Airbnb Market Analytics, Statistics and Data in Maricá, Rio de Janeiro, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Maricá? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Maricá:
How much do Airbnb hosts make on average per month in Maricá?
The short-term rental market in Maricá shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $756 per month
- Strong performing properties (top 25%) make $1,436 or more
- Best-in-class properties (top 10%) achieve $2,293+ monthly
- Entry-level properties (bottom 25%) typically earn around $338
Revenue Variations by Month
Occupancy Rates Throughout the Year in Maricá
The market in Maricá shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Maricá
Daily rates in Maricá vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $74 per night
- Strong performing properties (top 25%) secure $120 or more
- Best-in-class properties (top 10%) pull in $178+ per night
- Entry-level properties (bottom 25%) earn around $44
Daily Rate Variations by Month
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Seasonality patterns in Maricá
Peak Season (February, March, April)
- Revenue peaks at $1477.98 per month
- Occupancy rates reach 37.48%
- Daily rates average $104.43
Shoulder Season
- Revenue averages $1031.24 per month
- Occupancy maintains 33.64%
- Daily rates hold at $95.36
Low Season (July, September, August)
- Revenue drops to $710.31 per month
- Occupancy decreases to 26.60%
- Daily rates adjust to $84.60
Is it still profitable to do Airbnb in Maricá in 2025?
Yes! Maricá demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and monthly revenue averaging $1031 and With 484 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Maricá
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Praia de Maricá | A beautiful beach area popular with both locals and tourists. Ideal for those looking to relax by the sea and enjoy water sports. | Maricá Beach, Ponta Negra Beach, Barra de Maricá, M DIA Spa & Resort, Cultural Center of Maricá |
| Centro de Maricá | The historic center of Maricá, filled with charming streets, local shops, and cultural landmarks. Great for visitors wanting to immerse themselves in local culture. | Maricá Municipal Market, São João Batista Church, Maricá Historical Museum, Local restaurants and cafes |
| Jacarepiá | A quieter beach community that offers natural beauty and a relaxed atmosphere. Perfect for families and those seeking a peaceful getaway. | Jacarepiá Beach, Natural reserves, Local fishing spots, Walking trails along the coast |
| Bacaxá | Known for its lush landscapes and local farms, Bacaxá is great for eco-tourism and those looking to connect with nature. | Farmers' markets, Outdoor activities, Natural parks, Cultural experiences in rural settings |
| Santíssimo | A locality with a rich cultural backdrop and beautiful scenery, attracting visitors interested in local traditions and community life. | Local festivals, Arts and crafts markets, Scenic viewpoints, Historical sites |
| Saquarema | A nearby beach town famed for its surfing culture and vibrant nightlife. It's a hotspot for younger travelers looking for adventure and fun. | Saquarema Beach, Lagoa de Saquarema, Surfing spots, Local bars and nightlife |
| Cordeirinho | A charming seaside location known for its tranquility and scenic views. Ideal for those wanting a retreat from urban life. | Cordeirinho Beach, Natural beauty spots, Local seafood eateries, Close-knit community atmosphere |
| Rua do Dende | A unique coastal road offering scenic views and access to numerous beach houses. A favorite among those who enjoy beachside living year-round. | Coastal views, Beach access, Local eateries, Cycling paths along the coast |
Do you need a license for Airbnb in Maricá?
