Araraquara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Araraquara in 2025? Explore comprehensive Airbnb analytics for Araraquara, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Araraquara, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 114 active listings.
Whether you're considering an Airbnb investment in Araraquara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Araraquara Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Araraquara Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Araraquara (2025)
Understanding the monthly revenue variations for Airbnb listings in Araraquara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Araraquara is typically May, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Araraquara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $971+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $630 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $345 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $181, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Araraquara
Araraquara Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Araraquara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Araraquara:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Araraquara
Average Daily Rate (ADR) Airbnb Trends in Araraquara (2025)
Effective short term rental pricing strategy in Araraquara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Araraquara typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $68+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $37 or more.
- Typical properties (Median) charge around $23 per night.
- Entry-level properties (Bottom 25%) earn around $18 per night.
Average Daily Rate (ADR) Trend by Month in Araraquara
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Airbnb Seasonality Analysis & Trends in Araraquara (2025)
Peak Season (May, December, April)
- Revenue averages $621 per month
- Occupancy rates average 42.7%
- Daily rates average $39
Shoulder Season
- Revenue averages $466 per month
- Occupancy maintains around 43.7%
- Daily rates hold near $37
Low Season (August, October, November)
- Revenue drops to average $415 per month
- Occupancy decreases to average 41.5%
- Daily rates adjust to average $38
Seasonality Insights for Araraquara
- The Airbnb seasonality in Araraquara shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Araraquara's highest earning potential, with monthly revenues capable of climbing to $665, occupancy reaching a high of 52.1%, and ADRs peaking at $42.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $406, occupancy could drop to 31.5%, and ADRs may adjust down to $33.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Araraquara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Araraquara seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Araraquara (2025)
Exploring the top neighborhoods for short-term rentals in Araraquara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Araraquara, bustling with shops, cafes, and cultural attractions. Ideal for guests who want to be close to local amenities and public transport. | Araraquara Shopping, Catedral de São Paulo, Museu dos Ferroviários, Praça Pedro de Toledo, Teatro Municipal |
| Jardim América | A residential area that combines comfort with proximity to the city's main attractions. Great for families and business travelers looking for a peaceful place to stay. | Parque do Botânico, Centro Recreativo, pavilhões da FECAP, Praças Verde e Azul |
| São Geraldo | A family-friendly neighborhood featuring parks and recreation areas. Perfect for guests looking for a quiet stay away from the city's hustle and bustle. | Parque Infantil, Praça da Bíblia, Supermercados e pequenos comércios locais |
| Vila Independência | A vibrant community area with a mix of shops and eateries, ideal for guests who want to experience local life and culture in Araraquara. | Cervejaria Araraquara, Colégio São Bento, Parque da Família, Feira do Produtor |
| Planetário | Known for its educational attractions and proximity to nature, offering an environmental aspect that appeals to nature lovers and families. | Planetário de Araraquara, Museu de Ciência e Tecnologia, Centro de Estudos Ambientais |
| São Rafael | An upcoming neighborhood with new developments attracting both families and young professionals. It’s also close to leisure activities and parks. | Complexo Esportivo, Parque São Rafael, Cafés e restaurantes locais |
| Higienópolis | A tranquil residential area with wide streets and green spaces, ideal for those seeking a serene environment close to the city center. | Praça do Rincão, Cafés e padarias, Escolas e colégios tradicionais |
| Vila Xavier | A lively neighborhood known for its strong community and vibrant atmosphere, suitable for visitors eager to mingle with locals and enjoy a more authentic experience. | Cultura local, Feira de Artesanato, Restaurantes típicos |
Understanding Airbnb License Requirements & STR Laws in Araraquara (2025)
While Araraquara, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Araraquara to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Araraquara (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Araraquarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Espaço Barão - Recreation Area
Entire Place • 2 bedrooms
Chácara Galvão
Entire Place • 4 bedrooms
Chácara Encantadora
Entire Place • 2 bedrooms
High standard house in condominium
Entire Place • 3 bedrooms
Pousada Lago das Carpas
Entire Place • 1 bedroom
Fazenda Sitio Ouro Verde
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Araraquara (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Araraquara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Diogo | 5 | $24,725 | 182 | 4.84/5.0 |
| Vinicius | 1 | $24,050 | 35 | 4.97/5.0 |
| Kampai | 5 | $20,877 | 426 | 4.87/5.0 |
| Fernanda | 1 | $20,566 | 23 | 5.00/5.0 |
| Host #449222994 | 1 | $19,385 | 1 | 0.00/5.0 |
| Fabricio | 2 | $18,526 | 66 | 4.96/5.0 |
| Kelly Morgana | 6 | $17,782 | 72 | 4.90/5.0 |
| Ryan | 7 | $15,423 | 188 | 4.88/5.0 |
| Marisa | 2 | $14,348 | 110 | 4.98/5.0 |
| Mardrei | 1 | $13,926 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Araraquara.
