Airbnb Market Analytics, Statistics and Data in Maceió, Alagoas, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Maceió? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Maceió:
How much do Airbnb hosts make on average per month in Maceió?
The short-term rental market in Maceió shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $759 per month
- Strong performing properties (top 25%) make $1,233 or more
- Best-in-class properties (top 10%) achieve $1,754+ monthly
- Entry-level properties (bottom 25%) typically earn around $348
Revenue Variations by Month
Occupancy Rates Throughout the Year in Maceió
The market in Maceió shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Maceió
Daily rates in Maceió vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $50 per night
- Strong performing properties (top 25%) secure $72 or more
- Best-in-class properties (top 10%) pull in $111+ per night
- Entry-level properties (bottom 25%) earn around $36
Daily Rate Variations by Month
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Seasonality patterns in Maceió
Peak Season (January, December, October)
- Revenue peaks at $1480.37 per month
- Occupancy rates reach 53.92%
- Daily rates average $86.92
Shoulder Season
- Revenue averages $912.95 per month
- Occupancy maintains 47.09%
- Daily rates hold at $70.22
Low Season (May, July, August)
- Revenue drops to $621.37 per month
- Occupancy decreases to 35.65%
- Daily rates adjust to $57.79
Is it still profitable to do Airbnb in Maceió in 2025?
Yes! Maceió demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and monthly revenue averaging $913 and As a mature market with 2308 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Maceió
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Pajucara | Famous for its beautiful beach and natural pools, Pajucara is a vibrant area popular with tourists and locals alike, offering plenty of restaurants, bars, and cultural experiences. | Pajucara Beach, Ponta Verde, Cultural Center, Handicraft Market, Natural Pools of Pajucara |
| Ponta Verde | A stylish neighborhood known for its upscale developments, restaurants, and nightlife. It provides a beautiful beachfront and is very popular with tourists looking for leisure and entertainment. | Ponta Verde Beach, Praia do Francês, restaurants and nightlife, kayaking and water sports, Maceió Shopping |
| Jatiúca | A trendy area with a mix of local culture and modern amenities, Jatiúca features several bars and eateries along the avenue and has direct access to the beach, making it perfect for young travelers. | Jatiúca Beach, bars and nightlife, restaurants, local craft shops, beach sports |
| Stella Maris | This area is known for its tranquil beaches and is a great spot for families. It has a more relaxed vibe with fewer tourists, appealing to those looking for a peaceful getaway. | Stella Maris Beach, beautiful scenery, hiking trails, local eateries, kite surfing spots |
| Barra de São Miguel | Located south of Maceió, this area is famous for its stunning beach and beautiful scenery. It's perfect for those looking to escape the hustle and bustle and enjoy nature. | Barra de São Miguel Beach, Corais do Sul Nature Reserve, water sports, beaches, local seafood restaurants |
| Maragogi | Although a bit farther from Maceió, Maragogi is famous for its crystal-clear waters and natural pools. It's a must-visit for tourists and a solid investment opportunity for Airbnb. | Maragogi Beach, natural pools, diving excursions, snorkeling, beachfront dining |
| Sete Coqueiros | A quieter neighborhood offering a more local experience, Sete Coqueiros is known for its beach and close-knit community. Great for travelers seeking authenticity in their stay. | Sete Coqueiros Beach, local markets, charming restaurants, scenic coastline, bird watching |
| Lagoa do Mundaú | The Mundaú Lagoon area is known for its stunning views, water sports, and various recreational activities. It's perfect for nature lovers and those seeking relaxation. | Lagoa do Mundaú, boat tours, fishing spots, sunset views, local cafes |
Do you need a license for Airbnb in Maceió?
