Macaé Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio de Janeiro, Brazil
Is Airbnb profitable in Macaé in 2025? Explore comprehensive Airbnb analytics for Macaé, Rio de Janeiro, Brazil to uncover income potential. This 2025 STR market report for Macaé, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 392 active listings.
Whether you're considering an Airbnb investment in Macaé, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Macaé Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Macaé Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Macaé (2025)
Understanding the monthly revenue variations for Airbnb listings in Macaé is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Macaé is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Macaé across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,182+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $608 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $327 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $160, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Macaé
Macaé Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Macaé STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Macaé:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Macaé
Average Daily Rate (ADR) Airbnb Trends in Macaé (2025)
Effective short term rental pricing strategy in Macaé involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Macaé typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $134+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $61 or more.
- Typical properties (Median) charge around $31 per night.
- Entry-level properties (Bottom 25%) earn around $22 per night.
Average Daily Rate (ADR) Trend by Month in Macaé
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Airbnb Seasonality Analysis & Trends in Macaé (2025)
Peak Season (March, December, January)
- Revenue averages $680 per month
- Occupancy rates average 40.2%
- Daily rates average $59
Shoulder Season
- Revenue averages $510 per month
- Occupancy maintains around 36.4%
- Daily rates hold near $57
Low Season (May, September, November)
- Revenue drops to average $458 per month
- Occupancy decreases to average 33.7%
- Daily rates adjust to average $58
Seasonality Insights for Macaé
- The Airbnb seasonality in Macaé shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Macaé's highest earning potential, with monthly revenues capable of climbing to $722, occupancy reaching a high of 41.0%, and ADRs peaking at $60.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $455, occupancy could drop to 28.4%, and ADRs may adjust down to $57.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Macaé.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Macaé seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Macaé (2025)
Exploring the top neighborhoods for short-term rentals in Macaé? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia dos Cavaleiros | A popular beach area known for its vibrant atmosphere, restaurants, and nightlife. Ideal for beachgoers and young tourists looking for fun and relaxation by the sea. | Praia dos Cavaleiros Beach, Mirante da Lagoa de Imboassica, Shopping Plaza Macaé, Danceteria Villa Mix, Restaurante Sabor do Brasil |
| Centro | The downtown area of Macaé is bustling with commerce and culture. Great for travelers wanting to experience local life, shopping, and dining options. | Museu de Arte do Rio, Praça da República, Igreja Nossa Senhora da Glória, Teatro Municipal de Macaé, Shopping dos Lagos |
| Cabo Frio | A nearby coastal city famous for spectacular beaches and a family-friendly atmosphere. Attracts tourists seeking a beach getaway with stunning natural beauty. | Praia do Forte, Canal do Itajuru, Praia das Conchas, Casa da Poesia, Centro de Cabo Frio |
| Lagoon of Imboassica | A scenic area perfect for nature lovers, with opportunities for water sports and relaxation. Ideal for guests wanting a quieter beach experience. | Lagoa de Imboassica, Parque Natural Municipal do Atalaia, Praia do Pecado, Caminho do Mar |
| Glicério | A residential neighborhood that offers proximity to local amenities and easy access to other parts of Macaé, popular with longer-stay guests and families. | Padaria D'Itália, Supermercado Extra, Academia Biofitness, Parque Margem do Imboassica |
| Pecado Beach | Known for its clear waters and surfing spots, it attracts both local surfers and tourists. A great area for vacation rentals aimed at beach enthusiasts. | Surf spots, Sunset viewpoints, Beach volleyball courts, Lifeguard stations, Beachfront restaurants |
| Lagoa da Coca-Cola | A peaceful area with beautiful scenery, ideal for families and couples looking for a serene environment. Suitable for nature-related tourism. | Lagoa da Coca-Cola, Bicycle trails, Observation points, Local flora |
| Malecón | A lively waterfront promenade perfect for strolling, dining, and enjoying the sea breeze. Popular for socializing and leisure activities. | Malecón promenade, beachfront restaurants, Fishing activities, Piers for boating |
Understanding Airbnb License Requirements & STR Laws in Macaé (2025)
While Macaé, Rio de Janeiro, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Macaé to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Macaé (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Macaébased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sítio Baixo da Serra
Entire Place • 8 bedrooms
Sítio Beira Rio Sana
Entire Place • 9 bedrooms
Casa de campo-rio (private river in the backyard)
Entire Place • 5 bedrooms
Casa Paraíso no Sana
Entire Place • 6 bedrooms
Apartment with spectacular view of the beach and the Lagoon | MAMG506
Entire Place • 2 bedrooms
Cozy Getaway in Sana
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Macaé (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Macaé based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hostbook | 8 | $133,759 | 245 | 4.79/5.0 |
| Anfitrião Premium | 24 | $98,991 | 475 | 4.86/5.0 |
| Host #399726765 | 1 | $46,139 | 0 | N/A/5.0 |
| Rosangela | 2 | $43,534 | 64 | 4.96/5.0 |
| Erica | 1 | $42,578 | 8 | 4.88/5.0 |
| Host Macae | 19 | $37,160 | 608 | 4.87/5.0 |
| Leonardo | 11 | $36,062 | 1074 | 4.77/5.0 |
| Camila | 1 | $33,787 | 45 | 4.89/5.0 |
| Paulo | 1 | $33,158 | 44 | 5.00/5.0 |
| Victor | 1 | $29,115 | 163 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Macaé.
