Ojo Caliente, New Mexico Airbnb Market Data 2025: STR Report & Statistics

Source: AirROI · Airbnb DataReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Ojo Caliente, New Mexico? Based on AirROI's 2025 dataset (November 2024 – October 2025), the short answer is $24,032 per year — at a $193 nightly rate, 39.2% occupancy, and a N/A RevPAR.

With just 18 active listings, Ojo Caliente is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply has held steady year over year while revenue and nightly rates climbed — a mature market where existing hosts capture more value per listing. Stable inventory paired with rising returns reflects healthy demand.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Ojo Caliente?

In Ojo Caliente, the headline Airbnb metrics are $24,032 in average annual revenue,39.2% occupancy, $193 ADR, and $0 in RevPAR, and guests book about 30 days in advance.

Avg. Daily Rate (ADR)(?)
$193
The average rental revenue earned for an occupied room per day in Ojo Caliente.
Occupancy Rate(?)
39.2%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$24,032
Average annual income for an Airbnb listing in Ojo Caliente. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$0
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
15.3%
Strong growth (15.3%) vs. last year.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
30 days
How far in advance guests typically book in Ojo Caliente. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
October
The month with the highest average earnings, indicating peak season in Ojo Caliente.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Ojo Caliente.
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How Much Do Airbnb Hosts Earn Monthly in Ojo Caliente?

Understanding the monthly revenue variations for Airbnb listings in Ojo Caliente is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ojo Caliente is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ojo Caliente across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,806+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,136 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,105 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,343, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ojo Caliente

What Is the Monthly Airbnb Occupancy Rate in Ojo Caliente?

Maximize your bookings by understanding the Ojo Caliente STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ojo Caliente:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 42%.
  • Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ojo Caliente

What Is the Average Airbnb Nightly Rate in Ojo Caliente?

Effective short term rental pricing strategy in Ojo Caliente involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ojo Caliente typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $298+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $234 or more.
  • Typical properties (Median) charge around $157 per night.
  • Entry-level properties (Bottom 25%) earn around $111 per night.

Average Daily Rate (ADR) Trend by Month in Ojo Caliente

What Is the RevPAR for Airbnb in Ojo Caliente?

RevPAR in Ojo Caliente is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see N/A RevPAR.
  • Typical properties (Median) generate N/A RevPAR.
  • Strong performers (Top 25%) earn N/A RevPAR.
  • Best-in-class (Top 10%) achieve N/A RevPAR.

Average Monthly RevPAR Trend in Ojo Caliente

RevPAR Insights for Ojo Caliente

  • RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Ojo Caliente benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Ojo Caliente?

Ojo Caliente's peak Airbnb season falls in October, September, August, while the softest stretch is January, February, April. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (October, September, August)
  • Revenue averages $3,162 per month
  • Occupancy rates average 50.4%
  • Daily rates average $192
Shoulder Season
  • Revenue averages $2,603 per month
  • Occupancy maintains around 43.7%
  • Daily rates hold near $192
Low Season (January, February, April)
  • Revenue drops to average $1,810 per month
  • Occupancy decreases to average 35.2%
  • Daily rates adjust to average $184

Seasonality Insights for Ojo Caliente

  • The Airbnb seasonality pattern in Ojo Caliente shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ojo Caliente's highest earning potential, with monthly revenues climbing to $3,273, occupancy reaching 52.6%, and ADRs peaking at $204.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,777, occupancy could drop to 34.0%, and ADRs may adjust to $181.
  • Lower occupancy paired with meaningful seasonality means hosts in Ojo Caliente need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • Regularly analyze your own performance against these Ojo Caliente seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Do You Need a License for Airbnb in Ojo Caliente?

Low regulation and minimal registration activity in Ojo Caliente, New Mexico, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ojo Caliente to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Ojo Caliente?

