Airbnb Market Analytics, Statistics and Data in Niterói, Rio de Janeiro, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Niterói? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Niterói:
How much do Airbnb hosts make on average per month in Niterói?
The short-term rental market in Niterói shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $779 per month
- Strong performing properties (top 25%) make $1,393 or more
- Best-in-class properties (top 10%) achieve $2,277+ monthly
- Entry-level properties (bottom 25%) typically earn around $342
Revenue Variations by Month
Occupancy Rates Throughout the Year in Niterói
The market in Niterói shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Niterói
Daily rates in Niterói vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $52 per night
- Strong performing properties (top 25%) secure $90 or more
- Best-in-class properties (top 10%) pull in $170+ per night
- Entry-level properties (bottom 25%) earn around $33
Daily Rate Variations by Month
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Seasonality patterns in Niterói
Peak Season (March, December, February)
- Revenue peaks at $1235.32 per month
- Occupancy rates reach 48.55%
- Daily rates average $89.82
Shoulder Season
- Revenue averages $1088.93 per month
- Occupancy maintains 43.27%
- Daily rates hold at $82.80
Low Season (July, September, August)
- Revenue drops to $917.21 per month
- Occupancy decreases to 35.09%
- Daily rates adjust to $71.75
Is it still profitable to do Airbnb in Niterói in 2025?
Yes! Niterói demonstrates strong year-round potential with stable demand, featuring a growing occupancy rate of 43% and monthly revenue averaging $1089 and As a mature market with 807 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Niterói
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Icaraí | A popular beach neighborhood known for its stunning coastline and vibrant atmosphere. It's a prime location for tourists looking for beach activities and local dining options. | Icaraí Beach, Fort of Santa Cruz, Clube Naval, Parque da Cidade, Shopping Icaraí |
| Niterói Contemporary Art Museum (MAC) | Famous for its unique architecture and stunning views of Rio de Janeiro. This area attracts art lovers and tourists looking for cultural experiences. | MAC Niterói, Praia de Boa Viagem, Parque da Cidade, Teatro Popular, Shopping Plaza Niterói |
| São Francisco | A charming neighborhood with a blend of residential and tourist attractions. Known for its beautiful beach and restaurants overlooking the water. | Praia de São Francisco, Fortaleza de Santa Cruz, Museu de Arqueologia, Parque da Cidade, Cafés and Beach Bars |
| Charitas | A scenic area with a lovely beach and ferry access to downtown Rio. Ideal for visitors looking for a quieter beach experience with easy transport links. | Praia de Charitas, Caminho de David, Parque Natural Municipal, Ferry to Rio de Janeiro, Restaurants by the beach |
| Ingá | A residential neighborhood with rich history and beautiful architecture. It's close to the downtown area and popular with families and business travelers. | Igreja de São Judas Tadeu, Teatro Popular, Parque das Águas, Museu Janete Costa, Niterói Bus Terminal |
| Centro | The cultural heart of Niterói, featuring historical landmarks and vibrant street life. A great choice for tourists wanting to explore the city's history and culture. | Caminho Niemeyer, Mercado Municipal, Solar do Jambeiro, Niterói City Hall, Museu de Artes Contemporânea |
| Piratininga | A relaxing neighborhood known for its expansive beaches and less crowded atmosphere. Great for families and those wanting a peaceful getaway. | Praia de Piratininga, Parque Ecológico, Morro do Estado, Clube Náutico, Fishing activities |
| Morros de Niterói | Offers stunning views and a more rustic experience. Ideal for nature lovers and hikers looking to explore the natural beauty of the region. | Morro da Viração, Parque Estadual da Serra da Tiririca, Hiking trails, Birdwatching, Natural landscapes |
Do you need a license for Airbnb in Niterói?
We recommend checking directly with Niterói's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Niterói
Casa das Janelas Azuis - Praia Camboinhas.
