Florissant, Missouri Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Florissant, Missouri? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $14,008 per year — at a $130 nightly rate, 39.3% occupancy, and a $58 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 23 active listings, Florissant is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 64.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Florissant?
In Florissant, the headline Airbnb metrics are $14,008 in average annual revenue,39.3% occupancy, $130 ADR, and $58 in RevPAR, and guests book about 25 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Florissant?
Understanding the monthly revenue variations for Airbnb listings in Florissant is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Florissant is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Florissant across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,606+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,013 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,430 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $731, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Florissant
What Is the Monthly Airbnb Occupancy Rate in Florissant?
Maximize your bookings by understanding the Florissant STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Florissant:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Florissant
What Is the Average Airbnb Nightly Rate in Florissant?
Effective short term rental pricing strategy in Florissant involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Florissant typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $259+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $183 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Florissant
What Is the RevPAR for Airbnb in Florissant?
RevPAR in Florissant is currently $58. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $13 RevPAR.
- Typical properties (Median) generate $50 RevPAR.
- Strong performers (Top 25%) earn $88 RevPAR.
- Best-in-class (Top 10%) achieve $121 RevPAR.
Average Monthly RevPAR Trend in Florissant
RevPAR Insights for Florissant
- The average RevPAR in Florissant is $58. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($121) and bottom 25% ($13) is $109, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Apr and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Florissant benchmarks. If your RevPAR falls below the median of $50, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $88+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Florissant?
Florissant's peak Airbnb season falls in April, October, July, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, October, July)
- Revenue averages $2,517 per month
- Occupancy rates average 48.9%
- Daily rates average $131
Shoulder Season
- Revenue averages $2,072 per month
- Occupancy maintains around 39.3%
- Daily rates hold near $131
Low Season (January, February, March)
- Revenue drops to average $1,518 per month
- Occupancy decreases to average 35.8%
- Daily rates adjust to average $129
Seasonality Insights for Florissant
- Airbnb seasonality in Florissant is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Florissant's highest earning potential, with monthly revenues climbing to $2,714, occupancy reaching 57.0%, and ADRs peaking at $134.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,254, occupancy could drop to 26.9%, and ADRs may adjust to $126.
- Lower occupancy paired with meaningful seasonality means hosts in Florissant need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Florissant, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Florissant?
Low regulation and minimal registration activity in Florissant, Missouri, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Florissant to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Florissant?
With a compact short-term rental market, Florissant gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Florissant | Historic district with charming architecture, rich history, and a strong sense of community. It's a popular location for families and visitors during festivals and events. | Old St. Ferdinand Shrine, Florissant Civic Center Theatre, Natural Bridge Historical Society, St. Ferdinand Park, Parks and Recreation facilities |
| New Town | A modern, planned community with a great sense of community, parks, and amenities. Popular with families and those who love outdoor activities and modern living. | Lake and with walking paths, Community parks, Shopping centers, Restaurants and cafes, Events in community spaces |
| Hazelwood | A nearby suburb of Florissant that offers affordable housing and is close to major employers. Ideal for long-term rentals and family-oriented stays. | St. Louis Outlet Mall, Hazelwood City Parks, Various dining options, Hazelwood Historical Museum, Community events |
| Florissant Valley | Well-established residential area with easy access to main roads and local attractions, making it convenient for travelers. Family-friendly and accessible to major highways. | Florissant Valley Football Stadium, Florissant Aquatic Center, Veterans Memorial Park, Nearby schools and institutions, Convenient shopping areas |
| Parks and Recreation Areas | Areas with extensive parks and recreational facilities that attract families and individuals looking for outdoor fun and activities. Great for guests wanting a relaxing stay. | Delmoor Park, Sunset Park, Paul W. DeJong Park, Recreational sports facilities, Walking and biking trails |
| West Florissant Avenue | Busy commercial area with a variety of shops and services. Good for guests who want access to amenities and quick transport options. | Local dining and shopping, Florissant Square, Community service centers, Local entertainment venues |
| St. Louis County | The broader St. Louis County area offers various attractions, making Florissant a strong base for visitors exploring the greater St. Louis area. | St. Louis Zoo, Missouri Botanical Garden, Gateway Arch, Forest Park, Museums and cultural sites |
| Community Events and Festivals | Florissant hosts various seasonal events and festivals that attract visitors, increasing potential short-term rental demand. | Florissant Farmer's Market, Annual Florissant Summer Concert Series, Winter Wonderland Festival, Cultural festivals, Local art and craft fairs |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Florissant offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Florissant?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Florissant
- The Florissant Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.6% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Florissant, House properties are the most common (73.9%), reflecting the local real estate landscape.