With a compact short-term rental market, Ojo Caliente gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Ojo Caliente
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ojo Caliente Mineral Springs Resort & Spa
A well-known spa and wellness center famous for its natural hot springs. Ideal for guests seeking relaxation and rejuvenation, making it a popular destination for both local and out-of-state travelers.
Ojo Caliente Mineral Springs, Historic Ojo Caliente Church, Nature Trails, Yoga and Wellness Retreats, Local Art Galleries
Ojo Caliente Pueblo
A nearby Native American community offering rich cultural experiences. Great for visitors interested in cultural tourism and indigenous history, making it unique for Airbnb hosts.
Ojo Caliente Pueblo Cultural Center, Traditional Native American Craft Workshops, Nature Walks, Local Festivals
Taos
A short drive from Ojo Caliente, Taos is renowned for its arts scene and ski resorts. This historic town draws tourists year-round, making it a solid investment location for Airbnb.
Taos Ski Valley, Taos Pueblo, Rio Grande Gorge, Art Galleries, Restaurants
Santa Fe
Known for its Pueblo-style architecture and vibrant art scene, Santa Fe attracts many visitors year-round. Its proximity to Ojo Caliente offers an extended market.
Santa Fe Plaza, Georgia O'Keeffe Museum, Canyon Road Arts District, Palace of the Governors, Santa Fe Opera
Ghost Ranch
Famous for its stunning landscapes and as the former home of artist Georgia O'Keeffe. A unique retreat location for those seeking creative inspiration and nature.
Ghost Ranch Education and Retreat Center, Dinosaur Tracks, Hiking Trails
Los Alamos
Home to scientific research and the history of the atomic bomb, Los Alamos offers a unique history and several attractions for tourists interested in science and history.
Los Alamos National Laboratory, Bradbury Science Museum, Bandelier National Monument
Coyote
A small village known for its scenic beauty and outdoor activities. Charming and quaint, it's an inviting location for nature lovers seeking a peaceful getaway.
Coyote Canyon, Hiking Trails, Local Wildlife
Abiquiú
Renowned for its landscape and connections to artists like Georgia O'Keeffe. This area is ideal for those seeking an artistic and nature-focused experience.
Abiquiú Lake, Ghost Ranch, Local Art Studios, Hiking in the Plains of San Augustin

With 8 distinct neighborhoods showing meaningful short-term rental activity, Ojo Caliente offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Ojo Caliente?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ojo Caliente

  • The Ojo Caliente Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Ojo Caliente, House properties are the most common (44.4%), reflecting the local real estate landscape.
  • Houses represent a significant 44.4% portion, catering likely to families or larger groups.
  • The presence of 27.8% Hotel/Boutique listings indicates integration with traditional hospitality.

Ojo Caliente Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ojo Caliente

  • The dominant room capacity in Ojo Caliente is 1 bedroom listings, making up 66.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 83.4% of the active Airbnb listings in Ojo Caliente, indicating a high concentration in these sizes.
  • With over half the market (66.7%) consisting of studios or 1-bedroom units, Ojo Caliente is particularly well-suited for individuals or couples.

Ojo Caliente Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ojo Caliente

  • The most common guest capacity trend in Ojo Caliente vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Ojo Caliente STR market, accounting for 61.1% of listings.
  • 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ojo Caliente.
  • On average, properties in Ojo Caliente are equipped to host 3.5 guests.

What Amenities Do Airbnb Guests Expect in Ojo Caliente?

Amenity Prevalence

Amenity Insights for Ojo Caliente

  • Essential amenities in Ojo Caliente that guests expect include: Hot water, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Fire extinguisher, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ojo Caliente: Hot water, Wifi.
  • Consider adding popular differentiators like Free parking on premises or Fire extinguisher to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ojo Caliente to stay competitive.

Dive Deeper: Advanced Ojo Caliente STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ojo Caliente. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ojo Caliente Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ojo Caliente

  • The typical guest profile for Airbnb in Ojo Caliente consists of primarily domestic travelers (98%), often arriving from nearby Albuquerque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.9% of guests.
  • Key international markets include United States (97.9%) and DC (0.6%).
  • Top languages spoken are English (61%) followed by Spanish (18.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Albuquerque and Denver.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Ojo Caliente Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ojo Caliente

  • The most common availability pattern in Ojo Caliente falls within the 181-270 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Ojo Caliente (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Ojo Caliente?

Average Booking Lead Time by Month

Booking Lead Time Insights for Ojo Caliente

  • The overall average booking lead time for vacation rentals in Ojo Caliente is 30 days.
  • Guests book furthest in advance for stays during September (average 71 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 24 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (47 days avg.) sees the longest lead times, while Summer (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Ojo Caliente.
  • For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 47 days) to capture early planners.
  • Monitor your own booking lead times against these Ojo Caliente averages to identify opportunities for dynamic pricing adjustments.

Ojo Caliente Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (55.6%)

1 Night

10 listings

55.6% of total

2 Nights (33.3%)

2 Nights

6 listings

33.3% of total

3 Nights (5.6%)

3 Nights

1 listings

5.6% of total

7-29 Nights (5.6%)

7-29 Nights

1 listings

5.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Ojo Caliente is 1 Night, adopted by 55.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (88.9%) of the Ojo Caliente Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 55.6% of Ojo Caliente hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ojo Caliente.

