São João da Barra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio de Janeiro, Brazil
Is Airbnb profitable in São João da Barra in 2025? Explore comprehensive Airbnb analytics for São João da Barra, Rio de Janeiro, Brazil to uncover income potential. This 2025 STR market report for São João da Barra, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 57 active listings.
Whether you're considering an Airbnb investment in São João da Barra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the São João da Barra Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key São João da Barra Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in São João da Barra (2025)
Understanding the monthly revenue variations for Airbnb listings in São João da Barra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São João da Barra is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São João da Barra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,797+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $802 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $439 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $183, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in São João da Barra
São João da Barra Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the São João da Barra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São João da Barra:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 30% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in São João da Barra
Average Daily Rate (ADR) Airbnb Trends in São João da Barra (2025)
Effective short term rental pricing strategy in São João da Barra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São João da Barra typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $172+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $109 or more.
- Typical properties (Median) charge around $68 per night.
- Entry-level properties (Bottom 25%) earn around $48 per night.
Average Daily Rate (ADR) Trend by Month in São João da Barra
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Airbnb Seasonality Analysis & Trends in São João da Barra (2025)
Peak Season (January, March, July)
- Revenue averages $1,031 per month
- Occupancy rates average 31.2%
- Daily rates average $93
Shoulder Season
- Revenue averages $701 per month
- Occupancy maintains around 24.0%
- Daily rates hold near $84
Low Season (April, May, June)
- Revenue drops to average $451 per month
- Occupancy decreases to average 15.0%
- Daily rates adjust to average $92
Seasonality Insights for São João da Barra
- The Airbnb seasonality in São João da Barra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases São João da Barra's highest earning potential, with monthly revenues capable of climbing to $1,219, occupancy reaching a high of 32.9%, and ADRs peaking at $101.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $240, occupancy could drop to 10.9%, and ADRs may adjust down to $81.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in São João da Barra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these São João da Barra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in São João da Barra (2025)
Exploring the top neighborhoods for short-term rentals in São João da Barra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Grussaí | Popular beach area known for its beautiful sands and family-friendly environment. It's a great spot for tourists looking for relaxation and beach activities. | Grussaí Beach, Pontal do Paraná, local seafood restaurants, water sports, family parks |
| Barra do Furado | A quieter, scenic beach area that appeals to nature lovers and those looking to escape the hustle and bustle. Ideal for eco-tourism. | Barra do Furado Beach, nature trails, birdwatching, fishing spots, local artisan markets |
| São João da Barra Centro | The main urban area of the city with easy access to local shops, restaurants, and cultural sites. Great for guests wanting to explore local life. | Cultural Center, historical sites, local markets, restaurants, parks |
| Ponta do Açu | An emerging location known for its natural beauty and tranquility. Attractive for tourists looking to experience natural landscapes. | Ponta do Açu Beach, natural reserves, hiking trails, local wildlife, secluded spots |
| Praia do Açu | Famous for its long stretch of beach and surf culture. Great for surfing enthusiasts and beach vacationers. | Açu Beach, surfing spots, beach bars, water sports, sunset views |
| Farol de São Tomé | A charming coastal village known for its lighthouse and beautiful beaches. It's a popular destination for weekend getaways. | São Tomé Lighthouse, beachfront promenades, fishing areas, restaurants, festivals |
| Cata Funda | A tranquil beach area favored by locals, offering a peaceful retreat. Suitable for those looking to unwind. | Cata Funda Beach, local seafood, quiet atmosphere, nature trails, beachfront camping |
| Saquarema | A nearby town known for its rich surfing history and beautiful coastline. Popular with tourists looking for both relaxation and adventure. | Saquarema Beach, surf competitions, beautiful landscapes, local shops, restaurant strip |
Understanding Airbnb License Requirements & STR Laws in São João da Barra (2025)
While São João da Barra, Rio de Janeiro, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for São João da Barra to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in São João da Barra (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in São João da Barrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House in Grussaí
Entire Place • 5 bedrooms
Casa da Praia (Chapéu do Sol)
Entire Place • 4 bedrooms
Beach House with Pool and BBQ.
Entire Place • 4 bedrooms
Luxury home rental in Grussai
Entire Place • 6 bedrooms
Grussai, house next to the club, with a pool.
