AirROI ranking · 202617 markets ranked

Best Places to Buy an Airbnb in New Mexico (2026)

Santa Fe is the best place to buy an Airbnb in New Mexico in 2026, according to AirROI's ranking of 17 markets. Its listings averaged $47,100 in revenue over the 12 months to September 2026 and were booked on 47% of nights. It also earns the most per listing of any ranked market. El Prado and Albuquerque come next.

Source: AirROI Reviewed by , Founder @ AirROI Updated

Markets tracked
58
Active Airbnb listings
9,760
Avg. revenue per listing
$29,300
Occupancy rate
41%
Avg. nightly rate
$260
Avg. revenue, top 10 markets
$28,900

The short answer

New Mexico Airbnb Market at a Glance

Across New Mexico, the 9,760 active Airbnb listings tracked by AirROI, a short-term-rental data firm, averaged $29,300 over the same period. They were booked on 41% of nights at about $260 a night; the ranking covers the 17 markets with at least 100 active listings.

The ranking weighs revenue per listing most, then occupancy and market size, then how evenly income spreads across the year and how it changed on the year. It reflects rental performance, not purchase prices or local short-term rental rules. How the ranking works.

Where the top 10 Airbnb markets in New Mexico are

Each dot is one of the 58 markets AirROI tracks in New Mexico, sized by active listings and coloured by average revenue per listing. Select a number to jump to its profile.

Where the top 10 Airbnb markets in New Mexico areDot map of 58 Airbnb markets. Numbered pins mark the top-ranked markets: 1 Santa Fe, 2 El Prado, 3 Albuquerque, 4 Las Cruces, 5 Cloudcroft, 6 Angel Fire, 7 Ruidoso, 8 Taos, 9 Carlsbad, 10 Red River.10987654321© OpenStreetMap
Avg. revenueUnder $20k$20k–$23k$23k–$30k$30k+ Under 30 listings 1 Top-ranked market

Top 10

The Top 10 Airbnb Markets in New Mexico

Each profile draws on the market's full AirROI report: how it earns, when in the year, who books and what sells. Monthly figures are averages per listing active in that month, so twelve of them add up to more than the annual average, which also counts listings that operated for only part of the year.

The top 10 Airbnb markets in New Mexico at a glance
#MarketAvg. revenueOccupancy
Santa Fe High earnings · High occupancy$47,10047%
El Prado Growing revenue · High earnings$36,40044%
Albuquerque Large market · Growing revenue$23,60046%
4 Las Cruces Year-round demand · High occupancy$20,00046%
5 Cloudcroft Growing revenue$28,30042%
6 Angel Fire High earnings · Large market$32,20030%
7 Ruidoso Large market · Growing revenue$27,10031%
8 Taos Year-round demand · Large market$24,50037%
9 Carlsbad High occupancy · Year-round demand$20,00046%
10 Red River High earnings · Large market$29,80029%

  1. 1. Santa Fe

    Known for: High earnings · High occupancy

    Top-earning Airbnb listing in Santa Fe, 6 bedrooms Top-earning Airbnb listing in Santa Fe, 6 bedrooms Top-earning Airbnb listing in Santa Fe, 7 bedrooms
    Top-earning Airbnb listings in Santa Fe
    Avg. revenue
    $47,100 +4% vs. last year
    Occupancy
    47%
    Nightly rate
    $335
    Active listings
    1,790

    Where it places among the 17 ranked markets in New Mexico

    • Revenue 1st of 17
    • Occupancy 1st of 17
    • Market size 2nd of 17
    • Year-round 10th of 17
    • Growth 7th of 17
    How it earns
    Santa Fe fills more nights than any other ranked market in New Mexico: 47% of them, at about $335 a night. That adds up to $47,100 per listing over the year, the highest of the 17 ranked markets. A typical listing takes in about $4,100 a month; the top quarter clear $6,860 or more.
    When it earns
    Santa Fe's season runs from May to October, peaking in July at about $6,760 per listing; January, the quietest month, brings in about $3,180. Guests book early, about 58 days ahead against roughly 40 for the typical market in New Mexico, and stay about 6 nights.
    What sells
    Smaller places set the market: only 29% of entire homes have three or more bedrooms, against about 46% in the typical market in New Mexico.
    Who it suits
    It suits buyers who prefer a smaller one- or two-bedroom place and plan to use a professional manager or run a polished operation.
    Registration
    More than seven in ten listings display a registration number, so confirm the local rules before buying.

