Cassville, Missouri Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Cassville, Missouri? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $13,927 per year — at a $185 nightly rate, 25.6% occupancy, and a $53 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 31 active listings, Cassville is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 121.4% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Cassville?
In Cassville, the headline Airbnb metrics are $13,927 in average annual revenue,25.6% occupancy, $185 ADR, and $53 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Cassville?
Understanding the monthly revenue variations for Airbnb listings in Cassville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cassville is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cassville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,012+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,402 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,106 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $498, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cassville
What Is the Monthly Airbnb Occupancy Rate in Cassville?
Maximize your bookings by understanding the Cassville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cassville:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cassville
What Is the Average Airbnb Nightly Rate in Cassville?
Effective short term rental pricing strategy in Cassville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cassville typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $336+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $222 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in Cassville
What Is the RevPAR for Airbnb in Cassville?
RevPAR in Cassville is currently $53. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $17 RevPAR.
- Typical properties (Median) generate $42 RevPAR.
- Strong performers (Top 25%) earn $90 RevPAR.
- Best-in-class (Top 10%) achieve $115 RevPAR.
Average Monthly RevPAR Trend in Cassville
RevPAR Insights for Cassville
- The average RevPAR in Cassville is $53. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($115) and bottom 25% ($17) is $98, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Cassville benchmarks. If your RevPAR falls below the median of $42, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $90+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Cassville?
Cassville's peak Airbnb season falls in July, June, August, while the softest stretch is March, April, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $2,621 per month
- Occupancy rates average 37.0%
- Daily rates average $187
Shoulder Season
- Revenue averages $1,506 per month
- Occupancy maintains around 23.2%
- Daily rates hold near $179
Low Season (March, April, November)
- Revenue drops to average $1,138 per month
- Occupancy decreases to average 19.4%
- Daily rates adjust to average $179
Seasonality Insights for Cassville
- Airbnb seasonality in Cassville is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Cassville's highest earning potential, with monthly revenues climbing to $3,283, occupancy reaching 43.5%, and ADRs peaking at $189.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,063, occupancy could drop to 13.6%, and ADRs may adjust to $173.
- Lower occupancy paired with meaningful seasonality means hosts in Cassville need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Cassville, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Cassville?
Low regulation and minimal registration activity in Cassville, Missouri, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Cassville to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Cassville?
With a compact short-term rental market, Cassville gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Table Rock Lake | A major outdoor recreational area, popular for fishing, boating, and camping. It attracts tourists looking for lakefront activities and nature. | Table Rock State Park, Silver Dollar City, Dogwood Canyon Nature Park, Branson Landing, Moonshine Beach |
| Branson | Known for its live entertainment shows and theme parks, Branson draws a large number of visitors year-round, making it ideal for short-term rentals. | Branson Strip, Silver Dollar City, Branson Landing, Tanger Outlets, The Titanic Museum |
| Cassville City Park | A local attraction that features recreational facilities, suitable for families and locals, enhancing short-term rental appeal to visitors. | Cassville City Park, Aquatic Center, Ball fields, Picnic Areas |
| Roaring River State Park | A beautiful natural park with hiking trails and a river, perfect for nature lovers and outdoor enthusiasts. It is a popular destination for tourists. | Trout fishing, Hiking trails, Roaring River Spring, Camping |
| Mark Twain Forest | A vast national forest offering hiking, camping, and scenic views, ideal for attracting nature-seeking travelers and outdoor activities. | Hiking Trails, Wildlife Viewing, Scenic Drives, Camping Areas |
| Persimmon Hill Farm | A family-friendly farm known for seasonal activities like apple picking and festivals, attracting families and tourists. | Farm Activities, Community Events, Store with local products |
| Shepherd of the Hills | Famous for its outdoor drama and entertainment, this area attracts a variety of visitors interested in local heritage and performances. | Outdoor Theatre, Cave Tours, Scenic Zip-Line |
| Galena | A quaint town known for its historic charm and proximity to outdoor activities, making it a pleasant spot for stays in the region. | Historic Sites, Antique Shops, Access to Outdoor Recreation |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Cassville offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Cassville?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cassville
- The Cassville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cassville, House properties are the most common (41.9%), reflecting the local real estate landscape.
- Houses represent a significant 41.9% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 3.2%) offer potential for unique stay experiences.
Cassville Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cassville
- The dominant room capacity in Cassville is 1 bedroom listings, making up 41.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 61.3% of the active Airbnb listings in Cassville, indicating a high concentration in these sizes.
