Osceola, Missouri Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Osceola, Missouri? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $5,492 per year — at a $117 nightly rate, 22.5% occupancy, and a $26 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 20 active listings, Osceola is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 53.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Osceola?
In Osceola, the headline Airbnb metrics are $5,492 in average annual revenue,22.5% occupancy, $117 ADR, and $26 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Osceola?
Understanding the monthly revenue variations for Airbnb listings in Osceola is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Osceola is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Osceola across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,059+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,120 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $603 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $322, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Osceola
What Is the Monthly Airbnb Occupancy Rate in Osceola?
Maximize your bookings by understanding the Osceola STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Osceola:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Osceola
What Is the Average Airbnb Nightly Rate in Osceola?
Effective short term rental pricing strategy in Osceola involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Osceola typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $156+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Osceola
What Is the RevPAR for Airbnb in Osceola?
RevPAR in Osceola is currently $26. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $16 RevPAR.
- Typical properties (Median) generate $24 RevPAR.
- Strong performers (Top 25%) earn $32 RevPAR.
- Best-in-class (Top 10%) achieve $38 RevPAR.
Average Monthly RevPAR Trend in Osceola
RevPAR Insights for Osceola
- The average RevPAR in Osceola is $26. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($38) and bottom 25% ($16) is $22, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jun and bottoms out in Jul, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Osceola benchmarks. If your RevPAR falls below the median of $24, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $32+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Osceola?
Osceola's peak Airbnb season falls in June, October, January, while the softest stretch is February, July, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, October, January)
- Revenue averages $1,076 per month
- Occupancy rates average 28.9%
- Daily rates average $118
Shoulder Season
- Revenue averages $886 per month
- Occupancy maintains around 24.1%
- Daily rates hold near $117
Low Season (February, July, September)
- Revenue drops to average $708 per month
- Occupancy decreases to average 19.5%
- Daily rates adjust to average $119
Seasonality Insights for Osceola
- The Airbnb seasonality pattern in Osceola shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Osceola's highest earning potential, with monthly revenues climbing to $1,171, occupancy reaching 33.5%, and ADRs peaking at $124.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $677, occupancy could drop to 17.9%, and ADRs may adjust to $108.
- Lower occupancy paired with meaningful seasonality means hosts in Osceola need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Osceola seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Osceola?
Low regulation and minimal registration activity in Osceola, Missouri, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Osceola to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Osceola?
With a compact short-term rental market, Osceola gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake of the Ozarks | A popular recreational area known for its beautiful lakes, boating, and fishing. It attracts tourists looking for outdoor activities and family vacations. | Lake of the Ozarks State Park, Ha Ha Tonka State Park, Osage Beach, Bagnell Dam, Big Surf Waterpark |
| Downtown Osceola | The heart of Osceola, featuring local shops, restaurants, and historic sites. It offers a quaint small-town vibe that attracts visitors looking for a relaxing getaway. | Osceola Cheese, Little House on the Prairie Museum, Osceola Historical Society, Sandy Creek Covered Bridge |
| St. Clair County | A rural area with scenic beauty, great for guests looking for tranquility and nature. It's ideal for outdoor enthusiasts and those wanting to escape city life. | Cedar Creek Golf Course, St. Clair County State Lake, nature trails, hunting areas |
| Truman Lake | One of the largest lakes in Missouri, it's fantastic for fishing, boating, and camping. It has a strong appeal for those seeking water-based recreation. | Truman State Park, Long Shoal Marina, Fishing spots, Camping areas |
| Piney River Ranch | A picturesque destination for those interested in exploring the outdoors, with opportunities for hiking, fishing, and enjoying nature. | Piney River, hiking trails, camping spots, biking trails |
| Golden City | A charming small town atmosphere with local shops. It's a nice spot for people looking for a peaceful retreat yet close enough to urban amenities. | Golden City Park, local festivals, historic downtown |
| Osceola's Annual Events | Hosting events like the Apple Festival, attracting visitors year-round. It's a great opportunity for short-term rentals during festivals and events. | Apple Festival, local markets, community events |
| Nearby State Parks | There are numerous state parks within driving distance that attract visitors seeking outdoor adventures. Ideal for nature lovers and adventure travelers. | Pomme de Terre State Park, Harry S. Truman State Park, Pommes de Terre Lake, hiking and biking trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Osceola offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Osceola?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Osceola
- The Osceola Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Osceola, Outdoor/Unique properties are the most common (45%), reflecting the local real estate landscape.