    Revenue per listing by month

    Median listing
    $4,100/mo
    Top 25% of listings
    $6,860+/mo
    Booked ahead
    58 days
    Average stay
    6 nights
    Most common home size
    2 bedrooms
    Superhosts
    68%

    Areas in the full report: Downtown Santa Fe · Railyard District · Canyon Road

    Full Santa Fe Airbnb report

  2. 2. El Prado

    Known for: Growing revenue · High earnings

    Top-earning Airbnb listing in El Prado, 7 bedrooms Top-earning Airbnb listing in El Prado, 6 bedrooms Top-earning Airbnb listing in El Prado, 5 bedrooms
    Top-earning Airbnb listings in El Prado
    Avg. revenue
    $36,400 +8% vs. last year
    Occupancy
    44%
    Nightly rate
    $270
    Active listings
    232

    Where it places among the 17 ranked markets in New Mexico

    • Revenue 2nd of 17
    • Occupancy 7th of 17
    • Market size 8th of 17
    • Year-round 9th of 17
    • Growth 1st of 17
    How it earns
    Listings in El Prado are booked on 44% of nights, the seventh-highest occupancy of the 17 ranked markets, at about $270 a night. Listings averaged $36,400 in revenue over the year, the second-highest of the 17 ranked markets. In a typical month the median listing brings in about $3,180, and the best quarter clear $5,460. Revenue per listing rose 8% over the year, the biggest gain in New Mexico, helped by nightly rates 11% higher. With 232 listings it is a small market, so its averages can move more from year to year.
    When it earns
    El Prado has two seasons, June–August and February–March. March is the strongest month at about $5,090 per listing, and April the quietest at about $2,560. Bookings arrive well in advance, about 54 days before check-in, so much of a season's calendar fills early; stays average 5 nights.
    What sells
    The most common entire home has 1 bedroom (31% of entire homes), and houses make up 72% of supply.

    Revenue per listing by month

    Median listing
    $3,180/mo
    Top 25% of listings
    $5,460+/mo
    Booked ahead
    54 days
    Average stay
    5 nights
    Most common home size
    1 bedroom
    Superhosts
    63%
    Full El Prado Airbnb report

  3. 3. Albuquerque

    Known for: Large market · Growing revenue

    Top-earning Airbnb listing in Albuquerque, 7 bedrooms Top-earning Airbnb listing in Albuquerque, 5 bedrooms Top-earning Airbnb listing in Albuquerque, 8 bedrooms
    Top-earning Airbnb listings in Albuquerque
    Avg. revenue
    $23,600 +7% vs. last year
    Occupancy
    46%
    Nightly rate
    $185
    Active listings
    1,920

    Where it places among the 17 ranked markets in New Mexico

    • Revenue 10th of 17
    • Occupancy 4th of 17
    • Market size 1st of 17
    • Year-round 8th of 17
    • Growth 2nd of 17
    How it earns
    Albuquerque earns on volume. Rates run below the New Mexico average at about $185 a night, but listings book 46% of nights. Average revenue per listing came to $23,600, the tenth-highest of the 17 ranked markets. Its place at #3 rests on market size (1st of 17) and revenue growth (2nd of 17) rather than on revenue per listing. Month to month, the median listing earns about $2,350 and a top-quarter listing $3,780 or more. Revenue per listing rose 7% over the year, the second-biggest gain in New Mexico, helped by nightly rates 15% higher.
    When it earns
    Revenue in Albuquerque concentrates from May to October: October earns about $3,840 per listing, about twice as much as January. Trips run long, about 7 nights on average against 5 nights for the typical market in New Mexico, booked about 40 days ahead.
    What sells
    Three-bedroom homes lead the market (31% of entire homes), and houses make up 69% of supply.
    Who it suits
    Best for buyers who would rather price for occupancy than for rate.

