Johnson, Vermont Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Johnson, Vermont? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $45,739 per year — at a $278 nightly rate, 48.4% occupancy, and a $140 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 35 active listings, Johnson is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 12.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Johnson?
In Johnson, the headline Airbnb metrics are $45,739 in average annual revenue,48.4% occupancy, $278 ADR, and $140 in RevPAR, and guests book about 49 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Johnson?
Understanding the monthly revenue variations for Airbnb listings in Johnson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Johnson is typically February, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Johnson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,429+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,303 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,529 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,681, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Johnson
What Is the Monthly Airbnb Occupancy Rate in Johnson?
Maximize your bookings by understanding the Johnson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Johnson:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Johnson
What Is the Average Airbnb Nightly Rate in Johnson?
Effective short term rental pricing strategy in Johnson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Johnson typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $469+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $340 or more.
- Typical properties (Median) charge around $190 per night.
- Entry-level properties (Bottom 25%) earn around $135 per night.
Average Daily Rate (ADR) Trend by Month in Johnson
What Is the RevPAR for Airbnb in Johnson?
RevPAR in Johnson is currently $140. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $107 RevPAR.
- Strong performers (Top 25%) earn $194 RevPAR.
- Best-in-class (Top 10%) achieve $363 RevPAR.
Average Monthly RevPAR Trend in Johnson
RevPAR Insights for Johnson
- The average RevPAR in Johnson is $140. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($363) and bottom 25% ($49) is $313, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Johnson benchmarks. If your RevPAR falls below the median of $107, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $194+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Johnson?
Johnson's peak Airbnb season falls in February, January, October, while the softest stretch is April, June, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, January, October)
- Revenue averages $5,929 per month
- Occupancy rates average 60.4%
- Daily rates average $295
Shoulder Season
- Revenue averages $4,573 per month
- Occupancy maintains around 51.2%
- Daily rates hold near $258
Low Season (April, June, November)
- Revenue drops to average $2,992 per month
- Occupancy decreases to average 39.5%
- Daily rates adjust to average $238
Seasonality Insights for Johnson
- Airbnb seasonality in Johnson is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Johnson's highest earning potential, with monthly revenues climbing to $6,187, occupancy reaching 63.9%, and ADRs peaking at $321.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,045, occupancy could drop to 33.5%, and ADRs may adjust to $211.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Johnson.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Johnson, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Johnson?
While Johnson, Vermont, United States currently shows low STR regulations, 9% of listings carry registration evidence — suggesting some hosts proactively register or that certain neighborhoods have their own rules. Checking local zoning and tax obligations before listing is still wise. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Johnson to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 9% licensed listings)
What Are the Best Neighborhoods for Airbnb in Johnson?
With a compact short-term rental market, Johnson gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Stowe | A charming ski resort town known for its picturesque landscapes and outdoor activities year-round. It attracts tourists for skiing, hiking, and its quaint village atmosphere. | Stowe Mountain Resort, Smugglers Notch State Park, The Alchemist Brewery, Stowe Recreation Path, Ben & Jerry's Factory, Von Trapp Brewing Bierhall |
| Waterbury | Home to a variety of attractions and breweries, this small town is popular for its access to outdoor activities and its vibrant culinary scene. | Ben & Jerry's Factory, Waterbury Reservoir, Prohibition Pig, Green Mountain Coffee Roasters, Cold Hollow Cider Mill |
| Montpelier | Vermont's capital city offers a unique mix of culture and history, attracting visitors for its charming downtown area and various state government attractions. | Vermont State House, Lost Nation Brewing, Montpelier Historical Society, Kelley Stand Ski Area, Capitol Grounds |
| Burlington | A lively college town on the shores of Lake Champlain, known for its vibrant arts scene, diverse food options, and active outdoor lifestyle. | Church Street Marketplace, Shelburne Farms, Burlington Bike Path, Echo Lake Aquarium and Science Center, The Flynn Center for the Performing Arts |
| Fairfax | A peaceful small town close to larger attractions, providing a rural escape with opportunities for outdoor activities and community events. | Fairfax Community Park, Lake Arrowhead, The Fairfax Historical Society, Eagle Mountain Church |
| Cambridge | Known for its natural beauty and outdoor recreation, Cambridge is favored by those seeking a serene environment and proximity to ski resorts and trails. | Smugglers Notch, Mount Mansfield, Cambridge Village, Baker Pond, The Green River Reservoir |
| Lyndonville | A quiet town that serves as a base for exploring the Northeast Kingdom, popular for its natural scenery and small-town charm. | Lyndon State College, Kingdom Trails, Burke Mountain, Lyndonville Historical Society, Northeast Kingdom |
| Jay | This area is favored for its ski resorts and beautiful natural landscapes, attracting winter sports enthusiasts and nature lovers alike. | Jay Peak Resort, Jay Peak Golf Course, Pump House Indoor Waterpark, Vermont Maple Museum, Lake Memphremagog |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Johnson offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Johnson?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Johnson
- The Johnson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Johnson, House properties are the most common (62.9%), reflecting the local real estate landscape.
