Airbnb Market Analytics, Statistics and Data in João Pessoa, Paraíba, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in João Pessoa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in João Pessoa:
How much do Airbnb hosts make on average per month in João Pessoa?
The short-term rental market in João Pessoa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $753 per month
- Strong performing properties (top 25%) make $1,199 or more
- Best-in-class properties (top 10%) achieve $1,712+ monthly
- Entry-level properties (bottom 25%) typically earn around $349
Revenue Variations by Month
Occupancy Rates Throughout the Year in João Pessoa
The market in João Pessoa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in João Pessoa
Daily rates in João Pessoa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $48 per night
- Strong performing properties (top 25%) secure $67 or more
- Best-in-class properties (top 10%) pull in $96+ per night
- Entry-level properties (bottom 25%) earn around $35
Daily Rate Variations by Month
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Seasonality patterns in João Pessoa
Peak Season (January, June, February)
- Revenue peaks at $1149.47 per month
- Occupancy rates reach 51.14%
- Daily rates average $79.19
Shoulder Season
- Revenue averages $953.34 per month
- Occupancy maintains 45.66%
- Daily rates hold at $70.19
Low Season (July, September, August)
- Revenue drops to $744.47 per month
- Occupancy decreases to 39.85%
- Daily rates adjust to $59.12
Is it still profitable to do Airbnb in João Pessoa in 2025?
Yes! João Pessoa demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and monthly revenue averaging $953 and As a mature market with 3375 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in João Pessoa
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Tambau | Popular beach area known for its vibrant atmosphere and beachfront attractions. Ideal for tourists looking for nightlife, local cuisine, and easy beach access. | Tambau Beach, Handicraft Market, Sea Shells Monument, Cultural Center José Lins do Rego, Restaurants and bars along the promenade |
| Cabo Branco | Famous for its stunning coastline and beautiful landscapes. This location is great for guests looking for relaxation and natural beauty. | Cabo Branco Beach, Ponta do Seixas, Cabo Branco Science Station, Cabo Branco Lighthouse, Sunset at the beach |
| Bessa | A quieter beach area that is perfect for families and those looking for relaxation. It has a more local feel and is less crowded. | Bessa Beach, Barreira do Inferno launch center, Local markets, Restaurants with traditional food, Fishing spots |
| Manaíra | A leisure area with a mix of residential and tourist attractions. Known for shopping, dining, and proximity to the beach. | Manaíra Beach, Manaíra Shopping, Picãozinho Reef, Restaurants and cafes, Nightlife options |
| Centro | João Pessoa's city center, rich in history and culture. Ideal for visitors interested in local architecture and heritage. | Historic buildings and churches, Cultural spaces, Public markets, Local crafts shops, Teatro Santa Roza |
| Literary Enclave | This area promotes literary culture, making it attractive for those interested in arts and literature. Nice cafes and bookstores abound. | Literary Center, Bookstores, Cafes, Art exhibitions, Cultural events |
| Cabedelo | Close to João Pessoa, offers a quieter beach experience. Great for water sports and nature lovers. | Areia Dourada Beach, Intermares Beach, Fortaleza de Cabedelo, Dune tours, Marinas |
| São João do Rio do Peixe | A secluded area that attracts nature lovers looking for a tranquil getaway with authentic local experiences. | Local farms, Nature trails, Cultural experiences with local communities, Bird watching, Fishing spots |
Do you need a license for Airbnb in João Pessoa?
