Airbnb Market Analytics, Statistics and Data in Itatiaia, Rio de Janeiro, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Itatiaia? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Itatiaia:
How much do Airbnb hosts make on average per month in Itatiaia?
The short-term rental market in Itatiaia shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $514 per month
- Strong performing properties (top 25%) make $1,140 or more
- Best-in-class properties (top 10%) achieve $2,107+ monthly
- Entry-level properties (bottom 25%) typically earn around $217
Revenue Variations by Month
Occupancy Rates Throughout the Year in Itatiaia
The market in Itatiaia shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 24% occupancy rates
- Strong performing properties (top 25%) achieve 43% or higher
- Best-in-class properties (top 10%) reach 62%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Itatiaia
Daily rates in Itatiaia vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $58 per night
- Strong performing properties (top 25%) secure $96 or more
- Best-in-class properties (top 10%) pull in $159+ per night
- Entry-level properties (bottom 25%) earn around $40
Daily Rate Variations by Month
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Seasonality patterns in Itatiaia
Peak Season (December, July, June)
- Revenue peaks at $1036.61 per month
- Occupancy rates reach 38.09%
- Daily rates average $95.57
Shoulder Season
- Revenue averages $897.71 per month
- Occupancy maintains 29.79%
- Daily rates hold at $86.54
Low Season (August, October, September)
- Revenue drops to $700.65 per month
- Occupancy decreases to 25.03%
- Daily rates adjust to $71.31
Is it still profitable to do Airbnb in Itatiaia in 2025?
Yes! Itatiaia demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 30% and monthly revenue averaging $898 and As a mature market with 576 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Itatiaia
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Penedo | Charming Finnish settlement known for its picturesque landscapes and cozy alpine architecture. Popular among tourists looking for a unique and tranquil retreat surrounded by nature. | Penedo's Finnish Colony, Cachoeira de Deus, Casa do Papai Noel, Shopping Penedo, Arvorismo Penedo |
| Visconde de Mauá | A serene and beautiful area known for its stunning waterfalls, hiking trails, and lush mountains. Ideal for nature lovers who seek adventure and relaxation away from the city. | Cachoeira do Escorrega, Cachoeira do Alambari, Trilhas em Visconde de Mauá, Lagoa do Mauá, Pedra Selada |
| Itatiaia National Park | This national park is famous for its biodiversity and breathtaking scenery. A great location for eco-tourism and outdoor activities, attracting nature enthusiasts and hikers. | Pico das Agulhas Negras, Cascata do Deus Água, Trilha dos 7 Quedas, Cachoeira das Três Marias, Vista do Parque |
| Maromba | A quaint village close to Itatiaia National Park, known for its waterfalls and outdoor activities. Popular among families and those looking for a peaceful retreat in nature. | Cachoeira do Maromba, Cachoeira do Escorrega, Caminho das Nuvens, Vista do Vale do Pavão |
| Campo Belo | A scenic area known for its lush landscapes and rural charm. It attracts guests seeking tranquility and a closer connection with nature, making it ideal for a relaxing stay. | Mirante do Campo Belo, Cachoeira do Campo Belo, Rural tourism experiences, Hiking trails in the region |
| Alto da Boa Vista | An elevated area with amazing views and access to nature. Ideal for those seeking an escape with beautiful landscapes and opportunities for hiking and exploring. | Mirante do Alto da Boa Vista, Trilhas ecológicas, Rios e cachoeiras |
| Belford Roxo | An urban area that serves as a springboard for visitors to explore Itatiaia's natural wonders. Suitable for budget travelers looking for convenient access to attractions. | Shopping e comércio local, Praças e áreas públicas, Cultura local e festas |
| Resort Area of Itatiaia | Includes various resorts and lodges offering unique accommodations. Attractive to those looking for a full-service vacation experience with amenities and activities. | Resorts e spas, Atividades para toda a família, Natureza e lazer |
Do you need a license for Airbnb in Itatiaia?
We recommend checking directly with Itatiaia's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Itatiaia
Mansão Cinematográfica em Penedo com 8 suítes
Entire Place • 8 bedrooms
Modernist Chalet in the middle of the Forest
Entire Place • 3 bedrooms
Lagoon House in Penedo-Itatiaia-RJ
Entire Place • 3 bedrooms
Country House in Itatiaia RJ for 20 people!
