Valença Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio de Janeiro, Brazil
Is Airbnb profitable in Valença in 2025? Explore comprehensive Airbnb analytics for Valença, Rio de Janeiro, Brazil to uncover income potential. This 2025 STR market report for Valença, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 57 active listings.
Whether you're considering an Airbnb investment in Valença, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Valença Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Valença Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Valença (2025)
Understanding the monthly revenue variations for Airbnb listings in Valença is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Valença is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Valença across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,818+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $960 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $403 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $163, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Valença
Valença Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Valença STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Valença:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Valença
Average Daily Rate (ADR) Airbnb Trends in Valença (2025)
Effective short term rental pricing strategy in Valença involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Valença typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $176+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $110 or more.
- Typical properties (Median) charge around $57 per night.
- Entry-level properties (Bottom 25%) earn around $38 per night.
Average Daily Rate (ADR) Trend by Month in Valença
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Airbnb Seasonality Analysis & Trends in Valença (2025)
Peak Season (May, April, June)
- Revenue averages $848 per month
- Occupancy rates average 27.5%
- Daily rates average $104
Shoulder Season
- Revenue averages $709 per month
- Occupancy maintains around 27.2%
- Daily rates hold near $94
Low Season (January, February, November)
- Revenue drops to average $588 per month
- Occupancy decreases to average 23.6%
- Daily rates adjust to average $74
Seasonality Insights for Valença
- The Airbnb seasonality in Valença shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Valença's highest earning potential, with monthly revenues capable of climbing to $854, occupancy reaching a high of 32.0%, and ADRs peaking at $104.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $482, occupancy could drop to 19.8%, and ADRs may adjust down to $74.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Valença.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Valença seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Valença (2025)
Exploring the top neighborhoods for short-term rentals in Valença? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | Rich in culture and history, the Historic Center of Valença is ideal for tourists interested in colonial architecture, local culture, and historical sightseeing. It offers a glimpse into the city’s past with charming streets and notable buildings. | Maria da Glória Museum, Catedral de Valença, Ponte da Batela, Praça da República, Teatro Municipal |
| Costa Verde | Known for its stunning coastline, Costa Verde attracts beachgoers and nature enthusiasts. This area is perfect for those looking to enjoy water activities, scenic views, and natural beauty. | Praia dos Garcez, Praia de Marataízes, Caminho das Pedras, Canoe trips, Fishing spots |
| Serra da Mantiqueira | A mountainous region offering cooler weather and breathtaking views, perfect for those wanting to escape the heat. A great spot for hiking, and enjoying nature and tranquility. | Trekking trails, Waterfalls, Natural parks, Local farms, Scenic viewpoints |
| Praia de Itacurussá | This beach area is perfect for families and water sports enthusiasts. With its calm waters and family-friendly atmosphere, it's a sought-after destination during the summer months. | Itacurussá Beach, Boat tours, Kite surfing schools, Beachfront restaurants |
| Quati | A charming neighborhood that boasts local markets and traditional Brazilian cuisine. Visitors can enjoy authentic local experiences, making them feel like they are part of the community. | Local markets, Cafes, Quati River walk, Culinary workshops |
| Conservatória | Known as the 'Capital of Serenades', this area is famous for its rich musical culture and beautiful natural settings. It attracts tourists who are interested in music festivals and historical tours. | Serenades Festival, Cultural events, Lagoa do Conservatória, Historical street tours |
| Shopping Valença | The main shopping hub in Valença, perfect for those who enjoy a variety of shopping experiences. It attracts both locals and tourists looking for modern retail options and dining. | Shopping mall, Food court, Cinema, Boutique stores |
| Parque Natural Municipal da Fazenda | A natural park that offers a retreat into nature, perfect for eco-tourism and outdoor activities. Ideal for guests who enjoy hiking and observing local flora and fauna. | Hiking trails, Picnic areas, Wildlife observation, Nature walks |
Understanding Airbnb License Requirements & STR Laws in Valença (2025)
While Valença, Rio de Janeiro, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Valença to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Valença (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Valençabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chácara Centro de Valença-RJ - With City View
Entire Place • 4 bedrooms
Chácara Maria Rosa: green, cozy and private
Entire Place • 5 bedrooms
Comfort and very green in the Conservatory Center.