- Houses represent a significant 73.9% portion, catering likely to families or larger groups.
Florissant Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Florissant
- The dominant room capacity in Florissant is 3 bedrooms listings, making up 21.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 43.4% of the active Airbnb listings in Florissant, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Florissant.
Florissant Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Florissant
- The most common guest capacity trend in Florissant vacation rentals is listings accommodating 8+ guests (13%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Florissant STR market, accounting for 26.0% of listings.
- 34.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Florissant.
- On average, properties in Florissant are equipped to host 3.6 guests.
How Do Listings in Florissant Compare on Quality?
Listing quality in Florissant can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Florissant
- At 33.4 photos per listing on average, Florissant hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 17.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Florissant averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Florissant?
Amenity Prevalence
Amenity Insights for Florissant
- Essential amenities in Florissant that guests expect include: Free parking on premises, TV, Wifi, Smoke alarm, Air conditioning, Heating, Kitchen, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Iron, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Florissant: Free parking on premises, TV, Wifi, Smoke alarm, Air conditioning, Heating, Kitchen, Carbon monoxide alarm.
- Prioritize adding missing essentials: Free parking on premises, Heating, Kitchen, Carbon monoxide alarm.
- Consider adding popular differentiators like Iron or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Florissant to stay competitive.
Which Airbnb Amenities Boost Revenue in Florissant?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Florissant, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Bed linens | 69.6% | $18,838 | $2,969 | 534.5% |
Body soap | 47.8% | $24,626 | $4,275 | 476.0% |
Conditioner | 60.9% | $20,564 | $3,812 | 439.5% |
Clothing storage | 60.9% | $20,564 | $3,812 | 439.5% |
Coffee | 43.5% | $24,459 | $5,970 | 309.7% |
Exterior security cameras on property | 34.8% | $27,583 | $6,769 | 307.5% |
Toaster | 52.2% | $21,869 | $5,434 | 302.5% |
Cleaning products | 56.5% | $20,699 | $5,311 | 289.7% |
Freezer | 56.5% | $20,405 | $5,692 | 258.5% |
Pets allowed | 39.1% | $24,482 | $7,276 | 236.5% |
Revenue Impact Insights for Florissant
- Bed linens tops the revenue impact list with a 534.5% uplift — listings with this amenity earn $18,838 vs. $2,969 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Florissant STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Florissant. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFlorissant Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Florissant
- The typical guest profile for Airbnb in Florissant consists of primarily domestic travelers (99%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.7% of guests.
- Key international markets include United States (98.7%) and DC (1.3%).
- Top languages spoken are English (75%) followed by Spanish (15%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. Louis and Fayetteville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Florissant?
Listings in Florissant average 4.85 out of 5 overall, with about 38.9 reviews per active listing and 26.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Florissant
- With an overall rating of 4.85, Florissant listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.92), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Florissant Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Florissant
- The most common availability pattern in Florissant falls within the 271-366 days range, representing 60.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Florissant (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Florissant?
Average Booking Lead Time by Month
Booking Lead Time Insights for Florissant
- The overall average booking lead time for vacation rentals in Florissant is 25 days.
- Guests book furthest in advance for stays during September (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (50 days avg.) sees the longest lead times, while Spring (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Florissant.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Florissant averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Florissant?
Guests in Florissant stay about 9.1 nights on average, generating roughly 394 reservations and 17.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Florissant
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Florissant
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 17.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (14 nights) and shorten in Aug (3.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Florissant Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
21.7% of total
2 Nights
5 listings
21.7% of total
7-29 Nights
8 listings
34.8% of total
30+ Nights
5 listings
21.7% of total
Key Insights
- The most prevalent minimum stay requirement in Florissant is 7-29 Nights, adopted by 34.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.7%) caters to monthly stays (30+ nights) in Florissant, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 34.8% of Florissant hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Florissant.
Florissant Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
9 listings
39.1% of total
Moderate
6 listings
26.1% of total
Firm
3 listings
13% of total
Strict
5 listings
21.7% of total
Cancellation Policy Insights for Florissant
- The prevailing Airbnb cancellation policy trend in Florissant is Flexible, used by 39.1% of listings.