    Revenue per listing by month

    Median listing
    $2,350/mo
    Top 25% of listings
    $3,780+/mo
    Booked ahead
    40 days
    Average stay
    7 nights
    Most common home size
    3 bedrooms
    Superhosts
    65%

    Areas in the full report: Downtown Albuquerque · Nob Hill · Old Town

    Full Albuquerque Airbnb report

  4. 4. Las Cruces

    Known for: Year-round demand · High occupancy

    Top-earning Airbnb listing in Las Cruces, 6 bedrooms Top-earning Airbnb listing in Las Cruces, 3 bedrooms Top-earning Airbnb listing in Las Cruces, 5 bedrooms
    Top-earning Airbnb listings in Las Cruces
    Avg. revenue
    $20,000 +4% vs. last year
    Occupancy
    46%
    Nightly rate
    $150
    Active listings
    501

    Where it places among the 17 ranked markets in New Mexico

    • Revenue 13th of 17
    • Occupancy 4th of 17
    • Market size 5th of 17
    • Year-round 1st of 17
    • Growth 6th of 17
    How it earns
    Rates in Las Cruces sit below the New Mexico average, at about $150 a night, but listings are booked on 46% of nights. Moderate rates keep revenue per listing at $20,000, 32% below the New Mexico average. Its place at #4 rests on year-round demand (1st of 17) and occupancy (4th of 17) rather than on revenue per listing. A typical listing takes in about $2,000 a month; the top quarter clear $3,240 or more.
    When it earns
    Demand in Las Cruces holds up through the year: September, the slowest month, still brings in about two-thirds of March's revenue.
    What sells
    The most common entire home has 3 bedrooms (41% of entire homes), and houses make up 78% of supply.
    Who it suits
    A good fit for buyers who want income that holds up all year and would rather price for occupancy than for rate.

    Revenue per listing by month

    Median listing
    $2,000/mo
    Top 25% of listings
    $3,240+/mo
    Booked ahead
    37 days
    Average stay
    7 nights
    Most common home size
    3 bedrooms
    Superhosts
    74%

    Areas in the full report: Mesilla Valley · Downtown Las Cruces · Sonoma Ranch

    Full Las Cruces Airbnb report

  5. 5. Cloudcroft

    Known for: Growing revenue

    Top-earning Airbnb listing in Cloudcroft, 4 bedrooms Top-earning Airbnb listing in Cloudcroft, 5 bedrooms Top-earning Airbnb listing in Cloudcroft, 6 bedrooms
    Top-earning Airbnb listings in Cloudcroft
    Avg. revenue
    $28,300 +6% vs. last year
    Occupancy
    42%
    Nightly rate
    $210
    Active listings
    205

    Where it places among the 17 ranked markets in New Mexico

    • Revenue 7th of 17
    • Occupancy 9th of 17
    • Market size 9th of 17
    • Year-round 11th of 17
    • Growth 4th of 17
    How it earns
    Cloudcroft listings charge about $210 a night, 20% below the New Mexico average, and are booked on 42% of nights. Listings averaged $28,300 in revenue over the year, the seventh-highest of the 17 ranked markets. In a typical month the median listing brings in about $2,160, and the best quarter clear $3,440. Revenue per listing rose 6% over the year, helped by nightly rates 10% higher, even as the number of listings grew 17%. Its 205 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
    When it earns
    Revenue in Cloudcroft peaks twice, over June–August and again over December; December leads at about $3,820 per listing, while April brings in about $1,710. Stays are shorter than in most of New Mexico, about 4 nights, so listings turn over often; guests book about 37 days ahead. Most hosts take one- or two-night bookings (96% of listings), more than in the typical market.
    What sells
    Two-bedroom homes lead the market (36% of entire homes), and cabins, campers and other outdoor stays make up 58% of supply.

