Maceió Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Alagoas, Brazil
Is Airbnb profitable in Maceió in 2025? Explore comprehensive Airbnb analytics for Maceió, Alagoas, Brazil to uncover income potential. This 2025 STR market report for Maceió, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,241 active listings.
Whether you're considering an Airbnb investment in Maceió, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maceió Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maceió Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maceió (2025)
Understanding the monthly revenue variations for Airbnb listings in Maceió is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maceió is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maceió across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,713+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,183 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $722 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $335, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maceió
Maceió Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maceió STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maceió:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maceió
Average Daily Rate (ADR) Airbnb Trends in Maceió (2025)
Effective short term rental pricing strategy in Maceió involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maceió typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $115+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $73 or more.
- Typical properties (Median) charge around $49 per night.
- Entry-level properties (Bottom 25%) earn around $34 per night.
Average Daily Rate (ADR) Trend by Month in Maceió
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Airbnb Seasonality Analysis & Trends in Maceió (2025)
Peak Season (January, December, February)
- Revenue averages $1,355 per month
- Occupancy rates average 54.6%
- Daily rates average $80
Shoulder Season
- Revenue averages $783 per month
- Occupancy maintains around 44.5%
- Daily rates hold near $67
Low Season (July, August, September)
- Revenue drops to average $656 per month
- Occupancy decreases to average 47.6%
- Daily rates adjust to average $68
Seasonality Insights for Maceió
- The Airbnb seasonality in Maceió shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maceió's highest earning potential, with monthly revenues capable of climbing to $1,782, occupancy reaching a high of 64.2%, and ADRs peaking at $87.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $585, occupancy could drop to 35.7%, and ADRs may adjust down to $61.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maceió.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maceió seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maceió (2025)
Exploring the top neighborhoods for short-term rentals in Maceió? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pajucara | Pajucara is famous for its beautiful natural pools and lively atmosphere, making it a favorite spot for tourists seeking sun and sea. With its numerous restaurants and bars, it's a top choice for visitors. | Pajucara Beach, Natural Pools of Pajucara, Handicraft Market, Cultural Center, Restaurants and Bars |
| Jatiuca | Jatiuca is a bustling neighborhood known for its upscale beachfront and vibrant nightlife. It attracts both families and young travelers looking for excellent dining and entertainment options. | Jatiuca Beach, Praia do Canto, Restaurants, Bars and Nightclubs, Shopping Malls |
| Ponta Verde | Ponta Verde is renowned for its stunning beach and luxurious hotels. Its scenic beauty and accessibility to local attractions make it a prime location for Airbnb hosting. | Ponta Verde Beach, Pajuçara Natural Pools, Beachfront Restaurants, Parks, Art Galleries |
| Tabuleiro do Martins | A residential area with local charm, offering a unique experience away from the tourist crowds. Great for longer stays focused on local culture and lifestyle. | Local Markets, Cultural Festivals, Parks, Local eateries, Community Events |
| Lagoa do Mundaú | The stunning lagoon offers activities like kayaking and cycling around its shores, providing guests with a serene escape and beautiful views. | Lagoa do Mundaú, Kayaking tours, Parks, Waterfront Restaurants, Scenic Walkways |
| Levada | Levada features a mix of urban and nature spaces, attracting guests who enjoy both city life and outdoor activities. It's less touristy, promoting longer stays. | Nature trails, Local shops, Cafes, Cultural sites, Community Parks |
| Cruz das Almas | Known for its beach access and quieter environment, Cruz das Almas is perfect for families and those seeking relaxation away from the more crowded areas. | Cruz das Almas Beach, Local Restaurants, Family parks, Cultural sites, Beachfront activities |
| Sao Jorge | A burgeoning area with rapid development, offering visitors a glimpse of local life and modern day-to-day activities, making it attractive for urban explorers. | Local nightlife, Artisan Markets, Restaurants, Cultural events, Nearby beaches |
Understanding Airbnb License Requirements & STR Laws in Maceió (2025)
While Maceió, Alagoas, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maceió to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Maceió (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maceióbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Garden Cover with Private Pool and Sea View
Entire Place • 2 bedrooms
Garden penthouse/2 Garages/Private Pool/Sea View
Entire Place • 2 bedrooms
Urban getaway 200m from Ipioca Beach
Entire Place • 3 bedrooms
902Giant Chair/Swimming Pool/Gym/Garag
Entire Place • 2 bedrooms
Casas Wave Sol - Ipioca Beach
Entire Place • 4 bedrooms
QueenSize/Gym/Pool/Garage/LovePET
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maceió (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maceió based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adolfo | 36 | $1,467,907 | 2153 | 4.78/5.0 |
| Felipe Loca Temporada | 37 | $620,578 | 1367 | 4.91/5.0 |
| Carol | 19 | $285,571 | 457 | 4.89/5.0 |
| Isabelle | 24 | $222,284 | 3067 | 4.54/5.0 |
| Rodrigo | 17 | $213,534 | 479 | 4.75/5.0 |
| Eduardo | 14 | $201,922 | 982 | 4.42/5.0 |
| Rony | 44 | $183,204 | 468 | 3.91/5.0 |
| Mandi | 26 | $156,532 | 58 | 1.84/5.0 |
| Raimundo / Neze | 12 | $135,272 | 312 | 3.99/5.0 |
| Jeferson | 9 | $135,045 | 937 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maceió.
