Airbnb Market Analytics, Statistics and Data in Araraquara, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Araraquara? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Araraquara:
How much do Airbnb hosts make on average per month in Araraquara?
The short-term rental market in Araraquara shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $379 per month
- Strong performing properties (top 25%) make $723 or more
- Best-in-class properties (top 10%) achieve $1,095+ monthly
- Entry-level properties (bottom 25%) typically earn around $171
Revenue Variations by Month
Occupancy Rates Throughout the Year in Araraquara
The market in Araraquara shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Araraquara
Daily rates in Araraquara vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $25 per night
- Strong performing properties (top 25%) secure $38 or more
- Best-in-class properties (top 10%) pull in $70+ per night
- Entry-level properties (bottom 25%) earn around $20
Daily Rate Variations by Month
Get Live Araraquara Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Araraquara
Peak Season (May, December, April)
- Revenue peaks at $668.72 per month
- Occupancy rates reach 44.81%
- Daily rates average $43.75
Shoulder Season
- Revenue averages $538.19 per month
- Occupancy maintains 40.44%
- Daily rates hold at $40.31
Low Season (July, August, January)
- Revenue drops to $420.66 per month
- Occupancy decreases to 30.63%
- Daily rates adjust to $36.67
Is it still profitable to do Airbnb in Araraquara in 2025?
Yes! Araraquara demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 40% and monthly revenue averaging $538 and The market's 117 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Araraquara
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The heart of Araraquara, rich in historical architecture and close to key services and attractions. Ideal for tourists wanting to explore the city's heritage and enjoy local amenities. | Museu Historico e Pedagogico, Central Square, Palácio da Justiça, Igreja de São Bento, Parque do Basalto |
| Jardim Ipiranga | A residential area known for its tranquility and green spaces, making it ideal for families and those looking for a relaxing stay in Araraquara. | Parque São Paulo, Parque Aquático, Shopping Jaraguá, Local markets |
| Vila Xavier | A vibrant neighborhood that combines local culture with modern amenities, popular among both locals and visitors for its lively atmosphere. | Feira das Artes, Praça das Letras, Restaurants and bars, Local shops |
| Vila Santana | A primarily residential area with a family-friendly environment, offering a quieter stay while still being close to city center attractions. | Local parks, Family-friendly cafes, Schools, Quiet streets |
| São Geraldo | Known for its community-oriented atmosphere, this area is favored by travelers looking for an authentic local experience in Araraquara. | Community markets, Local eateries, Street fairs |
| Jardim Santa Clara | A modern suburban area that offers spacious accommodations and is great for longer stays, especially for families visiting Araraquara. | Shopping centers, Parks, Family activities |
| Vila Redentor | A charming neighborhood that features a mix of old and new architecture, along with cultural spots. Attractive for those looking for a unique Airbnb experience. | Cultural centers, Local theaters, Artisan markets |
| Jardim Brasil | This area provides a blend of urban and suburban lifestyles, making it a great choice for visitors looking for a balance of city and nature activities. | Outdoor parks, Cafes, Bike trails, Public art displays |
Do you need a license for Airbnb in Araraquara?
We recommend checking directly with Araraquara's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Araraquara
Espaço Barão - Recreation Area
Entire Place • 2 bedrooms
Chácara Galvão
Entire Place • 4 bedrooms
Chácara Encantadora
Entire Place • 2 bedrooms
Pousada Lago das Carpas
Entire Place • 1 bedroom
Suite w/ AR! 3 bedrooms, 3 WCs, 2 TVs. AP Airy!
Entire Place • 3 bedrooms
High standard house in condominium
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Araraquara
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Diogo | 5 | $25,658 | 182 | 4.84/5.0 |
| Vinicius | 1 | $23,792 | 35 | 4.97/5.0 |
| Kampai | 6 | $22,600 | 461 | 4.87/5.0 |
| Fabricio | 2 | $20,756 | 66 | 4.96/5.0 |
| Fernanda | 1 | $20,643 | 23 | 5.00/5.0 |
| 449222994 | 1 | $19,791 | 1 | 0.00/5.0 |
| Marisa | 2 | $17,824 | 110 | 4.98/5.0 |
| Kelly Morgana | 6 | $16,954 | 72 | 4.90/5.0 |
| Gilson | 1 | $15,928 | 14 | 4.79/5.0 |
| Ryan | 7 | $15,357 | 188 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Araraquara
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (73.5%), with apartment & condo and house properties comprising 89.7% of inventory
- Untapped potential in others, outdoor & mobile segments (3.5% combined)
Room Capacity Distribution
Analysis of 117 properties in Araraquara shows that 1 bedroom properties are most prevalent, making up 59% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 82.1% of all listings.
Key Insights
- Most common: 1 bedroom (59%)
- Least common: 4 bedrooms (1.7%)
- Market concentration: 82.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 117 properties in Araraquara reveals that 2 guests properties dominate the market, representing 33.3% of all listings. The average property accommodates 3.2 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 46.2% of the market.
Key Insights
- Most common capacity: 2 guests (33.3% of market)
- Least common capacity: 6 guests (1.7% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 46.2% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 117 properties in Araraquara, the most common availability pattern is 271-366 days (46.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.9% of properties).
Key Insights
- Most common availability window: 271-366 days (46.2%)
- Most common booking duration: 91-180 days (35.9%)
- Properties with high availability (180+ days): 80.3%
- Properties with long-term bookings (180+ days): 21.4%
Minimum Stay Distributions
1 Night
41 listings
36.9% of total
2 Nights
33 listings
29.7% of total
3 Nights
17 listings
15.3% of total
4-6 Nights
13 listings
11.7% of total
7-29 Nights
2 listings
1.8% of total
30+ Nights
5 listings
4.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.6%
- Mid-length stays (4-6 nights) represent 11.7% of listings
- Monthly+ stays (4.5%) suggest a stable extended-stay market
- High market flexibility with 81.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
43 listings
44.8% of total
Moderate
25 listings
26% of total
Firm
14 listings
14.6% of total
Strict
14 listings
14.6% of total
Key Insights
- Flexible is the preferred policy at 44.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 70.8% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 14.6% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jul, Nov, averaging 32 days
- Shortest booking windows are in Mar, Sep, Apr, averaging 16 days
- Winter shows the longest average booking window at 27 days, while Spring has the shortest at 19 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 27 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Apr when lead times are shortest
Popular Airbnb Amenities in Araraquara
Below is the distribution of amenities across listings in Araraquara:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.1%) and Switzerland (0.7%)
- Portuguese is the top language at 45.8%, followed by English (30.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.3%
Recommendations
- Target marketing campaigns for São Paulo and Araraquara markets
- Develop localized content for United States and Switzerland
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Araraquara. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Artur Nogueira | 21 | $1,101 | $95.38 | 36% |
| Rifaina | 40 | $1,011 | $206.42 | 27% |
| Analândia | 16 | $924 | $102.58 | 34% |
| Dois Córregos | 11 | $924 | $158.55 | 26% |
| Monte Mor | 19 | $889 | $131.02 | 31% |
| Holambra | 106 | $870 | $80.39 | 39% |
| São Pedro | 322 | $829 | $107.08 | 32% |
| Paulínia | 16 | $824 | $77.19 | 41% |
| Águas de Santa Bárbara | 103 | $807 | $118.19 | 29% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights