Morristown, Vermont Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Morristown, Vermont? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $47,171 per year — at a $356 nightly rate, 40.5% occupancy, and a $152 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 113 active listings, Morristown is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 28.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Morristown?
In Morristown, the headline Airbnb metrics are $47,171 in average annual revenue,40.5% occupancy, $356 ADR, and $152 in RevPAR, and guests book about 60 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Morristown?
Understanding the monthly revenue variations for Airbnb listings in Morristown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morristown is typically February, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morristown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,226+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,057 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,282 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,839, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morristown
What Is the Monthly Airbnb Occupancy Rate in Morristown?
Maximize your bookings by understanding the Morristown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morristown:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morristown
What Is the Average Airbnb Nightly Rate in Morristown?
Effective short term rental pricing strategy in Morristown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morristown typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $635+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $436 or more.
- Typical properties (Median) charge around $281 per night.
- Entry-level properties (Bottom 25%) earn around $189 per night.
Average Daily Rate (ADR) Trend by Month in Morristown
What Is the RevPAR for Airbnb in Morristown?
RevPAR in Morristown is currently $152. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $73 RevPAR.
- Typical properties (Median) generate $119 RevPAR.
- Strong performers (Top 25%) earn $179 RevPAR.
- Best-in-class (Top 10%) achieve $240 RevPAR.
Average Monthly RevPAR Trend in Morristown
RevPAR Insights for Morristown
- The average RevPAR in Morristown is $152. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($240) and bottom 25% ($73) is $167, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Morristown benchmarks. If your RevPAR falls below the median of $119, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $179+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Morristown?
Morristown's peak Airbnb season falls in February, October, January, while the softest stretch is April, May, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, October, January)
- Revenue averages $6,882 per month
- Occupancy rates average 55.5%
- Daily rates average $386
Shoulder Season
- Revenue averages $4,992 per month
- Occupancy maintains around 42.1%
- Daily rates hold near $353
Low Season (April, May, June)
- Revenue drops to average $3,186 per month
- Occupancy decreases to average 33.2%
- Daily rates adjust to average $317
Seasonality Insights for Morristown
- Airbnb seasonality in Morristown is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Morristown's highest earning potential, with monthly revenues climbing to $7,252, occupancy reaching 57.6%, and ADRs peaking at $408.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,868, occupancy could drop to 31.2%, and ADRs may adjust to $301.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Morristown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Morristown, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Morristown?
While Morristown, Vermont, United States currently shows low STR regulations, 8% of listings carry registration evidence — suggesting some hosts proactively register or that certain neighborhoods have their own rules. Checking local zoning and tax obligations before listing is still wise. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Morristown to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 8% licensed listings)
What Are the Best Neighborhoods for Airbnb in Morristown?
Morristown is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Morristown | The heart of the town with historic buildings, shops, and restaurants. It's a vibrant area popular with visitors looking to experience the local culture and amenities. | Morristown Memorial Historical Park, Morrisville Historic District, local cafes and shops, The Town Hall Theater |
| Stowe Area | Nearby Stowe is famous for its ski resorts and summer outdoor activities. A great place for tourists seeking adventure and luxury accommodations. | Stowe Mountain Resort, Smugglers' Notch State Park, Stowe Recreation Path, local breweries and dining, shopping in Stowe village |
| Lake Elmore | Scenic area known for its lake and outdoor recreational activities. Ideal for families and outdoor enthusiasts. | Elmore State Park, swimming and picnicking, kayaking and fishing, nature trails |
| Morrisville | A charming village with a less touristy feel than Stowe, offering local dining and access to trails for outdoor activities. | Lamoille Valley Rail Trail, local eateries and shops, Morrisville skatepark |
| Green River Reservoir | A beautiful natural area for those looking to escape into nature, popular for camping and kayaking. Draws nature lovers and outdoor adventurers. | Green River Reservoir State Park, hiking trails, camp sites, kayaking and canoeing |
| West Hill | A quiet residential area that offers a local experience while still being close to Morristown and Stowe, ideal for longer stays. | quiet rural setting, local parks, access to hiking trails |
| Montpelier | The capital of Vermont, just a short drive from Morristown, known for its rich history and vibrant arts scene, appealing to both business and leisure travelers. | Vermont State House, local museums and galleries, shops and restaurants, Hubbard Park |
| Craftsbury | A quaint village known for its craft breweries and outdoor activities, great for those looking for a unique cultural experience away from hustle. | Craftsbury Outdoor Center, local farms, Craftsbury Village Hall, scenic country roads |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Morristown offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Morristown?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morristown
- The Morristown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.6% of the 113 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morristown, House properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 61.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 7.1%) offer potential for unique stay experiences.
Morristown Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morristown
- The dominant room capacity in Morristown is 2 bedrooms listings, making up 28.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 52.2% of the active Airbnb listings in Morristown, indicating a high concentration in these sizes.
- A significant 44.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morristown.
Morristown Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morristown
- The most common guest capacity trend in Morristown vacation rentals is listings accommodating 8+ guests (28.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Morristown STR market, accounting for 51.3% of listings.