We recommend checking directly with Maricá's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Maricá
Maricá Sitio Rural - Maricá/Rio de Janeiro/RJ
Entire Place • 6 bedrooms
Espaço Família PBrasil - Nature, Comfort, Leisure
Entire Place • 5 bedrooms
Quadra: volleyball, beachtênis + pool and barbecues
Entire Place • 5 bedrooms
Casarão Violeta: 4suits w/air, 500m beach, Sinuca
Entire Place • 4 bedrooms
House in Itaipuaçu with pool and barbecue area
Entire Place • 5 bedrooms
Canto do Atlântico
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Maricá
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Giulia | 2 | $47,468 | 29 | 4.96/5.0 |
| 95028753 | 1 | $45,338 | 1 | 0.00/5.0 |
| Paulo | 1 | $40,528 | 25 | 5.00/5.0 |
| Marcus | 4 | $39,617 | 156 | 4.80/5.0 |
| Margareth | 2 | $37,576 | 172 | 4.90/5.0 |
| Cesar | 1 | $36,421 | 30 | 5.00/5.0 |
| Christiane | 1 | $35,864 | 61 | 4.98/5.0 |
| Fernanda | 1 | $35,377 | 60 | 4.98/5.0 |
| Bruno | 2 | $33,782 | 73 | 4.92/5.0 |
| Leonardo | 4 | $33,418 | 458 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Maricá
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.9%), with house and apartment & condo properties comprising 91.8% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (2.9% combined)
Room Capacity Distribution
Analysis of 484 properties in Maricá shows that 2 bedrooms properties are most prevalent, making up 29.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 57.2% of all listings.
Key Insights
- Most common: 2 bedrooms (29.3%)
- Least common: 5+ bedrooms (8.3%)
- Market concentration: 57.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 484 properties in Maricá reveals that 8+ guests properties dominate the market, representing 53.5% of all listings. The average property accommodates 6.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 65.1% of the market.
Key Insights
- Most common capacity: 8+ guests (53.5% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 6.2 guests per property
- Market concentration: 65.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 484 properties in Maricá, the most common availability pattern is 271-366 days (63% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.4% of properties).
Key Insights
- Most common availability window: 271-366 days (63%)
- Most common booking duration: 31-90 days (31.4%)
- Properties with high availability (180+ days): 84.7%
- Properties with long-term bookings (180+ days): 16.1%
Minimum Stay Distributions
1 Night
135 listings
30.9% of total
2 Nights
198 listings
45.3% of total
3 Nights
36 listings
8.2% of total
4-6 Nights
12 listings
2.7% of total
7-29 Nights
3 listings
0.7% of total
30+ Nights
53 listings
12.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.2%
- Mid-length stays (4-6 nights) represent 2.7% of listings
- Monthly+ stays (12.1%) suggest a stable extended-stay market
- High market flexibility with 84.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
89 listings
27% of total
Moderate
85 listings
25.8% of total
Firm
59 listings
17.9% of total
Strict
97 listings
29.4% of total
Key Insights
- Strict is the preferred policy at 29.4% of listings
- The market shows a balanced distribution between guest-friendly (52.8%) and strict (47.3%) policies
- Firm policies are least common at 17.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Dec, Jan, averaging 54 days
- Shortest booking windows are in Jun, Sep, Aug, averaging 22 days
- Winter shows the longest average booking window at 54 days, while Summer has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 54 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Aug when lead times are shortest
Popular Airbnb Amenities in Maricá
Below is the distribution of amenities across listings in Maricá:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.3%) and Chile (0.5%)
- Portuguese is the top language at 54.1%, followed by English (26.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.1%
Recommendations
- Target marketing campaigns for Rio de Janeiro and Niterói markets
- Develop localized content for United States and Chile
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Maricá. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Areal | 71 | $1,252 | $190.99 | 30% |
| Seropédica | 12 | $1,225 | $119.73 | 32% |
| Paraíba do Sul | 33 | $1,222 | $168.23 | 31% |
| Armação dos Búzios | 3,889 | $1,156 | $161.92 | 34% |
| Petrópolis | 1,972 | $1,033 | $136.14 | 31% |
| Rio de Janeiro | 23,251 | $1,007 | $99.26 | 43% |
| Magé | 25 | $817 | $106.58 | 29% |
| Itaboraí | 40 | $804 | $150.43 | 28% |
| Guapimirim | 145 | $800 | $118.27 | 32% |
| Miguel Pereira | 203 | $785 | $88.46 | 33% |
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