Saint Johnsbury, Vermont Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Saint Johnsbury, Vermont? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $27,986 per year — at a $190 nightly rate, 44.2% occupancy, and a $90 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 23 active listings, Saint Johnsbury is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 43.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Saint Johnsbury?
In Saint Johnsbury, the headline Airbnb metrics are $27,986 in average annual revenue,44.2% occupancy, $190 ADR, and $90 in RevPAR, and guests book about 51 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Saint Johnsbury?
Understanding the monthly revenue variations for Airbnb listings in Saint Johnsbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint Johnsbury is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint Johnsbury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,375+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,233 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,948 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,447, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint Johnsbury
What Is the Monthly Airbnb Occupancy Rate in Saint Johnsbury?
Maximize your bookings by understanding the Saint Johnsbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint Johnsbury:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint Johnsbury
What Is the Average Airbnb Nightly Rate in Saint Johnsbury?
Effective short term rental pricing strategy in Saint Johnsbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint Johnsbury typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $276+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $221 or more.
- Typical properties (Median) charge around $173 per night.
- Entry-level properties (Bottom 25%) earn around $137 per night.
Average Daily Rate (ADR) Trend by Month in Saint Johnsbury
What Is the RevPAR for Airbnb in Saint Johnsbury?
RevPAR in Saint Johnsbury is currently $90. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $38 RevPAR.
- Typical properties (Median) generate $96 RevPAR.
- Strong performers (Top 25%) earn $132 RevPAR.
- Best-in-class (Top 10%) achieve $150 RevPAR.
Average Monthly RevPAR Trend in Saint Johnsbury
RevPAR Insights for Saint Johnsbury
- The average RevPAR in Saint Johnsbury is $90. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($150) and bottom 25% ($38) is $112, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Saint Johnsbury benchmarks. If your RevPAR falls below the median of $96, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $132+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Saint Johnsbury Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Saint Johnsbury?
Saint Johnsbury's peak Airbnb season falls in August, October, July, while the softest stretch is March, April, May. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, October, July)
- Revenue averages $3,792 per month
- Occupancy rates average 60.6%
- Daily rates average $180
Shoulder Season
- Revenue averages $3,055 per month
- Occupancy maintains around 46.3%
- Daily rates hold near $194
Low Season (March, April, May)
- Revenue drops to average $2,254 per month
- Occupancy decreases to average 38.1%
- Daily rates adjust to average $181
Seasonality Insights for Saint Johnsbury
- The Airbnb seasonality pattern in Saint Johnsbury shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint Johnsbury's highest earning potential, with monthly revenues climbing to $4,004, occupancy reaching 64.2%, and ADRs peaking at $206.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,069, occupancy could drop to 36.8%, and ADRs may adjust to $170.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint Johnsbury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Saint Johnsbury seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Saint Johnsbury?
Low regulation and minimal registration activity in Saint Johnsbury, Vermont, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Saint Johnsbury to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 4% licensed listings)
What Are the Best Neighborhoods for Airbnb in Saint Johnsbury?
With a compact short-term rental market, Saint Johnsbury gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Saint Johnsbury | The heart of the city with charming architecture, restaurants, and shops. Ideal for guests looking for a local experience and easy access to amenities. | Fairbanks Museum and Planetarium, Catamount Arts, Saint Johnsbury Athenaeum, Dog Mountain, Lyndon State College |
| South Wheelock | A quiet neighborhood near the picturesque countryside. Perfect for those seeking nature and relaxation, with easy access to outdoor activities. | Sunset Lake, Wheelock Mountain, Hazen's Notch, St. Johnsbury Academy, local hiking trails |
| St. Johnsbury Village | A cozy, small town atmosphere with historical charm and a sense of community. Great for families and travelers looking for a peaceful stay. | St. Johnsbury History and Heritage Center, local farmers market, historic sites, community events, nearby parks |
| Walden | A rural area known for its serene environment and natural beauty. Attracts guests who enjoy tranquility and outdoor adventures. | Lake Groton, Pine Mountain, hiking trails, fishing spots, scenic views |
| East St. Johnsbury | A suburban area with a friendly vibe, providing a good mix of access to city amenities and suburban comfort. Popular with families visiting the area. | McIndoe Falls, Saint Johnsbury Country Club, local shops, nature trails, easy access to the highway |
| Saint Johnsbury Center | A tight-knit community with local events and a welcoming atmosphere. Great for visitors looking to experience local culture and traditions. | local diners, annual festivals, craft fairs, community workshops, cultural events |
| Lyndon | Just a short drive from Saint Johnsbury, this area offers a beautiful rural setting and is popular for those attending events at nearby colleges and universities. | Lyndon State College, local breweries, hiking trails, scenic drives, Stowe Mountain Resort nearby |
| Waterford | Another quiet, rural area known for its outdoor recreation opportunities. Very appealing for guests wanting to disconnect and enjoy nature. | Waterford State Forest, local farms, scenic views, cultural events, hiking trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Saint Johnsbury offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Saint Johnsbury?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint Johnsbury
- The Saint Johnsbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint Johnsbury, Outdoor/Unique properties are the most common (34.8%), reflecting the local real estate landscape.