- There's a relatively balanced mix between guest-friendly (65.2%) and stricter (34.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.1% market standard in Florissant.
- Regularly review your cancellation policy against competitors and market demand shifts in Florissant.
How Much Are Airbnb Cleaning Fees in Florissant?
Cleaning fees in Florissant are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Florissant
- About 69.6% of Florissant listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($402) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Florissant median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Florissant Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Florissantbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Suite Adventures (Whole House)
Entire Place • 3 bedrooms
Cheerful 4-bedroom home with fireplace
Entire Place • 4 bedrooms
Recently Renovated Townhome
Entire Place • 2 bedrooms
Florissant's Old Town Inn (3BR)
Entire Place • 3 bedrooms
Florissant's Old Town Inn (2 BR)
Entire Place • 2 bedrooms
Florissant's Old Town Inn (1 BR)
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Florissant?
Learn from the best! This table showcases top-performing Airbnb hosts in Florissant based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kathy | 3 | $70,731 | 78 | 4.94/5.0 |
| Adisa | 1 | $61,718 | 68 | 4.76/5.0 |
| Spring | 1 | $55,440 | 118 | 4.92/5.0 |
| Aaron | 1 | $32,088 | 70 | 4.81/5.0 |
| Bee | 2 | $21,495 | 9 | 5.00/5.0 |
| RyanAshleah | 1 | $18,765 | 16 | 4.94/5.0 |
| Makayla | 1 | $12,455 | 25 | 4.64/5.0 |
| Jared | 1 | $10,714 | 15 | 4.13/5.0 |
| Kate | 1 | $8,769 | 146 | 4.84/5.0 |
| Natasha | 1 | $7,364 | 28 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Florissant.
Who Are the Airbnb Hosts in Florissant?
Florissant is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Florissant
- With 52.2% Superhosts, Florissant has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 39.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 21.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Florissant averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Florissant's Airbnb Market Compare to Nearby Cities?
How does the Florissant Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Maryland Heights, Florissant has 15 percentage points lower occupancy and about $89 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wright City | 13 | $4,253 | $471.22 | 36% |
| Innsbrook | 197 | $4,228 | $434.35 | 35% |
| Ste. Genevieve | 13 | $3,803 | $392.99 | 35% |
| Creve Coeur | 10 | $3,280 | $289.73 | 44% |
| Makanda | 19 | $3,132 | $256.10 | 50% |
| Harvester | 14 | $3,088 | $234.92 | 47% |
| Maryland Heights | 19 | $2,997 | $218.87 | 54% |
| O’Fallon | 35 | $2,994 | $244.78 | 49% |
| Saint Charles | 157 | $2,946 | $220.80 | 49% |
| Wentzville | 19 | $2,814 | $202.03 | 49% |
Frequently Asked Questions About Airbnb in Florissant
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Florissant.
How much do Airbnb hosts make in Florissant?
Florissant hosts earn about $14,008 per year on average, with an average nightly rate of $130 and RevPAR of $58. Those figures describe the typical revenue environment for active listings in Florissant, Missouri, not the ceiling for the best operators. Source: AirROI 2026 data, Florissant market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Florissant?
The average Airbnb occupancy rate in Florissant is 39.3%. April is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Florissant?
Listings in Florissant average $130 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Florissant?
Florissant currently has about 23 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Florissant?
AirROI currently classifies the short-term rental regulation level in Florissant as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Florissant?
RevPAR in Florissant is about $58. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Florissant?
Occupancy of 39.3% means Florissant is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $14,008, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Florissant?
The average booking lead time in Florissant is about 25 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Florissant?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Florissant include Old Town Florissant, New Town, Hazelwood. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Florissant?
entire_home listings make up 69.6% of the active supply in Florissant. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Florissant compare to nearby Airbnb markets?
Among neighboring markets, Wright City posts $51,034 in average annual revenue with 35.5% occupancy, compared to Florissant's $14,008 and 39.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Florissant?
The average Airbnb stay length in Florissant is about 9.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Florissant?
Airbnb listings in Florissant average 4.85 out of 5 overall. About 26.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Florissant?
Bed linens and Body soap are among the strongest revenue-linked amenities in Florissant. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Florissant?
Yes. About 69.6% of active Airbnb listings in Florissant charge a cleaning fee, and the average fee is $402. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Florissant?
A 52.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.