Airbnb Market Analytics, Statistics and Data in Paraty, Rio de Janeiro, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Paraty? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Paraty:
How much do Airbnb hosts make on average per month in Paraty?
The short-term rental market in Paraty shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $677 per month
- Strong performing properties (top 25%) make $1,374 or more
- Best-in-class properties (top 10%) achieve $2,414+ monthly
- Entry-level properties (bottom 25%) typically earn around $292
Revenue Variations by Month
Occupancy Rates Throughout the Year in Paraty
The market in Paraty shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Paraty
Daily rates in Paraty vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $66 per night
- Strong performing properties (top 25%) secure $112 or more
- Best-in-class properties (top 10%) pull in $191+ per night
- Entry-level properties (bottom 25%) earn around $43
Daily Rate Variations by Month
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Seasonality patterns in Paraty
Peak Season (January, February, December)
- Revenue peaks at $1421.86 per month
- Occupancy rates reach 41.83%
- Daily rates average $119.76
Shoulder Season
- Revenue averages $1102.37 per month
- Occupancy maintains 34.38%
- Daily rates hold at $107.68
Low Season (June, September, August)
- Revenue drops to $763.74 per month
- Occupancy decreases to 23.40%
- Daily rates adjust to $91.31
Is it still profitable to do Airbnb in Paraty in 2025?
Yes! Paraty demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 34% and monthly revenue averaging $1102 and As a mature market with 2773 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Paraty
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Center | Charming area filled with colonial architecture, vibrant cultural events, and a rich history. Attracts tourists seeking an authentic experience of Paraty's heritage and culture. | Cultural Center of Paraty, Church of Our Lady of the Remedies, Paraty Historical Museum, Candlelight Festival, Art galleries |
| Jabaquara Beach | A beautiful beach surrounded by lush nature, ideal for those looking for a relaxing getaway. Popular for its warm waters and tranquility, attracting families and couples. | Jabaquara Beach, Native Beach, Water Sports, Kitesurfing, Local restaurants |
| Lula's Beach | A quieter, less crowded beach area offering a serene experience. Great for nature lovers and those wanting to escape the hustle and bustle. | Lula's Beach, Hiking trails, Scenic views, Crystal clear water, Beachfront bars |
| Pouso da Cajaíba | A picturesque village popular among eco-tourists and visitors looking for tranquility in nature. This area offers pristine beaches and beautiful landscapes. | Prainha Beach, Waterfall trails, Local handicraft shops, Community events, Snorkeling spots |
| Paraty Bay | Known for its stunning landscapes and boat tours, Paraty Bay is perfect for visitors interested in marine activities and beach hopping. | Boat tours, Island hopping, Diving spots, Fishing villages, Beautiful views |
| Martim de Sá Beach | A lively beach destination favored by younger crowds and surf enthusiasts. Ideal for those looking to enjoy nightlife by the beach. | Martim de Sá Beach, Surfing, Beach bars, Sunset parties, Local music festivals |
| Caxambu Beach | A tranquil beach location perfect for families seeking relaxation and nature. Offers calm waters and beautiful surroundings. | Caxambu Beach, Local food stalls, Picnic areas, Scenic nature walks, Calm swimming spots |
| Praia do Sono | A secluded beach accessible by boat or hiking, it attracts adventurous travelers looking to explore untouched nature and beautiful beaches. | Praia do Sono, Nature trails, Swimming, Camping spots, Remote beach experience |
Do you need a license for Airbnb in Paraty?