- A significant 32.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cassville.
Cassville Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cassville
- The most common guest capacity trend in Cassville vacation rentals is listings accommodating 8+ guests (32.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Cassville STR market, accounting for 61.3% of listings.
- 45.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cassville.
- On average, properties in Cassville are equipped to host 5.3 guests.
How Do Listings in Cassville Compare on Quality?
Listing quality in Cassville can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Cassville
- At 25.4 photos per listing on average, Cassville hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 61.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Cassville averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Cassville?
Amenity Prevalence
Amenity Insights for Cassville
- Essential amenities in Cassville that guests expect include: Free parking on premises, BBQ grill, Microwave, Bed linens, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Fire extinguisher, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cassville: Free parking on premises, BBQ grill, Microwave, Bed linens, Coffee maker.
- Prioritize adding missing essentials: Free parking on premises, Microwave, Bed linens, Coffee maker.
- Consider adding popular differentiators like Wifi or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cassville to stay competitive.
Which Airbnb Amenities Boost Revenue in Cassville?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Cassville, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot water | 71.0% | $18,570 | $2,580 | 619.9% |
Dishes and silverware | 71.0% | $18,570 | $2,580 | 619.9% |
Smoke alarm | 71.0% | $18,570 | $2,580 | 619.9% |
Refrigerator | 71.0% | $18,570 | $2,580 | 619.9% |
Toaster | 58.1% | $21,009 | $4,122 | 409.7% |
Heating | 80.6% | $16,444 | $3,442 | 377.7% |
Dishwasher | 45.2% | $24,061 | $5,582 | 331.0% |
Air conditioning | 83.9% | $15,894 | $3,701 | 329.5% |
TV | 61.3% | $19,731 | $4,738 | 316.5% |
Hangers | 61.3% | $19,672 | $4,832 | 307.1% |
Revenue Impact Insights for Cassville
- Hot water tops the revenue impact list with a 619.9% uplift — listings with this amenity earn $18,570 vs. $2,580 without it.
- Heating, Air conditioning — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Cassville STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cassville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCassville Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Cassville
- The typical guest profile for Airbnb in Cassville consists of primarily domestic travelers (100%), often arriving from nearby Kansas City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (87.5%) followed by Spanish (5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kansas City and Springfield.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Cassville?
Listings in Cassville average 4.9 out of 5 overall, with about 38.3 reviews per active listing and 51.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Cassville
- With an overall rating of 4.9, Cassville listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.93), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 51.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Cassville Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cassville
- The most common availability pattern in Cassville falls within the 271-366 days range, representing 74.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Cassville (38.7%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Cassville?
Average Booking Lead Time by Month
Booking Lead Time Insights for Cassville
- The overall average booking lead time for vacation rentals in Cassville is 48 days.
- Guests book furthest in advance for stays during October (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (55 days avg.) sees the longest lead times, while Spring (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Cassville.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Cassville averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Cassville?
Guests in Cassville stay about 3.1 nights on average, generating roughly 518 reservations and 16.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Cassville
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Cassville
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (11.3 nights) and shorten in Mar (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Cassville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
35.5% of total
2 Nights
9 listings
29% of total
3 Nights
1 listings
3.2% of total
30+ Nights
10 listings
32.3% of total
Key Insights
- The most prevalent minimum stay requirement in Cassville is 1 Night, adopted by 35.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.5%) of the Cassville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (32.3%) caters to monthly stays (30+ nights) in Cassville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.5% of Cassville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 32.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cassville.
Cassville Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
2 listings
6.5% of total
Moderate
15 listings
48.4% of total
Firm
10 listings
32.3% of total
Strict
4 listings
12.9% of total
Cancellation Policy Insights for Cassville
- The prevailing Airbnb cancellation policy trend in Cassville is Moderate, used by 48.4% of listings.
- There's a relatively balanced mix between guest-friendly (54.9%) and stricter (45.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48.4% market standard in Cassville.
- Using a Strict policy might deter some guests, as only 12.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Cassville.
How Much Are Airbnb Cleaning Fees in Cassville?
Cleaning fees in Cassville are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Cassville
- 90.3% of listings charge a cleaning fee, making it standard practice in Cassville. Guests expect it and factor it into their booking decisions.