Entire Place • 3 bedrooms
CasaMAR Atafona
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in São João da Barra (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in São João da Barra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Isabella | 1 | $34,794 | 21 | 5.00/5.0 |
| Deborah | 1 | $28,041 | 4 | 5.00/5.0 |
| Joselia | 2 | $21,853 | 45 | 4.98/5.0 |
| Bruno | 1 | $17,483 | 16 | 4.94/5.0 |
| Suzana | 1 | $17,059 | 3 | 4.33/5.0 |
| Lucas Terra | 2 | $14,837 | 11 | 4.63/5.0 |
| Dercilane | 2 | $14,317 | 14 | 5.00/5.0 |
| Alex | 1 | $10,790 | 5 | 5.00/5.0 |
| Host #243193269 | 1 | $9,776 | 0 | N/A/5.0 |
| Host #107240524 | 1 | $9,156 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in São João da Barra.
Dive Deeper: Advanced São João da Barra STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for São João da Barra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSão João da Barra Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for São João da Barra
- The São João da Barra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 57 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in São João da Barra, House properties are the most common (89.5%), reflecting the local real estate landscape.
- Houses represent a significant 89.5% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 3.6%) offer potential for unique stay experiences.
São João da Barra Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for São João da Barra
- The dominant room capacity in São João da Barra is 3 bedrooms listings, making up 38.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 63.2% of the active Airbnb listings in São João da Barra, indicating a high concentration in these sizes.
- A significant 66.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in São João da Barra.
São João da Barra Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for São João da Barra
- The most common guest capacity trend in São João da Barra vacation rentals is listings accommodating 8+ guests (56.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the São João da Barra STR market, accounting for 75.4% of listings.
- 84.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in São João da Barra.
- On average, properties in São João da Barra are equipped to host 6.8 guests.
São João da Barra Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for São João da Barra
- The most common availability pattern in São João da Barra falls within the 271-366 days range, representing 87.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in São João da Barra (45.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
São João da Barra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
24.1% of total
2 Nights
15 listings
27.8% of total
3 Nights
4 listings
7.4% of total
7-29 Nights
2 listings
3.7% of total
30+ Nights
20 listings
37% of total
Key Insights
- The most prevalent minimum stay requirement in São João da Barra is 30+ Nights, adopted by 37% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37%) caters to monthly stays (30+ nights) in São João da Barra, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37% of São João da Barra hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in São João da Barra.
São João da Barra Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
18 listings
43.9% of total
Moderate
8 listings
19.5% of total
Firm
7 listings
17.1% of total
Strict
8 listings
19.5% of total
Cancellation Policy Insights for São João da Barra
- The prevailing Airbnb cancellation policy trend in São João da Barra is Flexible, used by 43.9% of listings.
- There's a relatively balanced mix between guest-friendly (63.4%) and stricter (36.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.9% market standard in São João da Barra.
- Regularly review your cancellation policy against competitors and market demand shifts in São João da Barra.
São João da Barra STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for São João da Barra
- The overall average booking lead time for vacation rentals in São João da Barra is 34 days.
- Guests book furthest in advance for stays during March (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (37 days avg.) sees the longest lead times, while Fall (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in São João da Barra.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these São João da Barra averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in São João da Barra (2025)
Amenity Prevalence
Amenity Insights for São João da Barra
- Essential amenities in São João da Barra that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, BBQ grill are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in São João da Barra.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for São João da Barra: Kitchen, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in São João da Barra to stay competitive.
São João da Barra Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for São João da Barra
- The typical guest profile for Airbnb in São João da Barra consists of primarily domestic travelers (95%), often arriving from nearby Rio de Janeiro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 94.9% of guests.
- Key international markets include Brazil (94.9%) and United States (3.8%).
- Top languages spoken are Portuguese (54%) followed by English (28.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio de Janeiro and Campos dos Goytacazes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the São João da Barra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Armação dos Búzios | 4,326 | $1,257 | $182.70 | 35% |
| Guapimirim | 161 | $755 | $123.38 | 29% |
| Itaboraí | 47 | $741 | $171.56 | 27% |
| Domingos Martins | 634 | $654 | $110.23 | 27% |
| Venda Nova do Imigrante | 82 | $652 | $121.39 | 24% |
| Teresópolis | 776 | $648 | $106.65 | 30% |
| Anchieta | 366 | $641 | $122.00 | 27% |
| Arraial do Cabo | 3,084 | $636 | $77.89 | 35% |
| Marechal Floriano | 141 | $613 | $103.42 | 26% |
| Castelo | 18 | $579 | $140.17 | 22% |