- 51.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morristown.
- On average, properties in Morristown are equipped to host 5.2 guests.
How Do Listings in Morristown Compare on Quality?
Listing quality in Morristown can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Morristown
- At 34.5 photos per listing on average, Morristown hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 17.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Morristown averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Morristown?
Amenity Prevalence
Amenity Insights for Morristown
- Essential amenities in Morristown that guests expect include: Heating, Free parking on premises, Wifi, Smoke alarm, Carbon monoxide alarm, Fire extinguisher, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Coffee maker, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morristown: Heating, Free parking on premises, Wifi, Smoke alarm, Carbon monoxide alarm, Fire extinguisher, Hot water.
- Prioritize adding missing essentials: Heating, Free parking on premises, Wifi, Smoke alarm, Carbon monoxide alarm, Fire extinguisher, Hot water.
- Consider adding popular differentiators like TV or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morristown to stay competitive.
Which Airbnb Amenities Boost Revenue in Morristown?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Morristown, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 69.0% | $61,906 | $14,333 | 331.9% |
Cooking basics | 85.0% | $53,121 | $13,569 | 291.5% |
PianoHigh opportunity | 6.2% | $141,267 | $40,957 | 244.9% |
Dishes and silverware | 88.5% | $51,014 | $17,607 | 189.7% |
Refrigerator | 88.5% | $50,822 | $19,085 | 166.3% |
Sound system | 16.8% | $92,715 | $37,965 | 144.2% |
WaterfrontHigh opportunity | 4.4% | $107,022 | $44,400 | 141.0% |
Hot tub | 18.6% | $88,394 | $37,761 | 134.1% |
HammockHigh opportunity | 4.4% | $101,845 | $44,640 | 128.1% |
Fire pit | 37.2% | $72,788 | $32,017 | 127.3% |
Revenue Impact Insights for Morristown
- Pets allowed tops the revenue impact list with a 331.9% uplift — listings with this amenity earn $61,906 vs. $14,333 without it.
- High-opportunity amenities — Piano, Waterfront, Hammock — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Cooking basics, Dishes and silverware, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Piano — it has the best combination of high revenue impact and low market saturation in Morristown.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Morristown STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morristown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorristown Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Morristown
- The typical guest profile for Airbnb in Morristown consists of primarily domestic travelers (94%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.2% of guests.
- Key international markets include United States (94.2%) and Canada (2%).
- Top languages spoken are English (68%) followed by Spanish (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Morristown?
Listings in Morristown average 4.91 out of 5 overall, with about 93.1 reviews per active listing and 64.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Morristown
- With an overall rating of 4.91, Morristown listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.93), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 64.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Morristown Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morristown
- The most common availability pattern in Morristown falls within the 271-366 days range, representing 45.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Morristown (33.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Morristown?
Average Booking Lead Time by Month
Booking Lead Time Insights for Morristown
- The overall average booking lead time for vacation rentals in Morristown is 60 days.
- Guests book furthest in advance for stays during October (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (70 days avg.) sees the longest lead times, while Spring (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Morristown.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Morristown averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Morristown?
Guests in Morristown stay about 4.4 nights on average, generating roughly 3,049 reservations and 27.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Morristown
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Morristown
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (4.9 nights) and shorten in Oct (3.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Morristown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
17.7% of total
2 Nights
40 listings
35.4% of total
3 Nights
8 listings
7.1% of total
4-6 Nights
3 listings
2.7% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
41 listings
36.3% of total
Key Insights
- The most prevalent minimum stay requirement in Morristown is 30+ Nights, adopted by 36.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.3%) caters to monthly stays (30+ nights) in Morristown, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.3% of Morristown hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.7% currently do.
- A 2-night minimum appears standard (35.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 36.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morristown.
Morristown Airbnb Cancellation Policy Trends Analysis (2026)
Limited
6 listings
5.3% of total
Super Strict 30 Days
4 listings
3.5% of total
Flexible
9 listings
8% of total
Moderate
31 listings
27.4% of total
Firm
54 listings
47.8% of total
Strict
9 listings
8% of total
Cancellation Policy Insights for Morristown
- The prevailing Airbnb cancellation policy trend in Morristown is Firm, used by 47.8% of listings.
- A majority (55.8%) of hosts in Morristown utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 47.8% market standard in Morristown.
- Using a Strict policy might deter some guests, as only 8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Morristown.
How Much Are Airbnb Cleaning Fees in Morristown?
Cleaning fees in Morristown are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Morristown
- 91.2% of listings charge a cleaning fee, making it standard practice in Morristown. Guests expect it and factor it into their booking decisions.
- The gap between the average ($176) and median ($150) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Morristown median of $150. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Morristown Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morristownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mountain Home w/Game Room, Pool, Hot Tubs, Theater
Entire Place • 10 bedrooms
Stunning Barn & Silo retreat, on 300 private acres
Entire Place • 5 bedrooms
Modern Private Retreat w/ Indoor Court-Hot Tub-Spa
Entire Place • 4 bedrooms
The Vista: 12 min to Stowe, Pool, Theater, Hot Tub
Entire Place • 3 bedrooms
Stowe Sky Retreat: Hot Tub/Views/Family Friendly
Entire Place • 3 bedrooms
Modern Post&Beam w/ Hot Tub, Waterfall, Mtn. Views
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Morristown?