- Houses represent a significant 62.9% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 5.8%) offer potential for unique stay experiences.
Johnson Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Johnson
- The dominant room capacity in Johnson is 2 bedrooms listings, making up 37.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 71.4% of the active Airbnb listings in Johnson, indicating a high concentration in these sizes.
- A significant 25.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Johnson.
Johnson Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Johnson
- The most common guest capacity trend in Johnson vacation rentals is listings accommodating 4 guests (22.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Johnson STR market, accounting for 40.0% of listings.
- 31.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Johnson.
- On average, properties in Johnson are equipped to host 4.6 guests.
How Do Listings in Johnson Compare on Quality?
Listing quality in Johnson can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Johnson
- At 44.2 photos per listing on average, Johnson hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Johnson averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Johnson?
Amenity Prevalence
Amenity Insights for Johnson
- Essential amenities in Johnson that guests expect include: Heating, Free parking on premises, Carbon monoxide alarm, Smoke alarm, Coffee maker, Wifi, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Hot water, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Johnson: Heating, Free parking on premises, Carbon monoxide alarm, Smoke alarm, Coffee maker, Wifi, Dishes and silverware.
- Prioritize adding missing essentials: Heating, Carbon monoxide alarm, Smoke alarm, Coffee maker, Wifi, Dishes and silverware.
- Consider adding popular differentiators like Microwave or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Johnson to stay competitive.
Which Airbnb Amenities Boost Revenue in Johnson?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Johnson, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
BBQ grill | 57.1% | $66,739 | $17,740 | 276.2% |
Sound system | 14.3% | $95,920 | $37,376 | 156.6% |
Outdoor dining area | 45.7% | $67,449 | $27,458 | 145.6% |
Barbecue utensils | 42.9% | $67,769 | $29,217 | 131.9% |
Hot tub | 31.4% | $74,462 | $32,574 | 128.6% |
Shower gel | 45.7% | $65,564 | $29,044 | 125.7% |
Dishwasher | 54.3% | $61,364 | $27,185 | 125.7% |
Dryer | 60.0% | $58,758 | $26,211 | 124.2% |
Air conditioning | 71.4% | $53,907 | $25,320 | 112.9% |
Washer | 57.1% | $59,062 | $27,975 | 111.1% |
Revenue Impact Insights for Johnson
- BBQ grill tops the revenue impact list with a 276.2% uplift — listings with this amenity earn $66,739 vs. $17,740 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Johnson STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Johnson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJohnson Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Johnson
- The typical guest profile for Airbnb in Johnson consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.5% of guests.
- Key international markets include United States (94.5%) and Canada (2.4%).
- Top languages spoken are English (69.8%) followed by Spanish (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Johnson?
Listings in Johnson average 4.91 out of 5 overall, with about 102.2 reviews per active listing and 68.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Johnson
- With an overall rating of 4.91, Johnson listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 68.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Johnson Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Johnson
- The most common availability pattern in Johnson falls within the 271-366 days range, representing 34.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Johnson (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Johnson?
Average Booking Lead Time by Month
Booking Lead Time Insights for Johnson
- The overall average booking lead time for vacation rentals in Johnson is 49 days.
- Guests book furthest in advance for stays during October (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Spring (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Johnson.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Johnson averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Johnson?
Guests in Johnson stay about 4.8 nights on average, generating roughly 1,304 reservations and 38.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Johnson
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Johnson
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 38.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (5.1 nights) and shorten in Sep (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Johnson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
5.7% of total
2 Nights
17 listings
48.6% of total
3 Nights
3 listings
8.6% of total
7-29 Nights
2 listings
5.7% of total
30+ Nights
11 listings
31.4% of total
Key Insights
- The most prevalent minimum stay requirement in Johnson is 2 Nights, adopted by 48.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (31.4%) caters to monthly stays (30+ nights) in Johnson, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.6% of Johnson hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.7% currently do.
- A 2-night minimum appears standard (48.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 31.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Johnson.
Johnson Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
11.4% of total
Flexible
1 listings
2.9% of total
Moderate
9 listings
25.7% of total
Firm
20 listings
57.1% of total
Strict
1 listings
2.9% of total
Cancellation Policy Insights for Johnson
- The prevailing Airbnb cancellation policy trend in Johnson is Firm, used by 57.1% of listings.
- A majority (60.0%) of hosts in Johnson utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (2.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 57.1% market standard in Johnson.
- Using a Strict policy might deter some guests, as only 2.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Johnson.
How Much Are Airbnb Cleaning Fees in Johnson?