- Houses represent a significant 26.1% portion, catering likely to families or larger groups.
- Smaller segments like others, unique stays (combined 8.6%) offer potential for unique stay experiences.
Saint Johnsbury Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint Johnsbury
- The dominant room capacity in Saint Johnsbury is 2 bedrooms listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 82.6% of the active Airbnb listings in Saint Johnsbury, indicating a high concentration in these sizes.
Saint Johnsbury Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint Johnsbury
- The most common guest capacity trend in Saint Johnsbury vacation rentals is listings accommodating 4 guests (34.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Saint Johnsbury STR market, accounting for 60.9% of listings.
- 34.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint Johnsbury.
- On average, properties in Saint Johnsbury are equipped to host 4.3 guests.
How Do Listings in Saint Johnsbury Compare on Quality?
Listing quality in Saint Johnsbury can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Saint Johnsbury
- At 34.1 photos per listing on average, Saint Johnsbury hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 13.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Saint Johnsbury averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Saint Johnsbury?
Amenity Prevalence
Amenity Insights for Saint Johnsbury
- Essential amenities in Saint Johnsbury that guests expect include: First aid kit, Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint Johnsbury: First aid kit, Free parking on premises, Hot water.
- Prioritize adding missing essentials: First aid kit, Free parking on premises, Hot water.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint Johnsbury to stay competitive.
Which Airbnb Amenities Boost Revenue in Saint Johnsbury?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Saint Johnsbury, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cooking basics | 73.9% | $36,268 | $4,520 | 702.5% |
Dishes and silverware | 69.6% | $36,035 | $9,589 | 275.8% |
Coffee maker | 78.3% | $32,912 | $10,251 | 221.1% |
Patio or balcony | 34.8% | $49,215 | $16,664 | 195.3% |
Kitchen | 78.3% | $32,523 | $11,651 | 179.1% |
Pets allowed | 52.2% | $40,207 | $14,654 | 174.4% |
Oven | 56.5% | $38,210 | $14,695 | 160.0% |
Stove | 65.2% | $35,411 | $14,063 | 151.8% |
Hangers | 73.9% | $33,169 | $13,301 | 149.4% |
Indoor fireplace | 30.4% | $46,700 | $19,799 | 135.9% |
Revenue Impact Insights for Saint Johnsbury
- Cooking basics tops the revenue impact list with a 702.5% uplift — listings with this amenity earn $36,268 vs. $4,520 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Saint Johnsbury STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint Johnsbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint Johnsbury Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Saint Johnsbury
- The typical guest profile for Airbnb in Saint Johnsbury consists of primarily domestic travelers (92%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.1% of guests.
- Key international markets include United States (92.1%) and Canada (2.4%).
- Top languages spoken are English (62.8%) followed by Spanish (14.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Saint Johnsbury?
Listings in Saint Johnsbury average 4.9 out of 5 overall, with about 124.5 reviews per active listing and 60.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Saint Johnsbury
- With an overall rating of 4.9, Saint Johnsbury listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.97), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 60.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Saint Johnsbury Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint Johnsbury
- The most common availability pattern in Saint Johnsbury falls within the 271-366 days range, representing 39.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Saint Johnsbury (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Saint Johnsbury?
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint Johnsbury
- The overall average booking lead time for vacation rentals in Saint Johnsbury is 51 days.
- Guests book furthest in advance for stays during September (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (58 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Saint Johnsbury.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Saint Johnsbury averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Saint Johnsbury?
Guests in Saint Johnsbury stay about 3.1 nights on average, generating roughly 697 reservations and 30.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Saint Johnsbury
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Saint Johnsbury
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (4.2 nights) and shorten in Apr (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Saint Johnsbury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
56.5% of total
2 Nights
7 listings
30.4% of total
3 Nights
1 listings
4.3% of total
4-6 Nights
1 listings
4.3% of total
30+ Nights
1 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Saint Johnsbury is 1 Night, adopted by 56.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.9%) of the Saint Johnsbury Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 56.5% of Saint Johnsbury hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint Johnsbury.
Saint Johnsbury Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4.3% of total
Flexible
9 listings
39.1% of total
Moderate
8 listings
34.8% of total
Firm
5 listings
21.7% of total
Cancellation Policy Insights for Saint Johnsbury
- The prevailing Airbnb cancellation policy trend in Saint Johnsbury is Flexible, used by 39.1% of listings.
- The market strongly favors guest-friendly terms, with 73.9% of listings offering Flexible or Moderate policies. This suggests guests in Saint Johnsbury may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.1% market standard in Saint Johnsbury.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint Johnsbury.
How Much Are Airbnb Cleaning Fees in Saint Johnsbury?