    Revenue per listing by month

    Median listing
    $2,160/mo
    Top 25% of listings
    $3,440+/mo
    Booked ahead
    37 days
    Average stay
    4 nights
    Most common home size
    2 bedrooms
    Superhosts
    66%
    Full Cloudcroft Airbnb report

  6. 6. Angel Fire

    Known for: High earnings · Large market

    Top-earning Airbnb listing in Angel Fire, 5 bedrooms Top-earning Airbnb listing in Angel Fire, 4 bedrooms Top-earning Airbnb listing in Angel Fire, 6 bedrooms
    Top-earning Airbnb listings in Angel Fire
    Avg. revenue
    $32,200 −3% vs. last year
    Occupancy
    30%
    Nightly rate
    $405
    Active listings
    716

    Where it places among the 17 ranked markets in New Mexico

    • Revenue 3rd of 17
    • Occupancy 14th of 17
    • Market size 4th of 17
    • Year-round 15th of 17
    • Growth 12th of 17
    How it earns
    Angel Fire earns on price: guests pay about $405 a night, 55% above the New Mexico average. Average revenue per listing came to $32,200, the third-highest of the 17 ranked markets. Month to month, the median listing earns about $2,970 and a top-quarter listing $5,390 or more.
    When it earns
    In Angel Fire, the months from December to March earn above the yearly average, led by December at about $6,930 per listing; April is the low point at about $2,100. Guests book early, about 54 days ahead against roughly 40 for the typical market in New Mexico, and stay about 5 nights.
    The competition
    Professional managers run 45% of listings, against about 14% in the typical market in New Mexico, and the largest operator runs 90 listings, so new hosts compete with polished operations.
    What sells
    The most common entire home has 3 bedrooms (30% of entire homes), and houses make up 43% of supply.
    Who it suits
    It suits buyers who can carry costs through a quiet April and can furnish and price for a premium stay.

    Revenue per listing by month

    Median listing
    $2,970/mo
    Top 25% of listings
    $5,390+/mo
    Booked ahead
    54 days
    Average stay
    5 nights
    Most common home size
    3 bedrooms
    Superhosts
    62%

    Areas in the full report: Angel Fire Village · Eagle Nest · Red River

    Full Angel Fire Airbnb report

  7. 7. Ruidoso

    Known for: Large market · Growing revenue

    Top-earning Airbnb listing in Ruidoso, 8 bedrooms Top-earning Airbnb listing in Ruidoso, 9 bedrooms Top-earning Airbnb listing in Ruidoso, 5 bedrooms
    Top-earning Airbnb listings in Ruidoso
    Avg. revenue
    $27,100 +5% vs. last year
    Occupancy
    31%
    Nightly rate
    $290
    Active listings
    1,210

    Where it places among the 17 ranked markets in New Mexico

    • Revenue 8th of 17
    • Occupancy 13th of 17
    • Market size 3rd of 17
    • Year-round 13th of 17
    • Growth 5th of 17
    How it earns
    Ruidoso is New Mexico's third-largest Airbnb market, with 1,210 active listings to price against. Listings averaged $27,100 in revenue over the year, the eighth-highest of the 17 ranked markets. Its place at #7 rests on market size (3rd of 17) and revenue growth (5th of 17) rather than on revenue per listing. A typical listing takes in about $2,290 a month; the top quarter clear $4,010 or more.
    When it earns
    Ruidoso has two seasons, June–August and December. December is the strongest month at about $4,890 per listing, and April the quietest at about $1,940. Visits are quick, about 4 nights on average against 5 nights for the typical market in New Mexico, booked about 38 days ahead. Most hosts take one- or two-night bookings (97% of listings), more than in the typical market.
    Guest expectations
    Average ratings (4.77 stars) trail the typical market in New Mexico (4.87), which leaves room for a well-run listing to stand out.
    The competition
    Professional managers run 37% of listings, against about 14% in the typical market in New Mexico, and the largest operator runs 128 listings, so new hosts compete with polished operations.
    Who it suits
    Best for buyers who plan to use a professional manager or run a polished operation and can ride out a slow April.