We recommend checking directly with Paraty's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Paraty
Sítio Sabiá Paraty- edge infinita, vista, hot tub
Entire Place • 5 bedrooms
Oceanfront luxury villa in Angra dos Reis - Ang040
Entire Place • 6 bedrooms
Casa Ohana Frente Mar - with Transfer and Cleaning
Entire Place • 5 bedrooms
La Bastide on the beach! 6 suites, swimming pool, services
Entire Place • 6 bedrooms
Casarão Corumbê facing the sea
Entire Place • 4 bedrooms
A Casa de Paulo Autran in the Historic Center Paraty
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Paraty
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Renata E | 37 | $618,880 | 1646 | 4.75/5.0 |
| Angelo | 36 | $489,512 | 1069 | 3.91/5.0 |
| Stella Brandao | 25 | $408,884 | 624 | 3.87/5.0 |
| Wanice | 16 | $365,643 | 1131 | 4.83/5.0 |
| Nathalie | 2 | $209,161 | 108 | 5.00/5.0 |
| Regina | 1 | $179,568 | 12 | 4.83/5.0 |
| Thalita | 5 | $174,784 | 449 | 4.92/5.0 |
| 468723322 | 1 | $171,367 | 0 | 0.00/5.0 |
| Rafael | 1 | $164,206 | 16 | 5.00/5.0 |
| Paulo Rodrigo | 9 | $162,155 | 235 | 4.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Paraty
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74%), with house and boutique & hotels properties comprising 83.0% of inventory
- Strong specialty sector (17.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, unique stays segments (3.7% combined)
Room Capacity Distribution
Analysis of 2,773 properties in Paraty shows that 1 bedroom properties are most prevalent, making up 39% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.8% of all listings.
Key Insights
- Most common: 1 bedroom (39%)
- Least common: 5+ bedrooms (2.7%)
- Market concentration: 65.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,773 properties in Paraty reveals that 8+ guests properties dominate the market, representing 20.9% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 38.1% of the market.
Key Insights
- Most common capacity: 8+ guests (20.9% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 38.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,773 properties in Paraty, the most common availability pattern is 271-366 days (61.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.6% of properties).
Key Insights
- Most common availability window: 271-366 days (61.9%)
- Most common booking duration: 31-90 days (31.6%)
- Properties with high availability (180+ days): 82.0%
- Properties with long-term bookings (180+ days): 18.9%
Minimum Stay Distributions
1 Night
553 listings
21.4% of total
2 Nights
1098 listings
42.5% of total
3 Nights
305 listings
11.8% of total
4-6 Nights
133 listings
5.1% of total
7-29 Nights
6 listings
0.2% of total
30+ Nights
489 listings
18.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.9%
- Mid-length stays (4-6 nights) represent 5.1% of listings
- Monthly+ stays (18.9%) suggest a stable extended-stay market
- High market flexibility with 75.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
5 listings
0.2% of total
Non-refundable
5 listings
0.2% of total
Super Strict 60 Days
13 listings
0.6% of total
Flexible
300 listings
13.7% of total
Moderate
486 listings
22.2% of total
Firm
459 listings
21% of total
Strict
920 listings
42% of total
Key Insights
- Strict is the preferred policy at 42.0% of listings
- Stricter policies (Firm & Strict) dominate at 63.0% of the market
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.2% of listings
Recommendations
- The market supports stricter policies, with 63.0% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Feb, Jan, averaging 49 days
- Shortest booking windows are in Jul, Aug, Jun, averaging 32 days
- Winter shows the longest average booking window at 49 days, while Summer has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 49 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Jun when lead times are shortest
Popular Airbnb Amenities in Paraty
Below is the distribution of amenities across listings in Paraty:
Traveler Demographics
Key Insights
- Domestic travelers make up 80.1% of total guests, indicating a dominant local market share.
- Primary international markets: France (4.9%) and United States (3.2%)
- Portuguese is the top language at 40.5%, followed by English (33%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.7%
Recommendations
- Target marketing campaigns for São Paulo and Rio de Janeiro markets
- Develop localized content for France and United States
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Paraty. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ilha Grande | 10 | $1,376 | $155.59 | 35% |
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Areal | 71 | $1,252 | $190.99 | 30% |
| Seropédica | 12 | $1,225 | $119.73 | 32% |
| Paraíba do Sul | 33 | $1,222 | $168.23 | 31% |
| Jambeiro | 16 | $1,163 | $144.37 | 32% |
| Santa Branca | 53 | $1,162 | $151.15 | 28% |
| Córrego do Bom Jesus | 93 | $1,155 | $87.59 | 41% |
| Paraisópolis | 98 | $1,129 | $98.92 | 37% |
| Paraibuna | 46 | $1,120 | $137.59 | 30% |
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