Cleaning fees in Saint Johnsbury are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Saint Johnsbury
- 73.9% of listings charge a cleaning fee, making it standard practice in Saint Johnsbury. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $65 is close to the median ($50), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Saint Johnsbury median of $50. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Saint Johnsbury Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint Johnsburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rustic Log Cabin w/ Hot Tub, Mountain Views
Entire Place • 2 bedrooms
Unique stay at a horse sanctuary
Entire Place • 2 bedrooms
Epic Luxury Treehouse - next to Dog Mountain !
Entire Place • 2 bedrooms
Historic Red Roof Cottage: Classic VT Near Skiing
Entire Place • 3 bedrooms
The Cabin on Moose River Farmstead
Entire Place • 1 bedroom
Bright 2 Bedroom On The Hill
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Saint Johnsbury?
Learn from the best! This table showcases top-performing Airbnb hosts in Saint Johnsbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sam | 1 | $69,752 | 80 | 4.84/5.0 |
| Olivia | 1 | $58,916 | 105 | 4.99/5.0 |
| Alexa | 1 | $54,877 | 396 | 4.92/5.0 |
| Lourdes & Andy | 1 | $52,070 | 92 | 4.99/5.0 |
| Kris | 2 | $51,974 | 339 | 4.99/5.0 |
| Sally | 1 | $50,223 | 154 | 5.00/5.0 |
| Jane & Mike | 3 | $43,676 | 88 | 4.88/5.0 |
| Peter | 1 | $40,579 | 231 | 4.97/5.0 |
| Kimberly | 1 | $38,036 | 759 | 4.99/5.0 |
| Patricia | 1 | $33,305 | 115 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint Johnsbury.
Who Are the Airbnb Hosts in Saint Johnsbury?
Saint Johnsbury is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Saint Johnsbury
- With 69.6% Superhosts, Saint Johnsbury has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 73.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 30.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Saint Johnsbury averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Saint Johnsbury's Airbnb Market Compare to Nearby Cities?
How does the Saint Johnsbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Goffstown, Saint Johnsbury has 6 percentage points lower occupancy and about $155 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 12 | $7,070 | $516.04 | 33% |
| Fort Ann | 34 | $6,490 | $826.16 | 34% |
| Pomfret | 15 | $5,506 | $521.04 | 42% |
| Barnstead | 35 | $5,367 | $494.57 | 42% |
| Hanover | 34 | $5,021 | $1206.79 | 39% |
| Malletts Bay | 50 | $4,999 | $466.06 | 41% |
| Goffstown | 13 | $4,916 | $344.96 | 50% |
| Dalton | 12 | $4,745 | $384.76 | 44% |
| Jefferson | 28 | $4,713 | $485.05 | 40% |
| Stowe | 841 | $4,658 | $540.50 | 38% |
Frequently Asked Questions About Airbnb in Saint Johnsbury
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Saint Johnsbury.
How much do Airbnb hosts make in Saint Johnsbury?
Saint Johnsbury hosts earn about $27,986 per year on average, with an average nightly rate of $190 and RevPAR of $90. Those figures describe the typical revenue environment for active listings in Saint Johnsbury, Vermont, not the ceiling for the best operators. Source: AirROI 2026 data, Saint Johnsbury market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Saint Johnsbury?
The average Airbnb occupancy rate in Saint Johnsbury is 44.2%. August is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Saint Johnsbury?
Listings in Saint Johnsbury average $190 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Saint Johnsbury?
Saint Johnsbury currently has about 23 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Saint Johnsbury?
AirROI currently classifies the short-term rental regulation level in Saint Johnsbury as Low. The dataset also shows about 4.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Saint Johnsbury?
RevPAR in Saint Johnsbury is about $90. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Saint Johnsbury?
At 44.2% occupancy, Saint Johnsbury can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $27,986, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Saint Johnsbury?
The average booking lead time in Saint Johnsbury is about 51 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Saint Johnsbury?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Saint Johnsbury include Downtown Saint Johnsbury, South Wheelock, St. Johnsbury Village. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Saint Johnsbury?
entire_home listings make up 95.7% of the active supply in Saint Johnsbury. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Saint Johnsbury compare to nearby Airbnb markets?
Among neighboring markets, Middletown Springs posts $84,834 in average annual revenue with 32.7% occupancy, compared to Saint Johnsbury's $27,986 and 44.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Saint Johnsbury?
The average Airbnb stay length in Saint Johnsbury is about 3.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Saint Johnsbury?
Airbnb listings in Saint Johnsbury average 4.9 out of 5 overall. About 60.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Saint Johnsbury?
Cooking basics and Dishes and silverware are among the strongest revenue-linked amenities in Saint Johnsbury. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Saint Johnsbury?
Yes. About 73.9% of active Airbnb listings in Saint Johnsbury charge a cleaning fee, and the average fee is $65. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Saint Johnsbury?
A 69.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.