    Revenue per listing by month

    Median listing
    $2,290/mo
    Top 25% of listings
    $4,010+/mo
    Booked ahead
    38 days
    Average stay
    4 nights
    Most common home size
    3 bedrooms
    Superhosts
    50%

    Areas in the full report: Midtown Ruidoso · Sierra Blanca · Alto Lakes

    Full Ruidoso Airbnb report

  8. 8. Taos

    Known for: Year-round demand · Large market

    Top-earning Airbnb listing in Taos, 9 bedrooms Top-earning Airbnb listing in Taos, 6 bedrooms Top-earning Airbnb listing in Taos, 3 bedrooms
    Top-earning Airbnb listings in Taos
    Avg. revenue
    $24,500 −2% vs. last year
    Occupancy
    37%
    Nightly rate
    $240
    Active listings
    320

    Where it places among the 17 ranked markets in New Mexico

    • Revenue 9th of 17
    • Occupancy 11th of 17
    • Market size 7th of 17
    • Year-round 6th of 17
    • Growth 11th of 17
    How it earns
    Taos listings charge about $240 a night, 7% below the New Mexico average, and are booked on 37% of nights. Listings averaged $24,500 in revenue over the year, the ninth-highest of the 17 ranked markets. In a typical month the median listing brings in about $2,330, and the best quarter clear $3,850.
    When it earns
    Taos' season runs from June to October, peaking in July at about $3,600 per listing; April, the quietest month, brings in about $2,050. Bookings arrive well in advance, about 53 days before check-in, so much of a season's calendar fills early; stays average 5 nights.
    What sells
    Few listings are large: just 27% have three or more bedrooms, against about 46% in the typical market in New Mexico.
    Who it suits
    A good fit for buyers who prefer a smaller one- or two-bedroom place.

    Revenue per listing by month

    Median listing
    $2,330/mo
    Top 25% of listings
    $3,850+/mo
    Booked ahead
    53 days
    Average stay
    5 nights
    Most common home size
    1 bedroom
    Superhosts
    56%

    Areas in the full report: Taos Ski Valley · Taos Pueblo · Downtown Taos

    Full Taos Airbnb report

  9. 9. Carlsbad

    Known for: High occupancy · Year-round demand

    Top-earning Airbnb listing in Carlsbad, 4 bedrooms Top-earning Airbnb listing in Carlsbad, 3 bedrooms Top-earning Airbnb listing in Carlsbad, 3 bedrooms
    Top-earning Airbnb listings in Carlsbad
    Avg. revenue
    $20,000 −9% vs. last year
    Occupancy
    46%
    Nightly rate
    $150
    Active listings
    198

    Where it places among the 17 ranked markets in New Mexico

    • Revenue 14th of 17
    • Occupancy 2nd of 17
    • Market size 10th of 17
    • Year-round 5th of 17
    • Growth 14th of 17
    How it earns
    Carlsbad earns on volume. Rates run below the New Mexico average at about $150 a night, but listings book 46% of nights. Moderate rates keep revenue per listing at $20,000, 32% below the New Mexico average. Its place at #9 rests on occupancy (2nd of 17) and year-round demand (5th of 17) rather than on revenue per listing. Month to month, the median listing earns about $2,220 and a top-quarter listing $3,220 or more. Revenue per listing slipped 9% over the year even with rates 10% higher, as bookings softened. With 198 listings it is a small market, so its averages can move more from year to year.
    When it earns
    Carlsbad earns steadily through the year, from about $1,940 per listing in January to $2,930 in March.
    What sells
    Three-bedroom homes lead the market (41% of entire homes), and houses make up 77% of supply.
    Who it suits
    It suits buyers who want income that holds up all year and would rather price for occupancy than for rate.

    Revenue per listing by month

    Median listing
    $2,220/mo
    Top 25% of listings
    $3,220+/mo
    Booked ahead
    31 days
    Average stay
    5 nights
    Most common home size
    3 bedrooms
    Superhosts
    61%
    Full Carlsbad Airbnb report

  10. 10. Red River

    Known for: High earnings · Large market

    Top-earning Airbnb listing in Red River, 4 bedrooms Top-earning Airbnb listing in Red River, 5 bedrooms Top-earning Airbnb listing in Red River, 4 bedrooms
    Top-earning Airbnb listings in Red River
    Avg. revenue
    $29,800 −1% vs. last year
    Occupancy
    29%
    Nightly rate
    $370
    Active listings
    395