Entire Place • 7 bedrooms
Stunning 2022 contemporary house
Entire Place • 5 bedrooms
Ocean view ecological paradise
Entire Place • 5 bedrooms
Casa Cond Ocean House Camboinhas Pé na Areia 4qts
Entire Place • 4 bedrooms
Mansão+Loft Exclusive Sea View
Entire Place • 5 bedrooms
Paradise Holidays
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Niterói
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Priscila | 11 | $257,797 | 339 | 4.95/5.0 |
| Leandro | 5 | $171,566 | 42 | 4.98/5.0 |
| Carla | 1 | $110,957 | 6 | 5.00/5.0 |
| Victor | 5 | $97,585 | 314 | 4.86/5.0 |
| Luiz | 2 | $83,519 | 381 | 4.96/5.0 |
| Rodrigo E Renata | 12 | $77,443 | 376 | 4.83/5.0 |
| Silvio | 3 | $66,591 | 44 | 4.91/5.0 |
| Douglas | 9 | $66,271 | 265 | 4.61/5.0 |
| Mônica | 2 | $65,143 | 82 | 5.00/5.0 |
| Fábio | 1 | $63,718 | 147 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Niterói
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.2%), with apartment & condo and house properties comprising 90.4% of inventory
- Untapped potential in others, outdoor & mobile segments (2.3% combined)
Room Capacity Distribution
Analysis of 807 properties in Niterói shows that 1 bedroom properties are most prevalent, making up 41.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.0% of all listings.
Key Insights
- Most common: 1 bedroom (41.9%)
- Least common: 5+ bedrooms (3.8%)
- Market concentration: 66.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 807 properties in Niterói reveals that 4 guests properties dominate the market, representing 21.6% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 39.7% of the market.
Key Insights
- Most common capacity: 4 guests (21.6% of market)
- Least common capacity: 7 guests (2% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 39.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 807 properties in Niterói, the most common availability pattern is 271-366 days (44.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (23.7% of properties).
Key Insights
- Most common availability window: 271-366 days (44.5%)
- Most common booking duration: 91-180 days (23.7%)
- Properties with high availability (180+ days): 68.5%
- Properties with long-term bookings (180+ days): 33.2%
Minimum Stay Distributions
1 Night
182 listings
24.9% of total
2 Nights
266 listings
36.3% of total
3 Nights
104 listings
14.2% of total
4-6 Nights
67 listings
9.2% of total
7-29 Nights
19 listings
2.6% of total
30+ Nights
94 listings
12.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.2%
- Mid-length stays (4-6 nights) represent 9.2% of listings
- Monthly+ stays (12.8%) suggest a stable extended-stay market
- High market flexibility with 75.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.2% of total
Flexible
171 listings
25.9% of total
Moderate
149 listings
22.5% of total
Firm
112 listings
16.9% of total
Strict
228 listings
34.5% of total
Key Insights
- Strict is the preferred policy at 34.5% of listings
- The market shows a balanced distribution between guest-friendly (48.4%) and strict (51.4%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Dec, Jan, averaging 42 days
- Shortest booking windows are in Sep, Mar, Oct, averaging 27 days
- Winter shows the longest average booking window at 42 days, while Spring has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 42 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Oct when lead times are shortest
Popular Airbnb Amenities in Niterói
Below is the distribution of amenities across listings in Niterói:
Traveler Demographics
Key Insights
- Domestic travelers make up 85.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.5%) and Germany (1.1%)
- Portuguese is the top language at 45.6%, followed by English (32.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.1%
Recommendations
- Target marketing campaigns for Rio de Janeiro and São Paulo markets
- Develop localized content for United States and Germany
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Niterói. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ilha Grande | 10 | $1,376 | $155.59 | 35% |
| Areal | 71 | $1,252 | $190.99 | 30% |
| Seropédica | 12 | $1,225 | $119.73 | 32% |
| Paraíba do Sul | 33 | $1,222 | $168.23 | 31% |
| Ijaci | 14 | $1,085 | $135.78 | 34% |
| Petrópolis | 1,972 | $1,033 | $136.14 | 31% |
| Angra dos Reis | 2,291 | $1,030 | $172.66 | 34% |
| Rio de Janeiro | 23,251 | $1,007 | $99.26 | 43% |
| Queluz | 14 | $921 | $107.58 | 32% |
| Santa Cruz de Minas | 11 | $874 | $68.30 | 30% |
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