- The gap between the average ($109) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 13.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Cassville median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Cassville Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cassvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Secluded on a 6 acre ridge,1 mi from Roaring River
Entire Place • 3 bedrooms
Sleeps 16-Marina, Pool, Roaring River & Table Rock
Entire Place • 5 bedrooms
'Just a Cast Away' Cassville Cabin w/ Covered Deck
Entire Place • 3 bedrooms
Sleeps 14-Marina, Pool, Roaring River & Table Rock
Entire Place • 4 bedrooms
The Hideaway Treehouse
Entire Place • 2 bedrooms
Scandinavian Lake House Sleeps 12 & Pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Cassville?
Learn from the best! This table showcases top-performing Airbnb hosts in Cassville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tera | 6 | $109,469 | 151 | 4.97/5.0 |
| Evolve | 2 | $63,363 | 51 | 4.72/5.0 |
| Sara | 1 | $48,870 | 12 | 5.00/5.0 |
| Michael And Brandy | 2 | $39,904 | 407 | 4.95/5.0 |
| Tammy | 2 | $31,491 | 53 | 4.97/5.0 |
| Carie | 1 | $24,685 | 21 | 4.90/5.0 |
| Branch Out Glamping | 9 | $23,216 | 117 | 4.83/5.0 |
| Jill | 1 | $19,185 | 27 | 5.00/5.0 |
| Josh | 1 | $16,659 | 16 | 4.94/5.0 |
| Shellie | 1 | $14,101 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cassville.
Who Are the Airbnb Hosts in Cassville?
Cassville leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Cassville
- A 41.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 45.2% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 6.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Cassville averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Cassville
These are the highest-grossing professional property management operations in Cassville, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Tera | 6 | $109,469 | $266 | 21.6% | 4.97/5 |
| Evolve | 2 | $63,363 | $220 | 40.4% | 4.72/5 |
| Branch Out Glamping | 9 | $23,216 | $109 | 10.1% | 4.83/5 |
Management Company Insights for Cassville
- The leading management company, Tera, operates 6 listings with $109,469 in gross revenue — a useful benchmark for what scale looks like in Cassville.
- Top managers average 6 properties each, suggesting professional management in Cassville still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.84/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Cassville's Airbnb Market Compare to Nearby Cities?
How does the Cassville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Blue Eye, Cassville has 22 percentage points lower occupancy and about $256 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Blue Eye | 32 | $5,782 | $440.80 | 48% |
| Hollister | 308 | $5,110 | $456.06 | 41% |
| Omaha | 37 | $3,738 | $270.36 | 47% |
| Ridgedale | 122 | $3,390 | $456.62 | 36% |
| Flippin | 34 | $3,176 | $274.61 | 38% |
| Branson West | 264 | $3,108 | $260.06 | 42% |
| Kirbyville | 19 | $3,038 | $301.37 | 31% |
| Kimberling City | 348 | $2,943 | $352.71 | 32% |
| Ponca | 40 | $2,858 | $374.29 | 31% |
| Lowell | 30 | $2,782 | $271.16 | 38% |
Frequently Asked Questions About Airbnb in Cassville
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Cassville.
How much do Airbnb hosts make in Cassville?
Cassville hosts earn about $13,927 per year on average, with an average nightly rate of $185 and RevPAR of $53. Those figures describe the typical revenue environment for active listings in Cassville, Missouri, not the ceiling for the best operators. Source: AirROI 2026 data, Cassville market, May 2025 to April 2026.
What is the average Airbnb occupancy rate in Cassville?
The average Airbnb occupancy rate in Cassville is 25.6%. July is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Cassville?
Listings in Cassville average $185 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Cassville?
Cassville currently has about 31 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Cassville?
AirROI currently classifies the short-term rental regulation level in Cassville as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Cassville?
RevPAR in Cassville is about $53. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Cassville?
Occupancy of 25.6% means Cassville is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $13,927, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Cassville?
The average booking lead time in Cassville is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Cassville?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Cassville include Table Rock Lake, Branson, Cassville City Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Cassville?
entire_home listings make up 100.0% of the active supply in Cassville. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Cassville compare to nearby Airbnb markets?
Among neighboring markets, Blue Eye posts $69,386 in average annual revenue with 48.0% occupancy, compared to Cassville's $13,927 and 25.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Cassville?
The average Airbnb stay length in Cassville is about 3.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Cassville?
Airbnb listings in Cassville average 4.9 out of 5 overall. About 51.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Cassville?
Hot water and Dishes and silverware are among the strongest revenue-linked amenities in Cassville. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Cassville?
Yes. About 90.3% of active Airbnb listings in Cassville charge a cleaning fee, and the average fee is $109. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Cassville?
A 41.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.