- The presence of 30% Hotel/Boutique listings indicates integration with traditional hospitality.
Osceola Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Osceola
- The dominant room capacity in Osceola is 1 bedroom listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Osceola, indicating a high concentration in these sizes.
Osceola Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Osceola
- The most common guest capacity trend in Osceola vacation rentals is listings accommodating 2 guests (40%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Osceola STR market, accounting for 65.0% of listings.
- 15.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Osceola.
- On average, properties in Osceola are equipped to host 3.5 guests.
How Do Listings in Osceola Compare on Quality?
Listing quality in Osceola can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Osceola
- The average of 18.8 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 15.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Osceola averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Osceola?
Amenity Prevalence
Amenity Insights for Osceola
- Essential amenities in Osceola that guests expect include: Air conditioning, Free parking on premises, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Osceola: Air conditioning, Free parking on premises, Fire extinguisher.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises, Fire extinguisher.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Osceola to stay competitive.
Which Airbnb Amenities Boost Revenue in Osceola?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Osceola, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Exterior security cameras on property | 25.0% | $10,636 | $3,777 | 181.6% |
Cooking basics | 25.0% | $10,234 | $3,911 | 161.7% |
Kitchen | 55.0% | $7,507 | $3,028 | 147.9% |
TV | 70.0% | $6,640 | $2,812 | 136.1% |
Dining table | 30.0% | $9,073 | $3,957 | 129.3% |
Refrigerator | 40.0% | $8,169 | $3,707 | 120.4% |
Washer | 40.0% | $8,020 | $3,806 | 110.7% |
Dryer | 40.0% | $8,020 | $3,806 | 110.7% |
BBQ grill | 30.0% | $8,618 | $4,152 | 107.6% |
Dishes and silverware | 40.0% | $7,961 | $3,846 | 107.0% |
Revenue Impact Insights for Osceola
- Exterior security cameras on property tops the revenue impact list with a 181.6% uplift — listings with this amenity earn $10,636 vs. $3,777 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Osceola STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Osceola. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOsceola Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Osceola
- The typical guest profile for Airbnb in Osceola consists of primarily domestic travelers (100%), often arriving from nearby Kansas City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (89.5%) followed by German (5.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kansas City and Weatherby Lake.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Osceola?
Listings in Osceola average 4.89 out of 5 overall, with about 31.8 reviews per active listing and 40.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Osceola
- With an overall rating of 4.89, Osceola listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.98), while Cleanliness (4.83) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Osceola Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Osceola
- The most common availability pattern in Osceola falls within the 271-366 days range, representing 95% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Osceola (55%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Osceola?
Average Booking Lead Time by Month
Booking Lead Time Insights for Osceola
- The overall average booking lead time for vacation rentals in Osceola is 46 days.
- Guests book furthest in advance for stays during November (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (66 days avg.) sees the longest lead times, while Winter (8 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Osceola.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Osceola averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Osceola?
Guests in Osceola stay about 3.9 nights on average, generating roughly 216 reservations and 10.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Osceola
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Osceola
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 10.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in May (5.4 nights) and shorten in Jul (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Osceola Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
75% of total
2 Nights
3 listings
15% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Osceola is 1 Night, adopted by 75% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.0%) of the Osceola Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 75% of Osceola hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Osceola.
Osceola Airbnb Cancellation Policy Trends Analysis (2026)
Limited
3 listings
15% of total
Flexible
7 listings
35% of total
Moderate
10 listings
50% of total
Cancellation Policy Insights for Osceola
- The prevailing Airbnb cancellation policy trend in Osceola is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 85.0% of listings offering Flexible or Moderate policies. This suggests guests in Osceola may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Osceola.