We recommend checking directly with João Pessoa's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in João Pessoa
Pleasant Flat no Cabo Branco-Mahalo
Entire Place • 1 bedroom
Amazing Flat at Mahalo
Entire Place • 1 bedroom
Sensacional flat no Mahalo in Cabo Branco
Entire Place • 1 bedroom
Beautiful Flat in Mardisa
Entire Place • 1 bedroom
Wonderful apartment in Mardisa
Entire Place • 1 bedroom
Amazing Flat on One Way Tambaú
Entire Place • 1 bedroom
Top Performing Professional Hosts in João Pessoa
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Miramar | 158 | $2,915,578 | 2777 | 3.74/5.0 |
| Carpediem Homes | 93 | $745,693 | 532 | 3.24/5.0 |
| Júlio | 44 | $697,916 | 4460 | 4.79/5.0 |
| Jess Hospedagens | 46 | $612,779 | 980 | 3.83/5.0 |
| Jess Hospedagens | 40 | $543,502 | 628 | 3.99/5.0 |
| Penareia.Tur.Br | 51 | $461,561 | 1631 | 4.43/5.0 |
| Rafaelly Marcolino Da Silva | 12 | $391,112 | 154 | 3.44/5.0 |
| Hosppedar | 43 | $386,216 | 887 | 4.29/5.0 |
| Almare | 26 | $301,321 | 279 | 4.32/5.0 |
| Bela Hospedagem | 34 | $296,652 | 283 | 3.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in João Pessoa
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.9%), with apartment & condo and house properties comprising 98.1% of inventory
- Untapped potential in house, boutique & hotels, others segments (5.8% combined)
Room Capacity Distribution
Analysis of 3,375 properties in João Pessoa shows that 1 bedroom properties are most prevalent, making up 53.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 84.7% of all listings.
Key Insights
- Most common: 1 bedroom (53.3%)
- Least common: 5+ bedrooms (0.4%)
- Market concentration: 84.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 3,375 properties in João Pessoa reveals that 4 guests properties dominate the market, representing 33.7% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 3 guests make up 49.4% of the market.
Key Insights
- Most common capacity: 4 guests (33.7% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 49.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 3,375 properties in João Pessoa, the most common availability pattern is 271-366 days (43% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (25.6% of properties).
Key Insights
- Most common availability window: 271-366 days (43%)
- Most common booking duration: 91-180 days (25.6%)
- Properties with high availability (180+ days): 68.3%
- Properties with long-term bookings (180+ days): 33.2%
Minimum Stay Distributions
1 Night
628 listings
20.7% of total
2 Nights
1078 listings
35.6% of total
3 Nights
454 listings
15% of total
4-6 Nights
238 listings
7.9% of total
7-29 Nights
44 listings
1.5% of total
30+ Nights
586 listings
19.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 56.3%
- Mid-length stays (4-6 nights) represent 7.9% of listings
- Monthly+ stays (19.4%) suggest a stable extended-stay market
- High market flexibility with 71.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.1% of total
Super Strict 30 Days
94 listings
3.5% of total
Flexible
661 listings
24.5% of total
Moderate
763 listings
28.3% of total
Firm
493 listings
18.3% of total
Strict
682 listings
25.3% of total
Key Insights
- Moderate is the preferred policy at 28.3% of listings
- The market shows a balanced distribution between guest-friendly (52.8%) and strict (43.6%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Feb, Dec, averaging 52 days
- Shortest booking windows are in May, Sep, Aug, averaging 34 days
- Winter shows the longest average booking window at 52 days, while Summer has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 52 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during May-Aug when lead times are shortest
Popular Airbnb Amenities in João Pessoa
Below is the distribution of amenities across listings in João Pessoa:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.1% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.9%) and Argentina (0.3%)
- Portuguese is the top language at 56.9%, followed by English (25.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for São Paulo and Recife markets
- Develop localized content for United States and Argentina
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding João Pessoa. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sirinhaém | 38 | $1,302 | $171.56 | 31% |
| Ipojuca | 3,451 | $843 | $114.66 | 35% |
| Baía Formosa | 26 | $832 | $140.11 | 25% |
| Camaragibe | 29 | $832 | $123.74 | 32% |
| Tamandaré | 1,103 | $788 | $140.27 | 29% |
| Bananeiras | 196 | $784 | $121.86 | 26% |
| Chã Grande | 33 | $750 | $135.77 | 22% |
| Maragogi | 741 | $702 | $106.71 | 31% |
| Tibau do Sul | 1,281 | $667 | $87.82 | 33% |
| Solânea | 11 | $630 | $98.17 | 20% |
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