Dive Deeper: Advanced Macaé STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Macaé. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMacaé Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Macaé
- The Macaé Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76% of the 392 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Macaé, Apartment/Condo properties are the most common (46.9%), reflecting the local real estate landscape.
- Houses represent a significant 34.9% portion, catering likely to families or larger groups.
- The presence of 11.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 6.9%) offer potential for unique stay experiences.
Macaé Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Macaé
- The dominant room capacity in Macaé is 1 bedroom listings, making up 46.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.8% of the active Airbnb listings in Macaé, indicating a high concentration in these sizes.
Macaé Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Macaé
- The most common guest capacity trend in Macaé vacation rentals is listings accommodating 2 guests (31.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Macaé STR market, accounting for 50.0% of listings.
- 28.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Macaé.
- On average, properties in Macaé are equipped to host 3.7 guests.
Macaé Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Macaé
- The most common availability pattern in Macaé falls within the 271-366 days range, representing 60.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Macaé (31.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Macaé Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
139 listings
35.7% of total
2 Nights
108 listings
27.8% of total
3 Nights
14 listings
3.6% of total
4-6 Nights
14 listings
3.6% of total
7-29 Nights
5 listings
1.3% of total
30+ Nights
109 listings
28% of total
Key Insights
- The most prevalent minimum stay requirement in Macaé is 1 Night, adopted by 35.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.5%) of the Macaé Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28%) caters to monthly stays (30+ nights) in Macaé, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.7% of Macaé hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Macaé.
Macaé Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.6% of total
Flexible
121 listings
35.2% of total
Moderate
95 listings
27.6% of total
Firm
59 listings
17.2% of total
Strict
67 listings
19.5% of total
Cancellation Policy Insights for Macaé
- The prevailing Airbnb cancellation policy trend in Macaé is Flexible, used by 35.2% of listings.
- There's a relatively balanced mix between guest-friendly (62.8%) and stricter (36.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.2% market standard in Macaé.
- Regularly review your cancellation policy against competitors and market demand shifts in Macaé.
Macaé STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Macaé
- The overall average booking lead time for vacation rentals in Macaé is 23 days.
- Guests book furthest in advance for stays during December (average 36 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (28 days avg.) sees the longest lead times, while Summer (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Macaé.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 36 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Macaé averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Macaé (2025)
Amenity Prevalence
Amenity Insights for Macaé
- Essential amenities in Macaé that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Macaé: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Macaé to stay competitive.
Macaé Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Macaé
- The typical guest profile for Airbnb in Macaé consists of primarily domestic travelers (95%), often arriving from nearby Rio de Janeiro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 94.9% of guests.
- Key international markets include Brazil (94.9%) and United States (1.2%).
- Top languages spoken are Portuguese (53.4%) followed by English (29.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio de Janeiro and Macaé.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Macaé Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Armação dos Búzios | 4,326 | $1,257 | $182.70 | 35% |
| Guapimirim | 161 | $755 | $123.38 | 29% |
| Itaboraí | 47 | $741 | $171.56 | 27% |
| Teresópolis | 776 | $648 | $106.65 | 30% |
| Arraial do Cabo | 3,084 | $636 | $77.89 | 35% |
| Maricá | 536 | $537 | $93.98 | 28% |
| Cabo Frio | 5,652 | $501 | $80.84 | 32% |
| Além Paraíba | 11 | $497 | $195.11 | 17% |
| Araruama | 438 | $466 | $89.26 | 28% |
| Saquarema | 1,049 | $466 | $87.89 | 27% |