Dive Deeper: Advanced Araraquara STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Araraquara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAraraquara Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Araraquara
- The Araraquara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 114 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Araraquara, Apartment/Condo properties are the most common (60.5%), reflecting the local real estate landscape.
- Houses represent a significant 28.9% portion, catering likely to families or larger groups.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.5%) offer potential for unique stay experiences.
Araraquara Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Araraquara
- The dominant room capacity in Araraquara is 1 bedroom listings, making up 57.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.7% of the active Airbnb listings in Araraquara, indicating a high concentration in these sizes.
- With over half the market (57.9%) consisting of studios or 1-bedroom units, Araraquara is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Araraquara.
Araraquara Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Araraquara
- The most common guest capacity trend in Araraquara vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Araraquara STR market, accounting for 45.6% of listings.
- A significant 42.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Araraquara.
- 14.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Araraquara.
- On average, properties in Araraquara are equipped to host 3.2 guests.
Araraquara Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Araraquara
- The most common availability pattern in Araraquara falls within the 271-366 days range, representing 44.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Araraquara (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Araraquara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
37% of total
2 Nights
30 listings
27.8% of total
3 Nights
17 listings
15.7% of total
4-6 Nights
11 listings
10.2% of total
7-29 Nights
2 listings
1.9% of total
30+ Nights
8 listings
7.4% of total
Key Insights
- The most prevalent minimum stay requirement in Araraquara is 1 Night, adopted by 37% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.8%) of the Araraquara Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37% of Araraquara hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Araraquara.
Araraquara Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
44 listings
47.3% of total
Moderate
22 listings
23.7% of total
Firm
14 listings
15.1% of total
Strict
13 listings
14% of total
Cancellation Policy Insights for Araraquara
- The prevailing Airbnb cancellation policy trend in Araraquara is Flexible, used by 47.3% of listings.
- The market strongly favors guest-friendly terms, with 71.0% of listings offering Flexible or Moderate policies. This suggests guests in Araraquara may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.3% market standard in Araraquara.
- Using a Strict policy might deter some guests, as only 14% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Araraquara.
Araraquara STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Araraquara
- The overall average booking lead time for vacation rentals in Araraquara is 24 days.
- Guests book furthest in advance for stays during December (average 33 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (26 days avg.) sees the longest lead times, while Spring (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Araraquara.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 26 days) to capture early planners.
- Monitor your own booking lead times against these Araraquara averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Araraquara (2025)
Amenity Prevalence
Amenity Insights for Araraquara
- Essential amenities in Araraquara that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Araraquara: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Araraquara to stay competitive.
Araraquara Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Araraquara
- The typical guest profile for Airbnb in Araraquara consists of primarily domestic travelers (95%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 94.5% of guests.
- Key international markets include Brazil (94.5%) and United States (1.5%).
- Top languages spoken are Portuguese (43%) followed by English (29.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Ribeirão Preto.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Araraquara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nova Odessa | 13 | $1,459 | $123.61 | 47% |
| Artur Nogueira | 21 | $1,025 | $93.90 | 35% |
| Rifaina | 41 | $955 | $201.95 | 25% |
| Analândia | 15 | $936 | $106.07 | 32% |
| Monte Mor | 17 | $868 | $132.27 | 33% |
| Holambra | 103 | $864 | $82.91 | 39% |
| Dois Córregos | 11 | $830 | $157.88 | 23% |
| São Pedro | 349 | $825 | $109.13 | 33% |
| Santa Rita do Passa Quatro | 29 | $802 | $115.99 | 30% |
| Limeira | 99 | $781 | $98.66 | 38% |