Airbnb Market Analytics, Statistics and Data in Macaé, Rio de Janeiro, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Macaé? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Macaé:
How much do Airbnb hosts make on average per month in Macaé?
The short-term rental market in Macaé shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $458 per month
- Strong performing properties (top 25%) make $778 or more
- Best-in-class properties (top 10%) achieve $1,296+ monthly
- Entry-level properties (bottom 25%) typically earn around $195
Revenue Variations by Month
Occupancy Rates Throughout the Year in Macaé
The market in Macaé shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Macaé
Daily rates in Macaé vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $32 per night
- Strong performing properties (top 25%) secure $58 or more
- Best-in-class properties (top 10%) pull in $127+ per night
- Entry-level properties (bottom 25%) earn around $25
Daily Rate Variations by Month
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Seasonality patterns in Macaé
Peak Season (February, June, March)
- Revenue peaks at $779.49 per month
- Occupancy rates reach 42.44%
- Daily rates average $61.29
Shoulder Season
- Revenue averages $635.93 per month
- Occupancy maintains 37.96%
- Daily rates hold at $57.70
Low Season (October, August, September)
- Revenue drops to $501.78 per month
- Occupancy decreases to 31.86%
- Daily rates adjust to $51.73
Is it still profitable to do Airbnb in Macaé in 2025?
Yes! Macaé demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 38% and monthly revenue averaging $636 and With 327 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Macaé
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Praia dos Cavaleiros | One of the most popular beaches in Macaé, known for its beautiful sands and vibrant nightlife. It's a prime spot for tourists and locals alike, making it great for Airbnb hosting. | Praia dos Cavaleiros Beach, Ponte de Macaé, Shopping Plaza Macaé, Macaé Municipal Theater, Macaé Oil Museum |
| Centro | The downtown area of Macaé offers a mix of cultural and historical attractions. Ideal for those who want to explore the city and its rich history. | Church of St. John the Baptist, Macaé Cultural Center, Praça Verissimo de Melo, Mercado Municipal de Macaé, Museu de Fundações |
| Glicério | A charming neighborhood with access to local markets and parks. It is less touristy and provides an authentic experience of Macaé life. | Parque de Exposições, Igreja Nossa Senhora de Fátima, Local markets, Cultural events |
| Imbetiba | Known for its stunning coastal views and access to water sports. Perfect for those looking for a relaxed beach vibe with outdoor activities. | Macaé Beach, Imbetiba Beach, Water sports centers, Nearby islands |
| Caxias | An emerging neighborhood that is attracting more interest due to its affordability and proximity to the coast. Ideal for budget-conscious travelers. | Local eateries, Cultural experiences, Community events |
| Cabo Frio | Although slightly outside Macaé, Cabo Frio is a famous beach destination that attracts many visitors looking for beautiful beaches and a lively atmosphere. | Praia do Forte, Canal do Itajuru, Cabo Frio House of History, Shopping in Cabo Frio |
| Macaé's Oil District | The hub of the oil industry in Brazil, attracting business travelers and professionals working in oil and gas. Ideal for short-term rentals for executives. | Oil company headquarters, Business centers, Networking events |
| Praia do Pecado | A beautiful beach ideal for water activities, known for its stunning sunset views. Attracts both locals and tourists looking for a beach getaway. | Beach clubs, Watersports, Relaxing spots with great views |
Do you need a license for Airbnb in Macaé?