We recommend checking directly with Maceió's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Maceió
Garden Cover with Private Pool and Sea View
Entire Place • 2 bedrooms
Garden penthouse/2 Garages/Private Pool/Sea View
Entire Place • 2 bedrooms
Apto in Pajuçara Maceió Beach
Entire Place • 1 bedroom
Room Air/Sauna/Pool/Garage/H_Office/2Qts
Entire Place • 2 bedrooms
2 suites on Giant Chair/Swimming pool street/2 seats
Entire Place • 2 bedrooms
QueenSize/Gym/Pool/Garage/LovePET
Entire Place • 1 bedroom
Top Performing Professional Hosts in Maceió
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adolfo | 37 | $1,200,914 | 2215 | 4.79/5.0 |
| Felipe Loca Temporada | 37 | $623,059 | 1367 | 4.91/5.0 |
| Carol | 19 | $291,555 | 457 | 4.89/5.0 |
| Isabelle | 24 | $233,861 | 3067 | 4.54/5.0 |
| Rony | 47 | $226,710 | 490 | 3.87/5.0 |
| Rodrigo | 17 | $219,465 | 479 | 4.75/5.0 |
| Eduardo | 14 | $183,969 | 982 | 4.42/5.0 |
| Alagoas Temporada | 8 | $155,100 | 278 | 4.24/5.0 |
| Eveline | 10 | $130,029 | 634 | 4.77/5.0 |
| Vacanze Turismo | 22 | $127,888 | 349 | 3.77/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Maceió
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.9%), with apartment & condo and house properties comprising 96.0% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (4.0% combined)
Room Capacity Distribution
Analysis of 2,308 properties in Maceió shows that 1 bedroom properties are most prevalent, making up 51.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.3% of all listings.
Key Insights
- Most common: 1 bedroom (51.3%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 77.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,308 properties in Maceió reveals that 4 guests properties dominate the market, representing 36.2% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 50.7% of the market.
Key Insights
- Most common capacity: 4 guests (36.2% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 50.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,308 properties in Maceió, the most common availability pattern is 271-366 days (46.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (24.3% of properties).
Key Insights
- Most common availability window: 271-366 days (46.9%)
- Most common booking duration: 31-90 days (24.3%)
- Properties with high availability (180+ days): 68.5%
- Properties with long-term bookings (180+ days): 32.8%
Minimum Stay Distributions
1 Night
327 listings
15.6% of total
2 Nights
689 listings
32.9% of total
3 Nights
517 listings
24.7% of total
4-6 Nights
234 listings
11.2% of total
7-29 Nights
15 listings
0.7% of total
30+ Nights
311 listings
14.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 48.5%
- Mid-length stays (4-6 nights) represent 11.2% of listings
- Monthly+ stays (14.9%) suggest a stable extended-stay market
- High market flexibility with 73.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
2 listings
0.1% of total
Super Strict 30 Days
11 listings
0.6% of total
Refundable
2 listings
0.1% of total
Flexible
484 listings
25.5% of total
Moderate
415 listings
21.8% of total
Firm
376 listings
19.8% of total
Strict
610 listings
32.1% of total
Key Insights
- Strict is the preferred policy at 32.1% of listings
- The market shows a balanced distribution between guest-friendly (47.3%) and strict (51.9%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Feb, averaging 59 days
- Shortest booking windows are in Sep, Jun, Aug, averaging 37 days
- Winter shows the longest average booking window at 59 days, while Summer has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 59 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Maceió
Below is the distribution of amenities across listings in Maceió:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.8% of total guests, indicating a dominant local market share.
- Primary international markets: Argentina (1.6%) and United States (0.9%)
- Portuguese is the top language at 56.4%, followed by English (24.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.7%
Recommendations
- Target marketing campaigns for São Paulo and Rio de Janeiro markets
- Develop localized content for Argentina and United States
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Maceió. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Passo de Camaragibe | 123 | $2,014 | $367.23 | 29% |
| Sirinhaém | 38 | $1,302 | $171.56 | 31% |
| Porto de Pedras | 356 | $1,129 | $149.40 | 33% |
| São Miguel dos Milagres | 427 | $946 | $138.92 | 31% |
| Ipojuca | 3,451 | $843 | $114.66 | 35% |
| Japaratinga | 132 | $811 | $113.33 | 29% |
| Barra de São Miguel | 403 | $799 | $150.96 | 28% |
| Tamandaré | 1,103 | $788 | $140.27 | 29% |
| Chã Grande | 33 | $750 | $135.77 | 22% |
| Paripueira | 149 | $731 | $138.43 | 28% |
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