire Place • 2 bedrooms

$4,140
Revenue
22.1%
Occupancy
$76.71
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Cruzeiro (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Cruzeiro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Vinicius1$25,755104.90/5.0
Alex1$12,03175.00/5.0
Silvana1$11,45694.89/5.0
Silvia1$9,36294.89/5.0
Alexandre2$6,279132.46/5.0
Osmarcy1$5,69845.00/5.0
Silvana1$4,140614.95/5.0
Joao1$3,178594.93/5.0
Caio2$2,41384.88/5.0
Plinio1$2,27165.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cruzeiro.

Dive Deeper: Advanced Cruzeiro STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cruzeiro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Cruzeiro Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Cruzeiro

  • The Cruzeiro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64% of the 25 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 36% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Cruzeiro, House properties are the most common (76%), reflecting the local real estate landscape.
  • Houses represent a significant 76% portion, catering likely to families or larger groups.
  • Smaller segments like others (combined 4.0%) offer potential for unique stay experiences.

Cruzeiro Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Cruzeiro

  • The dominant room capacity in Cruzeiro is 3 bedrooms listings, making up 32% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 56.0% of the active Airbnb listings in Cruzeiro, indicating a high concentration in these sizes.
  • A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cruzeiro.

Cruzeiro Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Cruzeiro

  • The most common guest capacity trend in Cruzeiro vacation rentals is listings accommodating 8+ guests (36%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 5 guests dominate the Cruzeiro STR market, accounting for 48.0% of listings.
  • 44.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cruzeiro.
  • On average, properties in Cruzeiro are equipped to host 4.6 guests.

Cruzeiro Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Cruzeiro

  • The most common availability pattern in Cruzeiro falls within the 271-366 days range, representing 84% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 92.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Cruzeiro (44%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Cruzeiro Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (52%)

1 Night

13 listings

52% of total

2 Nights (36%)

2 Nights

9 listings

36% of total

3 Nights (8%)

3 Nights

2 listings

8% of total

30+ Nights (4%)

30+ Nights

1 listings

4% of total

Key Insights

  • The most prevalent minimum stay requirement in Cruzeiro is 1 Night, adopted by 52% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (88.0%) of the Cruzeiro Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 52% of Cruzeiro hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cruzeiro.

Cruzeiro Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (50%)

Flexible

9 listings

50% of total

Moderate (33.3%)

Moderate

6 listings

33.3% of total

Firm (5.6%)

Firm

1 listings

5.6% of total

Strict (11.1%)

Strict

2 listings

11.1% of total

Cancellation Policy Insights for Cruzeiro

  • The prevailing Airbnb cancellation policy trend in Cruzeiro is Flexible, used by 50% of listings.
  • The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Cruzeiro may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 50% market standard in Cruzeiro.
  • Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Cruzeiro.

Cruzeiro STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Cruzeiro

  • The overall average booking lead time for vacation rentals in Cruzeiro is 27 days.
  • Guests book furthest in advance for stays during August (average 104 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (65 days avg.) sees the longest lead times, while Fall (26 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Cruzeiro.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
  • Monitor your own booking lead times against these Cruzeiro averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Cruzeiro (2025)

Amenity Prevalence

Amenity Insights for Cruzeiro

  • Essential amenities in Cruzeiro that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Refrigerator, Backyard, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Cruzeiro: Kitchen, TV.
  • Prioritize adding missing essentials: TV.
  • Consider adding popular differentiators like Refrigerator or Backyard to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Cruzeiro to stay competitive.

Cruzeiro Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Cruzeiro

  • The typical guest profile for Airbnb in Cruzeiro consists of primarily domestic travelers (95%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 95.0% of guests.
  • Key international markets include Brazil (95%) and Australia (2.5%).
  • Top languages spoken are Portuguese (47.2%) followed by English (27.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Cruzeiro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Ilha Grande10$1,509$158.5037%
Brazópolis16$1,366$150.7433%
Jambeiro14$1,324$140.7933%
Areal69$1,293$187.5129%
Seropédica12$1,239$121.1033%
Santa Branca49$1,179$154.7028%
Córrego do Bom Jesus93$1,166$88.7741%
Paraíba do Sul34$1,131$169.7530%
São Sebastião5,737$1,127$176.2730%
Angra dos Reis2,246$1,123$175.7434%

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