Ojo Caliente Airbnb Cancellation Policy Trends Analysis (2026)

Limited (5.6%)

Limited

1 listings

5.6% of total

Flexible (16.7%)

Flexible

3 listings

16.7% of total

Moderate (33.3%)

Moderate

6 listings

33.3% of total

Firm (33.3%)

Firm

6 listings

33.3% of total

Strict (11.1%)

Strict

2 listings

11.1% of total

Cancellation Policy Insights for Ojo Caliente

  • The prevailing Airbnb cancellation policy trend in Ojo Caliente is Moderate, used by 33.3% of listings.
  • There's a relatively balanced mix between guest-friendly (50.0%) and stricter (44.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 33.3% market standard in Ojo Caliente.
  • Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ojo Caliente.

What Do the Top Airbnb Listings in Ojo Caliente Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ojo Calientebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

21 Acre Magical Ranch House in Ojo Caliente

21 Acre Magical Ranch House in Ojo Caliente

Entire Place • 1 bedroom

$80,996
Revenue
75.2%
Occupancy
$284.86
Daily Rate
Serene Ojo Casita / mountain views

Serene Ojo Casita / mountain views

Entire Place • 1 bedroom

$49,628
Revenue
49.2%
Occupancy
$266.54
Daily Rate
Estrella sanctuary - an Ojo Caliente retreat cabin

Estrella sanctuary - an Ojo Caliente retreat cabin

Entire Place • 3 bedrooms

$47,265
Revenue
48.3%
Occupancy
$267.98
Daily Rate
Santa Clara King Desert Suite

Santa Clara King Desert Suite

Private Room • 1 bedroom

$37,920
Revenue
48.0%
Occupancy
$208.33
Daily Rate
Acoma Queen Desert Suite

Acoma Queen Desert Suite

Private Room • 1 bedroom

$32,892
Revenue
47.4%
Occupancy
$182.54
Daily Rate
San Juan Queen Desert Suite

San Juan Queen Desert Suite

Private Room • 1 bedroom

$26,837
Revenue
38.5%
Occupancy
$183.88
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Ojo Caliente?

Learn from the best! This table showcases top-performing Airbnb hosts in Ojo Caliente based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Ojo Caliente by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Graham3$97,6494804.98/5.0
Gregory1$80,9961224.99/5.0
Nicholas2$51,30412804.91/5.0
Laurie1$49,628894.96/5.0
Sterling1$47,2651474.97/5.0
Jennifer2$24,4211464.91/5.0
Annamaria1$18,20475.00/5.0
Kelly1$16,155414.93/5.0
Eva1$15,4712534.45/5.0
Vincent1$9,7262114.95/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ojo Caliente.

How Does Ojo Caliente's Airbnb Market Compare to Nearby Cities?

How does the Ojo Caliente Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Santa Fe, Ojo Caliente has 9 percentage points lower occupancy and about $126 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Ojo Caliente — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Mountain Village320$7,473$1152.9133%
Telluride577$5,711$682.7138%
La Plata County12$4,361$613.4735%
Santa Fe1,705$3,957$319.3548%
Arroyo Seco54$3,614$362.0541%
Silverton78$3,295$289.2643%
Durango1,013$3,236$360.6139%
El Prado218$3,139$260.8445%
Valdez34$3,073$352.6035%
Angel Fire683$3,030$380.3833%

Frequently Asked Questions About Airbnb in Ojo Caliente

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ojo Caliente.

How much do Airbnb hosts make in Ojo Caliente?

Ojo Caliente hosts earn about $24,032 per year on average, with an average nightly rate of $193 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Ojo Caliente, New Mexico, not the ceiling for the best operators. Source: AirROI 2025 data, Ojo Caliente market, November 2024 to October 2025.

What is the average Airbnb occupancy rate in Ojo Caliente?

The average Airbnb occupancy rate in Ojo Caliente is 39.2%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Ojo Caliente?

Listings in Ojo Caliente average $193 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Ojo Caliente?

Ojo Caliente currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Ojo Caliente?

AirROI currently classifies the short-term rental regulation level in Ojo Caliente as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Ojo Caliente?

RevPAR in Ojo Caliente is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Ojo Caliente?

Occupancy of 39.2% means Ojo Caliente is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $24,032, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Ojo Caliente?

The average booking lead time in Ojo Caliente is about 30 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Ojo Caliente?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ojo Caliente include Ojo Caliente Mineral Springs Resort & Spa, Ojo Caliente Pueblo, Taos. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Ojo Caliente?

entire_home listings make up 77.8% of the active supply in Ojo Caliente. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Ojo Caliente compare to nearby Airbnb markets?

Among neighboring markets, Mountain Village posts $89,680 in average annual revenue with 32.9% occupancy, compared to Ojo Caliente's $24,032 and 39.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

When is the peak season for Airbnb in Ojo Caliente?

October is the highest-revenue month in Ojo Caliente, while February is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2025-10-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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