Learn from the best! This table showcases top-performing Airbnb hosts in Morristown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sean | 1 | $537,646 | 48 | 4.98/5.0 |
| Liz | 2 | $345,654 | 277 | 4.97/5.0 |
| Rebecca And Blake | 9 | $292,233 | 425 | 4.89/5.0 |
| Kali | 1 | $236,280 | 121 | 4.98/5.0 |
| Evolve | 3 | $187,531 | 342 | 4.83/5.0 |
| David | 1 | $171,826 | 39 | 4.97/5.0 |
| Ky & Anna | 1 | $154,469 | 167 | 4.93/5.0 |
| Tyler And Megan | 1 | $147,530 | 47 | 5.00/5.0 |
| Kate | 2 | $142,082 | 220 | 4.92/5.0 |
| Crystal | 3 | $118,672 | 182 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morristown.
Who Are the Airbnb Hosts in Morristown?
Morristown is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Morristown
- With 74.3% Superhosts, Morristown has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 16.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 82.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 38.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Morristown averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Morristown
These are the highest-grossing professional property management operations in Morristown, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Sean | 1 | $537,646 | $2,238 | 61.8% | 4.98/5 |
| Rebecca And Blake | 9 | $292,233 | $343 | 26.3% | 4.89/5 |
| Evolve | 3 | $187,531 | $340 | 57.8% | 4.83/5 |
| Grant | 2 | $104,431 | $404 | 42.1% | 4.96/5 |
| Alison B | 3 | $59,089 | $501 | 21.6% | 4.81/5 |
| Karen | 1 | $53,099 | $311 | 48.7% | 4.79/5 |
| Jayla | 1 | $27,507 | $551 | 22.5% | 4.91/5 |
| Michael | 1 | $19,616 | $383 | 25.6% | 4.75/5 |
| Vacasa Arizona | 2 | $8,708 | $188 | 16.1% | 4.44/5 |
| Vacasa Northern Vermont | 1 | $7,441 | $319 | 14.3% | 4.80/5 |
Management Company Insights for Morristown
- The leading management company, Sean, operates 1 listings with $537,646 in gross revenue — a useful benchmark for what scale looks like in Morristown.
- Top managers average 2 properties each, suggesting professional management in Morristown still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.82/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 16.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Morristown's Airbnb Market Compare to Nearby Cities?
How does the Morristown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Goffstown, Morristown has 9 percentage points lower occupancy and about $11 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 12 | $7,070 | $516.04 | 33% |
| Fort Ann | 34 | $6,490 | $826.16 | 34% |
| Pomfret | 15 | $5,506 | $521.04 | 42% |
| Barnstead | 35 | $5,367 | $494.57 | 42% |
| Hanover | 34 | $5,021 | $1206.79 | 39% |
| Malletts Bay | 50 | $4,999 | $466.06 | 41% |
| Goffstown | 13 | $4,916 | $344.96 | 50% |
| Dalton | 12 | $4,745 | $384.76 | 44% |
| Jefferson | 28 | $4,713 | $485.05 | 40% |
| Stowe | 841 | $4,658 | $540.50 | 38% |
Frequently Asked Questions About Airbnb in Morristown
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Morristown.
How much do Airbnb hosts make in Morristown?
Morristown hosts earn about $47,171 per year on average, with an average nightly rate of $356 and RevPAR of $152. Those figures describe the typical revenue environment for active listings in Morristown, Vermont, not the ceiling for the best operators. Source: AirROI 2026 data, Morristown market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Morristown?
The average Airbnb occupancy rate in Morristown is 40.5%. February is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Morristown?
Listings in Morristown average $356 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Morristown?
Morristown currently has about 113 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Morristown?
AirROI currently classifies the short-term rental regulation level in Morristown as Low. The dataset also shows about 8.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Morristown?
RevPAR in Morristown is about $152. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Morristown?
At 40.5% occupancy, Morristown can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $47,171, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Morristown?
The average booking lead time in Morristown is about 60 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Morristown?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Morristown include Downtown Morristown, Stowe Area, Lake Elmore. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Morristown?
entire_home listings make up 95.6% of the active supply in Morristown. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Morristown compare to nearby Airbnb markets?
Among neighboring markets, Middletown Springs posts $84,834 in average annual revenue with 32.7% occupancy, compared to Morristown's $47,171 and 40.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Morristown?
The average Airbnb stay length in Morristown is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Morristown?
Airbnb listings in Morristown average 4.91 out of 5 overall. About 64.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Morristown?
Pets allowed and Cooking basics are among the strongest revenue-linked amenities in Morristown. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Morristown?
Yes. About 91.2% of active Airbnb listings in Morristown charge a cleaning fee, and the average fee is $176. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Morristown?
A 74.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.