- Regularly review your cancellation policy against competitors and market demand shifts in Osceola.
How Much Are Airbnb Cleaning Fees in Osceola?
Cleaning fees in Osceola are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Osceola
- About 45.0% of Osceola listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $28 is close to the median ($25), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Osceola median of $25. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Osceola Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Osceolabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
secluded cabin in the Woods - Osceola, MO
Entire Place • 2 bedrooms
Cozy Cabin in the Ozarks
Entire Place • 2 bedrooms
Chestnut on the Square Historic Loft Unit B
Entire Place • 1 bedroom
The Chestnut on the Square Historic Loft A
Entire Place • 2 bedrooms
Farm House
Entire Place • 3 bedrooms
Peaceful Ozark Getaway
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Osceola?
Learn from the best! This table showcases top-performing Airbnb hosts in Osceola based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jacque | 1 | $27,613 | 66 | 4.97/5.0 |
| William | 4 | $18,824 | 24 | 4.82/5.0 |
| Robert | 6 | $17,602 | 194 | 4.91/5.0 |
| Kerrie | 2 | $16,547 | 184 | 4.98/5.0 |
| Caron | 4 | $12,534 | 63 | 4.89/5.0 |
| Brooke | 1 | $7,697 | 81 | 4.88/5.0 |
| Frank | 1 | $5,014 | 11 | 4.73/5.0 |
| Tina | 1 | $4,004 | 12 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Osceola.
Who Are the Airbnb Hosts in Osceola?
Osceola is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Osceola
- With 75.0% Superhosts, Osceola has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 35.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Osceola averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Osceola's Airbnb Market Compare to Nearby Cities?
How does the Osceola Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Prairie Village, Osceola has 40 percentage points lower occupancy and about $134 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Weston | 18 | $4,054 | $353.26 | 43% |
| Prairie Village | 35 | $3,849 | $251.06 | 62% |
| Linn Creek | 27 | $3,772 | $436.47 | 36% |
| Sunrise Beach | 274 | $3,573 | $492.98 | 38% |
| Liberty | 46 | $3,471 | $237.55 | 55% |
| Pleasant Hill | 11 | $3,461 | $249.59 | 52% |
| Greenview | 11 | $3,323 | $442.25 | 40% |
| Overland Park | 273 | $3,218 | $238.45 | 51% |
| Gravois Mills | 132 | $3,070 | $411.22 | 37% |
| Climax Springs | 32 | $3,061 | $408.04 | 34% |
Frequently Asked Questions About Airbnb in Osceola
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Osceola.
How much do Airbnb hosts make in Osceola?
Osceola hosts earn about $5,492 per year on average, with an average nightly rate of $117 and RevPAR of $26. Those figures describe the typical revenue environment for active listings in Osceola, Missouri, not the ceiling for the best operators. Source: AirROI 2026 data, Osceola market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Osceola?
The average Airbnb occupancy rate in Osceola is 22.5%. June is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Osceola?
Listings in Osceola average $117 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Osceola?
Osceola currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Osceola?
AirROI currently classifies the short-term rental regulation level in Osceola as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Osceola?
RevPAR in Osceola is about $26. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Osceola?
Occupancy of 22.5% means Osceola is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $5,492, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Osceola?
The average booking lead time in Osceola is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Osceola?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Osceola include Lake of the Ozarks, Downtown Osceola, St. Clair County. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Osceola?
entire_home listings make up 65.0% of the active supply in Osceola. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Osceola compare to nearby Airbnb markets?
Among neighboring markets, Weston posts $48,651 in average annual revenue with 42.9% occupancy, compared to Osceola's $5,492 and 22.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Osceola?
The average Airbnb stay length in Osceola is about 3.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Osceola?
Airbnb listings in Osceola average 4.89 out of 5 overall. About 40.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Osceola?
Exterior security cameras on property and Cooking basics are among the strongest revenue-linked amenities in Osceola. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Osceola?
Yes. About 45.0% of active Airbnb listings in Osceola charge a cleaning fee, and the average fee is $28. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Osceola?
A 75.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.