Cleaning fees in Johnson are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Johnson
- 97.1% of listings charge a cleaning fee, making it standard practice in Johnson. Guests expect it and factor it into their booking decisions.
- The gap between the average ($184) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.2% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Johnson median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Johnson Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Johnsonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Château Chavis
Entire Place • 2 bedrooms
Modern Green Mountain Getaway
Entire Place • 6 bedrooms
Hot tub, sauna, arcade, 18 acres
Entire Place • 5 bedrooms
Outdoors lovers! Hot tub, trails, streams, privacy
Entire Place • 3 bedrooms
Designer A-Frame Treehouse | Hot Tub & Sauna
Entire Place • 1 bedroom
The Barn - Modern Living in Small Town Vermont
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Johnson?
Learn from the best! This table showcases top-performing Airbnb hosts in Johnson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tyler | 8 | $460,190 | 1283 | 4.89/5.0 |
| Travis | 4 | $230,530 | 450 | 4.95/5.0 |
| Travis | 1 | $133,252 | 170 | 4.99/5.0 |
| Victoria | 1 | $125,899 | 25 | 4.88/5.0 |
| Jayla | 1 | $122,375 | 95 | 4.95/5.0 |
| Sandy | 1 | $103,269 | 108 | 5.00/5.0 |
| Claire | 1 | $70,840 | 20 | 4.95/5.0 |
| Elizabeth | 1 | $57,215 | 180 | 4.96/5.0 |
| Elise | 2 | $53,675 | 225 | 4.58/5.0 |
| Walter | 1 | $38,149 | 184 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Johnson.
Who Are the Airbnb Hosts in Johnson?
Johnson is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Johnson
- With 85.7% Superhosts, Johnson has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 20.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 80.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Johnson averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Johnson
These are the highest-grossing professional property management operations in Johnson, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Tyler | 8 | $460,190 | $245 | 69.7% | 4.89/5 |
| Jayla | 1 | $122,375 | $795 | 44.1% | 4.95/5 |
| Claire | 1 | $70,840 | $470 | 36.6% | 4.95/5 |
| Rebecca And Blake | 1 | $33,494 | $486 | 22.7% | 5.00/5 |
Management Company Insights for Johnson
- The leading management company, Tyler, operates 8 listings with $460,190 in gross revenue — a useful benchmark for what scale looks like in Johnson.
- Top managers average 3 properties each, suggesting professional management in Johnson still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.95/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Johnson's Airbnb Market Compare to Nearby Cities?
How does the Johnson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Goffstown, Johnson has 2 percentage points lower occupancy and about $67 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 12 | $7,070 | $516.04 | 33% |
| Fort Ann | 34 | $6,490 | $826.16 | 34% |
| Pomfret | 15 | $5,506 | $521.04 | 42% |
| Barnstead | 35 | $5,367 | $494.57 | 42% |
| Hanover | 34 | $5,021 | $1206.79 | 39% |
| Malletts Bay | 50 | $4,999 | $466.06 | 41% |
| Goffstown | 13 | $4,916 | $344.96 | 50% |
| Dalton | 12 | $4,745 | $384.76 | 44% |
| Jefferson | 28 | $4,713 | $485.05 | 40% |
| Stowe | 841 | $4,658 | $540.50 | 38% |
Frequently Asked Questions About Airbnb in Johnson
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Johnson.
How much do Airbnb hosts make in Johnson?
Johnson hosts earn about $45,739 per year on average, with an average nightly rate of $278 and RevPAR of $140. Those figures describe the typical revenue environment for active listings in Johnson, Vermont, not the ceiling for the best operators. Source: AirROI 2026 data, Johnson market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Johnson?
The average Airbnb occupancy rate in Johnson is 48.4%. February is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Johnson?
Listings in Johnson average $278 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Johnson?
Johnson currently has about 35 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Johnson?
AirROI currently classifies the short-term rental regulation level in Johnson as Low. The dataset also shows about 8.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Johnson?
RevPAR in Johnson is about $140. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Johnson?
At 48.4% occupancy, Johnson can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $45,739, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Johnson?
The average booking lead time in Johnson is about 49 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Johnson?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Johnson include Stowe, Waterbury, Montpelier. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Johnson?
entire_home listings make up 97.1% of the active supply in Johnson. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Johnson compare to nearby Airbnb markets?
Among neighboring markets, Middletown Springs posts $84,834 in average annual revenue with 32.7% occupancy, compared to Johnson's $45,739 and 48.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Johnson?
The average Airbnb stay length in Johnson is about 4.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Johnson?
Airbnb listings in Johnson average 4.91 out of 5 overall. About 68.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Johnson?
BBQ grill and Sound system are among the strongest revenue-linked amenities in Johnson. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Johnson?
Yes. About 97.1% of active Airbnb listings in Johnson charge a cleaning fee, and the average fee is $184. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Johnson?
A 85.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.