    Where it places among the 17 ranked markets in New Mexico

    • Revenue 5th of 17
    • Occupancy 17th of 17
    • Market size 6th of 17
    • Year-round 15th of 17
    • Growth 9th of 17
    How it earns
    Nightly rates set Red River apart: about $370, 43% above the New Mexico average. That adds up to $29,800 per listing over the year, the fifth-highest of the 17 ranked markets. A typical listing takes in about $2,640 a month; the top quarter clear $4,550 or more.
    When it earns
    Revenue in Red River peaks twice, over December–March and again over June–August; July leads at about $5,790 per listing, while April brings in about $1,740. Guests book early, about 74 days ahead against roughly 40 for the typical market in New Mexico, and stay about 4 nights.
    The competition
    Professional managers run 56% of listings, against about 14% in the typical market in New Mexico, and the largest operator runs 111 listings, so new hosts compete with polished operations.
    Guest expectations
    Average ratings (4.71 stars) trail the typical market in New Mexico (4.87), which leaves room for a well-run listing to stand out.
    Who it suits
    Best for buyers who plan to use a professional manager or run a polished operation and are prepared for thin bookings around April.

    Revenue per listing by month

    Median listing
    $2,640/mo
    Top 25% of listings
    $4,550+/mo
    Booked ahead
    74 days
    Average stay
    4 nights
    Most common home size
    2 bedrooms
    Superhosts
    25%

    Areas in the full report: Main Street · Red River Ski Area · Lake Alice

    Full Red River Airbnb report

Full ranking

How All 17 Ranked Markets in New Mexico Compare

The overall ranking with the five measures behind it. "Slow month" is a market's weakest month of revenue as a share of its best, so a higher figure means steadier income. Select a column heading to re-sort.

Top Airbnb markets in New Mexico, ranked by AirROI
Santa Fe High earnings, high occupancy$47,14047%$33747%+4%1,787
El Prado Growing revenue, high earnings$36,38444%$27250%+8%232
Albuquerque Large market, growing revenue$23,60146%$18652%+7%1,919
4Las Cruces Year-round demand, high occupancy$20,01546%$15170%+4%501
5Cloudcroft Growing revenue$28,25242%$20945%+6%205
6Angel Fire High earnings, large market$32,24030%$40330%−3%716
7Ruidoso Large market, growing revenue$27,06031%$29040%+5%1,214
8Taos Year-round demand, large market$24,45737%$24257%−2%320
9Carlsbad High occupancy, year-round demand$19,95646%$15066%−9%198
10Red River High earnings, large market$29,82029%$37130%−1%395
11Taos Ski Valley High earnings$30,26630%$41419%+2%130
12Roswell Year-round demand$19,81843%$17968%−1%136
13Rio Rancho Growing revenue$23,27841%$24244%+6%129
14Farmington High occupancy, year-round demand$20,20545%$16556%−9%120
15Silver City Year-round demand, high occupancy$17,90446%$12870%−5%106
16Alto High earnings$29,70030%$35935%−11%124
17Truth or Consequences Year-round demand$14,19334%$14167%−11%106

By measure

New Mexico Airbnb Markets Ranked by Revenue, Nightly Rate and Occupancy

The overall ranking balances five measures. These lists take one at a time, for buyers who care most about income, pricing power, bookings, a steady calendar, momentum or market size.

Highest-earning Airbnb markets in New Mexico

Average annual revenue per active listing over the past 12 months. Markets with at least 200 listings.

Highest-earning Airbnb markets in New Mexico
#MarketRevenue
Santa Fe #1 overall$47,100
El Prado #2 overall$36,400
Angel Fire #6 overall$32,200
4Red River #10 overall$29,800
5Cloudcroft #5 overall$28,300
6Ruidoso #7 overall$27,100
7Taos #8 overall$24,500
8Albuquerque #3 overall$23,600
9Las Cruces #4 overall$20,000

Most expensive Airbnb markets in New Mexico by nightly rate

Average rate per booked night. A high rate earns most where occupancy holds up too. Markets with at least 200 listings.