Entire Place • 6 bedrooms
Large house in pretty Fazenda with lots of greenery
Entire Place • 8 bedrooms
House in CONSERVATORY with POOL - PET FRIENDLY
Entire Place • 4 bedrooms
Casa do Brandão
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Valença (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Valença based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sonia | 2 | $34,279 | 10 | 2.44/5.0 |
| Maria Luiza | 1 | $24,137 | 8 | 5.00/5.0 |
| Sergio | 2 | $23,311 | 51 | 5.00/5.0 |
| Lincoln | 2 | $21,614 | 6 | 2.25/5.0 |
| Claudia | 1 | $20,235 | 31 | 5.00/5.0 |
| Marcos | 1 | $19,200 | 15 | 5.00/5.0 |
| Junior Lumarnil | 1 | $17,735 | 35 | 4.91/5.0 |
| Vera Lúcia | 1 | $17,246 | 19 | 5.00/5.0 |
| Adriana | 1 | $13,222 | 4 | 5.00/5.0 |
| Maria De Fatima | 1 | $11,961 | 62 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Valença.
Dive Deeper: Advanced Valença STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Valença. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsValença Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Valença
- The Valença Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.2% of the 57 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Valença, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 26.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, outdoor/unique (combined 7.0%) offer potential for unique stay experiences.
Valença Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Valença
- The dominant room capacity in Valença is 1 bedroom listings, making up 29.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 50.9% of the active Airbnb listings in Valença, indicating a high concentration in these sizes.
- A significant 36.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Valença.
Valença Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Valença
- The most common guest capacity trend in Valença vacation rentals is listings accommodating 8+ guests (31.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Valença STR market, accounting for 49.1% of listings.
- 49.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Valença.
- On average, properties in Valença are equipped to host 4.9 guests.
Valença Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Valença
- The most common availability pattern in Valença falls within the 271-366 days range, representing 64.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Valença (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Valença Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
37% of total
2 Nights
30 listings
55.6% of total
4-6 Nights
1 listings
1.9% of total
30+ Nights
3 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Valença is 2 Nights, adopted by 55.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.6%) of the Valença Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.6% of Valença hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Valença.
Valença Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
33.3% of total
Moderate
14 listings
31.1% of total
Firm
8 listings
17.8% of total
Strict
8 listings
17.8% of total
Cancellation Policy Insights for Valença
- The prevailing Airbnb cancellation policy trend in Valença is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (64.4%) and stricter (35.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Valença.
- Regularly review your cancellation policy against competitors and market demand shifts in Valença.
Valença STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Valença
- The overall average booking lead time for vacation rentals in Valença is 36 days.
- Guests book furthest in advance for stays during October (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (43 days avg.) sees the longest lead times, while Summer (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Valença.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Valença averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Valença (2025)
Amenity Prevalence
Amenity Insights for Valença
- Popular amenities like TV, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Valença to stay competitive.
Valença Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Valença
- The typical guest profile for Airbnb in Valença consists of primarily domestic travelers (99%), often arriving from nearby Rio de Janeiro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 98.7% of guests.
- Key international markets include Brazil (98.7%) and United States (1.3%).
- Top languages spoken are Portuguese (55.3%) followed by English (26.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio de Janeiro and São Paulo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Valença Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ilha Grande | 10 | $1,509 | $158.50 | 37% |
| Areal | 69 | $1,293 | $187.51 | 29% |
| Seropédica | 12 | $1,239 | $121.10 | 33% |
| Paraíba do Sul | 34 | $1,131 | $169.75 | 30% |
| Angra dos Reis | 2,246 | $1,123 | $175.74 | 34% |
| Ijaci | 14 | $1,084 | $132.99 | 35% |
| Queluz | 14 | $1,067 | $131.16 | 31% |
| Rio de Janeiro | 23,201 | $1,060 | $102.50 | 44% |
| Petrópolis | 1,937 | $1,017 | $136.73 | 30% |
| Mangaratiba | 739 | $881 | $130.77 | 30% |