We recommend checking directly with Macaé's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Macaé
Sítio Beira Rio Sana
Entire Place • 9 bedrooms
Apartment in Praia do Pecado
Entire Place • 3 bedrooms
Casa Paraíso no Sana
Entire Place • 6 bedrooms
Sítio Baixo da Serra
Entire Place • 8 bedrooms
Ap spectacular view of the beach and the Lagoon | MAMG506
Entire Place • 2 bedrooms
Casa de campo-rio (private river in the backyard)
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Macaé
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anfitrião Premium | 19 | $132,895 | 420 | 4.85/5.0 |
| Hostbook | 6 | $103,028 | 219 | 4.79/5.0 |
| Host Macae | 16 | $62,249 | 624 | 4.89/5.0 |
| Erica | 1 | $44,771 | 8 | 4.88/5.0 |
| Rosangela | 2 | $39,009 | 64 | 4.96/5.0 |
| Leonardo | 11 | $35,696 | 1074 | 4.77/5.0 |
| Casa Bózeo | 1 | $34,442 | 9 | 4.78/5.0 |
| Paulo | 1 | $33,958 | 44 | 5.00/5.0 |
| 399726765 | 1 | $32,783 | 0 | 0.00/5.0 |
| Ghabryella Soares De Amorim | 12 | $31,822 | 109 | 4.07/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Macaé
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.4%), with apartment & condo and house properties comprising 84.4% of inventory
- Untapped potential in outdoor & mobile, others segments (7.1% combined)
Room Capacity Distribution
Analysis of 327 properties in Macaé shows that 1 bedroom properties are most prevalent, making up 50.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.6% of all listings.
Key Insights
- Most common: 1 bedroom (50.2%)
- Least common: 5+ bedrooms (3.4%)
- Market concentration: 70.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 327 properties in Macaé reveals that 2 guests properties dominate the market, representing 34.6% of all listings. The average property accommodates 3.7 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 8+ guests make up 50.2% of the market.
Key Insights
- Most common capacity: 2 guests (34.6% of market)
- Least common capacity: 7 guests (2.8% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 50.2% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 327 properties in Macaé, the most common availability pattern is 271-366 days (52% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (25.1% of properties).
Key Insights
- Most common availability window: 271-366 days (52%)
- Most common booking duration: 31-90 days (25.1%)
- Properties with high availability (180+ days): 77.1%
- Properties with long-term bookings (180+ days): 24.8%
Minimum Stay Distributions
1 Night
105 listings
35.5% of total
2 Nights
108 listings
36.5% of total
3 Nights
17 listings
5.7% of total
4-6 Nights
11 listings
3.7% of total
7-29 Nights
6 listings
2% of total
30+ Nights
49 listings
16.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.0%
- Mid-length stays (4-6 nights) represent 3.7% of listings
- Monthly+ stays (16.6%) suggest a stable extended-stay market
- High market flexibility with 77.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.8% of total
Flexible
66 listings
25.4% of total
Moderate
83 listings
31.9% of total
Firm
50 listings
19.2% of total
Strict
59 listings
22.7% of total
Key Insights
- Moderate is the preferred policy at 31.9% of listings
- The market shows a balanced distribution between guest-friendly (57.3%) and strict (41.9%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Nov, Jan, averaging 33 days
- Shortest booking windows are in Jul, Sep, Aug, averaging 17 days
- Winter shows the longest average booking window at 32 days, while Summer has the shortest at 20 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 32 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Macaé
Below is the distribution of amenities across listings in Macaé:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.3%) and Portugal (0.4%)
- Portuguese is the top language at 53.7%, followed by English (30.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Rio de Janeiro and Macaé markets
- Develop localized content for United States and Portugal
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Macaé. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Armação dos Búzios | 3,889 | $1,156 | $161.92 | 34% |
| Itaboraí | 40 | $804 | $150.43 | 28% |
| Guapimirim | 145 | $800 | $118.27 | 32% |
| Teresópolis | 736 | $772 | $105.99 | 32% |
| Arraial do Cabo | 2,817 | $619 | $72.18 | 36% |
| Maricá | 484 | $618 | $89.44 | 32% |
| New Fribourg | 913 | $533 | $70.07 | 31% |
| Saquarema | 904 | $515 | $83.99 | 29% |
| São João da Barra | 46 | $506 | $86.52 | 27% |
| Casimiro de Abreu | 101 | $500 | $79.01 | 28% |
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