Entire Place • 5 bedrooms
ALPEN Chalets - Luxury and Refinement in Visconde de Mauá
Entire Place • 1 bedroom
Barn between forest and river, in Visconde de Mauá
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Itatiaia
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pedro Henrique | 40 | $611,644 | 5994 | 4.79/5.0 |
| Bianca | 4 | $134,761 | 382 | 4.85/5.0 |
| Beatriz | 4 | $131,480 | 152 | 5.00/5.0 |
| 297944021 | 1 | $106,551 | 8 | 5.00/5.0 |
| Geraldo Henrique | 3 | $105,103 | 133 | 4.86/5.0 |
| Marcia | 3 | $101,414 | 52 | 5.00/5.0 |
| Victor | 4 | $92,738 | 722 | 4.94/5.0 |
| Lara | 2 | $75,838 | 128 | 4.89/5.0 |
| Daniel | 7 | $70,155 | 136 | 4.93/5.0 |
| Victor | 2 | $66,453 | 111 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Itatiaia
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83%), with house and boutique & hotels properties comprising 82.5% of inventory
- Untapped potential in outdoor & mobile segments (3.1% combined)
Room Capacity Distribution
Analysis of 576 properties in Itatiaia shows that 1 bedroom properties are most prevalent, making up 44.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.1% of all listings.
Key Insights
- Most common: 1 bedroom (44.1%)
- Least common: 5+ bedrooms (4.3%)
- Market concentration: 66.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 576 properties in Itatiaia reveals that 2 guests properties dominate the market, representing 20.7% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 40.6% of the market.
Key Insights
- Most common capacity: 2 guests (20.7% of market)
- Least common capacity: 7 guests (4% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 40.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 576 properties in Itatiaia, the most common availability pattern is 271-366 days (59.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (30.6% of properties).
Key Insights
- Most common availability window: 271-366 days (59.4%)
- Most common booking duration: 31-90 days (30.6%)
- Properties with high availability (180+ days): 85.8%
- Properties with long-term bookings (180+ days): 14.8%
Minimum Stay Distributions
1 Night
143 listings
27.4% of total
2 Nights
293 listings
56.1% of total
3 Nights
22 listings
4.2% of total
4-6 Nights
4 listings
0.8% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
59 listings
11.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 83.5%
- Mid-length stays (4-6 nights) represent 0.8% of listings
- Monthly+ stays (11.3%) suggest a stable extended-stay market
- High market flexibility with 87.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
4 listings
0.8% of total
Super Strict 60 Days
2 listings
0.4% of total
Refundable
7 listings
1.4% of total
Flexible
113 listings
22.8% of total
Moderate
187 listings
37.8% of total
Firm
73 listings
14.7% of total
Strict
109 listings
22% of total
Key Insights
- Moderate is the preferred policy at 37.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 60.6% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Nov, Feb, averaging 41 days
- Shortest booking windows are in Sep, Oct, Mar, averaging 23 days
- Winter shows the longest average booking window at 39 days, while Spring has the shortest at 23 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 39 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Mar when lead times are shortest
Popular Airbnb Amenities in Itatiaia
Below is the distribution of amenities across listings in Itatiaia:
Traveler Demographics
Key Insights
- Domestic travelers make up 98% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.6%) and Germany (0.2%)
- Portuguese is the top language at 55.6%, followed by English (27.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.9%
Recommendations
- Target marketing campaigns for Rio de Janeiro and São Paulo markets
- Develop localized content for United States and Germany
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Itatiaia. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ilha Grande | 10 | $1,376 | $155.59 | 35% |
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Areal | 71 | $1,252 | $190.99 | 30% |
| Seropédica | 12 | $1,225 | $119.73 | 32% |
| Paraíba do Sul | 33 | $1,222 | $168.23 | 31% |
| Jambeiro | 16 | $1,163 | $144.37 | 32% |
| Santa Branca | 53 | $1,162 | $151.15 | 28% |
| Córrego do Bom Jesus | 93 | $1,155 | $87.59 | 41% |
| Paraisópolis | 98 | $1,129 | $98.92 | 37% |
| Paraibuna | 46 | $1,120 | $137.59 | 30% |
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