Airbnb Market Analytics, Statistics and Data in Araruama, Rio de Janeiro, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Araruama? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Araruama:
How much do Airbnb hosts make on average per month in Araruama?
The short-term rental market in Araruama shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $581 per month
- Strong performing properties (top 25%) make $1,161 or more
- Best-in-class properties (top 10%) achieve $2,061+ monthly
- Entry-level properties (bottom 25%) typically earn around $252
Revenue Variations by Month
Occupancy Rates Throughout the Year in Araruama
The market in Araruama shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 45% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Araruama
Daily rates in Araruama vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $68 per night
- Strong performing properties (top 25%) secure $110 or more
- Best-in-class properties (top 10%) pull in $168+ per night
- Entry-level properties (bottom 25%) earn around $43
Daily Rate Variations by Month
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Seasonality patterns in Araruama
Peak Season (January, February, March)
- Revenue peaks at $1118.67 per month
- Occupancy rates reach 38.16%
- Daily rates average $93.19
Shoulder Season
- Revenue averages $867.43 per month
- Occupancy maintains 32.00%
- Daily rates hold at $87.93
Low Season (July, August, September)
- Revenue drops to $557.47 per month
- Occupancy decreases to 24.57%
- Daily rates adjust to $80.62
Is it still profitable to do Airbnb in Araruama in 2025?
Yes! Araruama demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and monthly revenue averaging $867 and With 387 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Araruama
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Praia do Barbudo | Popular beach destination known for its calm waters and beautiful scenery. Ideal for families and tourists looking for a relaxing beach experience. | Barbudo Beach, Outeiro Beach, local seafood restaurants |
| Praia de Araruama | A beautiful stretch of beach that offers various water sports and leisure activities. Attracts both locals and visitors who enjoy an active seaside lifestyle. | Araruama Lagoon, water sports centers, fish market |
| Centro de Araruama | The historical center filled with cultural attractions, shops, and restaurants. Offers a taste of local life and tradition, making it ideal for longer stays. | Church of Our Lady of the Assumption, local markets, art galleries |
| Praia do Coqueiral | Famous for its unique mangroves and natural beauty, it's a tranquil area perfect for nature lovers and those wanting to escape the crowd. | Coqueiral Beach, mangrove trails, bird watching |
| Praia do Faro | Known for its stunning sunsets and picturesque scenery, it's perfect for romantic getaways and offers a serene environment. | Faro Beach, sunset viewpoints, beachside restaurants |
| Estádio Municipal | Close to sports events and local gatherings, this area attracts visitors during football matches or festivals. | local football matches, community events, street food vendors |
| Igreja de Nossa Senhora de Nazaré | A cultural landmark that draws visitors interested in history and architecture, enhancing the neighborhood's appeal. | historical church, community events, cultural festivals |
| Local Parks | With various parks providing recreational activities and relaxation options, this area is great for outdoor lovers and families. | Parque Natural de Araruama, playgrounds, mini-golf |
Do you need a license for Airbnb in Araruama?
We recommend checking directly with Araruama's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Araruama
Rest Perfect: Beach, Pool and BBQ"
Entire Place • 4 bedrooms
Casa da Lagoa
Entire Place • 4 bedrooms
House on the sand, in front of the beach, with a pool.
Entire Place • 4 bedrooms
House with pool and barbecue area in Araruama/RJ
Entire Place • 3 bedrooms
Casa Majestic
Entire Place • 2 bedrooms
Araruama de Maria!
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Araruama
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marlon | 1 | $34,772 | 101 | 5.00/5.0 |
| Cynthia | 1 | $32,806 | 13 | 4.92/5.0 |
| Fatima | 1 | $30,546 | 8 | 5.00/5.0 |
| Claudia | 1 | $27,248 | 34 | 5.00/5.0 |
| Daniele | 1 | $26,937 | 13 | 5.00/5.0 |
| Manflex | 1 | $26,819 | 10 | 5.00/5.0 |
| 564437083 | 6 | $26,497 | 4 | 0.00/5.0 |
| Taiana | 1 | $26,323 | 38 | 4.97/5.0 |
| Maurício | 1 | $26,263 | 44 | 4.93/5.0 |
| Manoel | 1 | $25,709 | 40 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Araruama
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.5%), with house and apartment & condo properties comprising 92.8% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (1.3% combined)
Room Capacity Distribution
Analysis of 387 properties in Araruama shows that 2 bedrooms properties are most prevalent, making up 32.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 61.0% of all listings.
Key Insights
- Most common: 2 bedrooms (32.3%)
- Least common: 5+ bedrooms (7.5%)
- Market concentration: 61.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 387 properties in Araruama reveals that 8+ guests properties dominate the market, representing 55.6% of all listings. The average property accommodates 6.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 71.1% of the market.
Key Insights
- Most common capacity: 8+ guests (55.6% of market)
- Least common capacity: 3 guests (2.6% of market)
- Average guest capacity: 6.5 guests per property
- Market concentration: 71.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 387 properties in Araruama, the most common availability pattern is 271-366 days (71.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34.9% of properties).
Key Insights
- Most common availability window: 271-366 days (71.1%)
- Most common booking duration: 31-90 days (34.9%)
- Properties with high availability (180+ days): 90.2%
- Properties with long-term bookings (180+ days): 10.6%
Minimum Stay Distributions
1 Night
82 listings
23.6% of total
2 Nights
171 listings
49.3% of total
3 Nights
45 listings
13% of total
4-6 Nights
19 listings
5.5% of total
7-29 Nights
3 listings
0.9% of total
30+ Nights
27 listings
7.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.9%
- Mid-length stays (4-6 nights) represent 5.5% of listings
- Monthly+ stays (7.8%) suggest a stable extended-stay market
- High market flexibility with 85.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
78 listings
31.3% of total
Moderate
52 listings
20.9% of total
Firm
46 listings
18.5% of total
Strict
73 listings
29.3% of total
Key Insights
- Flexible is the preferred policy at 31.3% of listings
- The market shows a balanced distribution between guest-friendly (52.2%) and strict (47.8%) policies
- Firm policies are least common at 18.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Dec, Jan, averaging 53 days
- Shortest booking windows are in Jun, Aug, Sep, averaging 26 days
- Winter shows the longest average booking window at 53 days, while Summer has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 53 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in Araruama
Below is the distribution of amenities across listings in Araruama:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.3% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.7%) and Argentina (0.5%)
- Portuguese is the top language at 61.1%, followed by English (22.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.5%
Recommendations
- Target marketing campaigns for Rio de Janeiro and Niterói markets
- Develop localized content for United States and Argentina
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Araruama. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Areal | 71 | $1,252 | $190.99 | 30% |
| Seropédica | 12 | $1,225 | $119.73 | 32% |
| Paraíba do Sul | 33 | $1,222 | $168.23 | 31% |
| Armação dos Búzios | 3,889 | $1,156 | $161.92 | 34% |
| Petrópolis | 1,972 | $1,033 | $136.14 | 31% |
| Rio de Janeiro | 23,251 | $1,007 | $99.26 | 43% |
| Magé | 25 | $817 | $106.58 | 29% |
| Itaboraí | 40 | $804 | $150.43 | 28% |
| Guapimirim | 145 | $800 | $118.27 | 32% |
| Miguel Pereira | 203 | $785 | $88.46 | 33% |
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