Dive Deeper: Advanced Maceió STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maceió. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaceió Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maceió
- The Maceió Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 2,241 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maceió, Apartment/Condo properties are the most common (86.6%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 4.1%) offer potential for unique stay experiences.
Maceió Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maceió
- The dominant room capacity in Maceió is 1 bedroom listings, making up 51.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.5% of the active Airbnb listings in Maceió, indicating a high concentration in these sizes.
- With over half the market (51.5%) consisting of studios or 1-bedroom units, Maceió is particularly well-suited for individuals or couples.
Maceió Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maceió
- The most common guest capacity trend in Maceió vacation rentals is listings accommodating 4 guests (36.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Maceió STR market, accounting for 50.7% of listings.
- 27.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maceió.
- On average, properties in Maceió are equipped to host 4.4 guests.
Maceió Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maceió
- The most common availability pattern in Maceió falls within the 271-366 days range, representing 44.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Maceió (22.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maceió Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
296 listings
14.1% of total
2 Nights
629 listings
29.9% of total
3 Nights
374 listings
17.8% of total
4-6 Nights
144 listings
6.8% of total
7-29 Nights
12 listings
0.6% of total
30+ Nights
649 listings
30.8% of total
Key Insights
- The most prevalent minimum stay requirement in Maceió is 30+ Nights, adopted by 30.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (30.8%) caters to monthly stays (30+ nights) in Maceió, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 30.8% of Maceió hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maceió.
Maceió Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
2 listings
0.1% of total
Non-refundable
2 listings
0.1% of total
Super Strict 30 Days
11 listings
0.6% of total
Flexible
464 listings
25% of total
Moderate
409 listings
22% of total
Firm
373 listings
20.1% of total
Strict
596 listings
32.1% of total
Cancellation Policy Insights for Maceió
- The prevailing Airbnb cancellation policy trend in Maceió is Strict, used by 32.1% of listings.
- A majority (52.2%) of hosts in Maceió utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.1% market standard in Maceió.
- With 32.1% using Strict terms, this is a viable option in Maceió, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Maceió.
Maceió STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maceió
- The overall average booking lead time for vacation rentals in Maceió is 48 days.
- Guests book furthest in advance for stays during January (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (56 days avg.) sees the longest lead times, while Summer (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Maceió.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Maceió averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maceió (2025)
Amenity Prevalence
Amenity Insights for Maceió
- Essential amenities in Maceió that guests expect include: TV, Wifi, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maceió: TV, Wifi, Air conditioning, Kitchen.
- Prioritize adding missing essentials: TV, Wifi, Air conditioning, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maceió to stay competitive.
Maceió Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maceió
- The typical guest profile for Airbnb in Maceió consists of primarily domestic travelers (93%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 93.2% of guests.
- Key international markets include Brazil (93.2%) and Argentina (2%).
- Top languages spoken are Portuguese (55.2%) followed by English (23.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maceió Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Passo de Camaragibe | 120 | $2,292 | $385.69 | 28% |
| Sirinhaém | 38 | $1,591 | $182.60 | 31% |
| Porto de Pedras | 356 | $1,250 | $163.17 | 34% |
| São Miguel dos Milagres | 421 | $1,000 | $158.98 | 31% |
| Ipojuca | 3,394 | $903 | $118.15 | 36% |
| Barra de São Miguel | 394 | $864 | $151.05 | 27% |
| Tamandaré | 1,101 | $853 | $141.67 | 29% |
| Paripueira | 147 | $803 | $146.13 | 27% |
| Japaratinga | 137 | $802 | $115.63 | 27% |
| Chã Grande | 32 | $743 | $137.70 | 22% |