Most expensive Airbnb markets in New Mexico by nightly rate
#MarketNightly
Angel Fire #6 overall$405
Red River #10 overall$370
Santa Fe #1 overall$335
4Ruidoso #7 overall$290
5El Prado #2 overall$270
6Taos #8 overall$240
7Cloudcroft #5 overall$210
8Albuquerque #3 overall$185
9Las Cruces #4 overall$150

Highest-occupancy Airbnb markets in New Mexico

Share of available nights booked over the past 12 months. Markets with at least 200 listings.

Highest-occupancy Airbnb markets in New Mexico
#MarketOccupancy
Santa Fe #1 overall47%
Albuquerque #3 overall46%
Las Cruces #4 overall46%
4El Prado #2 overall44%
5Cloudcroft #5 overall42%
6Taos #8 overall37%
7Ruidoso #7 overall31%
8Angel Fire #6 overall30%
9Red River #10 overall29%

Most year-round Airbnb markets in New Mexico

Revenue in the slowest month as a share of the best month, so a higher figure means steadier income. Markets with at least 200 listings.

Most year-round Airbnb markets in New Mexico
#MarketSlow month
Las Cruces #4 overall70%
Taos #8 overall57%
Albuquerque #3 overall52%
4El Prado #2 overall50%
5Santa Fe #1 overall47%
6Cloudcroft #5 overall45%
7Ruidoso #7 overall40%
8Angel Fire #6 overall30%
9Red River #10 overall30%

Fastest-growing Airbnb markets in New Mexico

Change in revenue per listing from the year before, among markets where it rose. Markets with at least 200 listings.

Fastest-growing Airbnb markets in New Mexico
#MarketChange
El Prado #2 overall+8%
Albuquerque #3 overall+7%
Cloudcroft #5 overall+6%
4Ruidoso #7 overall+5%
5Las Cruces #4 overall+4%
6Santa Fe #1 overall+4%

Largest Airbnb markets in New Mexico

Active listings. Bigger markets have more comparable rentals to price against and more buyers at resale.

Largest Airbnb markets in New Mexico
#MarketListings
Albuquerque #3 overall1,920
Santa Fe #1 overall1,790
Ruidoso #7 overall1,210
4Angel Fire #6 overall716
5Las Cruces #4 overall501
6Red River #10 overall395
7Taos #8 overall320
8El Prado #2 overall232
9Cloudcroft #5 overall205
10Carlsbad #9 overall198
11Roswell #12 overall136
12Taos Ski Valley #11 overall130
13Rio Rancho #13 overall129
14Alto #16 overall124
15Farmington #14 overall120
16Silver City #15 overall106
17Truth or Consequences #17 overall106

Seasonality

When Airbnbs in New Mexico Earn the Most

No single month dominates in New Mexico: July is the peak for 6 of the 17 ranked markets and March for 5. January is the most common slowest month, in 7 markets.

July earns about 1.7 times what April does

Average revenue per listing across the 17 ranked markets in New Mexico, by month

Average Airbnb revenue per listing and the number of ranked markets that earn most in each month, in New Mexico
MonthAvg. revenue per listingBest month forHighest-ranked examples
January$2,900––
February$2,950––
March$3,8205 marketsEl Prado, Las Cruces, Carlsbad
April$2,620––
May$3,230––
June$3,7601 marketRoswell
July$4,4206 marketsSanta Fe, Taos, Red River
August$3,830––
September$3,050––
October$3,5601 marketAlbuquerque
November$2,830––
December$4,1204 marketsCloudcroft, Angel Fire, Ruidoso

Average revenue is per listing across the ranked markets, the line in the chart above. "Best month for" counts the ranked markets whose own revenue peaks in that month.

Management

Who Manages Airbnbs in New Mexico?

19 companies run 10 or more Airbnb listings in New Mexico, and companies run 17% of its listings. AirROI ranks the 29 largest by listings, guest rating and growth.

Method

How the Ranking Works

The ranking covers the 17 markets in New Mexico with at least 100 active Airbnb listings and data through September 2026. Each market is compared with the others on five measures, and markets are ordered by a weighted blend of where they place on each:

  • Revenue per listing (35%): average revenue an active listing earned over the past 12 months.
  • Occupancy (20%): share of available nights that were booked.
  • Market size (20%): active listings. Bigger markets offer more comparable rentals to price against and more buyers when you sell.
  • Year-round demand (15%): revenue in the slowest month as a share of the best month. The latest month is left out when its bookings look incomplete.
  • Growth (10%): change in revenue per listing from the year before. Markets whose boundaries changed between years are scored in the middle.

Left out: 10 markets whose data predate the latest refresh. The score measures how rentals perform. It does not include purchase prices, financing, operating costs or local short-term rental rules, which vary by address and should be checked before buying. Figures are in US dollars and match each market's own report; see the data methodology for how listings are tracked.

To check one property before buying, run its address and size through the Airbnb calculator for a revenue, occupancy and nightly-rate range from comparable listings.

FAQ

Frequently Asked Questions About Airbnb Investing in New Mexico

What is the best place to buy an Airbnb in New Mexico?

Santa Fe ranks first of the 17 markets in New Mexico in AirROI's ranking, with $47,100 in average revenue per listing and 47% occupancy. El Prado and Albuquerque follow. The ranking weighs revenue, occupancy, market size, seasonality and growth; it leaves out purchase prices.

What are the most profitable Airbnb locations in New Mexico?

By revenue per listing, among markets with at least 200 listings, Santa Fe leads at $47,100 a year, ahead of El Prado at $36,400. Profit also depends on what a property costs to buy and run, which varies far more between markets than revenue does.

How much does an Airbnb make in New Mexico?

The average active listing in New Mexico earned $29,300 over the 12 months to September 2026, at 41% occupancy. Across the ranked markets, the middle half averaged between $20,000 and $29,800 per listing. Averages include listings that operated for only part of the year, so a listing rented all year typically earns more.

What is a good Airbnb occupancy rate in New Mexico?

The average listing in New Mexico was booked on 41% of available nights over the past 12 months. Half of the ranked markets fall between 31% and 46%, so a market above about 46% sits in the top quarter. Occupancy is only half the picture: a market with lower occupancy can still earn more if its nightly rates are higher.

Where is Airbnb demand highest in New Mexico?

Among ranked markets with at least 200 listings, Santa Fe has the highest occupancy, with 47% of available nights booked, followed by Albuquerque at 46%. Its listings average about $335 a night and $47,100 a year.

Where are Airbnb nightly rates highest in New Mexico?

Among ranked markets with at least 200 listings, Angel Fire has the highest average nightly rate, about $405, followed by Red River at $370. Las Cruces is the least expensive, at about $150. The average booked night in New Mexico costs about $260.

What is the best month for Airbnb in New Mexico?

July is the highest-earning month for 6 of the 17 ranked markets, followed by March (5). January is the most common slowest month, in 7 of the 17 markets. Each market's report shows its own month-by-month revenue, occupancy and rates.

Which Airbnb markets in New Mexico earn the most evenly through the year?

Among ranked markets with at least 200 listings, Las Cruces has the steadiest income: its slowest month, September, still earns about two-thirds of its best. Taos follows, at 57%. Steadier markets are easier to budget for, though they do not always earn the most per listing.

Which Airbnb markets are growing fastest in New Mexico?

Among ranked markets with at least 200 listings, revenue per listing grew most in El Prado, up 8% on the year before, and in Albuquerque, up 7%. A single strong year can reflect events or new supply, so it is worth checking a market's monthly trend before relying on it.

Is Airbnb still profitable in New Mexico in 2026?

Revenue per listing grew in 8 of the 17 ranked markets with a comparable year of data; in the typical market it was about flat. Whether a given property profits depends on its purchase price, financing and running costs.

How many Airbnb listings are there in New Mexico?

AirROI tracked 9,760 active Airbnb listings in New Mexico over the 12 months to September 2026, across 58 markets. The largest ranked market is Albuquerque, with 1,920 listings, followed by Santa Fe with 1,790.

Do Airbnb hosts need a permit in New Mexico?

Rules can come from the state as well as the city or county, and they change often, so check both for any address you consider. In the listing data, most listings display a registration number in 1 of the 17 ranked markets, including Santa Fe, though that shows what hosts display, not what the rules allow.

Directory

All 58 Airbnb Markets in New Mexico

Every New Mexico city with an AirROI Airbnb market report, A–Z, with its active listing count.

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